LEGENDARY GOALKEEPER

PETER SCHMEICHEL PERSONAL SPONSORSHIP

Champions League Winner with Manchester United 1999

LEGENDARY GOALKEEPER

PETER SCHMEICHEL PERSONAL SPONSORSHIP

THE LEGEND ONE OF THE BEST GOALKEEPERS OF ALL TIME

Peter Schmeichel is one of the greatest athletes ever in Denmark - if not the greatest. Over the course of his goalkeeping career, he has gained an enormous amount of international respect and admiration, and has become a household name in many parts of the world. The justification for this is clear when looking at the endless list of titles and acknowledgements he has compiled over the course of his career. Several football experts have labelled Peter Schmeichel: The greatest goalkeeper of all time! His colorful personality has made his remarkable drive and winning instinct shine through to spectators all over the world. This mentality has earned him a great deal of integrity on and off the field, and laid the foundation for his ability to take on the leadership role in some of the best football teams of the past decades. Peter Schmeichel was a part of the Manchester United dream team, who in the 1999 made sport history by winning the treble (Champions League, Premier League and FA Cup). After ending his glorious career, Peter Schmeichel is now the host of one of the biggest football events, The UEFA Champions League, which is broadcast live on TV3 in Denmark. Peter Schmeichel's new role as a TV host has resulted in a substantial increase in the number of viewers. Furthermore, he has hosted the world's biggest television quiz show called "1 against 100", and was the host of Discovery Channel’s “Dirty Job’s”. In addition, Peter Schmeichel has been a very sought after speaker at many high profile events all across Europe. With the experience that he has gained in his new role as a speaker and presenter, both on TV and at live events, he has become very comfortable in the media spotlight. By making a personal sponsorship with Peter Schmeichel your company will not only achieve a visible and effective exposure, but also engage in collaboration with one of football’s greatest personalities.

LEGENDARY GOALKEEPER

PETER SCHMEICHEL PERSONAL SPONSORSHIP

ASIA

Although, Peter Schmeichel the brand was created on the football fields, he has been able to create a lucrative career outside of the football fields. Peter Schmeichel, the brand, adds value to any marketing and advertising campaign and he is highly sought after in Asia. Although, the majority of his achievements have been in regards to European football, Peter Schmeichel is also an extremely popular personality in Asia. He was one of the driving forces behind the Manchester United brand that is still overwhelmingly popular, and has an estimated fan base of close to 160 million Asians. This is a clear indication of his relevance and popularity in Asia. “European football has enjoyed exponential global growth over the past decade, to the point where it has become the most popular entertainment content, certainly in Asia, if not the world. The insatiable appetite which Asia has for football has led the leading European clubs to view Asia as their primary growth market. With huge numbers of first generation fans of European football, Asia is a region where clubs can actively seek new converts to their brand of football. Commerce in Asia is also becoming increasingly aware of the value which can be derived from their involvement in football and a growing number of Asian brands and services are now active sponsors of the European game” (Football Asia). Most recently, Peter Schmeichel has become the Ambassador for Tiger Futbol Starz in Malaysia. Tiger Biscuit, owned by Kraft Food (The World’s second largest food company) has made a television reality program to promote and help mould the upcoming football players in Malaysian football. Together with top professional trainers, Peter Schmeichel has taken part in the training of the kids and given advice on how to develop their football skills. Peter Schmeichel will furthermore be visible in television and advertisement for Tiger Biscuit in Malaysia. The media coverage of Peter Schmeichel was massive and reflects the extreme popularity of Schmeichel in Malaysia and Asia in general.

LEGENDARY GOALKEEPER

PETER SCHMEICHEL PERSONAL SPONSORSHIP

UEFA AMBASSADOR

Peter Schmeichel has been given the great honor of being named Ambassador for The UEFA Champions League

Trophy Tour. Along with Luis Figo of Portugal, he was present at the UEFA event in Warsaw, Poland in order to

promote the most exclusive competition in international club football. The two main guests both shared

personal memories of their own Champions League triumphs, and gave their take on the unique atmosphere

that surrounds this illustrious competition. Finally, they presented the UEFA Champions League Trophy to the

crowd, and took some time to meet their fans.

Peter Schmeichel was part of the legendary Manchester United side that took home the trophy in 1999 after the

most dramatic final in Champions League history. Therefore, he understands the level of pride and tradition

associated with this particular competition, which makes him the ideal person to take on the role as

ambassador.

Over the course of his career, “The Great Dane” was recognized as the best goalkeeper in the world on several

occasions. He is remembered by millions of fans all over the world for his charisma and intensity on the field,

and of course for his extraordinary goalkeeping skills.

The UEFA Trophy Tour received a great deal of media coverage, with over 100 reporters present at the event.

Thousands of fans had gathered in the center of Warsaw, which created an amazing atmosphere.

UEFA Champions League Trophy Tour

The purpose of this tour is to spread magic of the Champions League, and bring out the fans throughout the

major cities of Europe. Football legends Peter Schmeichel and Luis Figo joined the tour to promote the

Champions League competition and to meet their many fans. The most recent stop was Warsaw, Poland where

the two presented the trophy to an enthusiastic crowd of thousand. The fans were then given the chance to

have their picture taken with one of the most spectacular trophies in professional football.

LEGENDARY GOALKEEPER

PETER SCHMEICHEL PERSONAL SPONSORSHIP

FACTS

PETER SCHMEICHEL

Born 18th November 1963

NATIONAL TEAM

Peter Schmeichel has played 129 matches for the Danish national team, which is a Danish record.

Was a driving force behind the 1992 national team that won the European Championships.

CLUB TEAMS

BROENDBY

4 Danish Championships and 1 cup title

MANCHESTER UNITED

5 Premier League titles, 3 FA Cup titles, 1 Super Cup title, 1 League Cup title

Winner of Champions League in 1999

SPORTING CLUB LISSABON

Portuguese Champion in 2000

Winner of Super Cup 2001

LEGENDARY GOALKEEPER

PETER SCHMEICHEL PERSONAL SPONSORSHIP

SPONSORSHIP

A PERSONAL SPONSORSHIP WITH PETER SCHMEICHEL COULD INCLUDE:

- Peter Schmeichel as an ambassador for your company

- Use Peter Schmeichel in advertising films

- Use Peter Schmeichel in sales material

- Use Peter Schmeichel on posters and outdoors/billboards

- Use Peter Schmeichel on your company’s homepage

- Logo and link on Peter Schmeichel’s own homepage

- Use Peter Schmeichel at events/customer events

PRICE

Payment as per agreement

LEGENDARY GOALKEEPER

PETER SCHMEICHEL PERSONAL SPONSORSHIP

CONTACT

F-REKLAME A/S

MADS H. FREDERIKSEN – MANAGING DIRECTOR

E-MAIL: MHF@F-REKLAME.DK

TELEPHONE: (+45) 2834 0724

WEBSITE: WWW.F-REKLAME.DK