peter sisson's presentation at ecomm 2008
TRANSCRIPT
![Page 1: Peter Sisson's presentation at eComm 2008](https://reader036.vdocument.in/reader036/viewer/2022062418/5554fd66b4c905c35e8b4750/html5/thumbnails/1.jpg)
PC-Phone Integration and Search Dialing
Peter Sisson
Founder & CEO
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The inevitable merger of PC and Phone
PC/Phone integration approach for SOHO
What it means: Search Dialing and more
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What I’ll cover today
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The Typewriter v1.0
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The Typewriter v2.0
EVOLUTION
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The Typewriter v3.0
REVOLUTION
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Personal phone is there
Personal Phone
Office Phone
?
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The Office Phone v1.0
Late 1800s
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The Office Phone v2.0
EVOLUTION
Early 1900s
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EVOLUTION
The Office Phone v3.0
1970s
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The Office Phone v4.0
EVOLUTION
2000s
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Why do we need both?
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This makes more sense
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The inevitable merger of PC and Phone
PC/Phone integration approach for SOHO
What’s enabled: Search Dialing and more
1
2
3
![Page 14: Peter Sisson's presentation at eComm 2008](https://reader036.vdocument.in/reader036/viewer/2022062418/5554fd66b4c905c35e8b4750/html5/thumbnails/14.jpg)
SOHO telecom is a big opportunity
10-99 seats
100-499seats
26Mworkers
7Mworkers
Source IDC 2006
1–9 seats
40Mworkers
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PC-phone integration for SOHO
• Inexpensive• Simple to set up• Easy to use• Powerful
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The inevitable merger of PC and Phone
PC/Phone integration approach for SOHO
What’s enabled: Search Dialing and more
1
2
3
![Page 17: Peter Sisson's presentation at eComm 2008](https://reader036.vdocument.in/reader036/viewer/2022062418/5554fd66b4c905c35e8b4750/html5/thumbnails/17.jpg)
Search dialing is unified search
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PC-based contacts Online directories
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Search Dialing is Local Search
Global Search Local Search
•Restaurants
•Entertainment venues
•Repair shops
•Contractors, electricians, plumbers.
•Products and services to buy in person
• Information
•Entertainment
•News
•National businesses
•Products and services to order online
WEBSITES PHONE #s & ADDRESSES
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411
“Dial Who” “Dial What”
Search Dialing combines 411 with keyword search
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Search Dialing
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Typing keywords advertising opportunity
$3.49$3.45$3.30
$3.49
$3.45$3.30
BusinessesBid for placement
Pay for call when clicked
A model for advertising-supported office phone service
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Not possible on standalone phones
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Conclusion
PC/phone integration is inevitable.
Toktumi’s approach is a simple, inexpensive way to achieve PC/phone integration for SOHO settings.
Once PC/phone integration is widespread, models for advertising supported phone service will emerge.
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An eComm 2008 presentation –
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