Péter Tóth - Krisztina Péter Tóth - Krisztina KeresnyeiKeresnyei

PhD student, University of PécsPhD student, University of Pécs

The ECoC Coming of Age - The The ECoC Coming of Age - The Financial and Cultural Financial and Cultural

Sustainability of the ECoC Sustainability of the ECoC Programme in PécsProgramme in Pécs

and the Micro-Regional and the Micro-Regional AspectsAspects

19.10.2012.19.10.2012.

Cultural industry- ‚One part of the cultural economy

consists of traditional cultural services (from education and public civilization, through art services to tourism).

- The other part of the cultural economy consists of the cultural product industry… Products, produced by this industry, have stronger symbolic and cultural value than use’. (Enyedi, Gy 2004)

Cultural industry

1. Many studies separate education from cultural industry and mention it as an individual sector

2. There are definitions which restrict themselves to the arts only

3. The challenge of the cultural economy is to connect the elite and mass culture

Modeling the cultural industry

Expectations from the model were:To show how the cultural industry is organized To separate but also to connect and to integrate its sub-sectors; To differentiate between elite and mass culture but not to separate them To point out the “hidden nature” of the economy

Modeling Cultural Industry

Creative industry Knowledge industry

Cultural goods and entertainment industry

 

Art transmission

Knowledge transmission

Creative art Sciences

Creativity KnowledgeCore competences

Core areas

1. superstructure

2. superstructure

Modeling Cultural Industry

The art transmission– transferring tangible cultural goods

as services. For example: galleries, museums, bookshops.

The knowledge transmission– Lecture or transfer of a scientific

knowledge as a service. For example: education, professional conferences and forums, scientific books

Sectoral aspects of the European Capital of Culture project in Pécs

ItemsOriginal allocation

(million HUF) Affected sector

Cultural programs, management 9071,4

Art transmission, Cultural goods and entertainment

industry

Revival of Public Spaces and Parks 8563

Cultural goods and entertainment industry

Conference and Concert Centre 7418

Art transmission, Science transmission, Cultural goods and entertainment industry

Regional Library and Knowledge Centre 6110 Science transmission

Zsolnay Cultural Quarter 10899The complete creative

industry

Big Exhibition Hall 1757 Art transmission

158 Millio EUR

Guest nights in commercial accommodation (number) in Pecs

Source: Central Statistical Office (2012) Information database

Number of catering facilities in Pécs

Source: Central Statistical Office (2012) Information database

The impact of the ECoC project in the surrounding area

The object of the cultural industry’s development of Pécs was not focused on one city

The LEADER area surrounding Pécs is highly interested in culture and its positive impacts in the related sectors

The impact of the ECoC project in the surrounding area

The LEADER projects scheduled to begin in 2010 will also focus on investments in cultural industry

– activities in connection with the creation of thematic tourist routes,

– local events at preserving and creating traditions, combined with ECC,

– organization of creative camps and camps for preserving traditions,

– foundation of democracy centers, creation of development programs,

– starting and realizing a chain of activities in connection with fostering culture and local traditions; supporting the conditions of operation.

The spatial concentration of the developments

Two main types:– Settlements that gain significant

financial resources from tourism (Orfű, Abaliget, Kővágószőlős. Main objective is service enhancement

– Consists of the settlements that have a significant number of inhabitants due to suburbanization processes (Kozármisleny, Pellérd)

The spatial concentration of cultural developments in the surroundings of

Pécs

LEADER projects for 2012

The commodification of local products, promoting access to markets

Establishment of non-governmental organizations,, operation and care of minority language support

Non-governmental and local initiatives and cooperation in promoting good practices

Support of organizing traditional camps and events

Local Development Programme for improving accessibility of small villages

Local arrangements for trade marks Thematic tourist routes: creation and expansion

Conclusion

Questionable positive long-term effects

Less return than expected For neighborur villages: LEADER

programme can be an opportunity for developing

Thank you for your attention!