petroleum africa media planner 2016
TRANSCRIPT
Petroleum Africa is widely read by government officials and seniorand technical management of national, major, and independentoil companies for the latest information on African oil and gassince 2003. Other publications give their readers a snapshot ofactivities taking place across the continent, but Petroleum Africagives a complete and comprehensive picture with insights thatcannot be matched, making it Africa’s publication of choice.
Petroleum Africa Magazine
Established Market Authortity – In publication since March 2003.Complementary daily news website since 2004 and electronicBest of the Week Newsletter since 2005, as well as timely breakingnews alerts.
Broad Industry Coverage – Over 70% of our readership is comprisedof oil and gas ministries, national and international oil companies,and services companies.
Geographic Reach – Worldwide with Africa, Europe, North America,and the Middle East the dominant subscriber base.
Executive Level Readership Profile – Petroleum Africa’s readershipis comprised of top management, technical, legal and financialprofessionals, consultants and analysts.
Predominantly Independent Editorial – We cover what we havecommitted to covering. Editorial is presented independently in aclear and concise manner.
“Insider” Information – Long established relationships with theAfrican continent’s oil and gas ministries, NOCs and IOCs. Accessto high-level executives.
Publisher's Note
We appreciate your patronage and thank youfor considering Petroleum Africa as yourcompany’s marketing medium. PetroleumAfrica is the leading magazine for oil and gasprofessionals with an interest in the Africanupstream, midstream and downstream sectors.Published 10 times per year, Petroleum Africadelivers editorial content covering the issuesprevalent to the entire 54-nation Africanpetroleum sector (not just a handful ofcountries), via our top-notch editorial teamalong with expert guest contributions, technicalpapers, executive interviews, profiles, newssections and more.
Petroleum Africa has a global circulation ofmore than 14,850 readers, many responsiblefor recommending, specifying, approving andpurchasing oil and gas equipment and services.Our subscriber base is comprised of companyofficials/management, technical staff to includeengineers, drillers, the geological/geophysicalcontingent and consulting engineering firms,along with financial and legal institutions,service, supply and manufacturing companies.
Within our media planner there are a varietyof advertising and sponsorship optionspresented to help implement your company’smarketing strategy. Whether it be brandawareness, a product/service launch, or leadgeneration, our distribution targets key decisionmakers for Africa’s petroleum industry, whereverthey sit globally. With the low-cost oilenvironment, we are all working to maximizeour resources and stretch our budgets. As such,Petroleum Africa has made the decision toincrease our complimentary digital subscriptionsand cut back on printing so that we too canride out the low oil price crunch. In addition,we have also decided not to increaseadvertising or subscription rates for 2016. Let’shelp each other out until brighter days cometo pass.
Dianne SutherlandPublisher/Chief Editor
The Petroleum Africa Advantage
Oil & Gas Journal* 1,178Hart’s E&P* 1,335World Oil* 2,887
*2016 Media Planner
Oil & Gas Journal* $13,850Hart’s E&P* $13,210World Oil* $9,030Petroleum Africa $5,185
If you are promoting a product or service to the African market,Petroleum Africa has the Number One audience at a fraction of the cost!
Africa Circulation Cost for Full Page 4-Color Advert
All 3 publications combined 5,400Petroleum Africa 7,745
Why Your Ad is a Sound Investment
Over14,850Readers
GlobalCirculation
Since2003
MarketAuthority
Upstream & Downstream
52.56%
Consultancies, Constructionand Engineering Firms
11.14%
Government, Academia,Field Alliances, and Others
14.23%
Our circulation numbers reflect our highly targeted nature. We are unique in this aspect, focusing on those who reallycount in the industry. And because we don’t include numbers from across the industrial spectrum, you can be sure thatyour advertising dollar is well spent. If your firm is targeting decision makers for products or services needed in Africa’s oiland gas industry, then Petroleum Africa can assure delivery to your desired audience. With unrivalled circulation in amonthly trade publication specific to the continent’s petroleum sector, more IOCs, NOCs, Ministries and Services companieswill see your message.
Targeted Circulation We have your audience!
As of October 2015Global Readership
INDUSTRYTotal: 14,858
39.98%
Services, Drilling, Manufacturingand Supply Companies
Major, Independent, andNational Oil & Gas Companies,
Energy Ministries, and JVs
29.96%
Financial/Investment Institutionsand Legal Advisories
4.69%
Top Africa CirculationEgyptNigeriaSouth AfricaAlgeriaAngolaLibyaKenyaUgandaGhanaTunisiaTanzaniaMozambiqueSudanOthers
2,4541,605
881466462366364230217154131109105201
Asia Pacific5.83%
Middle East6.78%
Africa52.13%
Europe20.66%
North America13.91%
South America0.69%
Geographical Analysis
Reader’s Field of InterestJob Function
Upstream
Downstream
31.52%
15.92%
Senior and General Management
Engineers, Geologists, Superintendents,Technical and Operational Staff
Consultants, Financialand Legal Professionals
Educators, Corporate Copies, Marketing,Purchasing, and Others
45.78%
25.23%
21.42%
7.57%
Total: 14,858Total: 14,858
Total: 7,745Total: 14,858
In Every IssueKey management changes at major playersBest selling book and film reviewsMarket updatesNew products and servicesA synopsis of the politics at work in AfricaAfrican and world rig counts, oil & gas pricesAnd much, much more...
Comprehensive around-the-continent coverageIn-depth coverage of Africa’s ‘Big Five’ producing countriesLeading-edge E&P technologyDownstream: retail to refineriesLocal impacts and social issuesLegal and contractual issuesOil security analysis
Africa Focus
Downstream Focus
Technology Focus
African Capital
Petrochemicals
January/FebruaryIssue
March Issue April Issue May Issue June Issue
Editorial Focus
Namibia
Nigeria
Feb 9-11International
Petroleum WeekLondon, UK
Feb 10-12The 4th East Africa Oil
& Gas SummitNairobi, Kenya
Feb 14-16Middle East Technology
Forum for Refining& Petrochemicals
Dubai, UAE
Feb 17-18Floating LNGLondon, UK
Ghana
Mozambique
RegulatoryRegimes
*Mature Fields
*LNG ProgressReport
Algeria
Benin
*DeepwaterE&P Innovations
Plant Optimization
Stimulation
Mar 08-092nd National Forum
Gabon Oil andGas 2016
Libreville, Gabon
Mar 09-11Tanzania InternationalForum for Investments
Dar es Salaam, Tanzania
Mar 14-15International
LNG CongressLondon, UK
Mar 15-176th African Petroleum
Congress and ExhibitionAbuja, Nigeria
Mar 27-295th Annual East Africa Oiland Gas Summit 2016
Dar es Salaam, Tanzania
Egypt
Republic of Congo
*Natural GasApplications
ReservoirCharacterization
Apr 11-15LNG 18 International
Conference & Exhibition(LNG 18)
Perth, Australia
Apr 20-217th Ghana Oil& Gas SummitAccra, Ghana
Apr 25-27Oil and Gas
Safety Conferenceand ExhibitionHouston, USA
Apr 26-272nd Annual SomaliaOil, Gas & Mining
Summit 2016London, Uk
Apr 27-289th Annual Sub-Saharan
Africa Oil & GasConference, 2016
Houston, USA
Tunisia
Madagascar
*AnnualIndependents
Survey & Awards
African Retail
Multilaterals/Extended Reach
Ad Closing Jan 12Materials Due Jan 19
Ad Closing Feb 20Materials Due Feb 24
Ad Closing Mar 20Materials Due Mar 24
Ad Closing Apr 20Materials Due Apr 24
Ad Closing May 21Materials Due May 26
Issue Highlight
Bonus Distribution
New conferences and exhibitions are continually added, be sure to check www.petroleumafrica.comfor an updated list of events where we offer bonus distribution.
Pre-Salt Plays
Time LapseSeismic
*Solutions for maturefields to improve oiland gas production
May 17-18Offshore Arabia 2016
Dubai, UAE
May 2-5OTC 2016
Houston, USA
Editorial Calendar & Bonus Distribution
2016
*A look at whereplanned LNG & FLNGfacilities stand in light
of low cost oil
*Africa’s deep offshoreoffers some interestingtechnical innovations
*Operators areexamined to see who
withstood thedownturn over 2015
*An abundance ofnatural gas in Africaleaves many options
for utilization
June13-16Nigeria Oil & Gas 2016
Abuja, Nigeria
June 23-246th Zambia International
Mining & EnergyConference & Exhibition
Lusaka, Zambia
Africa Focus
Downstream Focus
Technology Focus
Training &Recruitment
Refining
Well Control
July IssueAugust/September
Issue October Issue November Issue December Issue
Editorial Focus
Kenya
Liberia
Libya
Uganda
NOC of the Year
Advancesin Seismic
Power Generation
Mali
Angola
Equatorial Guinea
Morocco
Mergers &Acquisitions
Biofuels
Somalia
Tanzania
IndigenousCompanyof the Year
Operational Safety
HydraulicFracturing
Ad Closing Jun 17Materials Due Jun 24
Ad Closing Aug 14Materials Due Aug 20
Ad Closing Sep 21Materials Due Sep 25
Ad Closing Oct 19Materials Due Oct 23
Ad Closing Nov 23Materials Due Nov 27
OffshoreExcellence
Issue Highlight
Bonus Distribution Jul 13-15Oil and Gas Africa 2016Cape Town, South Africa
Jul 13-15Maritime and Offshore
Marine Africa 2016Cape Town, South Africa
Sep 6-8SPE Intelligent Energy
Aberdeen, UK
Oct 12-14Upstream West Africa
Summit 2016Abidjan, Côte d’Ivoire
Editorial Calendar & Bonus Distribution
2016
*All the latest trends inthe continent’s training
and recruitmentprocess
*Electrifying Africa hasbeen high priority andis now showing resultsaround the continent
*A look at the latest indeep offshore
technologydevelopments
*With high interest inAfrica over the pastdecade, we look at
frontier acreage still open
*The performance ofindigenous
independents over2016 is examined
New conferences and exhibitions are continually added, be sure to check www.petroleumafrica.comfor an updated list of events where we offer bonus distribution.
FrontierOpportunities
Pipeline Projects
IOR/EOR
TBAADIPEC 2016
Electronic Corporate License agreements available for 10 or moreusers; contact [email protected] for pricing and terms.
SubscriptionsYearsOne yearTwo yearsThree years
Electronic$225$400$550
Both$440$700
$1,000
Print$350$550$750
26+ ads
$200 $190 $180 $170
$130 $120 $110 $100
4 Color: add 25%. Advertising options also available online.
Classified Recruitment & Event Rates (Black & White)Size (55 mm Width)Recruitmentper 70 mm lengthEventper 35 mm length
6-15 ads 16-25 ads1-5 ads
Petroleum Africa’s print advertising options can assist any company in reaching their target audience, whatever the annualbudget. Contact us for a custom proposal to maximize your company’s budget and exposure.
Magazine Advertising Rates
Quote Upon Request
Special Positions (Including 4-Color Process)18x-23x$9,750$7,670$8,325$6,300$6,250$5,625$6,070
4x-6x$10,300
$7,870$8,625$6,500$6,520$5,825$6,270
7x-12x$10,100
$7,770$8,525$6,400$6,420$5,725$6,170
13x-17x$9,900$7,720$8,425$6,350$6,350$5,675$6,120
Position/No. InsertsFull Cover Gatefold*Half-page Gatefold*Two-page Spread*Half-page Spread*Back Cover*Inside Back Cover*Inside Front Cover*Fold-downsSponsored Content
*Covers and premium positions may NOT be canceled. Inserts, supplements, reprints, bellybands, and special marketing requests count toward frequency ratefor full circulation or targeted markets. Contact sales representative for quotation.
1x-3x$10,600
$7,970$8,725$6,600$6,620$5,925$6,370
$3,000 per page
4-Color Standard Rates (Including 4-Color Process)18x-23x$4,685$3,435$3,160$2,850$2,200$2,140$1,635$1,110
13x-17x$4,810$3,545$3,260$2,950$2,250$2,190$1,675$1,150
4x-6x$5,060$3,765$3,460$3,150$2,350$2,290$1,755$1,230
1x-3x$5,185$3,875$3,560$3,250$2,390$2,340$1,795$1,270
Position/No. InsertsFull Page2/3 Page1/2 Page Island1/2 Page1/3 Page Island1/3 Page1/4 Page1/6 Page
7x-12x$4,935$3,655$3,360$3,050$2,300$2,240$1,715$1,190
All frequency rates are for campaigns conducted within one 12-month period. Position requests opposite editorial – add 10% to applicable rate. B&W Ads – deduct 25%. 2-color Ads – deduct 15%.
No Price Increase, Advertising Rates Maintained Since 2014
Choose an integrated package for significantsavings and maximum cross-platform exposure!
PACKAGE A 10 Full Page Ads 1-Year Linked Banner onpetroleumafrica.com (250x90 pixels)
12 Weekly e-Newsletter Banners(250x250 pixels, one per month)1-Month White Paper or Web Exclusive onpetroleumafrica.com
$44,200
Integrated Packages
PACKAGE B6 Full Page Print Ads6-Month Linked Banner on petroleumafrica.com (250x90 pixels)6 Weekly e-Newsletter Banners(250x250 pixels, one per month)1-Month White Paper or Web Exclusive on petroleumafrica.com
$26,500
PACKAGE C6 1/2-Page Island Print Ads6-Month Linked Banner onpetroleumafrica.com (250x90 pixels)6 Weekly e-Newsletter Banners(250x90 pixels, one per month)1-Month White Paper or Web Exclusive onpetroleumafrica.com
$18,500
PACKAGE D6 1/3-Page Print Ads4-Month Linked Banner onpetroleumafrica.com (250x90 pixels)6 Weekly e-Newsletter Banners(250x90 pixels, one per month)1-Month Web Exclusive on petroleumafrica.com
$10,200
Sponsored Content
Contact [email protected] forinformation. Please provide a detaileddescription of the nature of the content to besupplied. Please note that all advertorial contentwill be marked as Sponsored Content.
Petroleum Africa’s Advertisers
Brade ConsultingCudd Well ControlEmerson Process ManagementFergusonFMC TechnologiesFrigmairesGE Oil & GasGlobal Pacific & PartnersHalliburtonION Geophysical
IntermoorLayher InternationalParadigmPraymerc Nigeria LtdSPE InternationalT.D. WilliamsonTPDCTGSWartsilaWFMS
Just a few of the many advertisers that choose Petroleum Africa to deliver their marketingmessage to the decision makers in Africa’s petroleum industry.
Ad Material SubmissionSend by Email: Petroleum Africa can accept ads up to 10 MB in size. If you choose to email your ad, address it [email protected]. Please be sure to indicate Advertiser Name and Issue Date in the subject line.
FTP Upload: For ads between 10 MB and 100 MB in size, you may upload to your FTP site and send your sales representative therequired access information for us to download. You may also use a third party service such as Dropbox.
1. Standard Page: Standard type and advertising page size is 8.3" x 11.0" (210 mm x 280 mm).
2. Bleed: 3 mm bleed on all sides. All type must be inset 0.20" (5 mm) inside the final trim size,all four sides.
3. Pre-Trim Size: 8.5" x 11.3" (216 mm x 286 mm).
4. Ad Materials: All ad materials should be supplied in one of the following digital file formatsaccompanied by a hardcopy color proof. Ad materials other than acceptable digital files willincur additional charges (see Production Charges).
a. Acceptable Digital Files: Adobe Acrobat PDFs (8 bits/channel, binary CMYK, all fonts embedded)or flattened CMYK TIFF or EPS files, 300 dpi at actual size.
b. Graphic/Imaging Formats: All graphic elements should be imported from drawing or imagingapplications. To assure optimum results, graphics should be saved as PDF, TIFF, or EPS files.
c. Storage Media: Files may be submitted using the following media: Email, CD-ROM, or FTP.
Print Advertisement Specifications
Half Cover Gatefold105 x 280 MM4.1 x 11 Inches
Full-page Spread420 x 280 MM
16.5 x 11 Inches
Full Cover Gatefold420 x 280 MM
16.5 x 11 Inches
1/2-page Spread420 x 140 MM
16.5 x 5.5 Inches
Full page210 x 280 MM
8.3 x 11 Inches
1/2-page Horizontal210 x 140 MM
8.3 x 5.5 Inches
1/2-page Island130 x 186 MM
5.1 x 7.3 Inches
2/3 Page Vertical140 x 280 MM
5.5 x 11 Inches
1/3 page Horizontal210 x 95 MM
8.3 x 3.7 Inches
1/3 Page Vertical70 x 280 MM
2.8 x 11 Inches
1/3 Page Island130 x 130 MM
5.1 x 5.1 Inches
1/4 Page Box105 x 140 MM
4.1 x 5.5 Inches
1/4 Page Strip210 x 70 MM
8.3 x 2.8 Inches
1/6 Page Strip210 x 45 MM
8.3 x 1.8 Inches
1. Publisher’s Copy Protective Clause – In the event that no acceptable copy is furnished,Publisher reserves the right to repeat last submitted advertisement for scheduled space.
With the exception of cover and premium positions, contracts may be terminated by either partyon 30 days notice before closing date.
Contracts for covers and special positions are non-cancelable, except in the case of non-paymentof invoices at Publisher’s discretion. In the event of non-payment of invoices, the Publisher mayterminate the contract without notice.
Advertisers are liable for all content of advertisements (print or digital) and for any claims madeagainst Petroleum Africa. The Publisher reserves the right to reject any advertising that does notconform to the publication’s standards.
2. General – If more or less space than contracted is used within 12 months from date of firstinsertion, the rate will be adjusted to the earned rate published herein. Advertiser will be short-rated at the prevailing frequency rate if they have not completed the terms of their contractedfrequency rate within 12 months of first insertion order.
3. Frequency Rates – Number of insertions in a 12-month period determines frequency rate.Covers, each ad, each page of a spread, and each page of pre-printed inserts count as oneinsertion toward earning a frequency rate of 1x – 24x.
4. Issuance & Closing – Published 10 times per year with distrubution beginning during the firsttwo weeks of corresponding issue month, the latter month if a combined issue. Reservation andartwork deadlines are as specified in the editorial calendar.
5. Positioning – Regular full page adverts are run-of-the-house positioning. If special placementis requested such as facing editorial, there is a 10% premium above published ad rates.
6. Payment Terms – All first orders require advance payment. You may subsequently apply forcredit. Terms of payment are Net 30 on approved credit. Late payments will incur an interestcharge of 1.5% per month, compounded monthly, if received after due date.
7. Agency Commission – A 15% agency commission applies to recognized agencies. Paymentdue Net 30 from billing date (on approved credit). Publisher will hold Agency and Advertiser jointlyresponsible for payment.
Advertising Policy and Terms & Conditions
CONTACT US WORLDWIDE
Africa Headquarters10G Ahmed Abd El-Aziz St.New Maadi, Cairo, EgyptTel/Fax +2 02 2517 [email protected]
General InquiriesP.O. Box 1571Montgomery, TX 77356 USATel/Fax: +1 713 867 [email protected]
[email protected] visit www.petroleumafrica.com
ADVERTISING REPRESENTATIVES
Austria, Germany, SwitzerlandEisenacher MedienErhardt EisenacherTel: +49 0228 2499 [email protected]
GhanaRDFC Ltd.Janice OdonkorTel: +233 302 767 [email protected]
ItalyEdiconsult InternazionaleAnna De BortoliTel: +39 02 477 100 [email protected]
NigeriaOil & Gas Soft SkillsEmmanuel Emielu & Karim SuleTel: +234 803 308 [email protected]
North Africa/Middle EastAlan YounesTel/Fax: +2 02 2517 [email protected]
North AmericaEric FreerTel: +1 [email protected]
Rest of WorldFarrah Younes & Jina SellersTel/Fax: +1 713 867 [email protected]
Southern Africa/SADCBob StephenTel:+27(0)83 456 [email protected]
United KingdomFrontier Communications Ltd.Gayle MeikleTel: +44 (0) 20 7193 [email protected]
Petroleum Africa Magazine is a Texas, United States-registered company.
PO Box 1571 Montgomery, TX 77356 www.petroleumafrica.com