petron site analysis
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DESCRIPTIONComparative analysis of Petron's website VS local and global brands.
Website AnalysisCruz, De Leon, Reyno, Tan, Vitales
Petron The Philippines’ Leading Oil Company
PETRON CORPORATION is the largest oil refining and marketing company in the Philippines. Supplying nearly 40% of the country’s oil requirements, our world-class products and quality services fuel the lives of millions of Filipinos. We are dedicated and passionate about our vision to be the leading provider of total customer solutions in the energy sector and its derivative businesses.
Source: About us Pagehttp://www.petron.com/about-leading.asp
User Interface (UI)
User Interface (UI)Brand General
Petron 2 Column Layout, 8 navigation tabs, large header, text looks cramped
Slogan (positioning) is clear in the homepage (We Fuel Success), Core business is identified in the homepage (Fuel Journeys, Fuel Service, Fuel Business), PCOR real-time stocks integration
Text looks cramped while there is a lot of white space, contact us and sitemap location is a bit off, Site is not Web 2.0 Compliant
2 column layout, 7 navigation tabs, large header, there’s a balance between text and graphics/pictures
Market Positioning is very evident in the homepage. It sells itself by putting first environmental and global issues. Its products and services are found towards the last tab. Tabs are very organized according to topics.
Interactive banner, clean interface
Very clean. Branding is evident and slogan is present: Enjoy the Journey
User Interface (UI)Brand General
It follows the Caltex Global feel and layout
Since it follows the global site, it has the same look and feel but they added a few local touch by adding Philippine related promos and information.
SeaOil 3 column layout, 6 navigation tabs, Header has changing images
Home page has station locator, News feeds seem updated, all information regarding Seaoil can be readily accessed
Doesn’t have a link to sitemap, transition of images is too fast, No slogan typed on the homepage
Flying V Judging it on the appearance, it is safe to assume that the website is not developed by a professional web designer
Having the impression that they did not clearly invest in their webpage, they still have their site map.
Site map has no permanent location, the image used in the background doesn’t fit the screen properly hence some text could not be read.
Quick SummaryCompany Layout Overall feel Speed
Petron2 columns, header, footer, 8 navigation links No
Navigation is easy using the navigation bar. Content and layout looks cramped in homepage. There's a lot of unused white space on the right side of the site. Site mostly targets investors and dealers. Some pages are incomplete or no content. 4 seconds
Chevron2 columns, header, footer, 7 main navigation links Yes
Navigation is easy. Very user-friendly. Although it seems that pages are cramped, there is actually a balance between text and graphics/pictures. Pages are relevant. 1 second
Caltex Global3 columns, header, footer, 3 clustered navigation links Yes clean, interactive, very fast load time 6 seconds
Caltex Philippines3 columns, header, footer, 5 clustered navigation links Yes
clean, interactive, very fast load time, images looks cramped in the three column layout 13 seconds
SeaOil3 columns, header, 6 navigation links No
Branding is present, interactive header, 3 column body is a bit small/cramped 16.72 Seconds
Flying V1 column, header, footer and 9 navigation links No
The website's feature is not user friendly because, the text are small and sometimes blends with the background color. The site is not well maintained since some page has different page format as compared to the original. 5 seconds
URL Analysis URL Branded (Y/N)
Petron http://www.petron.com/ Yes No
Chevron http://www.chevron.com/ Yes Yes
Caltex Global http://caltex.com/global/ Yes Yes
Caltex Philippines http://www.caltex.com/ph/ Yes Yes
SeaOil http://seaoil.com.ph Yes Yes
Fyling V http://www.flying-v-gas.com/ Yes Yes
Sitemap AnalysisBRAND PAGE
Petron Upper Right Corner
When click it is opened in a new window, therefore current window is not lost; segregated according to all the main links in the homepage
Layout is just one column so user must scroll down to see everything
Chevron Footer Two columns to compensate for the length due to the number of links in the page; “Add This” functionality present to easily share the page as well as email and print
Since the site has many contents, site map is too long; arrangement of texts seem not aligned on first glance because of drill downs
Footer It has a social bookmarking feature for easy sharing and an integrated toolbox for easy navigation.
Footer Aside from the social bookmarking feature, the toolbox has a link to subscribe to caltex philippines updates.
SeaOil NO SITEMAP
Flying V Footer Simple; all major links are present
Some links are directing to an under construction page, too many white spaces
Content AnalysisCompany Content
Title Keywords DescriptionRobots.TXT
present?Alt Image Attributes General Observations
Petron Petron Home None None NoNo IMG Alt Tags
Slogan and positioning is clear in the home page "We Fuel Success". 8 subpages that discusses the following: About Petron; What's New' Investor Relations' Newsroom' Dealerships' Health, Safety & Environment; Corporate Social Responsibility; Careers
ChevronChevron Corporation Home - Human Energy
cvx, chevrontexaco, cheveron, chevron, texaco, caltex, chevron gas, chevron texaco, human energy, oil, petroleum, natural gas, energy company, energy, gasoline, petrol, service station, gas station, crude oil, energy companies, oil companies, hydrocarbon
Chevron works to meet the world's growing demand for energy by exploring for oil and natural gas; refining and marketing gasoline; producing chemicals and geothermal power and more. index,follow Yes
Homepage is clear. Slogan " The Power of Human Energy" is catchy. It has 7 subpages that include the following: Home page, Human Energy Stories, Global Issues, Energy Sources, Product & Services, Careers, About Chevron.
Positioning is very clear. It uses its CSR and environmental issues as a strong marketing strategy for their business.
Caltex Global Caltex Website - HomeCaltex, Corp, Home
Caltex Corp - Home No Yes
Clean and very simple interface. Acts as a portal to all local sites.
Content AnalysisCaltex Philippines Caltex Philippines - Homepage Caltex, Philippines
Caltex Philippines No Yes
Similar look to global site. Uses images of Filipnos (asian) to look more local.
SeaOilSEAOIL Philippines, Inc. - Homepage None None No Yes
Interactive header shows the products and promos
Fyling VFlying V Gas Stations - petroleum fuel and oil
Flying V gas stations Philippines website high performance fuels oil industry petroleum products and services filling gasoline diesel unleaded premium
Flying V Gas Stations provides clean, economical, competitively priced, and high performance fuels, oil products and services in the Philippines. It has a fleet of several hundred gasoline and filling stations that sell diesel, unleaded and premium petroleum fuel. No
No IMG Alt Tags
The home page of flying V website is a bit plain, using simple text and hard to read color. Background image makes it harder to read
Rankings and Site Features
Company Rankings Site Features
Alexa Google Page Rank
Petron 1,213,956 4
Art Petron, Webmail, Press Release; CSR News; Disclosures; Stocks update; Information on services; Dynamic Date
Chevron 33,379 8
CSR, most popular stories including editor's selection, discussion page, includes Chevron Stations, Pay bills through their Chevron or Texaco Credit Card, has links to their other brands: Caltex and Texaco, Chevron Worldwide
Caltex Global 474,900 7
Gateway to all international sites. Site uses interactive format (gif, flash), has a link to “fun stuff” which offers games and sending e-cards.
Caltex Philippines 472,669 6
Includes local news and promos. Site uses inteactive format (gif, flash), has a link to “fun stuff” which offers games and sending e-cards. Hot Tags are available and displays all relevant article/page. Pages include social networking buttons linking to their respective social accounts.
SeaOil 1,976,700 3 Share this, updated news feed, station locator
4 Navigation links and company news
Backlinks, Browser Test, Social Media Plugins
Company Backlinks Browser Test Social Media Plugins/Buttons on Site
Google Yahoo Live IE Firefox Chrome Safari (Y/N) Social Sites
Petron 35 715 299 Passed Passed Passed Passed No -
Chevron 1,430 191,479 15.300 Passed Passed Passed Passed Yes Facebook, Twitter, Youtube
Caltex Global 1.510 135 11.800 Passed Passed Passed Passed No -
Caltex Philippines 1.510 561 1.180 Passed Passed Passed Passed Yes Facebook, Twitter
SeaOil 144 16 114 Passed Passed Passed Passed Yes Share this
Fyling V 31 0 12 Passed Passed Passed Passed No -
USER INTERFACE Chevron It adheres to web 2.0 standards. Clean interface. Easy navigation. Fast Load time. Content is clear and site is highly optimized in terms of SEO.
SPEED Chevron Most likely they have a high bandwith allocation for their site, Site images are optimized, probably using a remote/localized server to speed loading time
URL Chevron and SeaOil
Because of its simplicity and URL are canonicalized
SITEMAP Caltex Global and PH
Extensive, it shows all links, has social bookmarking functionality, and they integrated a “toolbox” feature that allows people to do more aside from the links
CONTENT Chevron pages have a good balance of text and graphics combined. Very dynamic and interactive with consumers/clients. Contents neatly arranged per topic and clearly defined. Marketing Strategy/positioning very evident (sells itself as a company for human development) not just an energy company
RANKINGS Chevron 33,379 with google page rank of 8
SITE FEATURES Chevron, Caltex Global, Caltex Local
Interactive sites. The sites considered user experience as a component when the sites were created