pewag corporate design manual

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Corporate Design Manual Version 3/2012 E

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Page 1: pewag corporate design manual

Corporate DesignManual

Version 3/2012

E

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2pewag Corporate Design Manual

Table of Contents

pewag Corporate Design Manual

Our mission statement 3Business Areas 4Logo 5–8Font 9Brand representation 10Company supplies and guidelines 11–18Office supplies and guidelines 19–20Point of sale advertising materials 21Promotional items 22Company logos on cars 23Images 24–27Internet 28Advertisement 29–30Printed materials 31–37Printed materials for packaging 38–42Certification marks 43–44

Information and contact

Dr. Dieter Jörg HaasBrand Management

pewag International GmbHA-8020 Graz, Bahnhofgürtel 59Phone: +43 316 6070-205Fax: +43 316 [email protected]

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Leitbild

Welcome to the pewag group

We are an internationally operating group of companies. Our track record goes back to the year 1479.

Mission StatementBecause of our joy and determination to innovate, we at pewag group strive to manufacture the world‘s best products wherever we compete – today and in the future. The high quality of our products and services, as well as the passionate performance of our employees are our biggest assets to reach excellence and total customer satisfaction.

Principles of pewag group

Leading in Quality

The values of our premium product brands are demons-trated by our first class quality and innovations and are communicated consistently and coherently.

We anticipate market de-mands and changes in the environment and adapt our strategies, organizations and actions accordingly to satisfy our customers’ needs through providing the best value for the money; timely delivery; efficient and obliging service.

Leading in Responsibility

We commit ourselves to careful treatment of the environment, by redu-cing the use of energy and raw materials, ensuring the longevity of our products and making them recyclable.

We value an open, honest and team-oriented work-style, which is based on transparent communication honoring ideas, opinions and experience of our employees as valuable inputs for our decision making process.

We strive for stable and fair partnerships with our emplo-yees, customers, suppliers and other business partners and take social aspects into consideration when making business decisions.

Leading in Technology

We secure our technological leadership through highest product quality, constant improvements and innova-tions of products, as well as manufacturing processes.

We are dedicated to keep on top of product technology. This ensures that our custo-mers always have the best solutions available and that we expand and protect our market position.

Leading in Economics

In all our processes we use due diligent business practices and efficiency and strive to improve these continuously.

In the long-term, we will continuously increase our economic performance to raise corporate value, achieve sustained growth and thus secure a successful future of the organization.

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Business areas

Business areas

Working with pewag products

The pewag group has a substantial and diverse spectrum of products and services.

Our range of products varies from traction chains for tires (snow chains for passenger cars, trucks and special-purpose vehicles, tire protection chains for mining vehicles) over different industrial chains to products for the do-it-yourself sector (light chains, belts, etc.)

Segment ASnow and forestry chains

Segment BHoist and conveyor chains

Segment CDo-it-yourself

Segment FLifting and lashing chainsand accessories

Segment GTire protection chains

Segment DEngineering

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Logo

Logo

LogoOur logo is the brand name and therefore ensures brand recognition. For this reason, it is vital that the logo‘s original look is not modified.

This means that the ratio, the spacing as well as the arrangement of the logo must always remain unchanged and may not be individually adjusted for any reason.

The logo of the „pewag“ brand consists of the word „pewag“ and three dots above the brand name.

The claim „STRONG IS NOT ENOUGH“ resembles a stamp and is always used in English. The stamp was purposefully designed to be reminiscent of chain links. The claim is placed close to the logo „pewag“ for two reasons: to immediately call the readers‘ attention to the core activity of the brand and to inform readers about what the name „pewag“ represents.

Below the stamp, the website „www.pewag.com“ is indicated.

Minimum size of the logoTo ensure the logo and claim are legible and recognizable, they must be at least 20 mm wide.If the displayed size is less than 20 mm, the logo is to be used without claim and website.

Variations of the logoDepending on the use, there are a number of different logo variations. It should on principal appear on a white background.

In exceptional cases, the logo may appear on a coloured, dark background. In this case, the „negative version“ will be used.

Additionally, there is also a black and white version.

20 mm

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Logo

Logo

Logo with claimThe logo and claim are used in two colours: blue and red.

In black and white documents, the defined black and white version of the logo is used. In exceptional cases, the logo may appear on a coloured, dark background. In this case, the „negative version“ will be used.

In exceptional cases, it is possible to attach the slogan next to the logo. The slogan should be at a distance of 15% of the size of the logo „pewag“ and is measured by „g“. Usage of this form is only permitted after consultation with the advertising department.

The logo was created with a modified and adjusted version of the „Swiss 721 Heavy“ font.For the claim „STRONG IS NOT ENOUGH“, the stamp font „Rubber Stamp LET“ was used. The website „www.pewag.com“ is written in „Swiss 721 Heavy“ font.

The black and white version of the logo

The negative version of the logo in two colours

The negative version of the logo in one colour

The logo

Logo download: 58-MKT Archiv DB/Logos/...

In exceptional cases

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Logo

Logo

Logo without ClaimThe logo „pewag“ and the three dots may only be used without the claim in cases when the provided space or size does not suffice to accommodate the logo in combination with the claim.

In this case, the colour guidelines are the same as with the original logo.

The black and white version of the logo

The negative version of the logo in two colours

The negative version of the logo in one colour

The logo

Logo download: 58-MKT Archiv DB/Logos/...

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Logo

Logo

ColoursIn the pewag corporate design, two different colours are used as follows:

• „pewag“ logo blue• three dots red• „STRONG IS NOT ENOUGH“ claim red• website red

The colour blue plays the more significant role as it is the preferred corporate colour of the pewag brand. The colour red should be used in moderation. The colour green is to be seen as an option and is only allowed to be used to highlight sections or to emphasize sustainability topics.

In order to ensure that the correct shades are used consistently, the colours are specifically defined.

Important:The provided colour definitions are not mere suggestions but mandatory. In the case of printed materials, they may have to be visually checked against proofs that are guaranteed to conform to the colour definitions. This has to be done before the printing process can commence. Proofs are available in the corporate marketing department.

Logo colours download: 58-MKT Archiv DB/Logos/...

CMYK 100 / 60 / 10 / 50RGB 11 / 49 / 89Pantone 2955 CRAL 5003

CMYK 0 / 100 / 80 / 0RGB 224 / 0 / 54Pantone 185 CRAL 3020

CMYK 70 / 0 / 100 / 0RGB 87 / 171 / 39Pantone 369 CRAL 6018

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Schrift

Font

Logo and corporate fontWhen it comes to printing, the font family Swiss 721 is used in various styles. This font family offers a range of styles making longer texts more diverse and visually organized. The stroke width of the letters is uniform and easy to read and the font is used in all of our printed materials. The different styles to be used are regular, light, medium and bold; italics may only be used in special cases.

Font for correspondence The font for correspondence is the font that should be used for company texts and information materials such as letters, faxes, e-mails, etc. These fonts are available on company computers. pewag defined „Arial“ as its correspondence font. Regular and bold are both acceptable styles. Italics may only be used in special cases.

Swiss 721 BT

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜabcdefghijklmnopqrstuvwxyzäöü1234567890!%&/()=?@

Swiss 721 Md BT

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜabcdefghijklmnopqrstuvwxyzäöü1234567890!%&/()=?@

Swiss 721 Bd BT

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜabcdefghijklmnopqrstuvwxyzäöü1234567890!%&/()=?@

Swiss 721 Lt BT

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜabcdefghijklmnopqrstuvwxyzäöü1234567890!%&/()=?@

Arial regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜabcdefghijklmnopqrstuvwxyzäöü1234567890!%&/()=?@

Arial bold

ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜabcdefghijklmnopqrstuvwxyzäöü1234567890!%&/()=?@

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Brand representation

Brand representation

Brand representationCertain rules apply regarding the representation of the pewag company name and brand. This applies primarily to the way the pewag company name and brand are written as well as where they are placed in the layout of a text.

pewag must always be written in lower case letters, even when placed at the beginning of a sentence.

In the case of pewag products, pewag must at all times be placed before the specific item (e.g., pewag winner or pewag snox). In texts, the brand has to be written in regular font; neither bold nor italics nor capital letters may be used. Just like pewag, all brand names must be written in lower case letters.

If the brand name appears in a blue box, then the pewag logo has to be used (without claim) and the product name must appear in identical font (Swiss 721 Heavy).

Additionally, there is also the option of using the brand logo. In this case, the product name is placed under the pewag logo (without claim).

Should the product name come with an addition such as „suv“ or „pro“, two different guidelines must be followed: in text, the addition must be written next to the brand in regular lower case letters; however, when displayed in the blue box or as part of the logo, capital letters and superscript should be used with tracking reduced by 50%.

snox PRO

winner PRO

snox PRO

winner PRO

Example of the pewag brand logo

Example of the pewag brand written in a box

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Company supplies and guidelines

Company supplies and guidelines

StationeryThe stationery in DIN A4 format has the following features:

Length of logo: 47 mm (from the letter p to the third dot)

Contact information: First line – Swiss 721 BT Bold Remaining address – Swiss 721 BT Left-aligned Font size 7 pt Line spacing 9.7 pt

Distance between contact information and logo: 2 mm

Text in footer: Swiss 721 BT Left-aligned Font size 6 pt Line spacing 7.5 pt Bottom edge 10 mm

Employees will be provided with the stationery in the form of a Word document.

Subsequent pages only carry the pewag logo; the company address and footer are not included.

Stationery download: 58-MKT Archiv DB/Briefe/...

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Company supplies and guidelines

Company supplies and guidelines

EnvelopesEnvelopes follow the logo guidelines and adhere to the following dimensions.These guidelines apply to all envelopes.

Length of logo: 45 mm (from the letter p to the third dot)

Contact information: First line – Swiss 721 BT Bold Remaining address – Swiss 721 BT Left-aligned Font size 7 pt Line spacing 9.7 pt

Distance between contact information and logo: 1.5 mm

Envelope dimensions C5/6 110 x 220 mm B5 176 x 250 mm C4 229 x 324 mm B4 250 x 353 mm DIN long 220 x 110 mm

If you are in need of envelopes, please contact the corporate marketing department in Graz.

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Company supplies and guidelines

Company supplies and guidelines

Business cardsBusiness cards (86 x 54 mm) follow the logo guidelines and adhere to the following dimensions.

Length of logo: 39 mm (from the letter p to the third dot)

Contact information: First line – Swiss 721 BT Bold Remaining address – Swiss 721 BT Left-aligned Font size 6 pt Line spacing 8.3 pt

Distance between contact information and logo: 1 mm

Name: Swiss 721 BT Font size 11 pt

Title: Swiss 721 BT Font size 8 pt Line spacing 11 pt

Quality: 246 g Opal Leinen [linen]

The business cards are created in the marketing department. In general, business cards are kept monolingual and one-sided.

If you are in need of envelopes, please contact the corporate marketing department in Graz.

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Company supplies and guidelines

Company supplies and guidelines

E-mail signatureThe signature is placed at the end of all e-mail correspondence. It includes the company name, address and personal contact information of the sender.

The correspondence as well as the signature is written in Arial.

The e-mail signature is pre-installed on all company computers and can simply be activated by mouse click.

Rechtsform: Kommanditgesellschaft Sitz: Brückl Firmenbuchnummer: FN 270 109 w Firmenbuchgericht: Landesgericht Klagenfurt

Persönlich haftende Gesellschafterin: Schneeketten Beteiligungs Aktiengesellschaft, Rechtsform: Aktiengesellschaft, Sitz: Brückl, Firmenbuchnummer: FN 268 808g, Firmenbuchgericht: Landesgericht KlagenfurtPersönlich haftende Gesellschafterin: pewag Ketten GmbH, Rechtsform: Gesellschaft mit beschränkter Haftung, Sitz: Klagenfurt, Firmenbuchnummer: FN 212795 i, Firmenbuchgericht: Landesgericht Klagenfurt

Confidentiality Notice: This message including any attachments contains information to be deemed strictly confidential and is desti-ned only to the addressee(s) identified above who may copy and, under his/her/their responsibility, further disseminate it. Anyone who received this message by mistake or reads it without entitlement is forewarned that keeping, copying, disseminating or distributing this message to persons other than the addressee(s) is strictly forbidden and is asked to transmit it immediately to the sender and to erase the original message received.

pewag Schneeketten GmbH & Co KGA-8020 Graz, Bahnhofgürtel 59Phone: +43 (0) 316 / 60 70-0Fax: +43 (0) 316 / 60 [email protected], www.pewag.com

Mit freundlichen Grüßen / With best regards,

MusternameMusterbezeichnung

If you have questions regarding your personal e-mail signature, please contact the corporate IT department in Graz.

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Company supplies and guidelines

Company supplies and guidelines

Formatting guidelinespewag brandThe name pewag is always written in lower case, even when placed at the beginning of a sentence.

Font„Arial“ is the font for correspondence.To emphasize certain words or phrases, bold font may be used. However, italics, Black fonts as well as text in all capital letters should be avoided. The font‘s spacing must not be changed.

Font sizeDepending on the where the text appears, the font size may vary. The font size may be optimized for the specific target group, text length and layout of the printed materials and may be different for an internal document than for professional printed materials. The line spacing must be set to at least 100%.

Font colourIn the main text, the font Arial is to be used in black. For headings, red or blue should be used.

Highlighting words in a textEmphasis may only be added by using bold letters. Do not space out or underline words, or use coloured font, coloured highlighting, negatives, or all capital letters on entire words or phrases.

Numbers and numeralsIf possible, write out numbers one through twelve in main texts. For numbers larger than 1,000, use a comma to separate the numbers by groups of three digits: e.g., 1,000,000.When indicating percentages, place the percent symbol immediately after the number: e.g., 20%. The same applies to the degree sign when indicating temperatures: 8°C.

ListsThe following symbols can be used for lists:• A centred red or black dot A red arrowThe subsequent lines must align with the left edge of the text.

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Company supplies and guidelines

Company supplies and guidelines

Stationery for correspondenceThe left margin must measure 25 mm and when measuring the distance from the left edge of the paper to the right edge of the text, the text should end at 190 mm.

The font to be used for correspondence is „Arial“; all continuous texts as well as contact information should be typed in 11 pt font (in the case of longer texts, 10 pt is acceptable).For the subject line, 14 pt, bolded and underlined font should be used. Should the subject line extend past the middle of the page, several lines should be used and only the last line underlined.

The position of the window on the envelope determines the exact vertical location of the recipient‘s address on the letter. The date must be in line with the right edge of the text and typed one line below the address in 11 pt font.

Do not type any text in the top 4.5 cm and bottom 3 cm margin.

Signing documentsManaging directors sign their names and the company name (either collectively or individually, depending on their power of representation).

Proxies must sign their names and the company name (either collectively or individually, depending on their power of representation) with the addition of ppa.

Authorized signatories must sign their name and the company name with the addition p.p.

All other employees, who do not fall into the above mentioned categories, either sign their name and company name with the addition p.p. or they indicate their name, position/department and company name.

Stationery download: 58-MKT Archiv DB/Briefe/...

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Company supplies and guidelines

Company supplies and guidelines

Word and Excel templatesThe forms are based on the design of the stationery. Individual templates are created for each department and employees are provided an electronic copy.

If you are using templates/presentations that are not up to date or incorrect, please mail them to the corporate marketing department for correction.

If you are in need of templates, please contact the corporate marketing department in Graz.

Monat Jahr

pewag References – Tire protection chains

pewag Newsletter

ÜberschriftEinleitung Text

Übersicht Themen: 1. Thema 2. Thema

Aufzählungen: • Erste • Zweite • Dritte

Bilder können zweispaltig bzw. einspaltig angeordnet werden.

Bildunterschrift

Sample Word template for news

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Company supplies and guidelines

Company supplies and guidelines

Power PointUse Power Point to create slides for presentations. Here you see the title slide as well as subsequent slides with the company design.

Use the font Arial and the pewag colours red and blue in RGB mode. Avoid using the colour black for texts, tables etc. Blue = RGB 11 / 49 / 89Red = RGB 224 / 0 / 54

On the title slide, centre the content both vertically and horizontally. On the following slides, texts should be left-justified.

For bulleted lists, use either a red arrow (triangle shape) or a red dot. Limit the number of bulleted items to five per slide to avoid presenting too much information at once.

Every presentation must begin and end with a white slide that carries the pewag logo centred in the middle.

Titel der Präsentation

Untertitel

Veranstaltung

Title slide

Veranstaltung

Titel

Text • Text

Text

Text

Text ohne Anführungszeichen

Slide with text

Veranstaltung

Titel

Zeile 1

Zeile 2

Zeile 3

Zeile 4

Zeile 5

Summe

Tag 110.000

12.000

9.000

14.000

15.000

60.000

Tag 215.000

12.000

8.000

12.000

15.000

62.000

Tag 317.000

14.000

10.000

13.000

16.000

70.000

Slide with table

Veranstaltung

Titel

Text

Slide with image and text

Slide template download: 58-MKT Archiv DB/ Präsentationen/...

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Office supplies and guidelines

Office supplies and guidelines

StampsThe look of stamps must always be consistent. The ink to be used is pewag blue. The logo without claim is placed near the top; below that the company name and contact information are inserted in Swiss 721 BT. The company name, contact information and website are indicated in bold. Text should be left-justified and line up with the left edge of the logo. The standard dimensions of this stamp provided by Trodat are 56x33 mm.

Address labelsIf an envelope with a window cannot be used, then the address label must be attached to the envelope according to specifications. Address labels must always follow the same guidelines. Text should be left-justified and typed in 11 pt font.

The entire address must be written in the same font with the same settings. Ensure that the line spacing is uniform and consistent. Do not use blank lines as they may cause problems with the automatic sorting system.

Labelling bindersNear the top, the logo and claim are indicated. Provide information about the contents below the logo; the text should be centred and in 12 pt Arial. Near the bottom edge, indicate the abbreviation for the department in 8 pt font. All text must be centred.

pewag Schneeketten GmbH & Co KGA-8020 Graz, Bahnhofgürtel 59Phone: +43 316 6070-0, Fax: -142www.pewag.at

58-AP

pewag groupab 2013

Musterfirma AGMusterabteilungMustergasse 18020 Graz

I f you are in need of stamps, please contact the corporate marketing department in Graz. Download for address labels and labelling of binders: 58-MKT Archiv DB/Vorlagen/...

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Office supplies and guidelines

Office supplies and guidelines

CDs/DVDsSleeves for CDs, DVDsThe sleeve is made of cardboard and designed to protect CDs and DVDs. It is defined as illustrated.

CDs, DVDsBlank discs come pre-printed but can additionally be labelled manually.

NotepadsThe notepads are in DIN A4 format and carry the logo and claim according to specifications in the top right corner. The grid measures 5 mm.

If you are in need of CDs, DVDs or notepads, please contact the corporate marketing department in Graz.

pewag DVD

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Point of sale advertising materials

Point of sale advertising materials

Point of sale advertising materials The POS advertising materials should be kept in the pewag corporate colours. Preference is given to white and blue.

The size of the advertising materials permitting, the logo as well as the claim should always both be included.

If the advertising materials are either white or another light colour, the logo is to be printed in its original colours, red and blue. On blue advertising materials, the negative versi-on of the logo must be used (white and red).

The order processTo minimize costs and to ensure uniform advertising across the globe, all advertising materials for the entire pewag group are generally provided by the marketing department in Graz. For possibly country-specific demands, please contact the marketing department. After consulting with the marketing department, the subsidiary companies may acquire such advertising materials on their own.

All currently available POS advertising materials are listed in the database: 58-MKT Archiv DB/POS Werbemittel/...

Max

Mustermann

winner PRO

The innovation leader pewag isthe first supplier worldwide of G12chain systems in premium quality.

• 50% higher load capacity over G8• 20% higher load capacity over G10• optimized bending resistance•longer lasting•intelligent profile

www.pewag.com

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Promotional items

Promotional items

Promotional itemsPromotional items have to match the pewag corporate colours. Preference is given to white and blue.

The size of the promotional items permitting, the logo as well as the claim should always both be included.

To ensure the logo is legible and recognizable, it must be at least 20 mm wide. If that is not the case, only the pewag logo and the website are printed on the item separately.

If the promotional item is either white or another light colour, the logo is to be printed in its original colours, red and blue. On blue giveaways, the negative version of the logo must be used (white and red).

The order processTo minimize costs and to ensure uniform advertising across the globe, all promotional items for the entire pewag group are generally provided by the marketing department in Graz. For possibly country-specific demands, please contact the marketing department. After consulting with the marketing department, the subsidiary companies may acquire such promotional items on their own.

All currently available promotional items are listed in the database: 58-MKT Archiv DB/Werbeartikel/...

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Company logos on cars

Company logos on cars

pewag carpoolA uniform use of the company logo on work vehicles ensures faster and easier brand recognition. The work vehicles should be white if possible.

The pewag logo with claim must be printed on the hood as well as on both front doors; the website should be indicated in blue in the rear area on both sides as well as on the back bumper.

www.pewag.com

www.pewag.com www.pewag.comwww.pewag.com

www.pewag.com

www.pewag.com www.pewag.comwww.pewag.com

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Images

Images

The uniform use of images makes the brand more recognizable.

Following this principle, all pewag images must meet the following requirements:• clear, non-blurry images• bright and friendly• dynamic

Product imagesSnow chainsFor each product, four photographs are taken (front, back, tread view, oblique view). These are used differently depending on the layout. The background in all product images is white. Once integrated into the layout, a predefined shadow is added to the area behind the chain.

The focus of the image has to be on the chain, which must be depicted clearly in its entirety. There must not be any large shadows on the chains; all details have to be easy to see. Large shiny areas on the tires are to be avoided.

Depending on the product, additional close-ups of important chain features may be added. In these images, other brand names should not be included in their entirety.

For spare parts, graphic drawings are used.

Technical chains/Tire protection chainsProducts that fall into the categories of sling chains and conveyor chains are depicted as 3D illustrations.

For products in all other categories (choker chains, Do-it-yourself, tire protection chains, etc.), not illustrations but photographs are used.

Front Back

Tread view Oblique view

Close-up Graphic drawing of spare part

3D illustration Product photograph

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Images

Images

Images of products in useSnow chainsThe use of chains is depicted on a vehicle in an environment appropriate for the intended use. Images of individuals mounting the snow chains may be used as well. It is important to depict the entire situation in which the snow chains are used.

Technical chains/Tire protection chainsThese images of products in use illustrate live operation and may or may not depict the entire situation in which the chains are used.

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Images

Images

Brand imagesBrand images go hand in hand with the philosophy of and message behind the pewag brand. For this reason, brand images are primarily used for representing the group as well as for individual company locations.

Depending on their use, brand images range from generic photographs of chains (no product images) to photographs of pewag buildings to production images.

The selection of the ideal brand image is based on the context in which it will be used.

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Images

Images

Catalogue images/Category imagesFor our printed materials and catalogues, our images are used in two specifically defined formats (i.e., width to height ratio), which are integrated into the layout.

Cover images: 1:3 Category images: 1:2

Snow chains/Tire protection chainsIn order to create a more neutral effect despite the depiction of vehicles, cover and category images are partially hand drawn. Tires and chains always have to be depicted as photographs whereas the rest of the vehicle is, either partially or in its entirety, depicted as a black- and-white drawing. In exceptional cases (such as tire protection chains or military chains), category images may be used without drawings.

Technical chainsThe product characteristics of technical chains as well as the required image dimensions make it particularly difficult to take photographs of these products in use. For this reason, product images of technical chains are used as cover and category images. Drawings are not incorporated into these photographs. For the category „User information“, the most important steps of testing and mounting the chains are depicted.

Cover image of snow chains

Category image of snow chains

Cover image of technical chains

Category image of technical chains

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Internet

Internet

www.pewag.comThe design of the pewag website is based on the corporate design, which also regulates the visual identity of pewag online.

With the layout systematically divided into different sections, the website is easy to navigate. The most important goal was to design a website that allows users to quickly find all relevant information. For this reason, unnecessary visual effects (e.g., flash animation) were not incorporated.

The used fonts and image sizes are predefined in the CMS system.

Logo: The pewag logo including claim are left-justified and aligned with the tabs box and header image.

Tabs: Company, Products, Branches, News & Press, Career, Contact

Header: pewag brand image

Teaser: According to design and company guidelines, no more than four teasers may appear on the homepage and all country-specific websites. In case there are more than four teasers that need to be published on the website within a short period of time, the teasers have to be switched out.

Footer: On the left side of the footer area, a link to the pewag group website is displayed. On the right side are the following links: Terms & Conditions, Privacy Protection, Imprint, Contact, Sitemap.

Product pages: The product pages consist of introductory texts that are easy to skim for information. Headings and subheadings are predefined and seamlessly integrated into the corporate design. Depending on the product category, a different number of product images is displayed along the right edge of the page. A more detailed product description as well as possible downloads and other information is organized in the tabs below. For some products, the central product features are summarized. There are usually three specific benefits listed here. Pictograms and illustrations of standards are displayed below the product features.

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Advertisements

Advertisements

For advertisements in magazines, customer mailings, etc. there are three different models available, which can be used in various formats. Preferred formats are proportional to DIN formats and used either vertically or horizontally. Banners and other narrow formats should be avoided if possible.

In general, all ads with a margin must be outlined using a 0.5 pt line in black.

Image advertisingImage advertising can be used for all areas of pewag including the pewag group and specific product categories.

In the usually white space along the top, the pewag logo is displayed on the right, whereas a maximum of three lines of text in pewag blue are printed on the left. The image has to fill the entire space provided. Integrated into the image is the company website in small, black font and possibly one more slogan (the background of the image permitting).

Example of image advertising for pewag

Example of image advertising for segment A

Natürlich von pewag. Schneeketten, die dem härtestenWinter die Stirn bieten.

Weitere Informationen unter: www.pewag.at

Für jeden Einsatz die richtige Kette!

Informationen auf: www.pewag.com

Page 30: pewag corporate design manual

30pewag Corporate Design Manual

Lashing chains for load securing

winner

Advertisements

Als einer der weltweit führenden Kettenhersteller brauchen wir bei pewag Mitarbeiter, die vorauslaufen, dort wo andere nur mitlaufen, und die mehr bewegen, wenn andere schon längst zufrieden sind. Sie fühlen sich angesprochen? Dann suchen wir Sie am Standort Graz in der Position als

Ihre AufgabenIn dieser Position programmieren Sie in C# und sind unter anderem für die grafische Frontenddarstellung unserer hausinternen Software und für die objektorientierte Analyse & Design zuständig und entwickeln selbständig Software Projekte. Das Bearbeiten, Analysieren und Umsetzen von Anforderungen unserer Fachabteilungen gehört ebenfalls zu Ihrem Aufgabengebiet.

Ihr ProfilSie haben mehrjährige Erfahrung in der Programmierung, verfügen über fundierte Kenntnisse in software engineering, ausgezeichnete C# und fortgeschrittene SQL Kenntnisse. Außerdem haben Sie Projekte bereits selbständig abgewickelt. AS 400 Basiskenntnisse und gutes Englisch inWort & Schrift runden Ihr Profil ab.

Ihre PersönlichkeitSie sind eine ausgesprochen kontaktstarke und offene Persönlichkeit, die gerne auch mit Anwendern zusammenarbeitet, sind stark teamorientiert und verstehen Ihre Arbeit als Serviceleistung? Sie sind kreativ und sehen Ihre Stärke im eigenständigen Finden von Lösungen? Sie denken analytisch undsetzen Ihre Erkenntnisse zielorientiert um?

Dann verlieren Sie keine Zeit und senden uns gleich Ihre aussagekräftige Bewerbung mit Foto bevorzugt per E-Mail unter Anführung des Betreffs „Organisationsprogrammierer“ an:

pewag International GmbH, z.Hd. Frau Eva HochmüllerSchleppe-Platz 8, A-9020 Klagenfurt, E-Mail: [email protected]

Weitere Infos zu unseren offenen Stellen finden Sie auf: www.pewag.com

Organisationsprogrammierer (m/w)

s(nox)olution! Natürlich von pewag.

Die einzige Schneekette, die nicht montiert wird, sondern gesnoxt.Weitere Informationen und Montagevideo online auf: www.pewag.com

snox PRO

Example of product advertising Example of personnel advertising

Advertisements

Product advertisingProduct advertising is specific to each individual product and product category. Depending on the purpose of the advertisement, either the entire product (e.g., the pewag winner lashing chain) or a smaller section of the product is displayed. As with image advertising, the pewag logo is displayed on the right side of the white space and the text is displayed on the left.

In addition to the product image, it is important to also indicate the product name (in combination with the pewag logo) in the blue box. The image may include additional information on the product. Optionally, the company address may be printed on white background in the lower part of the advertisement.

Personnel advertisingJob postings also have to correspond with the corporate design. Here, the pewag logo is placed in the top right cor-ner and the job title is written in a blue box. The text length has to be adjusted to the space available.

Example of product advertising

pewag austria GmbH, A-8020 Graz, Bahnhofgürtel 59, Phone: +43 316 6070-0, Fax: +43 316 [email protected], www.pewag.com

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31pewag Corporate Design Manual

Drucksorten

Printed materials

Cataloguespewag requires a uniform appearance of all catalogues covering snow chains and technical chains.In general, all printed materials have to be monolingual. The basic organization consists of the following: cover, table of contents, corporate section, category pages, products, and technical information.

The format to be used for catalogues is the DIN A4 portrait format. Covers are printed on Hello Silk (250 g/m2) with a matte film on the outside. The inside pages are printed on Hello Silk (115 g/m2). Furthermore, all pewag catalogues are bound with loop stitching and standard saddle wire stitching.

Cover pagesThe cover image spans three pages: the outside back cover, the outside front cover, and the inside front cover. Image specifications can be found in the Corporate Design Manual in the section on images. The pewag logo is located in the top right corner, the title of the catalogue is written under the logo in blue font and left-aligned. Below the title, a blue box is integrated into the image. This box either indicates the year (in case of snow chains) or a short descriptive statement regarding the product line (in case of technical chains). If necessary, the language, country or important information (e.g., price validity, etc.) can be indicated at the bottom of the cover page.

On the inside front cover, a slogan may be printed in the image. The font should be in either white or blue depending on the image.

On the back of the catalogue, the company address, the EAN code and a unique catalogue number indicating the year and version must be included.

Inside pagesIn general, the chapter title in blue font is indicated in the left side of the header on all pages. On the right page, the pewag logo without claim is located in the top right corner. Pagination is indicated inside a red dot located in either the left or right bottom corner of each page. Next to the page number, the title of the catalogue is indicated in blue font.

Table of contentsOn the first inside page of the catalogue, a preface or an introduction to the products may be provided in theleft column. The table of contents is located in the right column.

Schnee- und Geländeketten

2011 / 2012

Unverbindlich empfohlene Verkaufspreise Saison 2011 / 2012Preise gültig ab 15. Juli 2011 Österreich A

Cover page

Outside back cover, outside front cover, and inside front cover – the image spans 3 pages

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32pewag Corporate Design Manual

Printed materials

Printed materials

CataloguesCorporate sectionThe corporate section covers six pages and begins with the pewag mission statement and principles. Furthermore, the pewag group history, the quality leadership team, the business branches of the pewag group with its compre-hensive and varied products and services, environmental awareness in all areas, and the production and retail sites are described. Finally, the reader is made aware of the company‘s internet presence.In case there isn‘t enough space, the corporate section can be shortened to four pages.

Category pagesThe category pages always span over two pages and serve as an introduction to each chapter. The table of contents for the chapter is located on the left category page.On the right category page, the pewag logo without claim is printed in the top right corner. The category title is located under the logo and left-adjusted. Integrated into the image is a blue box, which may include further descriptions or additional information.

Product pagesThe product pages in the catalogue on snow chains differ from those on technical chains.

For snow chains, there is an introductory page for each product area. This starts with a description and is followed by a matrix comparing all chains from this area. On the right page, the individual products are introduced. The brand and product name are indicated in logo form in the blue box. Below the box and in one column, the headings are printed in blue, the introductory text in black font and the product descriptions in black as well. In the right column, the oblique view of the chain with predefined shadows is placed on a blue line. To its right, product details are included in a rectangular close-up. Below the blue line, the compatible tires, packaging and certification marks are indicated in pictograms.

Spare parts are listed in tables spanning the entire type area. Graphic drawings of the spare parts are included in the table.

The „Contrast and compare“ section covers the entire type area and lists the different chains. This makes it easy to compare products. At the top of the table, oblique views of the chains are included.

Corporate section

Product pages for snow chains

Contrast and compare snow chains

Page 33: pewag corporate design manual

33pewag Corporate Design Manual

Printed materials

Product pages for technical chains

CataloguesProduct pagesIn catalogues for technical chains, chapters may start with a two-columned description or go straight to the presentation of the individual products. The product name is indicated as a heading in blue font; the product description in black font is placed below the heading. Under the description are tables listing the production specifications which span the entire type area. At the top of the table, 3D drawings with corresponding dimensions are indicated.

The pages discussing spare parts are treated the same way as product pages.

Technical information, user informationThis information is organized in two columns. The heading is indicated at the top in red font, the subheadings in blue font, and the main text in black. To highlight certain parts of the text, bold font may be used.

Printed materials

User information

Page 34: pewag corporate design manual

34pewag Corporate Design Manual

Drucksorten

Printed materials

FoldersAs is the case with the basic organization of catalogues, folders on snow chains and folders on technical chains are all arranged identically as well.In general, all printed materials are monolingual. The required format is the DIN A5 landscape format. Folders are printed on Hello Silk (200 g/m2) paper.

The contents are organized the same way as in catalogues (sections, spacing, etc).

6 Pkt�

8 Pkt�

10 Pkt�

12 Pkt�

14 Pkt�

4 Pkt�

servosnox PRO

6 Pkt�

8 Pkt�

10 Pkt�

12 Pkt�

14 Pkt�

4 Pkt�

Folder for pewag snox

Folder for pewag snox

Page 35: pewag corporate design manual

35pewag Corporate Design Manual

Printed materials

Printed materials

LeafletsAll leaflets on snow chains and technical chains are orga-nized the same way. In general, all printed materials are monolingual. The required format is the DIN A4 portrait format. Leaflets are usually distributed electronically but in case hardcopies are needed, they should be printed on Hello Silk (135 g/m2) paper.

The contents are organized the same way as in the respec-tive catalogues (sections, spacing, etc).

The pewag logo is placed in the top right corner of the data sheet. The issue month or – in case of snow chains, the season – is indicated on the left side as a header.

Under the main heading „Product Information“, a blue box with the product name (in the case of snow chains) or the product group (in the case of technical chains) is located. Under that, the product images are displayed, followed by a blue box and the product description.

At the end of the leaflet, the company address as well as a footnote naming the product group is included.

Leaflets can be several pages long; however, pages are not numbered.

6 Pkt�

8 Pkt�

10 Pkt�

12 Pkt�

14 Pkt�

4 Pkt�

snox PRO

Leaflet for pewag snox

Page 36: pewag corporate design manual

36pewag Corporate Design Manual

Printed materials

Printed materials

Data sheetsData sheets are tailored according to clients‘ wishes. The contents are usually organized the same way as in the respective catalogues (sections, spacing, etc.).In general, printed materials are monolingual. The pewag logo is placed in the top right corner of the data sheet. The issue month is indicated on the left as a the header.

Under the main heading „Data Sheet“, a blue box with the product name (in the case of snow chains) or the product group (in the case of technical chains) is located. Under that, the informative section about the product begins.

At the end of the data sheet, the address of the company issuing the data sheet is indicated as well as a footnote naming the product name or product group name.

On the first page, text is only typed in the left area. Product images and blue boxes are located on the right side. Tables span the entire width of the print space.

Data sheets can be several pages long; however, pages are not numbered.

September 2011

AWI AufhängegliedFür Ketten (ähnl.DIN 5688-1) und Seilgehänge (ähnl. DIN 3088 – 1989): Nichtrostendes Aufhängeglied, sauber elektrisch geschweißt, gestempelt, für I- und II-Strang Ketten- und Seilgehänge, Komponent für Vierstranggarnituren VWI, VAWI und auch als Endglied verwendbar. Ähnlich DIN 5688-1. 100% prüfbelastet.

Datenblatt

pewag winner inox

pewag austria GmbHA-8020 Graz, Bahnhofgürtel 59, Phone: +43 (0) 316 / 60 70-0, Fax: +43 (0) 316 / 60 [email protected], www.pewag.com

Tech

nisc

he Ä

nder

unge

n un

d D

ruck

fehl

er v

orbe

halte

n.

winner inox

Code Tragfähigkeit0–45°[kg]

Verwendbar bis Einfach-haken nach DIN 15401 Nr.

d

[mm]

t

[mm]

w

[mm]

s

[mm]

Gewicht

[kg/Stk.]

Für I-Strang-Gehänge

Für II-Strang-Gehänge

AWI 8 450 0,5 8 60 35 - 0,08 4 4

AWI 10 700 1,6 10 80 50 10 0,14 5 5

AWI 13 1.050 2,5 13 110 60 10 0,34 6+7 6

AWI 16 1.400 2,5 16 110 60 14 0,53 8 7

AWI 18 2.000 5 19 135 75 14 0,92 10 8

AWI 22 3.200 6 23 160 90 17 1,60 13 10

AWI 26 5.000 8 27 180 100 20 2,46 16 13

AWI 32 7.100 10 33 200 110 26 4,14 - 16

AWI 36 10.500 16 36 260 140 29 6,22 - -

Als Sonderanfertigung auch mit Flachstelle lieferbar.

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37pewag Corporate Design Manual

Printed materials

Printed materials

Instruction manualsTechnical ChainsThe instruction manuals are organized in a similar way as data sheets.In general, all printed materials are monolingual. Text on subsequent pages is organized in two columns (similar to the Directions for Use in our catalogues).

Furthermore, unlike data sheets, instruction manuals are paginated.

September 2010

Connex Verbindungsglied CWDiese Verbindungsglieder sind für den Zusammenbau von pewag An-schlagketten vorgesehen und damit unter Beachtung dieser Betriebs-anleitung sowie den jeweiligen nationalen Vorschriften zum Heben und Transportieren von Lasten geeignet. Sie dienen bei der Adjustage von Anschlagketten zum Verbinden von pewag winner Ketten mit anderen Zubehörteilen wie Haken und Ringen. Sie entsprechen der Maschinen-richtlinie 2006/42/EG und dürfen nur unter Berücksichtigung der Ein-bauerklärung und wenn die Betriebsanleitung gelesen und verstanden wurde, verwendet werden. Die Betriebsanleitung ist bis zur Außerbe-triebnahme der Verbindungsglieder für den Anwender zugänglich zu machen. Sie unterliegt einem kontinuierlichen Verbesserungsprozess und ist nur in ihrer letzten Ausgabe gültig. Diese steht als Download unter www.pewag.com zur Verfügung.

Bestimmungsgemäße VerwendungEinsatzzweck: Die Verbindungsglieder CW dienen bei der Adjustage von Anschlagketten als Verbindungselement von pewag winner An-schlagkomponenten für geschweißtes und Connex-System miteinan-der bzw. mit pewag winner Ketten derselben Nenngröße.Belastung: Ausschließlich in Längsrichtung im Bügelgrund mit der maximalen Tragfähigkeit lt. Tabelle oben belasten. Die Verbindungs-glieder müssen sich vollständig in die Belastungsrichtung ausrichten können. Werden 2 Teile in eine Hälfte des Verbindungsgliedes mon-tiert, darf je Hebevorgang nur 1 Teil davon belastet werden. Dieser muss sich dabei in den Bügelgrund des Verbindungsgliedes bewegen können.

Originalbetriebsanleitung

Code Tragfähigkeit[kg]

e[mm]

c[mm]

s[mm]

d[mm]

b[mm]

g[mm]

Gewicht[kg/Stk.]

CW 5 1.000 36 7 9 7 35 13 0,05

CW 6 1.400 44 8 11 8 39 14 0,06

CW 7 1.900 51 10 13 9 47 17 0,12

CW 8 2.500 62 12 14 10 55 18 0,23

CW 10 4.000 72 15 18 13 64 24 0,42

CW 13 6.700 88 20 22 17 79 28 0,84

CW 16 10.000 103 21 29 21 106 33 1,40

CW 19/20 16.000 115 30 35 25 118 42 2,40

CW 22 19.000 161 34 39 25 148 51 4,15

CW 26 26.500 190 40 46 30 175 60 6,70

CW 32 40.000 206 47 56 33 216 80 11,20

C32 31.500 194 40 50 32 195 80 8,46

Koeffizient für statische Prüfung = 2,5; Sicherheitsfaktor = 4

1Originalbetriebsanleitung für Connex Verbindungsglied CW

winner

2

September 2010

Originalbetriebsanleitung für Connex Verbindungsglied CW

Einsatztemperatur: -40°C bis 200°C.Stöße: Die Belastung muss stoßfrei erfolgen.•NurfachkundigePersonendürfendieVerbindungsglieder

verwenden.•VorjedemGebrauchdurchdenAnwenderaufoffensichtliche

Fehler prüfen.

EinsatzbeschränkungenUnter bestimmten Bedingungen sind die Verbindungsglieder CW mit Einschränkungen verwendbar – siehe Tabelle unten. Sie zeigt Belastungen mit den dazugehörigen Reduktionsfak-toren. Die jeweils zulässige Tragfähigkeit unter diesen Belas-tungen ergibt sich dabei durch Multiplikation der maximalen Tragfähigkeit mit dem Reduktionsfaktor lt. Tabelle unten. Treffen mehrere Einsatzbeschränkungen für einen Hebevorgang zu, so sind alle zugehörigen Reduktionsfaktoren anzuwenden!

Bei den Angaben in dieser Betriebsanleitung wird die Abwe-senheit von besonders gefährdenden Bedingungen voraus-gesetzt. Besonders gefährdende Bedingungen schließen Offshore-Einsätze, das Heben von Personen und das Heben von potentiell gefährdenden Lasten wie flüssige Metalle oder kerntechnisches Material ein. Für solche Fälle ist die Zulässig-keit und der Grad der Gefährdung mit pewag abzuklären.

FehlanwendungenVerbindungsglieder CW sind nicht für die Verwendung mit Lebensmitteln, kosmetischen oder pharmazeutischen Erzeug-nissen sowie unter stark korrosiven Einflüssen (z.B. Säuren, Abwasser…) bestimmt. Sie sind nicht für den Einsatz in explo-sionsgeschützten Bereichen vorgesehen. Sie dürfen auch nicht den Dämpfen von Säuren und Chemikalien ausgesetzt sein oder unter anderen Bedingungen verwendet werden als in „Be-stimmungsgemäßer Verwendung“ und „Einsatzbeschränkun-

gen“ beschrieben wird – z.B. keine Quer- oder Biegebelastung bzw. Schrägstellung. Es dürfen nicht mehr als 2 Teile je Con-nexhälfte montiert werden. Beide Teile dürfen nicht gleichzeitig zum Heben eingesetzt bzw. belastet werden. Bei falscher Wahl bzw. Adjustage der beiden Komponenten ist nicht genügend Freiraum im Connex gegeben und sie behindern sich gegen-seitig bzw. können sich bei Belastung nicht wechselweise in den Bügelgrund bewegen.Es dürfen keine Oberflächenbehandlungen mit materialschä-digender Wirkung (z.B. galvanische Verzinkung, Feuerver-zinkung, usw.), sowie Wärmebehandlungen, Schweißungen, Anbringen von Bohrungen usw. durchgeführt werden.

MontageanleitungDie Montage darf nur durch eine sachkundige Person mit den dazu erforderlichen Fähigkeiten und Kenntnissen erfolgen. Win-ner Verbindungsglieder CW verbinden Kette mit Kette, Kette mit

Reduktionsfaktoren

Temperaturbelastung* -40°C bis 200°C über 200°C bis 300°C über 300°C bis 380°C

Reduktionsfaktor 1 0,9 0,75

Stoßbelastung leichte Stöße

entstehen z.B. durch Beschleu-nigen beim Heben und Senken

mittlere Stöße

entstehen z.B. durch das Nachrut-schen der Anschlagkette bei deren Anpassung an die Form der Last.

starke Stöße

entstehen z.B. durch das Hinein-fallen der Last in die unbelastete Anschlagkette.

Reduktionsfaktor 1 0,7 nicht zulässig

* die Verwendung bei Temperaturen unter -40°C und über 380°C ist verboten!

3

September 2010

Originalbetriebsanleitung für Connex Verbindungsglied CW

Aufhängering/-garnitur, Kette mit Haken, oder Aufhängering/-garnitur mit Haken. Es darf nur dann mehr als ein Teil je Con-nexhälfte eingehängt werden, wenn ausreichender Freiraum gegeben ist, sodass sich jeder Teil bei Belastung in den Connexgrund (tiefster bzw. höchster Punkt im Bügel) bewegen kann. Das Connex selbst muss nach der Montage ebenfalls ausreichend beweglich sein damit es sich in Belastungsrich-tung ausrichten kann. Die Zuordnung zur richtigen Kettendi-mension ist durch den Code (z.B. CW 13) und die Güteklasse (10) festgelegt, mit denen die Teile auch markiert sind. Z.B. CW 13 ist mit WIN 13 mm Ketten und deren Zubehörteilen zu verwenden. 13 deutet dabei auf den Materialdurchmesser der Kette hin, 10 auf die Güteklasse. Die Verbindungsglieder dürfen nur mit den mitgelieferten originalen Zubehörteilen montiert werden. Sie dürfen auch zum Austausch bei der Reparatur von Nicromangehängen (Güteklasse 8) verwendet werden, sofern eine Fehleinschätzung der Tragfähigkeit durch den Anwender ausgeschlossen wird – z.B. durch einheitliche Farbgebung und korrekte Kennzeichnung. Weiters ist auf gleiche Stranglänge bei Mehrstranggehängen zu achten. Eventuell sind alle Verbin-dungsglieder auszutauschen. Auf richtige Tragfähigkeitsanga-be beim kompletten System ist zu achten (Tragkraftanhänger). Der schwächste Teil bestimmt die Tragfähigkeit. Nur fehlerfreie Teile montieren. Verbindungsglieder mit Schäden dürfen nicht montiert werden, gebrauchte Verbindungsglieder sind vor der Montage lt. „Wartung, Prüfungen, Reparatur“ zu prüfen. Das Gesamtsystem in das Verbindungsglieder eingebaut werden, muss die Anforderungen der Richtlinie 2006/42/EG erfüllen.

Zu verwendende Ersatzteile: Bolzengarnitur Type CBHW.

Vom Benutzer zu treffende SchutzmaßnahmenBei der Montage Schutzbrille tragen. Bei der Verwendung Schutzhandschuhe tragen. Unter Bedingungen mit Einsatz-beschränkungen sind die angegebenen Reduktionsfaktoren für die Tragfähigkeit unbedingt anzuwenden, damit ausreichende Sicherheit gegeben ist.

Vorgehen bei Unfällen oder StörungenNach Verformung einzelner Teile der Verbindungsglieder (z.B. wegen Überlastung) oder anderen außergewöhnlichen Ereignissen das Gehänge außer Betrieb nehmen und einer sachkundigen Person zur Prüfung bzw. Reparatur übergeben. Sollte sich ein Verbindungsglied nicht in Belastungsrichtung ausgerichtet haben keinesfalls Gewalt anwenden um eine Be-schädigung zu vermeiden. Die Last absetzen und die Störung mittels Handkraft beseitigen.

RestrisikenÜberlastung durch Nichtbeachten der maximalen Tragfähigkeit oder durch nicht reduzierte Tragfähigkeit wegen Temperatur-einfluss, Unsymmetrie oder Stoßbelastung kann ebenso zum Versagen der Verbindungsglieder führen wie falsche Adjustage, das Überschreiten zulässiger Neigungswinkel, starke Schwin-gungen bei hoher Belastung, Querbelastung, die Verwendung

ungeprüfter Verbindungsglieder bzw. nicht originaler Zubehör-teile. Die Last könnte herabfallen, was direkte oder indirekte Gefahr für Leib oder Gesundheit der Personen birgt, die sich im Gefahrenbereich von Hebevorrichtungen aufhalten.

Wartungen, Prüfungen, ReparaturWartungen: Verbindungsglieder regelmäßig reinigen, nach dem Einsatz in nasser Umgebung trocknen und anschließend gegen Korrosion schützen, z.B. leicht ölen.Prüfungen: Die Verbindungsglieder einschließlich ihrer Bolzen und Bolzensicherungen sind im gereinigten Zustand zu prüfen – sie müssen frei von Öl, Schmutz und Rost sein. Farbe ist nur soweit zulässig als eine Bewertung des Zustandes der Verbindungsglieder möglich ist. Ausgeschlossen sind bei der Reinigung Verfahren, die Werkstoffversprödung (z.B. Beizen), Überhitzung (z.B. Abbrennen), Werkstoffabtragung (z.B. Strah-len), etc. verursachen. Es dürfen dabei keine Risse oder andere Mängel verdeckt werden. Vor jedem Gebrauch sind die Verbin-dungsglieder durch den Anwender auf offensichtliche Fehler zu prüfen. Mindestens jährlich sind sie von einer sachkundigen Person zu kontrollieren – einschließlich der Bolzen. Der Zeit-raum kann in Hinblick auf die Einsatzbedingungen kürzer sein – z.B. bei häufigem Einsatz mit maximaler Tragfähigkeit oder unter Bedingungen mit Einsatzbeschränkungen, bei erhöhtem Verschleiß oder Korrosion. Alle 2 Jahre sind die Glieder einer Rissprüfung zu unterziehen. Möglichkeiten dazu sind: Belas-tung mit 1,5facher Tragfähigkeit und anschließend visuelle Kontrolle, magnetische Rissprüfung, Farbeindringverfahren.

Ausscheidekriterien:•Bruch,Verformung,scharfeKerbenbzw.RissejeglicherArt.•BeijedemAnzeichenvonhoherHitzeeinwirkung (z.B. Schwarzfärbung oder Verbrennung der Beschichtung).•BeiZweifelobdieFunktionund/oderSicherheitderVerbin-

dungsglieder noch gegeben ist.•BeiunkenntlicherKennzeichnung.•BeiVerschleißoderübermäßigerKorrosion,wenneinezuläs-

sige Maßänderung lt. Tabelle unten überschritten ist.•Beinichtvollständigeingeschlagenemundgesichertem

Bolzen.

Maß Max. zulässige Änderung

Hälften müssen beweglich sein Muss gegeben sein

Durchmesser Connexbolzen -10%

e +5%

c -10%

4

September 2010

Originalbetriebsanleitung für Connex Verbindungsglied CW

Reparatur: Reparaturen dürfen nur durch sachkundige Per-sonen durchgeführt werden: Beschädigte Zubehörteile dürfen durch neue originale Ersatzteile getauscht werden. Kleine Fehler wie Kerben und Riefen können gegebenenfalls durch sorgfältiges Schleifen oder Feilen beseitigt werden. Nach der Instandsetzung muss die instandgesetzte Stelle einen gleich-mäßigen Übergang ohne plötzliche Querschnittsveränderung haben. Durch die vollständige Beseitigung des Fehlers darf sich die Materialdicke an dieser Stelle um maximal 10% des Nennmaßes verringern. Schweißarbeiten, Wärmebehandlun-gen sowie Richten verbogener Verbindungsglieder ist verboten. Über die Prüfungen und Reparaturen sind Aufzeichnungen zu führen, die während der Nutzungsdauer der Teile aufzubewah-ren sind.

Lagerungpewag Connex Verbindungsglieder sollten gereinigt, getrocknet und gegen Korrosion geschützt, (z.B. leicht eingeölt) gelagert werden. Während der Lagerung sollen sie keinen korrosiven, thermischen oder mechanischen Einflüssen ausgesetzt sein.

Einbauerklärunggemäß Anhang II B der Maschinenrichtlinie 2006/42/EG für Zubehörteile zu Anschlagmittel:

Wir weisen darauf hin, dass die in dieser Betriebsanleitung genannten Artikel zum Einbau in Anschlagmittel im Sinne der Maschinenrichtlinie 2006/42/EG vorgesehen sind. Die Inbe-triebnahme der Artikel ist so lange untersagt, bis erklärt wurde, dass das Anschlagmittel in welches sie eingebaut wurden, den Bestimmungen der Richtlinie entspricht. Voraussetzung für die Inbetriebnahme ist weiters, dass diese Betriebsanleitung gelesen und verstanden wurde. Bei jeder nicht von pewag bewilligten Änderung des Produktes verliert diese Erklärung ihre Gültigkeit.

Nachstehende grundlegende Sicherheits- und Gesundheits-schutzanforderungen lt. Anhang I der Richtlinie gelten und wer-den eingehalten: 1.1.3, 1.3.4, 1.5.4, 4.1.2.3, 4.1.2.5, 4.3, 4.4.1

Die speziellen, technischen Unterlagen gemäß Anhang VII Teil B wurden erstellt und werden auf begründetes Verlangen einzel-staatlicher Stellen in elektronischer Form übermittelt. Bevoll-mächtigter für die Zusammenstellung der techn. Unterlagen:DI Bernhard Oswald; Mariazeller Straße 143; A-8605 Kapfenberg

Kapfenberg, 2010-01-25 pewag austria GmbH Joachim Haidacher

pewag austria GmbHA-8020 Graz, Bahnhofgürtel 59, Phone: +43 (0) 316 / 60 70-0, Fax: +43 (0) 316 / 60 [email protected], www.pewag.com

Technische Änderungen und Druckfehler vorbehalten.

Page 38: pewag corporate design manual

38pewag Corporate Design Manual

Printed materials for the packaging

Printed materials for the packaging

Mounting instructionsSnow chainsMounting instructions for snow chains are divided into two categories:• Snow chains for passenger cars and 4x4 vehicles• Snow chains for trucks and larger vehicles

For passenger cars and 4x4 vehicles, drawings illustrate the mounting procedure without text. The images for the mounting and dismounting of the product are visually separated in the layout. Additionally, guidelines in several languages are provided at the bottom of the instructions. The language is indicated in a red rectangle with the language code written in white letters.

The mounting instructions are printed horizontally on foil in DIN A1 format. In exceptional cases, they may also be printed on paper.

In the case of chains for trucks and larger vehicles, the mounting procedure is illustrated on photographs and described in a text. In order to keep the instructions multilingual, the mounting instruction images are numbered; as are the corresponding monolingual descriptions provided below. The language code is indicated in blue fields towards the bottom of the page. Additionally, guidelines on repairs, etc. are provided. In the case of more comprehensive explanations, the images and corresponding text are placed next to each other and the entire layout is repeated in the different languages.

The mounting instructions are printed horizontally in DIN A5 format; the paper is bound with saddle stitching.On the cover page of the mounting instructions, a partial view of the chain mounted on a tire is depicted. The text is kept monolingual.

In all mounting instructions, the mounting instructions number (e.g., MA/00455) as well as the EAN and item number must be included.

Mounting instructions for snow chains for passenger cars and 4x4 vehicles

Mounting instruction pewag forestry chains

pewag helt perfekt - exclusive for John Deere

4 5

5a 6

1

2 3

Montage - Mounting - Montage - Montering - Montering - Asennus - Montaż - Montáž - Montáž - Монтаж

D

Verlängerung

Nicht alle Reifenhersteller halten sich an die ETRTO (Euro-pean Tyre and Rim Technical Organisation). Daher kann es bei Neureifen und einzelnen Reifenmodellen erforderlich sein, die beigepackten Verlängerungsteile zu verwenden.

Verlängerungsteile mit den Verbindungsschlössern an den Verschlussstellen der Kette einhängen und mit dem Hammer die Verschlussstifte zur Gänze einschlagen.

Reparatur

Einen gebrochenen Ring wenn nötig herausschneiden und entfernen.

An dieser Stelle den Reparaturring in die Kettenstege einhän-gen. Verschlussteil auf den Reparaturring schieben.

Den Spannstift mit einem Hammer zur Gänze in den Ver-schlussteil schlagen.

AchtungBei unsachgemäßer Änderung der Kette erlischt der Garantie-anspruch des Käufers! Nach der Änderung ist sicherzustellen, dass die Ketten zu jedem Bauteil der Maschine, insbesondere die Innenkette zu den Radaufhängungen, genügend Freiraum haben! Ist dies nicht gewährleistet, kann es zu schweren Schäden an der Maschine kommen! Zu Ihrer Sicherheit empfehlen wir das Tragen von Schutzbrillen beim Hantieren mit Verbindungsschlössern und Schäkeln.

1

2

3

1

2

Reparaturring

VerbindungsschlossSchäkel

Montage

Die Montage aller pewag helt perfekt Kettentypen ist generell gleich, ein Unterschied besteht lediglich in der Anzahl der Ver-schlussteile am Laufnetz.

Nehmen sie die Ketten aus der Verpackung. Kette hinter oder vor dem Rad geordnet auslegen, Montagekette an den Enden der Seitenketten einhaken und in das Reifenprofil einhängen.

Eine Radumdrehung vorfahren bis die Kette das komplette Rad umschlingt. Die Montagekette entfernen und in der Maschine aufbewahren. Es ist ideal die Kette in der unteren Hälfte des Rades zu schließen.

Kette auf dem Rad symmetrisch ausrichten und Seitenketten wie abgebildet - zuerst an der Radinnenseite, dann an der Aussenseite - schließen. Schäkel mit einem verstellbaren Schraubenschlüssel festziehen.

Laufnetz mit den Verbindungsschlössern schließen und mit einem Hammer die Verschlussstifte zur Gänze einschlagen.

Ausführung mit SpannketteAm Ende der Spannkette anziehen und festhalten. Mit der anderen Hand den Spannhebel nehmen und den Spannhe-beldorn in ein gerade noch erreichbares Glied der Spann-kette einführen. Die Kette spannen und mit dem Schäkel den Spannhebel an der Spannkette fixieren. Schäkel mit einem verstellbaren Schraubenschlüssel festziehen.

Den Rest der Spannkette verwahren und ebenso mit einem Schäkel fixieren.

Nach der Montage ist sicherzustellen, dass die Kette in allen Rad-positionen genügend Freiraum zum Fahrzeug hat.

Ketten nicht überspannen. Forstketten müssen in der Regel relativ locker gefahren werden, sodass die Selbstreinigungseigenschaften bestehen bleiben.

Verkürzung

Jede pewag Forstkette verfügt über ausreichend Verkürzungs- und Verstellmöglichkeiten, sodass die jeweilige Kette optimal auch an abgefahrene Reifen angepasst werden kann.

Schäkel in den Seitenketten öffnen und die Seitenketten sym-metrisch kürzen. Schäkel mit der Zange festziehen.

Laufnetzstege an jenen Stellen herausschneiden, an denen sich in den Seitenketten die Schäkel befinden. Nicht die Ringe trennen!

Verbindungsglieder in die Ringe einhängen und die Siche-rungsstifte mit einem Hammer zur Gänze einschlagen.

1

2

3

4

5

6

D

1

2

2a

Excerpt of mounting instructions for snow chains for trucks and larger vehicles

Page 39: pewag corporate design manual

39pewag Corporate Design Manual

Printed materials for the packaging

Printed materials for the packaging

Mounting instructionsTechnical chainsIn the area of technical chains, mounting instructions are necessary for mounting hanging components. These instructions are also illustrated with drawings and printed on paper. Formats vary depending on the packaging size.

Tire protection chainsSimilar to snow chains for trucks, mounting instructions for tire protection chains are illustrated with images. Because of extensive explanations, these illustrations are paired with descriptive texts; the entire layout is then repeated in the different languages. The warnings and usage instructions are integrated into the mounting instructions manual.

The cover page is monolingual and carries an image of chains. Because of the vast amount of information, a table of contents is provided for the mounting instructions for tire protection chains. For this reason, pages are numbered.

In all mounting instructions, the mounting instructions number (e.g., MA/00455) as well as the EAN and item number must be included.

1Traktionsketten

Installation manualpewag traction chains

pewag compact cross

3Traction chains

Content

Installation manualpewag traction chains

pewag traction chains can be used on a great variety

of machines for seasonal application on ice and snow

as well as for continuous use on slippery and

muddy ground.

Content 3

English

Components 4-5Installation 6-8Adjusting, Maintenance, Repair, Removal and storing 9

Spare parts, Mounting tools 10-11Warnings and instructions for use 12-13

Deutsch

Bestandteile 14-15Montage 16-18Anpassen, Wartung, Reparatur, Demontage und Lagerung 19

Ersatzteile, Montagewerkzeuge 20-21Warn- und Gebrauchshinweise 22-23

2 Traktionsketten

7Traction chains

Single chain:Close the inside and outside chain and the center tread with hooks (for 16, 18 and 21 mm with pin locks). In case of hooks with securing device, rotate oval end ring by 90°, thread it up at the ring flattening and rotate it back. Please take notice of the colour markings!

Tighten the tension chain until the chain closely fits on the tire. Secure the tension chain with the locking plate. Fasten the tension chain end with a shackle. The chain is correctly tensioned if the tension chain can still be pulled approx. 10 cm off the tire.

44

End hook with securing device End hook without securing device

Pin lock

5

5

6 Traction chains

Installation

Spread out the chain behind the wheel with the wear side upwards and the tension chain on the outer side of the wheel. Put the mounting chain over the tire and fix the chain with the S-hooks.

Slowly drive a full turn of the wheel.

Stop in this wheel position, open the mounting chain, unhook the S-hooks, remove the mounting chain.

1

1

2

3

2 3

Excerpt of mounting instructions for tire protection chains

Example of mounting instructions for technical chains

22.600 lb 45.200 lb10.000 kg 251 kN

Made in Czech Republic CLW 16-1

Connex CLW 16Non removable

Installation instructions

WLL: Proof force:

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40pewag Corporate Design Manual

Printed materials for the packaging

Printed materials for the packaging

Main labelSnow chainsThe size and material of the main labels vary depending on the type of packaging; insert labels, stickers as well as sleeves are used.

Depending on the packaging, one to two labels are required (front and back), both of which have a separate main label number assigned to them. This number must be included on the label (e.g., HE/00340).

In the case of premium products, only the name of the chain, a close-up of the chain and the most important text in no more than two languages are printed on the front of the packaging. On the back of the product, all additional information regarding the chain (provided in different languages), the most important steps of the mounting process and the certification logos (TÜV, ÖNORM incl. registration number, ATEST etc.) are included.

In the case of basic products, on the front, the entire chain is depicted, close-ups of the most important characteristics are included, the product name is indicated in a blue box and the most important features (in no more than 2 languages) are provided. On the back, the information is listed in several languages.

In addition to these options, some chains only have one main label (on the front). Of course, all certification logos must be included on this label.

Example of main label for premium products

Example of main label for basic product

Einfach. Robust. Zuverlässig.Die robuste Kette für den Profi-Einsatzpewag uz-super ist die klassische Kette, wenn es um höchste Ansprüche im PKW-Einsatz geht.

• Robuste Kette für den Profi-Einsatz• Spannkettenringe aus Kunststoff zum Schutz der Felgen• Für schwieriges Terrain geeignet durch

widerstandsfähige Verschlusselemente

uz-super

Bitte beachten Sie die Angaben des Fahrzeugherstellers.

1 Paar Schneeketten

HE 431

D | 2 Schneeketten für PKW• Einfach drüberziehen • Zentriert sich von selbst• Zur Demontage herunterziehen

E | 2 Snow chains for passenger cars• Simply pull over tire• Self centering• To remove pull off tire

F | 2 Chaîne à neige pour véhicules tourisme• Simplement enfiler la chaîne• S‘adapte elle-même• Pour demonter, tirer vers le bas

NL | 2 Sneeuwkettingen voor personenwagens• Eenvoudig er overheen trekken• Centreert vanzelf• Bij demontage naar beneden trekken

I | 2 Catene da neve per autovetture• Semplicemente calzare sopra• Si autocentra• Per il smontaggio tirare verso il basso

N | Hjulkjetting for personbil• Ganske enkelt dra den over dekket• Selvsentrering• For demontering, dra den av dekket

S | 2 Snökedjor till personbilar• Lätt att dra över hjulet• Självcentrering• För demontering dra kedjan av hjulet

pewag Schneeketten GmbH & Co KG A-8020 Graz, Bahnhofgürtel 59Phone: +43 (0) 316 / 60 70-0Fax: +43 (0) 316 / 60 [email protected]

KetteneigenschaftenEignung Frontantrieb • Eignung Heckantrieb • Felgenschutz •Eignung bei ABS/ESP •

Chain characteristicsSuitable for front wheel drive • Suitable for rear wheel drive • Rim protection •Suitable for use with ABS/ESP •

HE

/00434

SP | 2 Cadenas de nieve para automóviles• Muy fácil de colocar• Se centra automáticamente• Tirar para quitar

CZ | 2 Sněhové řetězy pro osobní vozy•Lehcepřetáhnout•Sámsevystředí•Přidemontážijednodušestáhnout

SK | 2 Snehové reťaze pre osobné autá•L’ahkopretiahnuť•Sámsavycentruje•Pridemontážijednoduchostiahnuť

PL | 2 Łańcuchy śniegowe do samochodów osobowych•Łatwonasuwającesięnaoponę•Samocentrującesię• Błyskawiczniedemontowalne

RUS | 2 Цепи противоскольжения для легковых автомобилей•простовытянуть•самоцентрующяяся•придемонтажепотянутьвниз

H | 2 Hólánc személyautóra•Egyszerűenhúzzará•Önközpontosító•Aleszereléshezcsakhúzzale

GR | 2 Ανtιολιsθηtικές aλυsίdeς γιa epιßatικά οχήµata•απλάπεράστετιςαπόπάνω•κεντράρουναυτόματα•γιατηναποσυναρμολόγησητραβήξτετιςπροςτακάτω

1 Paar Schneeketten / 1 Pair Snow Chains

snox PRO

Schneekettenfür PKW

Snow Chainsfor Passenger Cars

snox PRO

N 2009 172

Mounting video online at www.pewag.com

pewag snox App for iOS, Android, Blackberry, Windows Phone 7.

easyup

Bitte beachten Sie die Angaben desFahrzeugherstellers und die Montageanleitung. Please consider the recommendations of thevehicle manufacturer and the mounting instructions.

1 Paar Schneeketten / 1 paire de chaînes à neige

servo SUV

Schneekettenfür SUV

Chaîne à neige et glacepour SUV

HE 415

KetteneigenschaftenEignung Frontantrieb •Eignung Heckantrieb •Hohe Laufruhe •Eignung bei ABS/ESP •

Caractéristiques de la chaîneAdaptée à la traction avant •Adaptée aux roues motrices arrière •Confort de roulage optimal •Appropriée pour une utilisation avec ABS/ESP •

HE

419

D | 2 Schneeketten für SUV•Standmontage•Felgenschutz•Selbstspannend

E | 2 Snow chains for SUV•Stationarymounting•Rimprotection•Self-tensioning

F | 2 Chaînes à neige pour SUV•Montagesansdéplacerlevéhicule•Protectiondesjantes•Tensionautomatique

NL | 2 Sneeuwkettingen voor SUV•Standmontage•Alu-velgbeschermend•Zelfspannend

I | 2 Catene da neve per SUV•Montaggioaveicolofermo•Protezionecerchi•Tensionamentoautomatico

N | Hjulkjetting for SUV•Stasjonærmontering•Felgbeskyttelse•Selvstrammer

S | 2 Snökedjor till SUV•Stationärmontering•Fälgskydd•Själv-spännande

pewag Schneeketten GmbH & Co KG A-8020Graz,Bahnhofgürtel59Phone:+43(0)316/6070-0Fax:+43(0)316/[email protected]

Bitte beachten Sie die Angaben desFahrzeugherstellers.Se reporter aux préconisations du constructeur automobile.

SP | 2 Cadenas de nieve para SUV•Montajesinmoverelautomóvil•Proteccióndelallanta•Autotensión

CZ | 2 Sněhové řetězy pro SUV•montážbezpojíždění• ochranadisku• samodopínací

SK | 2 Snehové reťaze pre SUV•montážbezpojazdu• ochranadisku• samodopínacie

PL | 2 Łańcuchy śniegowe do SUV•Montażbeznajeżdżania•Ochronafelg•Automatycznesamonapinanie

RUS | 2 цепи противоскольжения для SUV•Стационарныймонтаж•Защитаободов•Cамонатяжение

H | 2 Hólánc SUV• állóhelyzetbenszerelhető• keréktárcsavédelem• önfeszítő

GR | Αλυσίδες χιονιού για SUV•Στάσιμομοντάρισμα•Προστασίαπλαισίων•Αυτόματοσφίξιμο

servo SUV

N2006307

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41pewag Corporate Design Manual

Printed materials for the packaging

Printed materials for the packaging

WarningsSnow chainsWarnings and usage instructions are added to the chains in the form of a small booklet in DIN A5.The heading is included on the front and labelled in the different languages.

Tire protection chainsThe warnings and usage instructions are integrated into the mounting instructions manual.

There is also a separate numbering system for warnings (e.g., WH/00018).

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42pewag Corporate Design Manual

Printed materials for the packaging

Printed materials for the packaging

DIY info card For the pewag DIY product line, info cards made of cardboard were developed. Printed on these cards are illustrations that serve as both product depictions and descriptions.

The illustration is black and white and graphics are kept very simple. For additional information (e.g., the warning „Do not lift“, etc.), small square pictograms are printed on the card. The info cards are white, however, in the case of stainless products, the keyword „Inox“ (pictogram) and a blue bar along the bottom edge are added. The item number is located near the bottom edge of the card.

On the back of the card, the EAN, our website and concise additional information (product quantity in the box/bag, etc.) are indicated by the supplier.

In the upper part, the card has a hole for hanging; in the lower part, three holes are punched so products can be attached to the card.

DIY sleeves For ropes and similar items, sleeves with a uniform design are used. The sleeves carry the image representative of the „DIY“ category and can be adjusted to the width of the product.

A label with product-specific information is attached to the sleeve. Similar to the info card, these labels include product information in the form of pictograms, our website and the EAN.

Art.Nr. 05147

50 mm

5 mm

Art.Nr. 10942

53 mm

61,5 mm

11,5 mm

18,35 mm

2500 kg

Art.Nr. 80232

6 mm

2150 kg

430 kg30 m

INOX

www.pewag.com

4 xUnit: 10

Art.Nr. 08698

www.pewag.com

6 mm

70 kg -5 m

-UV

Example of DIY sleeves

Example of DIY info cards

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43pewag Corporate Design Manual

Certification marks

Certification marks

Certification marks show the high quality of our work and our products. For marketing purposes, these certification marks may be included online and on printed documents.

A certification mark is also a logo and therefore subject to the same rules as, for example, the pewag logo.It is very important to never change the ratio, spacing, or arrangement of the logo!

Depending on where and how the certification marks will be used, different logos are available. On principle, all versions appear on white background.

In addition to the coloured version, there is usually also a black and white version as well as a version for dark backgrounds.

TÜVMany of our products undergo the TÜV certification process and the pewag companies are also TÜV- and ISO-certified.

The logo of TÜV Süd consists of a blue octagon and the words „TÜV Süd“ written in the white centre. A white horizontal line goes through the middle of the octagon. The logo is available in a regular 2D version but also in 3D. For packaging and product illustrations, we only use the 2D version of the logo.

On certification logos for products, the phrase „Production monitored, Safety tested“ is printed at the bottom of the blue octagon, and the letter „S“ with circular arrows is included at the top of the octagon. The certification mark is available in English and German.

Regarding company certifications, the ISO-standards are printed in the top and bottom part of the octagon.

TÜV logo in black and white, in 2 versions

TÜV logo in colour, in 3 versions

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44pewag Corporate Design Manual

Prüfzeichen

Certification marks

ÖNORMThis Austrian certification mark is included on all ÖNORM-certified products. The logo was created in accordance with guidelines provided by the Austrian Standards Institute and has to be used in line with the conditions regarding the use of the certificate. According to ÖNORM, the outline and text of the certification mark has to be kept in black, blue, red or white depending on the background colour. We primarily use the black and white versions.

Make sure the logo is never distorted!

The different components of the certification mark are the ÖNORM symbol placed in the centre of a square logo with black outline. Under the mark, the word „GEPRÜFT“ (tested) is printed in capital letters. Above the ÖNORM mark, the number of the standard is indicated.

When used on packaging, the ÖNORM registration number also must be indicated.

ATESTThe Czech certification mark consists of the word „ATEST“ and a certification number inside a square with black outline. Use this certification mark in either black or white, or use the negative version.

MDNThe Slovakian certification mark is similar to the ATEST logo but rectangular.Use this certification mark in either black or white, or use the negative version.

N-00394-00N-00394-00

Positive and negative version of the ATEST logo

Positive and negative version of the MDN logo

ÖNORM logo in black on a white background

ÖNORM logo in white on a dark background

Page 45: pewag corporate design manual

pewag International GmbHA-8020 Graz, Bahnhofgürtel 59, Phone: +43 316 6070-205, Fax: +43 316 607080-205, [email protected], www.pewag.com