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Page 1: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

PFEWManagement Simulation

Orientation

Page 2: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Have A Plan

Know Your Competition

Earn A P RO F I T

Page 3: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

4 VERYimportant pages you

should refer to in your backpack after this

presentation

Page 4: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Your Business Plan Industry Letter Company No. Your Key Strategy _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Your Company Mission (Why are you in business, in addition to making a profit)? _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ The Vision for your Company (Where do you want your business to be in 3 or 5 years)? ______________________________________________________________________________________________________________________________________________________________________________ _______________________________________________________________________________________ What pricing strategy have you chosen? Why? _______________________________________________________________________________________ _______________________________________________________________________________________ _______________________________________________________________________________________ First Year Goal or Objective (What would you like to achieve in the first 4 quarters of the simulation?) _______________________________________________________________________________________ _______________________________________________________________________________________ _______________________________________________________________________________________ Second Year Goal or Objective: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Secondary Goal or Objective: _______________________________________________________________________________________ _______________________________________________________________________________________ _______________________________________________________________________________________ How are you going to organize your management team to accomplish your objectives? (1) _______________________________________________________________________________________ _______________________________________________________________________________________ _______________________________________________________________________________________ (1) For example: “Jill will analyze market research each quarter to track our competition. John will analyze our production costs and make recommendations concerning this area. Ruth will .....”

Page 5: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

FOUR KEY STRATEGIES

Here are some strategies to consider. However, there are others that may be just as effective. THE MASS MERCHANT: Cost Leadership

You want to sell as much product as you possibly can. You sacrifice some profits in order to increase market share. Your price is lower than average, and you budget more than do your competitors in the area of marketing. Your plant growth israpid, as you have to fill all the orders coming in. There is a limited number of products to be sold, meaning that every one you sell is one your competitors cannot. An Important Ratio: Market Share (Your Unit Sales/Total Units Sold = MarketShare %) THE LUXURY MARKETER: A Differentiated Product This strategy is based on the philosophy that no one NEEDS your product. Therefore, one might as well sell a luxury product, something people buy because they can afford it. With proper marketing, you can convince them that they onlywant the best. Price is usually not an issue, because customers feel that they get what you pay for. Your price is always higher than the competition, and your marketing budgets tend to be above average. Product Development is important, asyou create the perception of being on the cutting edge of technology. Your production is lower, because you squeeze all the profit you can from each unit sold. An Important Ratio: Profit per Unit (Net Profit/Units Sold = Profit/Unit). AN ANALYTIC APPROACH: Cost Focus Strategy When you talk about your product with a retail price in the $27 - $41 range, the quality difference can't be that great. Youtake the approach that in the end, all firms are selling about the same product. In order to make this company profitable,you have to squeeze every dollar of profit you can. You have to drive your cost per unit down by investing in Quality Management. You have to keep your plant operating at optimum capacity (between 85% and 95%), and keep inventoriesas low as possible. Your price should be right in the middle of your competitors, and you should be wary of burning up money with costly marketing campaigns. Marketing is important, but you should spend as much as they do, not more. Thesame strategy goes for your product development budget. An Important Ratio: Net Margin (Profit Before Tax/Gross Sales = Net Margin %)

THE OPPORTUNIST: Emergent Strategy Change your strategy to meet the changing markets you face. Buy all the market research you can, and attempt tocapitalize on the weaknesses of competitors. If prices are rising, you lower yours to capture sales. If industry marketing is on the rise, drop price and capture their sales. If prices are low, raise yours and market heavily. If the economic forecast isgood, invest in inventory in case your competitors stock out. Reduce your costs as much as possible, and have cash available in reserve for investments in inventory, marketing, etc. As to dividends, remember the investors only makemoney if the company makes money. This strategy is more risky but can be more rewarding, if implemented flawlessly. An Important Ratio: An Opportunist watches all ratios carefully, to calculate the odds.

Page 6: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

FOUR KEY STRATEGIES

Here are some strategies to consider. However, there are others that may be just as effective. THE MASS MERCHANT: Cost Leadership

You want to sell as much product as you possibly can. You sacrifice some profits in order to increase market share. Your price is lower than average, and you budget more than do your competitors in the area of marketing. Your plant growth israpid, as you have to fill all the orders coming in. There is a limited number of products to be sold, meaning that every one you sell is one your competitors cannot. An Important Ratio: Market Share (Your Unit Sales/Total Units Sold = MarketShare %) THE LUXURY MARKETER: A Differentiated Product This strategy is based on the philosophy that no one NEEDS your product. Therefore, one might as well sell a luxury product, something people buy because they can afford it. With proper marketing, you can convince them that they onlywant the best. Price is usually not an issue, because customers feel that they get what you pay for. Your price is always higher than the competition, and your marketing budgets tend to be above average. Product Development is important, asyou create the perception of being on the cutting edge of technology. Your production is lower, because you squeeze all the profit you can from each unit sold. An Important Ratio: Profit per Unit (Net Profit/Units Sold = Profit/Unit). AN ANALYTIC APPROACH: Cost Focus Strategy When you talk about your product with a retail price in the $27 - $41 range, the quality difference can't be that great. Youtake the approach that in the end, all firms are selling about the same product. In order to make this company profitable,you have to squeeze every dollar of profit you can. You have to drive your cost per unit down by investing in Quality Management. You have to keep your plant operating at optimum capacity (between 85% and 95%), and keep inventoriesas low as possible. Your price should be right in the middle of your competitors, and you should be wary of burning up money with costly marketing campaigns. Marketing is important, but you should spend as much as they do, not more. Thesame strategy goes for your product development budget. An Important Ratio: Net Margin (Profit Before Tax/Gross Sales = Net Margin %)

THE OPPORTUNIST: Emergent Strategy Change your strategy to meet the changing markets you face. Buy all the market research you can, and attempt tocapitalize on the weaknesses of competitors. If prices are rising, you lower yours to capture sales. If industry marketing is on the rise, drop price and capture their sales. If prices are low, raise yours and market heavily. If the economic forecast isgood, invest in inventory in case your competitors stock out. Reduce your costs as much as possible, and have cash available in reserve for investments in inventory, marketing, etc. As to dividends, remember the investors only makemoney if the company makes money. This strategy is more risky but can be more rewarding, if implemented flawlessly. An Important Ratio: An Opportunist watches all ratios carefully, to calculate the odds.

Page 7: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

FOUR KEY STRATEGIES

Here are some strategies to consider. However, there are others that may be just as effective. THE MASS MERCHANT: Cost Leadership

You want to sell as much product as you possibly can. You sacrifice some profits in order to increase market share. Your price is lower than average, and you budget more than do your competitors in the area of marketing. Your plant growth israpid, as you have to fill all the orders coming in. There is a limited number of products to be sold, meaning that every one you sell is one your competitors cannot. An Important Ratio: Market Share (Your Unit Sales/Total Units Sold = MarketShare %) THE LUXURY MARKETER: A Differentiated Product This strategy is based on the philosophy that no one NEEDS your product. Therefore, one might as well sell a luxury product, something people buy because they can afford it. With proper marketing, you can convince them that they onlywant the best. Price is usually not an issue, because customers feel that they get what you pay for. Your price is always higher than the competition, and your marketing budgets tend to be above average. Product Development is important, asyou create the perception of being on the cutting edge of technology. Your production is lower, because you squeeze all the profit you can from each unit sold. An Important Ratio: Profit per Unit (Net Profit/Units Sold = Profit/Unit). AN ANALYTIC APPROACH: Cost Focus Strategy When you talk about your product with a retail price in the $27 - $41 range, the quality difference can't be that great. Youtake the approach that in the end, all firms are selling about the same product. In order to make this company profitable,you have to squeeze every dollar of profit you can. You have to drive your cost per unit down by investing in Quality Management. You have to keep your plant operating at optimum capacity (between 85% and 95%), and keep inventoriesas low as possible. Your price should be right in the middle of your competitors, and you should be wary of burning up money with costly marketing campaigns. Marketing is important, but you should spend as much as they do, not more. Thesame strategy goes for your product development budget. An Important Ratio: Net Margin (Profit Before Tax/Gross Sales = Net Margin %)

THE OPPORTUNIST: Emergent Strategy Change your strategy to meet the changing markets you face. Buy all the market research you can, and attempt tocapitalize on the weaknesses of competitors. If prices are rising, you lower yours to capture sales. If industry marketing is on the rise, drop price and capture their sales. If prices are low, raise yours and market heavily. If the economic forecast isgood, invest in inventory in case your competitors stock out. Reduce your costs as much as possible, and have cash available in reserve for investments in inventory, marketing, etc. As to dividends, remember the investors only makemoney if the company makes money. This strategy is more risky but can be more rewarding, if implemented flawlessly. An Important Ratio: An Opportunist watches all ratios carefully, to calculate the odds.

Page 8: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

FOUR KEY STRATEGIES

Here are some strategies to consider. However, there are others that may be just as effective. THE MASS MERCHANT: Cost Leadership

You want to sell as much product as you possibly can. You sacrifice some profits in order to increase market share. Your price is lower than average, and you budget more than do your competitors in the area of marketing. Your plant growth israpid, as you have to fill all the orders coming in. There is a limited number of products to be sold, meaning that every one you sell is one your competitors cannot. An Important Ratio: Market Share (Your Unit Sales/Total Units Sold = MarketShare %) THE LUXURY MARKETER: A Differentiated Product This strategy is based on the philosophy that no one NEEDS your product. Therefore, one might as well sell a luxury product, something people buy because they can afford it. With proper marketing, you can convince them that they onlywant the best. Price is usually not an issue, because customers feel that they get what you pay for. Your price is always higher than the competition, and your marketing budgets tend to be above average. Product Development is important, asyou create the perception of being on the cutting edge of technology. Your production is lower, because you squeeze all the profit you can from each unit sold. An Important Ratio: Profit per Unit (Net Profit/Units Sold = Profit/Unit). AN ANALYTIC APPROACH: Cost Focus Strategy When you talk about your product with a retail price in the $27 - $41 range, the quality difference can't be that great. Youtake the approach that in the end, all firms are selling about the same product. In order to make this company profitable,you have to squeeze every dollar of profit you can. You have to drive your cost per unit down by investing in Quality Management. You have to keep your plant operating at optimum capacity (between 85% and 95%), and keep inventoriesas low as possible. Your price should be right in the middle of your competitors, and you should be wary of burning up money with costly marketing campaigns. Marketing is important, but you should spend as much as they do, not more. Thesame strategy goes for your product development budget. An Important Ratio: Net Margin (Profit Before Tax/Gross Sales = Net Margin %)

THE OPPORTUNIST: Emergent Strategy Change your strategy to meet the changing markets you face. Buy all the market research you can, and attempt tocapitalize on the weaknesses of competitors. If prices are rising, you lower yours to capture sales. If industry marketing is on the rise, drop price and capture their sales. If prices are low, raise yours and market heavily. If the economic forecast isgood, invest in inventory in case your competitors stock out. Reduce your costs as much as possible, and have cash available in reserve for investments in inventory, marketing, etc. As to dividends, remember the investors only makemoney if the company makes money. This strategy is more risky but can be more rewarding, if implemented flawlessly. An Important Ratio: An Opportunist watches all ratios carefully, to calculate the odds.

Page 9: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

FOUR KEY STRATEGIES

Here are some strategies to consider. However, there are others that may be just as effective. THE MASS MERCHANT: Cost Leadership

You want to sell as much product as you possibly can. You sacrifice some profits in order to increase market share. Your price is lower than average, and you budget more than do your competitors in the area of marketing. Your plant growth israpid, as you have to fill all the orders coming in. There is a limited number of products to be sold, meaning that every one you sell is one your competitors cannot. An Important Ratio: Market Share (Your Unit Sales/Total Units Sold = MarketShare %) THE LUXURY MARKETER: A Differentiated Product This strategy is based on the philosophy that no one NEEDS your product. Therefore, one might as well sell a luxury product, something people buy because they can afford it. With proper marketing, you can convince them that they onlywant the best. Price is usually not an issue, because customers feel that they get what you pay for. Your price is always higher than the competition, and your marketing budgets tend to be above average. Product Development is important, asyou create the perception of being on the cutting edge of technology. Your production is lower, because you squeeze all the profit you can from each unit sold. An Important Ratio: Profit per Unit (Net Profit/Units Sold = Profit/Unit). AN ANALYTIC APPROACH: Cost Focus Strategy When you talk about your product with a retail price in the $27 - $41 range, the quality difference can't be that great. Youtake the approach that in the end, all firms are selling about the same product. In order to make this company profitable,you have to squeeze every dollar of profit you can. You have to drive your cost per unit down by investing in Quality Management. You have to keep your plant operating at optimum capacity (between 85% and 95%), and keep inventoriesas low as possible. Your price should be right in the middle of your competitors, and you should be wary of burning up money with costly marketing campaigns. Marketing is important, but you should spend as much as they do, not more. Thesame strategy goes for your product development budget. An Important Ratio: Net Margin (Profit Before Tax/Gross Sales = Net Margin %)

THE OPPORTUNIST: Emergent Strategy Change your strategy to meet the changing markets you face. Buy all the market research you can, and attempt tocapitalize on the weaknesses of competitors. If prices are rising, you lower yours to capture sales. If industry marketing is on the rise, drop price and capture their sales. If prices are low, raise yours and market heavily. If the economic forecast isgood, invest in inventory in case your competitors stock out. Reduce your costs as much as possible, and have cash available in reserve for investments in inventory, marketing, etc. As to dividends, remember the investors only makemoney if the company makes money. This strategy is more risky but can be more rewarding, if implemented flawlessly. An Important Ratio: An Opportunist watches all ratios carefully, to calculate the odds.

Page 10: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

"HOW TO" GUIDE How do I reduce the cost of producing a unit? * Operate your plant at its full capacity. * Increase the size of your plant. * Spend money on research. How do I increase the number of units I sell? * Set a lower price. * Spend money on marketing. * Spend money on research. How do I make a profit? * Set a price which pays all your costs, including production,

transportation, marketing, etc. * If you get more orders than your plant can fill, your either set a price that

is too low or spent too much on marketing. How do I go broke? * Never anticipate your competitor's moves. * Never plan ahead. * Don't think about your decisions - just guess! * Never proofread your decision form.

Page 11: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always
Page 12: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Overview of the Simulation

Teams make a set of business decisions for a simulatedperiod of three months, or one quarter (3 months = a quarter) and these are evaluated against decisions made by their competitors.

The program acts as the purchaser of the product,compares the relative merit of the decisions made byall teams, and computes the sales for each firm in eachindustry.

Page 13: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Overview of the SimulationThe program then prints a quarterly report foreach team which is distributed to the leader ofeach team.

The teams analyze their results and prepare thenext set of decisions.

This is continued for 12 business quarters, or three years.

Page 14: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Objectives

Teamwork:CommunicationCompetitionCooperation

Learning to Manage ACompany:Business StrategyProductionSales PlanningBudgeting

Page 15: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Managing Your CompanyYour Firm is involved in the highly competitiveworld of manufacturing & selling a consumerproduct.

Your industry is composed of a few large brandname manufacturers as well as smaller firms,such as your own.

Page 16: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Your Market

Your firm sells its product directly to consumers, utilizing various marketing methods, as well as to outlets who add a mark‐up and then retail 

the product.

Manufacturer

Retailer

Consumer Consumer

Manufacturer

Page 17: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Cash Flow

$ALES

Page 18: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

$100,000

Cash Flow

Page 19: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Manufacturing Plant

Plant and Equipment: $2,100,000

Plant Capacity: 35,000 units

Page 20: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Cash Flow

Overhead and Fixed Expenses(Based on Capacity)

The cost increases at a fixed rate of $25,000 per 10,000 units added.

0 – 35,000 Units $175,000

35,001 – 45,000 Units $200,000

45,001 – 55,000 Units $225,000

Page 21: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Cash Flow

Inventory Expense$15,000  +  $2 per unit, per quarter

(based on current quarter)

Page 22: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Cash Flow

Quality Management

Page 23: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Cash Flow

QM

Page 24: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Cash Flow

QM

Page 25: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Cash Flow

QM

Page 26: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Market Research1. Total Industry Sales, Economic Index 

Forecast2. Product Prices in your Industry3. Est. Avg. Advertising, Quality & 

Product Development Budgets, Total Number of Salespersons

4. Quality Perceptions in Your Industry

$1,000

$2,000

$4,000

$8,000

$15,000

Page 27: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Not Enough Cash?

Page 28: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Cash Flow

Banking Decisions

1. Maximum Loan Addition Next Quarter

2. Interest Payment

3. Loan Payment

Page 29: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Cash Flow

Taxes

Dividends

Page 30: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

BreakIt’s about time!!!

Page 31: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Computer PrintoutInventory & Production Analysis

Income and Expense Analysis Balance Sheet

Cash Flow Analysis

Market Research Studies

Messages, Industry Report, And Incident Response

Page 32: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

In 000’s

In 000’s

In Units(Report for Quarter 0 – Your Starting Position for Quarter 1)

---------------------------------------------------------------------------------- BizSim Quarter 0 Industry Co. ----------------------------------------------------------------------------------

** INVENTORY AND PRODUCTION ANALYSIS in units**

Beginning Inventory 4,000 Beginning Plant Capacity 35,082 + Units Produced 35,000 + Added Capacity 1,000 = Total Units Available 39,000 Capacity Avail in Qtr 0 36,082 – Sales 35,000 – Depreciation 1,082 = Ending Inventory Qtr 0 4,000 Plant Capacity in Qtr 1 35,000 ---------------------------------------------------------------------------------- **INCOME & EXPENSE ANALYSIS in 000s** **BALANCE SHEET in 000s** Sales: 35,000 @ $34.00 1,190 Cash 100 Cost of Goods Sold 595 Inventory 68 Gross Margin= 595 Plant & Equipment 2,100 Interest Income 0 -Accum Depreciatn 0 Total Income= 595 Net Plant/Equipment 2,100 Quality Management 10 TOTAL ASSETS 2,268 Inventory Expense 23 Advertising & Promotion 50 Liabilities:Bank Loan 1,100 Sales Force (2) Cost 30 Equity: Product Development 50 Common Stock 1,000 Market Research 15 Retained Earnings 168 Other Expenses 0 TOTAL LIABILITIES+EQUITY 2,268 Interest Expense 28 ---------------------------------- Overhead Expense 200 Total Expenses= 406 Shares of Stock Issued: 40,000 Less Depreciation 65 Earnings Per Share: 1.85 PROFIT BEFORE TAX= 124 Economic Index this Qtr: 100 Less Taxes 50 Maximum Loan Available $000s 500 NET PROFIT AFTER TAX 74 Mgmt Skill Score-Max 100 74 Less Dividends 5 PROFITS RETAINED= 69 ---------------------------------------------------------------------------------

**CASH FLOW ANALYSIS in 000s ** Beginning Cash $ 26 Expenses+Cost of Goods Sold $1,001 Sales & Interest Income 1,190 Taxes and Dividends 55 New Bank Loan 0 Change in Inventory Value 0 Overdraft Loan 0 Loan Repayment 0 Cost of Plant Addition 60 Total Cash Inflow 1,216 Total Cash Outflow 1,116 NET CASH FLOW (This quarter's ending cash) $100 --------------------------------------------------------------------------------- MARKET RESEARCH STUDIES: Your Market Share: 33.3% Your Stock Price: 25.00 Industry Sales (units) 105,000 Economic Forecast next 4 Qtrs: 1xx 1xx 1xx 1xx Prices: 34 34 34 Avg Advertising: $50,000 Avg Product Development: $50,000 Total Industry Salespersons: 6 Avg Quality Budget: $10,000 Product Perception (How customers view each firm’s product 0-100): 28 28 28 --------------------------------------------------------------------------------- MESSAGES TO YOUR FIRM, INDUSTRY REPORT, AND INCIDENT RESPONSE: Production Cost-per unit $17.00 Your Product Perception 89 Lost Sales 0 Stock Prices (rounded) Co 1 to 3: 25 25 25

------ NEWS MESSAGE ------ New management has been hired for several firms in the industry. The management teams are all geared up and ready to put spark into the firms. The business index looks positive so sales should increase in the immediate future.

Page 33: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

(Report for Quarter 0 – Your Starting Position for Quarter 1) ---------------------------------------------------------------------------------- BizSim Quarter 0 Industry Co. ----------------------------------------------------------------------------------

** INVENTORY AND PRODUCTION ANALYSIS in units**

Beginning Inventory 4,000 Beginning Plant Capacity 35,082 + Units Produced 35,000 + Added Capacity 1,000 = Total Units Available 39,000 Capacity Avail in Qtr 0 36,082 – Sales 35,000 – Depreciation 1,082 = Ending Inventory Qtr 0 4,000 Plant Capacity in Qtr 1 35,000 ---------------------------------------------------------------------------------- **INCOME & EXPENSE ANALYSIS in 000s** **BALANCE SHEET in 000s** Sales: 35,000 @ $34.00 1,190 Cash 100 Cost of Goods Sold 595 Inventory 68 Gross Margin= 595 Plant & Equipment 2,100 Interest Income 0 -Accum Depreciatn 0 Total Income= 595 Net Plant/Equipment 2,100 Quality Management 10 TOTAL ASSETS 2,268 Inventory Expense 23 Advertising & Promotion 50 Liabilities:Bank Loan 1,100 Sales Force (2) Cost 30 Equity: Product Development 50 Common Stock 1,000 Market Research 15 Retained Earnings 168 Other Expenses 0 TOTAL LIABILITIES+EQUITY 2,268 Interest Expense 28 ---------------------------------- Overhead Expense 200 Total Expenses= 406 Shares of Stock Issued: 40,000 Less Depreciation 65 Earnings Per Share: 1.85 PROFIT BEFORE TAX= 124 Economic Index this Qtr: 100 Less Taxes 50 Maximum Loan Available $000s 500 NET PROFIT AFTER TAX 74 Mgmt Skill Score-Max 100 74 Less Dividends 5 PROFITS RETAINED= 69 ---------------------------------------------------------------------------------

Page 34: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

(Report for Quarter 0 – Your Starting Position for Quarter 1) ---------------------------------------------------------------------------------- BizSim Quarter 0 Industry Co. ----------------------------------------------------------------------------------

** INVENTORY AND PRODUCTION ANALYSIS in units**

Beginning Inventory 4,000 Beginning Plant Capacity 35,082 + Units Produced 35,000 + Added Capacity 1,000 = Total Units Available 39,000 Capacity Avail in Qtr 0 36,082 – Sales 35,000 – Depreciation 1,082 = Ending Inventory Qtr 0 4,000 Plant Capacity in Qtr 1 35,000 ---------------------------------------------------------------------------------- **INCOME & EXPENSE ANALYSIS in 000s** **BALANCE SHEET in 000s** Sales: 35,000 @ $34.00 1,190 Cash 100 Cost of Goods Sold 595 Inventory 68 Gross Margin= 595 Plant & Equipment 2,100 Interest Income 0 -Accum Depreciatn 0 Total Income= 595 Net Plant/Equipment 2,100 Quality Management 10 TOTAL ASSETS 2,268 Inventory Expense 23 Advertising & Promotion 50 Liabilities:Bank Loan 1,100 Sales Force (2) Cost 30 Equity: Product Development 50 Common Stock 1,000 Market Research 15 Retained Earnings 168 Other Expenses 0 TOTAL LIABILITIES+EQUITY 2,268 Interest Expense 28 ---------------------------------- Overhead Expense 200 Total Expenses= 406 Shares of Stock Issued: 40,000 Less Depreciation 65 Earnings Per Share: 1.85 PROFIT BEFORE TAX= 124 Economic Index this Qtr: 100 Less Taxes 50 Maximum Loan Available $000s 500 NET PROFIT AFTER TAX 74 Mgmt Skill Score-Max 100 74 Less Dividends 5 PROFITS RETAINED= 69 ---------------------------------------------------------------------------------

Page 35: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

(Report for Quarter 0 – Your Starting Position for Quarter 1) ---------------------------------------------------------------------------------- BizSim Quarter 0 Industry Co. ----------------------------------------------------------------------------------

** INVENTORY AND PRODUCTION ANALYSIS in units**

Beginning Inventory 4,000 Beginning Plant Capacity 35,082 + Units Produced 35,000 + Added Capacity 1,000 = Total Units Available 39,000 Capacity Avail in Qtr 0 36,082 – Sales 35,000 – Depreciation 1,082 = Ending Inventory Qtr 0 4,000 Plant Capacity in Qtr 1 35,000 ---------------------------------------------------------------------------------- **INCOME & EXPENSE ANALYSIS in 000s** **BALANCE SHEET in 000s** Sales: 35,000 @ $34.00 1,190 Cash 100 Cost of Goods Sold 595 Inventory 68 Gross Margin= 595 Plant & Equipment 2,100 Interest Income 0 -Accum Depreciatn 0 Total Income= 595 Net Plant/Equipment 2,100 Quality Management 10 TOTAL ASSETS 2,268 Inventory Expense 23 Advertising & Promotion 50 Liabilities:Bank Loan 1,100 Sales Force (2) Cost 30 Equity: Product Development 50 Common Stock 1,000 Market Research 15 Retained Earnings 168 Other Expenses 0 TOTAL LIABILITIES+EQUITY 2,268 Interest Expense 28 ---------------------------------- Overhead Expense 200 Total Expenses= 406 Shares of Stock Issued: 40,000 Less Depreciation 65 Earnings Per Share: 1.85 PROFIT BEFORE TAX= 124 Economic Index this Qtr: 100 Less Taxes 50 Maximum Loan Available $000s 500 NET PROFIT AFTER TAX 74 Mgmt Skill Score-Max 100 74 Less Dividends 5 PROFITS RETAINED= 69 ---------------------------------------------------------------------------------

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(Report for Quarter 0 – Your Starting Position for Quarter 1) ---------------------------------------------------------------------------------- BizSim Quarter 0 Industry Co. ----------------------------------------------------------------------------------

** INVENTORY AND PRODUCTION ANALYSIS in units**

Beginning Inventory 4,000 Beginning Plant Capacity 35,082 + Units Produced 35,000 + Added Capacity 1,000 = Total Units Available 39,000 Capacity Avail in Qtr 0 36,082 – Sales 35,000 – Depreciation 1,082 = Ending Inventory Qtr 0 4,000 Plant Capacity in Qtr 1 35,000 ---------------------------------------------------------------------------------- **INCOME & EXPENSE ANALYSIS in 000s** **BALANCE SHEET in 000s** Sales: 35,000 @ $34.00 1,190 Cash 100 Cost of Goods Sold 595 Inventory 68 Gross Margin= 595 Plant & Equipment 2,100 Interest Income 0 -Accum Depreciatn 0 Total Income= 595 Net Plant/Equipment 2,100 Quality Management 10 TOTAL ASSETS 2,268 Inventory Expense 23 Advertising & Promotion 50 Liabilities:Bank Loan 1,100 Sales Force (2) Cost 30 Equity: Product Development 50 Common Stock 1,000 Market Research 15 Retained Earnings 168 Other Expenses 0 TOTAL LIABILITIES+EQUITY 2,268 Interest Expense 28 ---------------------------------- Overhead Expense 200 Total Expenses= 406 Shares of Stock Issued: 40,000 Less Depreciation 65 Earnings Per Share: 1.85 PROFIT BEFORE TAX= 124 Economic Index this Qtr: 100 Less Taxes 50 Maximum Loan Available $000s 500 NET PROFIT AFTER TAX 74 Mgmt Skill Score-Max 100 74 Less Dividends 5 PROFITS RETAINED= 69 ---------------------------------------------------------------------------------

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--------------------------------------------------------------------------------- **CASH FLOW ANALYSIS in 000s **

Beginning Cash $ 26 Expenses+Cost of Goods Sold $1,001 Sales & Interest Income 1,190 Taxes and Dividends 55 New Bank Loan 0 Change in Inventory Value 0 Overdraft Loan 0 Loan Repayment 0 Cost of Plant Addition 60 Total Cash Inflow 1,216 Total Cash Outflow 1,116 NET CASH FLOW (This quarter's ending cash) $100 --------------------------------------------------------------------------------- MARKET RESEARCH STUDIES: Your Market Share: 33.3% Your Stock Price: 25.00 Industry Sales (units) 105,000 Economic Forecast next 4 Qtrs: 1xx 1xx 1xx 1xx Prices: 34 34 34 Avg Advertising: $50,000 Avg Product Development: $50,000 Total Industry Salespersons: 6 Avg Quality Budget: $10,000 Product Perception (How customers view each firm’s product 0-100): 28 28 28 --------------------------------------------------------------------------------- MESSAGES TO YOUR FIRM, INDUSTRY REPORT, AND INCIDENT RESPONSE: Production Cost-per unit $17.00 Your Product Perception 89 Lost Sales 0 Stock Prices (rounded) Co 1 to 3: 25 25 25

------ NEWS MESSAGE ------ New management has been hired for several firms in the industry. The management teams are all geared up and ready to put spark into the firms. The business index looks positive so sales should increase in the immediate future.

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--------------------------------------------------------------------------------- **CASH FLOW ANALYSIS in 000s **

Beginning Cash $ 26 Expenses+Cost of Goods Sold $1,001 Sales & Interest Income 1,190 Taxes and Dividends 55 New Bank Loan 0 Change in Inventory Value 0 Overdraft Loan 0 Loan Repayment 0 Cost of Plant Addition 60 Total Cash Inflow 1,216 Total Cash Outflow 1,116 NET CASH FLOW (This quarter's ending cash) $100 --------------------------------------------------------------------------------- MARKET RESEARCH STUDIES: Your Market Share: 33.3% Your Stock Price: 25.00 Industry Sales (units) 105,000 Economic Forecast next 4 Qtrs: 1xx 1xx 1xx 1xx Prices: 34 34 34 Avg Advertising: $50,000 Avg Product Development: $50,000 Total Industry Salespersons: 6 Avg Quality Budget: $10,000 Product Perception (How customers view each firm’s product 0-100): 28 28 28 --------------------------------------------------------------------------------- MESSAGES TO YOUR FIRM, INDUSTRY REPORT, AND INCIDENT RESPONSE: Production Cost-per unit $17.00 Your Product Perception 89 Lost Sales 0 Stock Prices (rounded) Co 1 to 3: 25 25 25

------ NEWS MESSAGE ------ New management has been hired for several firms in the industry. The management teams are all geared up and ready to put spark into the firms. The business index looks positive so sales should increase in the immediate future.

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--------------------------------------------------------------------------------- **CASH FLOW ANALYSIS in 000s **

Beginning Cash $ 26 Expenses+Cost of Goods Sold $1,001 Sales & Interest Income 1,190 Taxes and Dividends 55 New Bank Loan 0 Change in Inventory Value 0 Overdraft Loan 0 Loan Repayment 0 Cost of Plant Addition 60 Total Cash Inflow 1,216 Total Cash Outflow 1,116 NET CASH FLOW (This quarter's ending cash) $100 --------------------------------------------------------------------------------- MARKET RESEARCH STUDIES: Your Market Share: 33.3% Your Stock Price: 25.00 Industry Sales (units) 105,000 Economic Forecast next 4 Qtrs: 1xx 1xx 1xx 1xx Prices: 34 34 34 Avg Advertising: $50,000 Avg Product Development: $50,000 Total Industry Salespersons: 6 Avg Quality Budget: $10,000 Product Perception (How customers view each firm’s product 0-100): 28 28 28 --------------------------------------------------------------------------------- MESSAGES TO YOUR FIRM, INDUSTRY REPORT, AND INCIDENT RESPONSE: Production Cost-per unit $17.00 Your Product Perception 89 Lost Sales 0 Stock Prices (rounded) Co 1 to 3: 25 25 25

------ NEWS MESSAGE ------ New management has been hired for several firms in the industry. The management teams are all geared up and ready to put spark into the firms. The business index looks positive so sales should increase in the immediate future.

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CASH ANALYSIS FORECAST Industry Letter Company No. Quarter No. This form will aid in planning your cash for next quarter. Cash Inflow: Column entries are in thousands of dollars (000’s)

Beginning Cash (last quarter’s ending cash) ,000

Estimate of Revenue: units sold @ $ per unit ,000

Estimate of Total Cash Inflow ,000

Cash Outflow:

Production: units produced @ $ per unit ,000

Addition to Production Plant units @ $60 per unit ,000 Advertising and Sales Promotion ($0-$200) ,000 Total Salespeople @ $15 (thousand) each ,000 (Don’t forget those added or fired this quarter)

Product development ($0-$200) ,000

Total Quality Management ($0-$200) ,000 Market Research ($0-$15) ,000

Dividends Paid ,000 (Cannot be greater than last quarter’s “net profit after tax,” not allowed at all if retained earnings are negative)

Loan Repayment (if any) ,000

Overhead at total capacity of units ,000

Estimate of Inventory Expense ,000 $15 (thousand) plus $2 per unit in ending inventory

Estimate of Interest Expense ,000

Estimate of Taxes ,000

Estimate of Total Cash Outflow ,000 ESTIMATED NET CASH FLOW ,000 New Loan (if taken and within limit) , 000

ESTIMATED CASH BALANCE THIS QTR. ,000

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Cash Inflow

Beginning Cash

Sales Revenue

Interest Income

Loan

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CASH ANALYSIS FORECAST Industry Letter Company No. Quarter No. This form will aid in planning your cash for next quarter. Cash Inflow: Column entries are in thousands of dollars (000’s)

Beginning Cash (last quarter’s ending cash) ,000

Estimate of Revenue: units sold @ $ per unit ,000

Estimate of Total Cash Inflow ,000

Cash Outflow:

Production: units produced @ $ per unit ,000

Addition to Production Plant units @ $60 per unit ,000 Advertising and Sales Promotion ($0-$200) ,000 Total Salespeople @ $15 (thousand) each ,000 (Don’t forget those added or fired this quarter)

Product development ($0-$200) ,000

Total Quality Management ($0-$200) ,000 Market Research ($0-$15) ,000

Dividends Paid ,000 (Cannot be greater than last quarter’s “net profit after tax,” not allowed at all if retained earnings are negative)

Loan Repayment (if any) ,000

Overhead at total capacity of units ,000

Estimate of Inventory Expense ,000 $15 (thousand) plus $2 per unit in ending inventory

Estimate of Interest Expense ,000

Estimate of Taxes ,000

Estimate of Total Cash Outflow ,000 ESTIMATED NET CASH FLOW ,000 New Loan (if taken and within limit) , 000

ESTIMATED CASH BALANCE THIS QTR. ,000

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Cash Outflow

Plant ProductionAdvertising & Sales PromotionProduct DevelopmentQuality ManagementMarket ResearchInventory

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CASH ANALYSIS FORECAST Industry Letter Company No. Quarter No. This form will aid in planning your cash for next quarter. Cash Inflow: Column entries are in thousands of dollars (000’s)

Beginning Cash (last quarter’s ending cash) ,000

Estimate of Revenue: units sold @ $ per unit ,000

Estimate of Total Cash Inflow ,000

Cash Outflow:

Production: units produced @ $ per unit ,000

Addition to Production Plant units @ $60 per unit ,000 Advertising and Sales Promotion ($0-$200) ,000 Total Salespeople @ $15 (thousand) each ,000 (Don’t forget those added or fired this quarter)

Product development ($0-$200) ,000

Total Quality Management ($0-$200) ,000 Market Research ($0-$15) ,000

Dividends Paid ,000 (Cannot be greater than last quarter’s “net profit after tax,” not allowed at all if retained earnings are negative)

Loan Repayment (if any) ,000

Overhead at total capacity of units ,000

Estimate of Inventory Expense ,000 $15 (thousand) plus $2 per unit in ending inventory

Estimate of Interest Expense ,000

Estimate of Taxes ,000

Estimate of Total Cash Outflow ,000 ESTIMATED NET CASH FLOW ,000 New Loan (if taken and within limit) , 000

ESTIMATED CASH BALANCE THIS QTR. ,000

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Cash OutflowDividendsTaxesInterest ExpenseLoan PaymentOther Expenses

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CASH ANALYSIS FORECAST Industry Letter Company No. Quarter No. This form will aid in planning your cash for next quarter. Cash Inflow: Column entries are in thousands of dollars (000’s)

Beginning Cash (last quarter’s ending cash) ,000

Estimate of Revenue: units sold @ $ per unit ,000

Estimate of Total Cash Inflow ,000

Cash Outflow:

Production: units produced @ $ per unit ,000

Addition to Production Plant units @ $60 per unit ,000 Advertising and Sales Promotion ($0-$200) ,000 Total Salespeople @ $15 (thousand) each ,000 (Don’t forget those added or fired this quarter)

Product development ($0-$200) ,000

Total Quality Management ($0-$200) ,000 Market Research ($0-$15) ,000

Dividends Paid ,000 (Cannot be greater than last quarter’s “net profit after tax,” not allowed at all if retained earnings are negative)

Loan Repayment (if any) ,000

Overhead at total capacity of units ,000

Estimate of Inventory Expense ,000 $15 (thousand) plus $2 per unit in ending inventory

Estimate of Interest Expense ,000

Estimate of Taxes ,000

Estimate of Total Cash Outflow ,000 ESTIMATED NET CASH FLOW ,000 New Loan (if taken and within limit) , 000

ESTIMATED CASH BALANCE THIS QTR. ,000

Page 47: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

CASH ANALYSIS FORECAST Industry Letter Company No. Quarter No. This form will aid in planning your cash for next quarter. Cash Inflow: Column entries are in thousands of dollars (000’s)

Beginning Cash (last quarter’s ending cash) ,000

Estimate of Revenue: units sold @ $ per unit ,000

Estimate of Total Cash Inflow ,000

Cash Outflow:

Production: units produced @ $ per unit ,000

Addition to Production Plant units @ $60 per unit ,000 Advertising and Sales Promotion ($0-$200) ,000 Total Salespeople @ $15 (thousand) each ,000 (Don’t forget those added or fired this quarter)

Product development ($0-$200) ,000

Total Quality Management ($0-$200) ,000 Market Research ($0-$15) ,000

Dividends Paid ,000 (Cannot be greater than last quarter’s “net profit after tax,” not allowed at all if retained earnings are negative)

Loan Repayment (if any) ,000

Overhead at total capacity of units ,000

Estimate of Inventory Expense ,000 $15 (thousand) plus $2 per unit in ending inventory

Estimate of Interest Expense ,000

Estimate of Taxes ,000

Estimate of Total Cash Outflow ,000 ESTIMATED NET CASH FLOW ,000 New Loan (if taken and within limit) , 000

ESTIMATED CASH BALANCE THIS QTR. ,000

Negative Cash Position

Increase Loan

Reduce Spending

Or Take your Chances

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Input Decisions

Production

Marketing

Management

Financial

Oh boy…

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Production Decisions

Units to be produced the next quarter‐From Quarter 0:     35,000 units

Addition to size of production plant‐Multiples of 1,000 units @$60 each

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DECISION INPUT FORM Industry Letter Company No. Quarter No.

Production Decisions

1. Production (0-99, Remember!! Enter units, not dollars) ,000 (You may not produce more than current plant capacity plus any additional units added this quarter)

2. Addition to Size of Production Plant (0-10, Enter units again, not dollars) ,000 (May not exceed 10 thousand units per quarter. Units become available immediately)

Marketing Decisions

3. Price ($27-28-29, 33-34-35, 39-40-41) $ .00 (Entry must be one of the above)

4. Advertising and Sales Promotion ($0-$200) $ ,000

5. Number of Salespeople Added this Quarter (-4 to 4) (Use negative value to lay off salespersons)

Management Decisions

6. Product Development/Enhancement Budget ($0-$200) $ ,000

7. Total Quality Management ($0-$200) $ ,000

8. Market Research Studies ($0-$15) $ ,000 Financial Decisions

9. Dividends $ ,000 (Cannot be greater than last quarter’s “net profit after tax,” may not ever exceed $50,000, not allowed at all if retained earnings are negative)

10. Loan Addition or Payment ($-999 to $999 as limited) $ ,000 (Use negative value to make a loan payment)

Verification Total (Add only the handwritten numbers)

Verification Total: Enter a 0 in any item from 1 to 11 that is not used. Add all numbers from items 1 through 11 and place the total in the verification box. Add only the numbers YOU entered, not the preprinted 000' s. Subtract anynegative numbers. The verification total is used by the person entering your decision value numbers to ensure that dataentry is correct; the verification total has nothing to do with your decision results. You may receive a fine if this is notentered or entered incorrectly.

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Marketing DecisionsProduct price

Three price strategies (whole numbers only)‐$27‐29‐$33‐35‐$39‐41

Current Price: $34

Current Production Cost: $17

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Marketing Decisions

Beginning Production Costs (Per Unit):Low Pricing Strategy: $13.50‐$14.00‐$14.50

Medium Pricing Strategy: $16.50‐$17.00‐$17.50

High Pricing Strategy: $19.50‐$20.00‐$20.50

Production costs can be raised or lowered based onexpenditures in Quality Management

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Marketing Decisions

Advertising and Sales Promotion‐From Quarter 0:    $50,000

Number of Salespeople hired/fired‐Staff From Quarter 0:    2 @ $15,000 each‐Severance pay:   $6,000 each

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DECISION INPUT FORM Industry Letter Company No. Quarter No.

Production Decisions

1. Production (0-99, Remember!! Enter units, not dollars) ,000 (You may not produce more than current plant capacity plus any additional units added this quarter)

2. Addition to Size of Production Plant (0-10, Enter units again, not dollars) ,000 (May not exceed 10 thousand units per quarter. Units become available immediately)

Marketing Decisions

3. Price ($27-28-29, 33-34-35, 39-40-41) $ .00 (Entry must be one of the above)

4. Advertising and Sales Promotion ($0-$200) $ ,000

5. Number of Salespeople Added this Quarter (-4 to 4) (Use negative value to lay off salespersons)

Management Decisions

6. Product Development/Enhancement Budget ($0-$200) $ ,000

7. Total Quality Management ($0-$200) $ ,000

8. Market Research Studies ($0-$15) $ ,000 Financial Decisions

9. Dividends $ ,000 (Cannot be greater than last quarter’s “net profit after tax,” may not ever exceed $50,000, not allowed at all if retained earnings are negative)

10. Loan Addition or Payment ($-999 to $999 as limited) $ ,000 (Use negative value to make a loan payment)

Verification Total (Add only the handwritten numbers)

Verification Total: Enter a 0 in any item from 1 to 11 that is not used. Add all numbers from items 1 through 11 and place the total in the verification box. Add only the numbers YOU entered, not the preprinted 000' s. Subtract anynegative numbers. The verification total is used by the person entering your decision value numbers to ensure that data entry is correct; the verification total has nothing to do with your decision results. You may receive a fine if this is notentered or entered incorrectly.

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Management DecisionsProduct Development

‐From Quarter 0:    $50,000

Total Quality Management  ‐From Quarter 0:    $10,000

Marketing Research Studies‐Industry sales/business forecast:  $1,000‐Competitors’ pricing:  $2,000‐Avg. of Advertising/Development/

Quality; Salespeople:  $4,000‐Product Perception study:  $8,000

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DECISION INPUT FORM Industry Letter Company No. Quarter No.

Production Decisions

1. Production (0-99, Remember!! Enter units, not dollars) ,000 (You may not produce more than current plant capacity plus any additional units added this quarter)

2. Addition to Size of Production Plant (0-10, Enter units again, not dollars) ,000 (May not exceed 10 thousand units per quarter. Units become available immediately)

Marketing Decisions

3. Price ($27-28-29, 33-34-35, 39-40-41) $ .00 (Entry must be one of the above)

4. Advertising and Sales Promotion ($0-$200) $ ,000

5. Number of Salespeople Added this Quarter (-4 to 4) (Use negative value to lay off salespersons)

Management Decisions

6. Product Development/Enhancement Budget ($0-$200) $ ,000

7. Total Quality Management ($0-$200) $ ,000

8. Market Research Studies ($0-$15) $ ,000 Financial Decisions

9. Dividends $ ,000 (Cannot be greater than last quarter’s “net profit after tax,” may not ever exceed $50,000, not allowed at all if retained earnings are negative)

10. Loan Addition or Payment ($-999 to $999 as limited) $ ,000 (Use negative value to make a loan payment)

Verification Total (Add only the handwritten numbers)

Verification Total: Enter a 0 in any item from 1 to 11 that is not used. Add all numbers from items 1 through 11 and place the total in the verification box. Add only the numbers YOU entered, not the preprinted 000' s. Subtract anynegative numbers. The verification total is used by the person entering your decision value numbers to ensure that dataentry is correct; the verification total has nothing to do with your decision results. You may receive a fine if this is notentered or entered incorrectly.

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Financial Decisions

Dividends‐From Quarter 0:  $5,000

Loan addition or payment

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DECISION INPUT FORM Industry Letter Company No. Quarter No.

Production Decisions

1. Production (0-99, Remember!! Enter units, not dollars) ,000 (You may not produce more than current plant capacity plus any additional units added this quarter)

2. Addition to Size of Production Plant (0-10, Enter units again, not dollars) ,000 (May not exceed 10 thousand units per quarter. Units become available immediately)

Marketing Decisions

3. Price ($27-28-29, 33-34-35, 39-40-41) $ .00 (Entry must be one of the above)

4. Advertising and Sales Promotion ($0-$200) $ ,000

5. Number of Salespeople Added this Quarter (-4 to 4) (Use negative value to lay off salespersons)

Management Decisions

6. Product Development/Enhancement Budget ($0-$200) $ ,000

7. Total Quality Management ($0-$200) $ ,000

8. Market Research Studies ($0-$15) $ ,000 Financial Decisions

9. Dividends $ ,000 (Cannot be greater than last quarter’s “net profit after tax,” may not ever exceed $50,000, not allowed at all if retained earnings are negative)

10. Loan Addition or Payment ($-999 to $999 as limited) $ ,000 (Use negative value to make a loan payment)

Verification Total (Add only the handwritten numbers)

Verification Total: Enter a 0 in any item from 1 to 11 that is not used. Add all numbers from items 1 through 11 and place the total in the verification box. Add only the numbers YOU entered, not the preprinted 000' s. Subtract anynegative numbers. The verification total is used by the person entering your decision value numbers to ensure that data entry is correct; the verification total has nothing to do with your decision results. You may receive a fine if this is notentered or entered incorrectly.

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DECISION INPUT FORM Industry Letter Company No. Quarter No.

Production Decisions

1. Production (0-99, Remember!! Enter units, not dollars) ,000 (You may not produce more than current plant capacity plus any additional units added this quarter)

2. Addition to Size of Production Plant (0-10, Enter units again, not dollars) ,000 (May not exceed 10 thousand units per quarter. Units become available immediately)

Marketing Decisions

3. Price ($27-28-29, 33-34-35, 39-40-41) $ .00 (Entry must be one of the above)

4. Advertising and Sales Promotion ($0-$200) $ ,000

5. Number of Salespeople Added this Quarter (-4 to 4) (Use negative value to lay off salespersons)

Management Decisions

6. Product Development/Enhancement Budget ($0-$200) $ ,000

7. Total Quality Management ($0-$200) $ ,000

8. Market Research Studies ($0-$15) $ ,000 Financial Decisions

9. Dividends $ ,000 (Cannot be greater than last quarter’s “net profit after tax,” may not ever exceed $50,000, not allowed at all if retained earnings are negative)

10. Loan Addition or Payment ($-999 to $999 as limited) $ ,000 (Use negative value to make a loan payment)

Verification Total (Add only the handwritten numbers)

Verification Total: Enter a 0 in any item from 1 to 11 that is not used. Add all numbers from items 1 through 11 and place the total in the verification box. Add only the numbers YOU entered, not the preprinted 000' s. Subtract anynegative numbers. The verification total is used by the person entering your decision value numbers to ensure that data entry is correct; the verification total has nothing to do with your decision results. You may receive a fine if this is not entered or entered incorrectly.

CASH ANALYSIS FORECAST Industry Letter Company No. Quarter No. This form will aid in planning your cash for next quarter. Cash Inflow: Column entries are in thousands of dollars (000’s)

Beginning Cash (last quarter’s ending cash) ,000

Estimate of Revenue: units sold @ $ per unit ,000

Estimate of Total Cash Inflow ,000

Cash Outflow:

Production: units produced @ $ per unit ,000

Addition to Production Plant units @ $60 per unit ,000 Advertising and Sales Promotion ($0-$200) ,000 Total Salespeople @ $15 (thousand) each ,000 (Don’t forget those added or fired this quarter)

Product development ($0-$200) ,000

Total Quality Management ($0-$200) ,000 Market Research ($0-$15) ,000

Dividends Paid ,000 (Cannot be greater than last quarter’s “net profit after tax,” not allowed at all if retained earnings are negative)

Loan Repayment (if any) ,000

Overhead at total capacity of units ,000

Estimate of Inventory Expense ,000 $15 (thousand) plus $2 per unit in ending inventory

Estimate of Interest Expense ,000

Estimate of Taxes ,000

Estimate of Total Cash Outflow ,000 ESTIMATED NET CASH FLOW ,000 New Loan (if taken and within limit) , 000

ESTIMATED CASH BALANCE THIS QTR. ,000

54

76

8

3

21

910

Or 10

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DECISION INPUT FORM Industry Letter Company No. Quarter No.

Production Decisions

1. Production (0-99, Remember!! Enter units, not dollars) ,000 (You may not produce more than current plant capacity plus any additional units added this quarter)

2. Addition to Size of Production Plant (0-10, Enter units again, not dollars) ,000 (May not exceed 10 thousand units per quarter. Units become available immediately)

Marketing Decisions

3. Price ($27-28-29, 33-34-35, 39-40-41) $ .00 (Entry must be one of the above)

4. Advertising and Sales Promotion ($0-$200) $ ,000

5. Number of Salespeople Added this Quarter (-4 to 4) (Use negative value to lay off salespersons)

Management Decisions

6. Product Development/Enhancement Budget ($0-$200) $ ,000

7. Total Quality Management ($0-$200) $ ,000

8. Market Research Studies ($0-$15) $ ,000 Financial Decisions

9. Dividends $ ,000 (Cannot be greater than last quarter’s “net profit after tax,” may not ever exceed $50,000, not allowed at all if retained earnings are negative)

10. Loan Addition or Payment ($-999 to $999 as limited) $ ,000 (Use negative value to make a loan payment)

Verification Total (Add only the handwritten numbers)

Verification Total: Enter a 0 in any item from 1 to 11 that is not used. Add all numbers from items 1 through 11 and place the total in the verification box. Add only the numbers YOU entered, not the preprinted 000' s. Subtract anynegative numbers. The verification total is used by the person entering your decision value numbers to ensure that data entry is correct; the verification total has nothing to do with your decision results. You may receive a fine if this is not entered or entered incorrectly.

IMPORTANT

05034

351

5

15

50

200

10

0

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Quarterly Decision Process

Analyze Results from Previous 

Quarter

Make Estimations and Decisions 

Using Worksheet

Record Final Decisions and 

Submit

Page 62: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Online Decision Forms

Page 63: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Online Decision Forms

Page 64: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Online Decision Forms

Page 65: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Online Decision Forms

123

Page 66: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Online Decision Forms

Or

Page 67: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

A Word of Caution!

Decision forms turned in late?

Incomplete decision form?

Entries Outside of parameters?

FINES may be imposed!

Page 68: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Teams are ranked by

• Return on Equity (ROE)

• Management Skill Score

• Advertising Competition

• Stockholders’ Presentation

Page 69: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

The CompetitionFortune List

A1 SuperGoodCompany 12%B3 BestCompanyEva 16%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Q1 Q2 Q3 Q4

Year 1 ROE ‐ A Industry

A1 A2 A3

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Q1 Q2 Q3 Q4

Year 1 ROE ‐ B Industry

B1 B2 B3

Page 70: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

• Each company will receive a copy

• Also available on the PFEW Program Page on computers in your classroom. 

VERY USEFUL TOOL!

The BizSimManual

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Thank you!

What QuestionsDo YouHave?

Page 72: PFEW Management Simulation Orientation Presentation.pdf · want the best. Price is usually not an issue, because customers feel that they get what youpay for. Your price is always

Pennsylvania Free Enterprise Week

Good Luck!