pfi presentation building biobased
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© Partners for Innovation
How to create a successful business case for building and infrastructure?
Building Biobased
Siem HaffmansPakhuis de Zwijger
18 May 2016
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Step 1: It starts with clients!
Successful business cases start with the client
Possible USP’s:1. Biobased = Renewable2. Biobased = Biodegradable3. Biobased = Healthy 4. Biobased = Cool! 5. Biobased = Local
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USP 1: Biobased = Renewable
Synprodo / Isobouw - BioFoamBioFoam® is world's first bio-based foamed material for isolation products.
• 100% renewable resources• PLA (poly-lactic acid)• Cradle to Cradle certified
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USP 2: Biobased = Biodegradable
Natural Plastics – the Keeper®Natural Plastics has designed a patented system for tree planting: the Keeper system. It offers many advantages such as:• a more natural look, • superior tree growth compared to tree stakes (+30%), • easy installation and limited aftercare, • storm proof • 100% biologically degradable.
NatuDrain> NatuDrain is a venting and watering drain (perforated flexible hose) which
supports trees in their growth.
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RIGO Verffabriek - Aquamaryn
• Biobased and local sources• Linseed oil• Nice smell (non-toxic)• Water-dilutable
USP 3: Biobased = Healthy
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NPSP / Poly Products
Nabasco - Nature Based Composites Bio-composites are entirely made from natural materials such as flax, hemp, basalt, bio-resin and cork, while the unique properties of composite materials remain fully intact.
USP 4: Biobased = Cool!
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USP 5: Biobased = Local
What can we do with local sources like waterplants?
Old school:• Incineration• Composting• Energy pellets• Fermenting > Bio-energy
Biobased resources• Bio-chemicals• Food or Feed?
Biobased products• BtoB products• Consumer products
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Building a biobased future?
Yes, if you can find the right (niche) clients/markets.Yes, if you co-create good products, with USP’s.Yes, if you are a good entrepreneur!