A project report on-

ENVIRONMENTAL SCANNING

OF NESTLE

Submitted to Mumbai University under Partial Fulfillment of-

Of the requirement of the Degree of

M.COM (BUSINESS MANAGEMENT) PART 1

Under the Guidance Of-

Prof. S.N. CHITALE

SUBJECT

STRATEGIC MANAGEMENT

VPM’ S

K.G Joshi College of Arts

N.G Bedekar College of Commerce

Thane (W)

Academic Year: 2014-15

Submitted By-

Miss. PAYAL AMBHORE

Roll No. 17

DECLARATION

I, Miss. Payal Ambhore , student of V.P.M’SK.G.Joshi College of Arts and

N.G.Bedekar College of Commerce, M.COM PART-I (BUSINESS

MANAGEMENT), hereby declare that I have completed this project on

ENVIRONMENTAL SCANNING OF NESTLE in the Academic Year 2014-15.

This information submitted by me is true and original to the best of my knowledge

and belief.

Student

(PAYAL KISHOR AMBHORE)

Place: Thane

Date:

ACKNOWLEDGEMENT

To accomplish a project it involves a lot of effort and contribution from a number of people. It is thus an opportunity for me to thank those people who have helped me generously in the completion of this project.

I owe great many thanks to a great many people who helped and supported me during doing this project.

I am highly indebted to our Principal Dr. Mrs. Shakuntala A. Singh Madam of, Joshi Bedekar College, for extending her support and giving me an opportunity. I am also thankful to our coordinator Mr. D.M. Murdeshwar Sir for their support and encouragement.

My deepest and special thanks to Lecturer, Prof. S.N.Chitale the internal Guide of the project for giving me guidance, full support and encouragement in completing my project successfully.

I would also thank my Institution and my faculty members without whom this project would have been a distant reality.

I also extend my heartfelt thanks to my family and for giving guidance and for their patience and understanding me while I am busy with my project work. Lastly I am thankful to God for giving me strength, spirit and also his blessings for completing my project successfully.

TABLE OF CONTENTS

Sr No. Particulars Page No.

1Chapter 1

Environmental Scanning Introduction and Definition Need for environmental scanning Techniques/ Approaches of

environmental Scanning.

1-4

2Chapter 2

SWOT Analysis Business Environment Meaning, Definition and

components of Business environment Internal and External Environment

5-16

3Chapter 3

Nestle – Company Profile Products of Nestle SWOT analysis Environmental scanning Internal and External environment

in Nestle company Porter’s Five Forces Analysis

17-35

4Chapter 4

Key success Factors of Nestle Conclusion Bibliography

36-39