p&g : marketing capabilities
TRANSCRIPT
Marketing CapabilitiesHarvard Business Case Study
Consumer Trusted Brand
A global leader in consumer goods.> 20 billion dollar brands
Revenue - 76.27 billion USD (2015)
178 years of business
Products in 180+ countries
Internationally Expanding since 1930
BeautyGroomingHealth CareSnacks & Pet CareFabric Care & Home CareBaby Care & Family Care
% Net Earnings
Iconic product in every category
Pioneer in Marketing Strategies
Invented Soap Operas
CELEBRITY ENDORSEMENTS
ALWAYS
Always was P&G’s first global brand. Always Infinity was another remarkable example of P&G’s
innovation
PAMPERS
P&G has managed to keep the costs of diapers low while it has launched “Luvs” diapers for its premium
customers
Digital marketing with campaigns, Emotional, design and function driven marketing, R&D, consumer research and product performance.
Digital Marketing Success 2 billion media
impressions
• BRAND LOYALTY• DISTRIBUTION CHANNEL• INNOVATION• PRICING STRATEGY• QUALITY OF THE PRODUCT
How is P&G different from others?
Created by Mehul Kamra, IIT Delhi,
during a Marketing Internship by Prof.
Sameer Mathur, IIM Lucknow.
D I S C L A I M E R