p&g water for our future
TRANSCRIPT
in collaboration with The Natural Step Design Driven Innovation Strategies to Enhance,Responsible Innovation at P&G.
In the laundry detergent lifecycle, 80% of resourceuse occurs during washing. Changing consumerbehaviorbehavior is the driver for creating the communityawareness platform, P&G Water for our Future.Deployed on a global scale, tailored to local communities, the program teaches families about proper water use in the household by engagingfamilies in fun, interactive learning experiences.
Skill Set Brand Management Brand Management Competitor Benchmarking Scenario Building SWOT analysis Positioning Mapping Building Personas
Master in Business DesignWorkshop, 2012Workshop, 2012
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