PowerPoint Presentation

Expanding the Marriott BrandPresented by: Krishna Bhawsar PGP01007 IIM Sirmaur1

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AgendaBackground of Marriott internationalBrand managements conceptsMarriott international brand portfolioSocial mediaTV CommercialPrint AdvertisementsSummary

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About Marriott International Inc. Global lodging companyFounded by J. Willard and Alice Marriott6000 properties in 120 countries$14 billion in 2015

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Background of 4

5Background of (cont.)

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Brand categoryBrandClassic Luxury

The Ritz-CarltonSt. RegisJW MarriottDistinctive LuxuryRitz-Carlton ReserveThe Luxury CollectionBVLGARIW HotelsEDITIONClassic PremiumMarriott HotelsSheratonMarriott Vacation ClubDelta HotelsDistinctive PremiumLe MERIDIENWestinAutograph CollectionDesign HotelsRenaissance HotelsTribute PortfolioGaylord Hotels

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Brand categoryBrandClassic SelectCourtyard HotelsFour PointsSpringHill SuitesProtea HotelsFairfield Inn & Suites

Distinctive SelectAC HotelsAloft HotelsMoxy Hotels

Classic Longer StaysMarriott Executive ApartmentsResidence InnTownePlace Suites

Distinctive Longer StaysElement

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Multiple brands in the same product category

Consumers seeking variety

Internal competition within firm

Yield economies of scale 11

Particular market segment

Exploit the growth of homogeneous segment

Flanker and protect flagship brand

Cash cowsMultiple brands in the same product category(cont.)

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https://www.youtube.com/watch?v=gcz5EbiWLlc

https://www.youtube.com/watch?v=8wGq5b_iJUw17Advertisements

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SummaryIntroduction of Marriott internationalBrand and Line extension of MarriottBrand managements conceptsMarriott international brand portfolioSocial media presence Advertisements20

This presentation is created by Krishna Bhawsar, a PGP student at IIM Sirmaur, during the Brand management course taught by Prof. Sameer Mathur, IIM Lucknow

Prof. Sameer Mathur, IIM Lucknow

Krishna Bhawsar IIM Sirmaur21