phase 4 base presentation

ABOUT US

ABOUT US

Weve taken the implementation department out of the packaging agency. By being an independent entity, we can better serve the package design industry with specialized knowledge that can be utilized as needed. The challenge is to put client specifications in a row early enough in the creative process that designers can present something feasible to start with. We are a skilled resource for in-house corporate design departments as well as design and branding firms of all sizes.

are print production consultants to the packaging design industry

provide brand implementation and production services

serve both corporate clients and the brand design industry

will create a single component or an entire portfolio of brands

know printing and process and we create production art that prints

reduce or eliminate extra client pre-press costs

interface seamlessly with all in-house procedures

provide customized solutions that work for you

WE

Phase 4s talented team come from diverse backgrounds covering all facets of packaging implementation, including project consultation and planning; creative production and implementation; size, format and flavor extensions; on-pack promotion; custom lettering and typography; photography and retouching all leading up to the creation of the best production art files in the industry.

Our files are built to print... guaranteed!

Pre-production Project Consultation Print-ready Production Art Files Line Extensions On-pack Promotion Private Label Brand Implementation Brand Maintainance (US/Global) Custom Pantone Spot Channel Separations Modified Process Color Separations Color Proofing Custom Lettering & Typography Digital Illustration Digital Photography, Retouching & Composition 3D Packaging Comps for Research, TV/Still Photography, Sales Samples File Archival & Management On-site Press Supervision

WHAT WE DO

PRE-PRODUCTION PLANNING create project plan for design in order to present feasible concepts to client

evaluate design concepts prior to client presentation

troubleshoot reproduction issues early in the design process and put client specs in place

manage pre-production calls with agency, clients and client vendors

liaison with all project leaders (design, production, account, client, separators, printers)

develop final art/illustration/photography to provide the best possible press outcome

execute all artwork files to meet all required print production standards per component

Involve us early in the process.

CLIENTS

Bob is a true professional with the highest standards. I value Bobs partnership and customer service and I always trust we will receive exceptional quality with every project. And Bobs experience and vast knowledge of production always puts our team at ease when we hand over a project. Bob will help solve complex problems and offer solutions in all capacities. I highly recommend Bob and his team.

Gina LorenzSenior ProducerClark McDowall Wholebrand Architects

I worked with Bob on several packaging/graphics projects. His follow- through and customer service was always excellent! His industry experience was extremely helpful with Mass Merch graphics. He new exactly what our customer wanted!

Brenda SmithProject ManagerCibaVision Corporation

I have had the opportunity of working with Bob Avino since April 2009. He and his team quickly adapted to CibaVisions internal processes and procedures. They took on the challenge of consolidating our packaging structures and foreign languages across multiple Global product lines. Bob and his team are always responsive to our timelines and always give each project their all. They are a real pleasure to work with on a daily basis.

Monica CloudGlobal Packaging & Graphics ManagerCibaVision Corporation

Bob is fantastic to work with and always brings a creative energy to the table. He has an amazing talent at grasping the project needs very quickly. I know when I bring him on a project, he and his team will deliver over and above expectations. I would highly recommend him on your next project!

Catherine GlynnGlobal Franchise Design & Creative ServicesPfizer Consumer Health

OUR WORK

CIBAVISION CORPORATION GLOBAL BRAND MAINTENANCE

As production agency of record for the CIBAVISION GPE Group since 2009, Phase 4 is responsible for brandimplementation and maintenance of all global lens care packaging components that include cartons, labels, inserts,shippers and POP displays.

We provide POP and on-pack promotion development, size extensions, bonus packs, creative production, spot channeland modified process color separations, digital photography and retouching, 3D comprehensives.

In 2011 we completed a global packaging size change and language consolidation for all lens care brands, working in 37foreign languages.

Provide daily production support to 7 Packaging Graphics Managers in Duluth, GA.

Coordinate the release of files to client and client vendors throughout the US, Canada, Latin America, Eastern andWestern Europe and Asia.

File archival and management.


The Brands We Work On...


The Number of Packaging Components We Maintain...

300+


The 37 Languages We Work In some we didnt know existed

Afrikaans

Arabic

Bulgarian

Chinese

Croatian

Czech

Danish

Dutch

English

Estonian

Finnish

French

German

Greek

Georgian

Hungarian

Hebrew

Italian

Icelandic

Korean

Kazakh

Lithuanian

Latvian

Macedonian

Norwegian

Polish

Portuguese

Roumanian

Russian

Slovak

Spanish

Swedish

Slovenian

Serbian

Turkish

Thai

Ukrainian

CIBAVISION / AOSEPT PLUS CARTON, EUROPE

CIBAVISION / AOSEPT PLUS CARTON SPOT COLOR SEPARATIONS

Pantone 293 Pantone 287Pantone 267Process CyanComposite

CIBAVISION / AOSEPT BOOKLET LABEL, EUROPE

CIBAVISION / AOSEPT PLUS PACKAGE INSERT, EUROPE

CLARK MCDOWALL / FRITO-LAY CRACKER JACKD PRODUCTION

Phase 4 was provided the approved front and back panel design files for each SKU to begin the project. We were also supplied 4 flexible pouch die-lines along with the final retouched product imagery for this new product launch. Our assignment was to create the final production art files using Frito-Lays 7-color process reproduction. Each pouch was printed flexographically using 7 common colors, CMYK plus orange, green and one Pantone spot color. P4 worked with Clark McDowalls design and production teams to execute the 9 introductory SKUs. We provided technical support and coordination with the client and Schawk. Epson color proofs were supplied to Frito-Lay and Schawk as final color targets.

CLARK MCDOWALL / FRITO-LAY CRACKER JACKD PRODUCTION

CUTICONE DESIGN / UNILEVER CARTE DOR ICE CREAM PRODUCTION

Working with provided base files and new die-lines, created Bonus Pack Extensions for two Snuggle Dryer Sheet scents, in two Bonus sizes, 40 and 46 count. Upon design layout approval, created Toolbox files for release to pre-press. Files included a varnish layer and Pantone channels for the Snuggle logo.

SUN PRODUCTS CORP / SNUGGLE DRYER SHEETS BONUS PACK EXTENSIONS

SUN PRODUCTS CORPORATION / SNUGGLE TAIWAN LABEL SIZE EXTENSIONS

Phase 4 was supplied the current 64 ounce label files for the 3 scents, the new die-line, and a manuscript for the back panel language translations for each. Created new size design layouts for both front and back panels. Upon final approval, created Toolbox files for six components for release to pre-press for final production.

SUN PRODUCTS CORPORATION / SNUGGLE TAIWAN LABEL SIZE EXTENSIONS

CLARK MCDOWALL / ICBINB & COUNTRY CROCK NEW PRODUCT LAUNCH

Phase 4 was provided the approved tub and lid design files for each SKU to begin the project. We were also supplied final die-lines along with the stock imagery used in the designs. Our assignment was to create Toolbox files for release to Schawk. The biggest challenge of the project was to align seamed photographic imagery 360 around the tub. Digital retouching and assembly was required. P4 worked with Clark McDowalls design team to execute the two introductory SKUs. We provided technical support and coordination with CMD, Unilever and Schawk. Color proofs were supplied as final color targets. The above images were created by Phase 4 for use in promotion.

MERCK CONSUMER CARE / LOTRIMIN AF BRAND LINE EXTENSIONS

Vertical Carton ExtensionVertical Carton Extension Powder Label Extension

Current Horizontal Carton Current Horizontal Carton

Working with the current fifth-panel cream cartons, we created the vertical carton front panel extensions requested by Walmart, while maintaining the brands design architecture. Also developed the new powder SKU using the new proprietary bottle structure and label. Developed the New Look, Same Product violators for each of the carton front panels. Supplied pre-production art template files to Schawk for final production.

BOULDER BRANDS / EARTH BALANCE FLAVOR EXTENSIONS / 3D RENDERINGSBOULDER BRANDS / EARTH BAL TENSIONS / 3D RENDERINGSLANCE FLAVOR EXT

Phase 4 was supplied design files for the tub front panels and lids, die-lines, the current Coconut SKU art, and printing specifications to create production art files for these IMLs. Our initial task was to create the photographic flavor imagery for each. With Phase 4s on-site direction, our photography partner, Brenner Photo, provided us with raw shots which we silhouetted, color corrected and retouched. We selected the final Pantone color palette for both flavors and created print-ready production files for the 4 components. Finally, P4 created the 3D product renderings shown above to be used for promotion.

THE HAIN CELESTIAL GROUP / MARTHA STEWART CLEAN BRAND IMPLEMENTATION

After the final design was approved by Martha Stewart Living Omnimedia and The Hain Celestial Group for the first three product front panels, P4 was hired to create the line extensions for the additional 7 products and all back panels, which was challenging due to the amount of bilingual copy required along with flexo font size minimums. We worked closely to coordinate the entire project with the Martha Stewart team to develop final production files for all labeling and corrugated shipper display trays for all SKUs. The above line-up is the second generation labeling which needed to include Spanish translations. We were responsible for managing all translations on the clients behalf.

Created 250 3D comprehensives, both front and back labels, for a Household Products Trade Show.

MARTHA STEWART CLEAN / BACK LABEL EXAMPLES

MARTHA STEWART CLEAN / CORRUGATED SHIPPER/SHELF TRAY

CLARK MCDOWALL / TEAS TEA IMPLEMENTATION / 3D PRODUCT RENDERINGS

P4 was brought into the project by Clark McDowall to handle both pre-production and final implementation of the 7 SKUs above. Included was extension of the back panels across all flavors from a single design supplied. Modified process color separations were created for each image and the blue color banding. After completing the production and implementation phases of the Teas Tea brand restage, a 3D product rendering of each SKU was created for use in promotion, advertising and brands website. Both RGB and CMYK versions were supplied.

NOVARTIS CONSUMER HEALTH / KERI LOTION BRAND IMPLEMENTATION

Novartis Design Management hired us to create final production files for screen printing of the entire Keri Lotion Line. The project entailed refinement and rendering of the final Keri brandmark; extension of the front panel design and creation of the back panel imprints for all remaining sizes for 24 SKUs; selection of the final Pantone color palette; development of a custom Keri gold screen ink with the printers ink supplier.

KERI LOTION MASTER LOGO ART

X

X

Gray equals screened white ink

KERI LOTION 2-COLOR BACK PANEL IMPRINTS

GNU FOODS / FLAVOR & FIBER BARS FLAVOR EXTENSIONS

With the introduction of two new flavors to the GNU Foods Flavor & Fiber bar line, Phase 4 was contracted to create the flavor extensions through to final production for the new Espresso Chip and Lemon Ginger flavors. The key project objectives were to match the brands current quirky illustration style and determine the new flavor illustrations and color coding to work with the current flavors in the line. Upon approval of the five bar outer carton, extension to the bar wrapper foils and 12 count display cartons were also developed.

Current Packaging

CLEAR CARE BRAND / COSTCO ON-PACK PROMOTION

After completion of the production and implementation phases of the Clear Care Brand Restage, our client requested that we provide a violator exploration for the new Costco On-pack Promotion. Working with the current brand architecture and color palette of the brands current violators, we created the four versions shown above. Violator #2 was selected by the CibaVision brand group and Costco.

Promotional Violator #1 Promotional Violator #2 Promotional Violator #3 Promotional Violator #4

MERCK CONSUMER CARE / DR. SCHOLLS VIOLATOR DEVELOPMENT

LIGHTLIFE FOODS / SMART POUCHES BRAND IMPLEMENTATION

After we completed the initial pouch items shown above, Phase 4 extended this new product line to there additional flavors. Anticipating the growth of the line, we initially created a multi-layered Photoshop master background which allowed flexibility for all future line extensions. This enabled us to shoot upcoming products individually (inset above), silhouette and place them into our master. The brand used our master background throughout the entire Lightlife line of products during a brand restage. We were responsible for art direction of photography, in-house retouching, and creation of all production art.

RAW Image

GLENN FOODS / GLENNYS FRUIT & NUT BARS BRAND IMPLEMENTATION

Working with the front panel 5-pack design concept for the first two flavors, P4 developed the additional two front panels as well as the remaining carton panels. Provided all photography, retouching & assembly and print production files that included one Pantone spot channel for the background color. All components were printed CMYK plus one spot color. Extended the 5-pack cartons to the bar wrappers and 12-Pack retail shelf trays. Coordination with print suppliers.

12-Pack ExtensionBar Wrapper Extension

Pantone 243 Spot Channel


THE HAIN CELESTIAL GROUP / YVES VEGGIE CUISINE NEW PRODUCT LAUNCH

Brand Positioning StatementYves is North Americas leading innovator of premium meatless protein and meal solution products for consumers looking for fun, great tasting ways to eat more healthfully as they control calories and reduce fat intake and cholesterol and all this while making the planet a better place.

Creative BriefThe first phase of the project is to develop proprietary carton structures for each of the 2 product lines, Veggie Seafood and Vegan Grain Meat. The cartons developed must not require gluing during production as the manufacturing line does not have that capability. We are requesting one custom structure for each line. All recommendations must be tested and approved by packaging engineering prior to creative development.

Yves Brand Management wishes to create an evolutionary design system to help move the brand forward and introduce the two new product forms into the Yves line. All designs must include serving suggestion photography for appetite appeal. Each new product line will consist of 3 SKUs and all must work cohesively at retail.

The key product attributes are: Gourmet selection, great taste Convenient meal solution Vegetarian No meat or seafood No seafood allergens Kosher No genetically modified ingredients


Selected Carton Structure Designs


Veggie Seafood Carton Design


Vegan Grain Meat Carton Design

THE HAIN CELESTIAL GROUP / YVES THE GOOD SLICE LINE EXTENSIONS

Phase 4 was provided the current production files for each SKU to begin the project. We were required to use the current product photography and variant color palette. Our assignment was to create the product extensions using the newly created Yves brand architecture through to final production. The brands color segmentation was maintained, a plate was added to each sandwich image, and the new soy field imagery was introduced to the top banner. Files included a Pantone 186 spot channel where required.

THE HAIN CELESTIAL GROUP / YVES LINE EXTENSIONS

THE HAIN CELESTIAL GROUP / YVES NEW PRODUCT EXTENSIONS

LIGHTLIFE SMART MENU BRAND / PRODUCTION & IMPLEMENTATION

Created production art for each of the 7 products shown below. After the final carton and bag designs were approved by Lightlife management, we managed all phases of print production for the Smart Menu restage. We were responsible for photo supervision and handled all of the retouching and assembly in our studio. Created multiple versions of the sun rays artwork for use on the flexible bag packaging for a stochastic dot print test. The print test determined the best artwork and values for final reproduction of the three bags.

SUNKIST CANDY PRINT PRODUCTION CASE HISTORY

Only on very rare occasions do you get the opportunity to produce a 10-color package, but the Sunkist Candy project for Simply Lite Foods was one of those occasions.

Our client contracted with a printer in Shantou, China to produce the 8 flexible packaging components for this new line of candy products. Coincidentally, the printer had recently acquired a new Italian-made13-color rotogravure press. Our client gave us his approval to use as many or all of those 13 ink stations. This gave us the ability to adhere to the strict Sunkist Growers Pantone color standards (4 colors) and still have the additional stations for CMYK for the fruit and candy art, and any additional Pantone colors needed for product segmentation.

The challenge for the production team was to create files that would be fool-proof since no one was attending the press run in China. As a result, it was necessary to create individual separated raster-based files that consisted of CMYK plus an additional 6 Pantone spot-color channels, and in total we created 12 pre-separated files. We also supplied separated pdf files for each of the 8 components to be used for cylinder comparison by the printer in China. The client requested cylinder imprints on our behalf so that we could do our own comparison here in the US prior to the actual print run. The result of the due diligence for this project was eight perfectly reproduced packaging components, printed with zero problems.

PMS 021

PMS 137Yellow Black

PMS 286 PMS 347

Cyan Magenta

PMS 306 Process Blue

Final Composite

FRUIT GUMMIES BAG FRONT PANEL SPOT COLOR SEPARATIONS

Pantone 137 (Sunkist Standard)Process Yellow Process BlackProcess Cyan Process Magenta

Pantone 286 (Sunkist Standard) Pantone 347 (Sunkist Standard)Pantone Process BluePantone 306Pantone 021 (Sunkist Standard)

FRUIT GUMMIES BAG COLOR SEPARATIONS SAMPLE PDF FOR CHINA

FINAL 8 PACKAGING COMPONENTS

Separated Bag Front & Back Panels Separated Bag Front & Back Panels

Separated Bag Front & Back Panels

Inner Pouch

Inner Pouch

Candy Wrapper

Inner Pouch

Separated Bag Front & Back Panels

FINAL OUTER BAGS / 3D COMPREHENSIVES / PRODUCT PHOTOGRAPHY

CHATTEM / SELSUN SALON PRODUCTION WITH SPOT CHANNEL SEPARATIONS

With careful pre-design planning, we were able to print the 4 labels shown with one ink station wash-up for the formula color change, and one rotary screen change for the different formula names and adjoining text. The background master required a single channel color change which kept production costs down. The yellow areas shown indicates the printed white plate within the spot channel file. The silver hot stamp plate was common to all labels as well. Part of the success of the project is also attributed to the label printer who used direct-to-plate technology which allowed the soft 1% gradient edges within the art. The client experienced a significant cost savings for label production as a result of our execution and project planning.

GLAXOSMITHKLINE / TAGAMET BRAND SPOT COLOR SEPARATIONS

Final Background Composite Process Black

PMS 109PMS 2767

PMS 2728

PMS Warm Red

Upon approval of the new packaging design for the Tagamet HB 200 brand, P4 was directed to create a separated master template file for use on all carton sizes. Using the provided CMYK Epson color proof as a target, we created multiple sets of custom separations utilizing a range of Pantone ink colors for the background to determine the best overprint combination. A Dupont Waterproof was created with multiple front panels as our preliminary test. After minor modifications to the initial tested Pantone background colors, a final Dupont proof was created for client approval which was provided to each print supplier as the final color target. The master spot color separations supplied to pre-press are shown above.

CIBAVISION / SOLOCARE AQUA SPOT COLOR SEPARATIONS

Pantone 287CMYK

Pantone 327

Pantone 3145

UNILEVER HBC / CLEAR SCALP & HAIR 3D PRODUCT RENDERINGS

Phase 4 was hired by Unilever HBC to create a total of 57 individual 3D product renderings which included each packaging component within the new Clear Scalp & Hair line. All final renderings were color corrected to match the supplied bottles, tubes and carton. Epson color proofs were supplied as final color targets. Phase 4 is responsible for maintaining and creating additional components for the Clear line. The renderings are used for the web, print and promotion.

Phase 4 was hired to create a new club store corrugated tray for Costco. As part of the assignment, it was necessary to create this master image, compositing, retouching and color correcting provided art and a client supplied stock splash image. The challenge was to modify the stock splash photography to match the individual Mighty Pacs art in both color and style. The final art was used as the main image on the club store tray.

SUN PRODUCTS CORP / ALL MIGHTY PACS DISPLAY ART

NOVARTIS CONSUMER HEALTH / ALPHA KERI DIGITAL ART

RAW Image 1Label Image

RAW Image 2 RAW Image 3

Phase 4 provided digital art and final production for the Alpha Keri brand restage which included the creation of a bottle image and splashing water backgrounds for the Alpha Keri cartons and labels. Working with a combination of multiple digital photos of the bottle, a digital illustration for the pour, and our label production file, we created the final bottle image (above) for use on the final cartons.

HERR FOODS / KETTLE COOKED POTATO CHIPS DIGITAL ART

The new Herrs Kettle Cooked bag design required a prominent front panel photographic image for the first three flavors. We photographed over 20 individual chips and 4 single potatoes to insure we would have enough to build the final image. The photo above was created using eight individually retouched images assembled for use as the master image. To create the Mesquite BBQ & Jalapeo images shown above, we retouched and color corrected the master image to match the product samples supplied.

GFA BRANDS / SMART BALANCE DIGITAL ART

We were hired by creative services to develop a photographic image of a white heart-shaped coffee cup with a pour and surface splash for use on packaging. Our model maker created a lucite pour and splash based on a comp rendering supplied by the client. We supervised the photography, retouched and assembled multiple images, and finally modified the cup shape to create the final image above.

RAW Image 2RAW Image 1

RAW Image 3 RAW Image 4

NOVARTIS CONSUMER HEALTH / 3D PRODUCT RENDERING

LOGOS & LETTERING

3D COMPREHENSIVES

EQUIPMENT

Fully-Configured Apple G5 and iMac Graphic Design Stations including:

Adobe Creative Suite 4, 5 and 6 Design and Production Premium

Suitcase Fusion / Fetch / Microsoft Office / Skype

Epson Stylus Pro 4880 Color Proofing

Epson Perfection V700 Photo Scanner

Pantone Color Viewing Light

Fully Configured File Transfer Server for transporting large documents

Secure Apple File Server with continual backup to protect data

24x7 monitoring of server and proactive maintenance of server & workstations provided by MSP (Xperteks)

Remote Access to connect to corporate network through secured Business Class Firewall

WHY PHASE 4

Service and availability

Cost efficiencies at both the production and pre-press levels

Experience and expertise in creating production art that prints

Understanding of pre-press and print technologies

Knowledge of labeling requirements

Support with on-site press supervision

Dedication and honesty

Fun to work with

Presentation Intro Page BICPhase 4 Presentation Intro OnlyP4 Presentation QuotePhase 4 Presentation MePhase 4 Presentation Page PlanningPhase 4 Presentation What We DoPhase 4 Presentation Page WHY P4Phase 4 Presentation ClientsPhase 4 Presentation Page Our WorkPhase 4 Presentation Carte D'OrPhase 4 Presentation CIBA Art1Phase 4 Presentation CIBA Art2Phase 4 Presentation CIBA Art3Phase 4 Presentation Ciba FixedPhase 4 Presentation Ciba1Phase 4 Presentation Pages 1Phase 4 Presentation Pages 2Phase 4 Presentation Page Teas Tea 3DPhase 4 Presentation Page LotriminPhase 4 Presentation Snuggle TaiwanPhase 4 Presentation Page Clear CarePhase 4 Presentation Page Cracker Jack'DPhase 4 Presentation Page ICBINB_CCPhase 4 Presentation Page Dr SchollsPhase 4 Presentation Page earth balancePhase 4 Presentation Page GlennysPhase 4 Presentation Page Glennys2Phase 4 Presentation Page Glennys3Phase 4 Presentation Page Glennys4Phase 4 Presentation Glennys 5Phase 4 Presentation Page Yves IntroPhase 4 Presentation Page Yves DesignPhase 4 Presentation Page Grain Meat1Phase 4 Presentation Yves Grain MeatPhase 4 Presentation Yves Veggie SeafoodPhase 4 Presentation Page Seafood1Phase 4 Presentation Page Seafood2Phase 4 Presentation Page Good SlicePhase 4 Presentation Page Yves ExtensionsPhase 4 Presentation Page SC AquaPhase 4 Presentation Page Selsun SalonPhase 4 Presentation SunkistPhase 4 Presentation Page Clear 3DPhase 4 Presentation Page Lightlife BGsPhase 4 Presentation Page 3D Art2Phase 4 Presentation Page LetteringPhase 4 Presentation Page CompsPhase 4 Presentation Page EquipmentPhase 4 Presentation Page QuestionsPhase 4 Presentation Page Thank You

phase 4 base presentation

Design

europecibavision

epson color

final color

provided technical

created toolbox

back panels

color corrected

final production