phase iii gp (part ii)
DESCRIPTION
Business StrategyTRANSCRIPT
Key Elements of a Market AnalysisSeptember 18, 2009
Business Strategy
MGM465-0903B-02
Phase III Group Project
Professor: Dr. Jill Starman
By: Irvin Fitzgerald
Market Size and Growth Rate
How will we obtain the information?
Government data that provides demographic data.
Financial data retrieved from competitors.
Customer email, phone, and mail surveys.
Determining the predicted rate of growth.
Historical Data + Future Goals = Forecasting
Market Profitability
Porter’s Five Forces
A. Buyer power.
B. Supplier power.
C. Market entry barriers.
D. Threat of quasi-products.
E. Heightened competition in the industry.
Industry Cost Structure
Cost Structures include:
Transaction costs.
Sunk costs.
Marginal costs,
Variable costs, and
Fixed costs.
Distribution Channel & Market Trends
Things that may affect the end product or revenue are:
Breaks in the distribution channel (vendors, sub-vendors, and/or storefronts).
Logistics of shipping products (scheduling and tracking).
The economy (rising fuel costs passed on to the customers)
Market Trends include:
Distribution channels (competing distribution channels) and,
Demographics (expanding suburbs).
Success Factors
Access to essential unique resources
Retrieving and implementing customer feedback
Competitive distribution channels.
ReferencesCoulter, M. (2008). Strategic Management in Action (Fourth ed.).
Upper Saddle River, NJ: Pearson Prentice Hall.
Dehoff, K., & Jaruzelski, B. (2007). The Customer Connection:The Global Innovation 1000. Retrieved September 16, 2009, from Strategy and Business: http://www.strategy-business.com/article/07407?gko=a8a10
Fixed Costs. (2009). Retrieved September 15, 2009, from Investorwords.com:Definitions: http://www.investorwords.com/1992/fixed_cost.html
Marginal Costs. (2009). Retrieved September 15, 2009, from Investorwords.com:Definitions: http://www.investorwords.com/1992/marginal_coct.html
Market Trends. (2009). Retrieved September 15, 2009, from Encyclopedia:The free Dictionary: http://encyclopedia.thefreedictionary.com/Market+trend
Marketing Strategy. (2009). Distribution and Channel Strategy. Retrieved September 15, 2009, from The Marketing Donut: http://www.marketingdonut.co.uk/marketing/marketing-strategy/distribution-and-channel-strategy
ReferencesNetMBA. (2007). Market Analysis. Retrieved September 1, 2009,
from NetMBA.com: http://www.netmba.com/marketing/market/analysis/
QuickMBA. (2007). Strategic Management:Porter's Five Forces. Retrieved September 15, 2009, from QuickMBA.com: http://www.quickmba.com/strategy/porter.shtml
Sunk Costs. (2009). Retrieved September 15, 2009, from Investorwords.com:Definitions: http://www.investorwords.com/1992/sunk_cost.html
TaskList. (2009). Course Materials: MGM465-0903B-02 : Business Strategy. Retrieved August 27, 2009, from CTU Online: https://campus.ctuonline.edu/MainFrame.aspx?ContentFrame=/Default.aspx
Transaction Costs. (2009). Retrieved September 15, 2009, from Investorwords.com:Definitions: http://www.investorwords.com/1992/transaction_cost.html