IMPROVING LIVES –Transforming

Health & Development

PHC Global

PHC GLOBALaims to achieve one goal:

Improved health ecosystemthrough equitable access to effective health services

OUR VISION

Leading edge innovations in research, development and service delivery to transform lives of the less privileged

Following systems thinking, PHC Global designs solutions to most

pervasive challenges in health service delivery by:

Rigorous situation

analysis of the

roadblocks and

bottlenecks

Identification and

incubation /

development of

low-cost solutions

Effectiveness

evaluation of health

interventions

Population impact

through advocacy

for health

intervention scale

up

OUR MISSION

Design, conduct and

analyze epidemiological &

socio-behavioral studies

(randomized control trials,

disease surveillance, socio-

behavioral, economic

studies etc.)

Design, implement and

evaluate service delivery

platforms to improve

efficiency in delivery of

maternal, newborn, child

and adolescent health and

nutrition services

Design and development of

mobile and web-based

solutions to health problems

powered by Augmented

Reality, Machine and Deep

learning

Health Service

delivery Research

Digital Systems &

Innovations

Provide technical support

to academia, public and

private sector and UN

organizations to achieve

Sustainable Development

Goals

Technical

Assistance

OUR EXPERTISE

INCEPTION

Dr. Noor conceived PDRAC, a space to enable innovations in Health Service Delivery

FIRST INNOVATIONS GRANT

Time dependent color changing Vaccine Indicator Reminder band

2 PROJECTS

- vaccine reminder ankle bands

- Social Accountability Model in Balochistan

4 PROJECTS

- National Client Exit Surveys

- RH Case study

- Nutrition messages for Public Schools textbooks

- Pilot SAB in Balochistan

3 PROJECTS

- Women and Children/Infant Improved Nutrition

-VIR band

- Infant and Young Feeding Practices Strategy

OUR STORY

2012 2012

- 13

November

2012

2014

-16

2017

FORMATION

of PHC Global - with robust administrative infrastructure for enhanced regulatory compliances for donor due diligence

4 PROJECTS

- IMCI

- Technical assistance for TCV

- IFA compliance impact evaluation

- Speech Recog. For Data

- Food e-App

4 PROJECTS

- CPR Study

- IFA Compliance

-Vaccine Related Events

- Field monitoring App.

PARTNER-SHIPS

Association with 20 Civil Society Organizations, along with various private & govt. agencies

PARTNER-SHIP

With SVASTO Trust for Managing hospitals

OUR STORY

2018Jul-Dec

20192020

Jan-Jun

2019 2019

Multiple PROJECTS- SUNRISE Study

- HRH Balochistan

- Field monitoring App.

- Psychological support for

COVID-19 affected

Evidence generation and incorporation in policy is

at the core of our work

RESEARCHUsing robust research designs and statistical

techniques we provide 360˚ solutions for

various evaluation

Evaluation: formative, summative &

impact

Collection of information through assessment

of client satisfaction and facility assessment for

health program performance

Community & Client Surveys

Randomized controlled trials and

epidemiological studies to assess, efficacy,

effectiveness and impact

Epidemiological studies

COMPLETED PROJECTS

Objective/Scope:Vaccine indicator and reminder (VIR) band proof of

concept study was designed with a Human centered

approach utilized to develop an innovation in health with

an emphasis to child safety and comfort.

A Community acceptance study was completed by

following a cohort of 365 infants in Karachi, Pakistan

Time dependent color changing

vaccine reminder ankle bands.

Supported by:

November

2012-15

Objective/Scope:

Addressing the issues of vaccination timeliness and

completion among children in Nigeria and Pakistan, we

successfully completed the formative evaluation study of

the VIR band innovation and implemented a socio-

behavioral change communication campaign.

Vaccine Indicator and Reminder

(VIR) band innovation; to improve

vaccination initiation and

completion in Pakistan and Nigeria

Supported by:

November

2015-18

Objective/ScopeDesign and conduct client exit interviews across Pakistan;

collecting patient satisfaction information from clients

attending the organization’s service provision clinics.

Our team supported the organization in assessing the

quality of service delivery by their network hospitals

across Pakistan by conducting interviews with the clients.

The results helped them in improving the quality of

services at the facilities.

Client Exit Interviews III, National

Survey

Supported by:

800Clients

surveyed

9Districts

December

2015

Objective/Scope:Development of nutrition related evaluation tools,

In‐depth interviews with key stakeholders related to

nutrition programs in the province of Sindh for program

impact evaluation.

Our team used the information on existing population

knowledge, attitudes, practices, and available health system

resources to develop a robust nutrition strategy capable

of addressing population needs.

Women and Children/Infant

Improved Nutrition in Sindh

Supported by:

February

2017

Objective/Scope:The research evaluation aimed to

Estimate the compliance to Iron-Folic Acid (IFA) in

pregnant and lactating women (PLW) and

Micronutrient Powder (MNP) supplementation among

children 6 – 59 months in district Badin.

To explore and determine the underlying reasons and

factors that hinder the access, and influences

accessibility compliance of IFA and MNP supplements

in district Badin.

Evaluation of IFA & MNP

Compliances

July

2019

Supported by:

The project aimed at designing Methodology and Training

on sampling frame.

Objective/Scope: Provision of Support in Sample size calculation

Conducted CPR Survey for 2 town in 7 days

Performed for:

Cardio Pulmonary

Resuscitation(CPR) Survey

Aug.

2019

Working with influencers & decision makers to

understand needs for policy change, and facilitation

for discussions between stakeholders for revised

policy documents.

Advocacy & Policy

Improving health care provider knowledge, skill

& practice at provincial level – leading to

improved access for child health intervention

areas

Capacity Enhancement

Designing & implementing service delivery,

health communication and program evaluations

at different levels

Service Delivery

We apply project management principles to improve

efficiency for timely completion of project activities

HEALTH SERVICE

DELIVERY

COMPLETED PROJECTS

Objective/Scope:

Our team designed the first Social Accountability Model

for implementation in Balochistan, Pakistan in the health

sector. A rigorous process was followed that included

synthesis of the current evidence in community

participation, citizen voices, and policy dialogue to address

the MNCH needs of Balochistan.

Supported by:

Empowering Clients and Sensitizing

Providers to Increase Uptake of

Maternal and Neonatal Health Care

Services

June

2012-13

Objective/Scope:

Our team developed and field tested a Case Study specific

to Pakistan's Health Systems to improve governance and

accountability tools for Sexual and Reproductive Health

and Rights.

The aim for these tools was to be used at the district

level for the capacity building of relevant duty bearers to

assess health systems governance.

Supported by:

Strengthening Governance in Health

Systems for Reproductive Health

and Rights (RHR) in Pakistan

April

2014-15

Objective/Scope:Based on the results of the formative research, our team

designed and implemented a robust social accountability

model

Supported by:

Pilot testing a community led social

accountability model for healthcare

services in Balochistan

May

2014

Objective/Scope:Understanding the gaps in nutrition knowledge for the

school going children, our team supported the

government of Balochistan by designing & conducting

qualitative research for development of nutrition

messages for inclusion in textbooks.

Supported by:

Developing Nutrition messages for

Public Schools textbooks and policy

recommendations for nutrition

education in Balochistan, Pakistan

April

2016

Objective/Scope:Our team helped in the construction of a framework to

help all the Health Care Providers working at primary

healthcare level - to promote exclusive breastfeeding and

initiation of complementary feeding.

Supported by:

Development of Provincial Infant

and Young Feeding Practices

Strategy for Sindh

December

2017

Our team trained facility-based health care providers such as

district pediatricians, and medical officers from department of

health Sindh on improved formulation of Zinc and low

osmolarity ORS for treatment of diarrhea.

In addition, the lady health supervisors and lady health workers

of the Sindh LHW program for family planning and primary

health care were trained in line with the GAPP-D

recommendation following IMNCI guidelines.

Supported by:

Support Implementation of project

on promotion of Zinc Supplements

and Lo ORS in the treatment of

childhood diarrhea

770LHS Trained

22,000LHW

Trained

90MOs Trained

March

2018 – 19

Our team helped the government of Sindh to take the

initiative of introducing the Typhoid Conjugate Vaccine at

the mass level.

Objective/Scope: Provision of Technical Assistance to EPI program and DoH

Sindh. Assistance to UNICEF in developing Risk & Crises

Communication Strategy

CSO engagement for management of refusals in high risk

areas.

Capacity Building of CSOs in social mobilization activities

across Sindh to improve coverage

Supported by:

Civil Society Organizations (CSO)

Engagement for TCV Catch Up

4,000Vaccinators

8,000Social

Mobilizers

11,000Community

Based

Volunteers

Nov

2019

20CSOs

Our team worked across different communities &

Government set isolation centres across Sindh; and

steered the following activities: Conduct Rapid Needs Assessment (RNA) to understand and

include the voices of COVID-19 affected and infected

populations.

Conduct counselling & art-making workshops to help clients

focus to recognize their own personal strengths, creativity and

choice in the here-and-now to be better able to cope with

the crisis.

Conduct community workshops, engaged with Civil Society

Organizations (CSOs)

Create and promote stigma-prevention messages digitally.

Supported by:

Psychosocial Support and Stigma

Prevention for Infected & Affected

19Workshops

205 Participants

counselled

551Healthcare

workers

counselled

Aug

2020

65,000+ Lives

touched

digitally

We harness the power of mobile phones,

advanced analytics and A.I. to develop

innovations

Mobile Technology

We leverage digital technology for data

recording, storage, security, retrieval,

dissemination, archiving and analysis

Data Management

DIGITAL SYSTEMS & INNOVATIONS

COMPLETED PROJECTS

Objective/Scope:

Development of an android based mobile app that helps

to:

Track live locations & show movement of the field staff.

Mark attendance, take pictures, and record audios.

A web dashboard for displaying:

activities on the Map and

field related data management

Easy sharing of all documents.

Supported by:

Field Monitoring & Survey App

November

2019

Development of an electronic application to assess the

dietary intake of adults in Karachi, Pakistan.The main features are:

Dietary recommendations for energy, macronutrients and

micronutrients for males and females aged 19 and older

Food Atlas – The app contains visuals/images of locally

consumed foods to enhance the feasibility of dietary data

collection.

Locally formulated food composition database that is

population-specific FCDB to analyze diet with improved

accuracy.

Calculate the nutrition

Web dashboard for nutrition visualization and management

Supported by:

Food Electronic App

May

2019

Objective/Scope:Development of a decision support system based android

application to help guide health care workers for

accessing, classifying & treating under the age of 5 children

– for common illnesses.

To improve case management skills of health-care staff,

family and community health practices.

Real time data capture of mobility & mortality for

actionable decision making.

Sustained and continuous capacity building through

adoptive learning.

Digital Integrated Management of

Neonatal & Child illnesses

February

2020

Supported by:

Hospital Management Information System Software allows

easy access to patient data to generate various records,

including classification based on demographic, gender, age,

and so on.

Objective/Scope:

Manage the smooth healthcare performance along

with administrative, medical, legal and financial control.

Efficiently engender the running of financial systems,

along with the distribution of medical inventories.

Management Information System

June

2020

Developed for:

A mental health support app that aims to provide users

with simple exercises that may be used to de-centre from

a problem and cope with a challenging situation, to

practice activities that help reduce stress, or then just for

fun.

Based on the principles of breath-work, mindfulness

and art-making, all three of which promote well-being.

The art activities in particular may sound simple, or

even silly, but may open doors to intuition and

creativity if you allow.

And above all, they may reduce stress.

COPEit – Mental & Psychological

Support Application

July

2020

Supported by:

SINDH

PUNJAB

BALOCHISTAN

Promotion of Zinc Supplements Infant and Young Feeding Practices Women and Children/Infant Improved Nutrition Evaluation of IFA & MNP Compliances Psychological support for COVID-19 affected SUVASTU Hospital Management & MIS

Master Trainer Workshop On Use Of Zinc

Nutrition messages for Public Schools textbooks Human Resources for Health (HRH) Strategy Increase Uptake of maternal and Neonatal Health

Care Services Social accountability model

Across PAKISTAN

Client Exit Interviews Vaccine Indicator and Reminder band innovation Color changing vaccine reminder ankle bands Strengthening Governance in Health Systems for RHD Digital: SSR / E-food / IMCI / COPEit

OUR FOOTPRINT

RECENT PROJECTS

The Objective:

To assist in the development of a “Human Resources for

Health (HRH) Strategy for Baluchistan” in accordance with

the National HRH Vision 2018-2030, which will help to

realize the targets of Universal Health Coverage (UHC) in

Pakistan.

Ministry of National Health Services in coordination with the

provincial departments of health is embarking on a process to

develop “Provincial Strategies for HRH" in collaboration with WHO.

HUMAN RESOURCES FOR HEALTH

72.4%

population are living in rural areas

12.3 M

the estimated population according to 2017 census

“

PHC is working on:

Inception report

Coordination with DoH to setup TWG (Technical

Working Group)

Conducting a consensus building workshop with key

stakeholders for endorsement of draft strategy.

Consult with key stake holders and discuss on ground

HRH situation to understand challenges & devise way

forward.

HUMAN RESOURCES

FOR HEALTH

Supported by:

SINRISE

STUDY

Leveraging low-cost digital systems, our team is developing a

platform to collect real time data in a structured format from voice

recording of the patient-doctor interaction. This will save time from

the manual data entry in the paper register / mobile phone.

DEVELOPMENT OF A STRUCTURED SPEECH RECOGNITION PLATFORM

OUR WORKING MODEL

Mobile App

Record Health worker and

Caregiver Conversation

Cloud Server

Convert Audio recording to

Textual data

ML & Deep LearningGoogle Cloud Function

process and extract

meaningful data

Dashboard

Summarised/discrete Data

in Tabular & Graphical

form

OBJECTIVE

is to audio record the Health Worker / Patient

interaction for an immunization episode and

convert it to meaningful digitized data in real

time data

Supported by:

SINRISE STUDY

Early childhood development is crucial for an individual’s physical

and cognitive growth. The primary aim of the main SUNRISE study

will be to determine the proportion of 4-year-old children

sampled in participating countries who meet the WHO Global 24-

hour Movement Guidelines for the Early Years.

PHC Global will implement the SUNRISE Pilot study in

Pakistan in early 2020 in one Urban and one Rural site.

Supported by:

We will determine if these proportions of sampled

children would differ by sex, or urban/rural location

between different levels of human and economic

development.

OBJECTIVE & ROLE

OBJECTIVE ROLE

SINRISE

STUDY

Health workers play a central role in improving access and quality

health care by providing essential services that promote health,

prevent diseases, and deliver needed services to individuals, families

and communities. Mechanisms for optimizing the strengths, skills, and

motivation of health workers are essential to achieving country’s

development agenda and the Sustainable Development Goals

SITUATIONAL

ANALYSIS &

RECOMMENDATIONS

FOR IMPROVING

HEALTH WORKER

PERFORMANCE IN

PAKISTAN

SCOPE OF WORK

Examine the status of health worker performance in the

Balochistan province of Pakistan, using literature review

and field-based assessment, identify priority

interventions that improve health worker attendance /

reduce absenteeism, and provide a set of

recommendations using best practices, including but not

limited to, interventions using technology.

Project activities will include:

root causes for low health

worker performance in Pakistan

readiness for implementing

these prioritized interventions

priority interventions for

health worker absenteeism /

attendance

01 IDENTIFATION 02 CATEGORIZATION

03 EXAMINATION

HWPP

on how to strengthen health

worker availability through best

practices

04 RECOMMENDATION

Supported by:

SINRISE

STUDY

PHC Global aims to develop a digital platform for screening,

counselling and referrals (in case required) for adolescent with

mental health issues in Pakistan.

The platform will be developed using a human centered design

approach powered by AI, Deep Learning, Face recognition, NLP &

Speech Recognition.

DIGITAL PLATFORM TO ADDRESS ADOLESCENT’S MENTAL HEALTH ISSUES

Implementation

of the

counseling

modules

Multiple data points

will be used to

personalize and

customize

counseling modules

An interactive,

algorithm based

digital platform

Which will assess

the stress level of an

individual, establish

mental state and

predict mental

health risk

Referral to the

specialists

in case required, an

individual will be

referred to one of

the nearest

specialized diagnosis

care providers

available

E-MENTAL HEALTH

APPLICATION

THE

COMPONENTS

SINRISE

STUDY

The objective of this intervention will be increase acceptability,

accessibility and affordability of current diabetes social resources,

self-management and education for individuals with low English

proficiency, residing in rural areas, having physical immobility and

ethnic/cultural differences through Artificial Intelligence (AI) guided

smart App.

DIABETIC MANAGEMENT THROUGH COLLECTIVE KNOWLEDGE & ARTIFICIAL INTELLIGENCE

KEY FEATURES

Compatibility with glucose and

ketone monitoring, insulin

titration devices, and wearable

devices monitoring physical

activity

Keep track and give reminders

for physical activities,

vaccinations, food & drink

consumption, and foot care

Scan labels on food containers,

recognize the common food

items/meals, measure portions of

foods and beverages consumed

and to calculate the calories

consumed during a single meal

and in a 24 hours period

01 COMPATIBLITY 02 SCAN

03 TRACK

DIBATIC

MANAGEMENT

Through inbuilt algorithms;

developing personalized plan

for diet, exercises and visits to

health care provider

04 REMIND

Use culturally pertinent data for linking to available resources and

peer networks

05 LINK

The App will serve as a one

stop shop for physical,

social and mental wellbeing

accomplished by diabetes

self-management, education

and support.

Objective/Scope:Development of an Android based application assess,

classify and treat the children and infants illnesses. The app

covers the following areas:

EASY GROW

To improve overall

health system for

children less than

12 years

To provide

counselling for

appropriate

preventive and

treatment

measures

To improve case

management skills

of health-care

staff, family and

community health

practices

SINRISE

STUDY

Pakistan is particularly vulnerable to VREs due pockets of mistrust

of the EPI program and weak routine immunization infrastructure.

Adverse Events Following Immunization (AEFI) surveillance and

vaccine safety communication are key components of a strong

system, however these components need strengthening in many

countries including Pakistan.

DEVELOPMENT OF A VACCINATION RELATED EVENT’S (VRE) RESPONSE STATEGY

OBJECTIVE OF THE PROJECT

I. To describe the AEFI surveillance and vaccine safety communication

systems at various administrative and service delivery levels, including

the Federal, provincial and federating area levels.

II. To use the collected data to draft VRE response plans for the Federal,

provincial and federating area levels in Pakistan.

Supported by:

Key informant interviews and focus group discussions will be conducted with selected AEFI

surveillance and vaccine safety communication stakeholders, and checklists will be administered to

assess availability of key components for AEFI surveillance and vaccine safety communication.

VRE

WHAT WE WILL DO

Project activities will include:

of existing AEFI surveillance and

vaccine safety communication

materials and data

Key informant interviews (KII)

and focus group discussions

(FGD) with AEFI surveillance

and vaccine safety

communication stakeholders

of AEFI surveillance system and

vaccine safety communication

material.

01 DESK REVIEW 02 ASSESSMENT

03 DATA COLLECTION

VRE

Data will be summarized to map

the existing AEFI surveillance

and vaccine safety

communication system. The

results will directly inform the

development of VRE response

plans for Pakistan.

04 STRATEGY DEVLOP.

TECHNICAL ASSISTANCE &

COMMUNICATION SUPPORT

FOR TCV CATCH-UP

CAMPAIGN IN SINDH

Typhoid is a infection caused by Salmonella Typhi, there

is an ongoing outbreak going in Karachi, Sukkur and

Hyderabad. The circulating XDR strain of S.Typhi is

resistant to most antibiotics used to treat typhoid

fever.

While the emerging resistance in S.Typhi complicates

treatment, typhoid fever remains common in places

with poor sanitation and a lack of safe drinking water.

Therefore, Pakistan took this initiative step to

introduce TCV at mass level.

Supported by:

OUR ROLE

CSO

ENGAGEMENT

for management of

refusals in high risk

areas

PROVISION OF

TECHNICAL

ASSISTANCE

to EPI program and

DoH Sindh.

Assistance to PATH

in developing Risk &

Crises

Communication

Strategy

CAPACITY

BUILDING

of CSOs in social

mobilization

activities across

Sindh to improve

coverage

TCV CATCH-UP

CAMPAIGN

a PHC-Global initiative - “connecting to the bigger picture”

Develop and conduct tailored interventions that foster creativity, self discovery, empathy and innovation in

diverse settings and sectors. Facilitation learning programes, workshops, retreats and community-based

interventions.

The CFAW conducts

operational research

towards deepening and

developing its own

capacities and innovations.

It conducts original

research projects to

explore and evaluate the

use of arts-based

methodologies in various

sectors.

The CFAW can bring in

improvement of health via

aesthetic engagement,

involvement of imagination,

sensory activation,

evocation of emotion and

cognitive stimulation. Art

activities may also involve

social and physical activities

that has direct impact in

health-care.

We can help bridge scales

by taking what happens at

the local level to a larger

context and align common

goals across political,

geographical and ideological

boundaries, more

importantly generate value

by creating environmentally

and economically sustainable

models

Health careResearchEnvironment

sustainably

CFAW has the capacity to

engage learners personally,

emotionally, and even

spiritually. Additionally, art-

based learning can help to

develop confidence and

self-esteem, and build

effective communication

and interpersonal skills

Education

CENTRE FOR ARTS & WELL-BEING

PURPOSE BEYOND INDUSTRIES

HOW THE CFAW

WORKS

WELL-BEING

By using arts-based methodologies

for individuals, communities, organizations

and the environment

UNLEASHING YOUR CREATIVITY

Exploration of your own hidden talents

and the creative side

KNOWING YOUR COLLAGUES

explore of talents of people you work

with and how we are all connected to

each other in this universe of art

KNOWING YOUR SELF

Sessions embarks on an imaginary

journey of THE SELF using storytelling,

drawing, poetry, prose, sculpture and play

RANG TAMASHA

Objectives include:

via engaging the popular stakeholders to come to

a single platform for the betterment of the area

of how easily things can be restored with minimal

cost. All that is required is the intension

of facilities available in the local areas either that

would be an educational, health or any other

institutional facility

01 COMMUNITY SENSITIZATION

02 GENERATE OWNESS

03 AWARENESS

to promote the concept of DO IT YOURSELF

instead of waiting for the local authorities to take

corrective measures

04 PROMOTE DIY

AFTERBEFORE AFTERBEFORE

Karachi

OUR GLOBAL FOOTPRINT

Head Office

Where it all started

Washington D.C.

Donor and stakeholders’ management

NigeriaInnovations in

immunization service delivery tested and

implemented

Islamabad

Regional Office

Regional Operations get handled here

Quetta

Regional Office

Regional Operations get handled here

FOUNDING MEMBERS

Dr. Imran KhanMBBS, M.Sc., Ph. D

Having worked in the healthcare industry

for a considerable amount of time,

alongside prominent health organizations,

Dr. Imran Khan has the expertise

essential for the development of the

health sector in a way that improves the

way things work within this industry. His

experience adds immense value to the

structure of PHC Global.

Dr. Naushad Ali has been essential to the

development of PHC Global as a

formidable organization that is quickly

creating a strong foothold in the

healthcare industry. With his assistance,

the company has been able to attain

great progress and plans to do much

more in the future.

Dr. Ali has been a vital part of the

organization and brings years of

experience which helps PHC Global

redefine the norms of the healthcare

industry. His expertise in design and

planning enables the company to achieve

every goal it sets out for, making sure

that innovations are implemented and

develop positive results.

Our Board of Directors

Dr. Noshad AliMBBS, MPH

Dr. S. M. Ali TurabMBBS, MPH

TECHNICAL ADVISORS

Dr. Noor has subtsantial experience in

Public Health Research, Implementation

& Evaluation in developing countries. She

has completed her doctorate from John

Hopkins University.

Dr. Nadia as gained exceptional and leading edge skills in advanced epidemiology and biostatics.

Dr. Nadia AkseerPh. D

Dr. Hasan has been instrumental in assessment of Pakistan’s ability to meet the sustainable development goals. He

has lead initiatives in public sector to improve accountability and

governance.

Our Board of Directors

Dr. Noor Sabah RakshaniMBBS, M. Ph, Dr. PH

Dr. Hasan Bin HamzaMBBS, M. Sc.

Board of Directors

Finance

Administration

HR Section

Support Staff

Design & Planning

Epidemiology

Communications Section

Program Implementation

Field Teams

Digital SystemsCentre of Arts & Well-Being

Executive Director

OUR TEAM STRUCTURE

OUR DONORS

CIVIL SOCIETY ORGANIZATIONS

OUR PARTNERS

info@phcglobal.org 021-34122345www.phcglobal.org

PHC_globalPHC-global

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