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Join

us!

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“�e best way to experience Philadelphia’s still surging street food scene”•

“Best Festival or Gathering”•

“Top 5 NighttimeMarkets in the Nation”•

“�ere’s no denying it— Night Markets rule”•

“Best Movable Feast”•

*Source: Estimated Reach and Economic Impact of The Food Trust’s Night Market Philadelphia, prepared by Econsult Solutions

Join us!

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Join us for the 8th season of Night Market Philadelphia, the roving street food festival that was named Best City Event of 2014 by Philadelphia Magazine. Inspired by Asia’s lively outdoor markets, Night Market spotlights Philly’s best restaurants and food trucks. The events celebrate up-and-coming neighborhoods and their vibrant food and art scenes, bringing together community members and visitors who share a common appreciation of food and localism.

Since 2010, The Food Trust has hosted 28 Night Market events in 19 diverse neighborhoods, attracting over 500,000 attendees, 325 food vendors and 100 local artists. Held four times a year, Night Market travels to neighborhoods across Philadelphia—from South Street to Fishtown, and Roxborough to Callowhill—showcasing their unique flavor. The events also play an important role in supporting local entrepreneurs and economic development: In its first five years, Night Market produced an estimated $15.3 million in economic impact and supported the creation of 170 jobs each year.*

“Here’s how it works: Take a commercial corridor, line it with food trucks, cut off through traffic, and wait for the masses to arrive.”• ,

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Why align your brand with Night Market Philadelphia?• Cool factor: Be a key partner in Philly’s hippest food and culture event.

• Innovation and growth opportunities: Connect with new consumer and business markets including millennials, families, local shoppers, food lovers, green consumers, restaurateurs and small business owners.

• Build customer loyalty and trust: Sponsoring Night Market demonstrates your company’s commitment to localism, sustainability, diversity, economic development, entrepreneurship and community health.

• Communicate key messages and position new products: Our skilled communications team will help you tell your company’s story to The Food Trust’s large and loyal following.

*Sources: Demographic analysis of Night Market email list conducted by Target Smart Communications; Night Market customer surveys conducted by The Food Trust’s Research and Evaluation team; Estimated Reach and Economic Impact of The Food Trust’s Night Market Philadelphia report prepared by Econsult Solutions.

Demographic Profile*

SEASON ATTENDEES• 100,000+ over four events• 94% say they hope to attend another Night Market

AGE• More than 50% are under 35

AFFLUENCE• 19% earn $25,000–$50,000• 29% earn $50,000–$75,000• 36% earn more than $75,000• The majority (65%) earn over $50,000

36-50

21-35

66-75 20

51-65

51%

33%

13%2.5%

.5%

Since 2010, more than 65 companies have sponsored Night Market Philadelphia.

�anks to our key corporate partners: +

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Locations are determined upon approval from the city of Philadelphia and are subject to change.

Night Market Philadelphia is making a splash!

We’ve been featured in more than 100 major media outlets, including: / . . .

“�e markets help to create more of a sense of community and connectedness through food, music, and entertainment. [�ey bring] people together…We need more events like this.”•

“�e exposure of Night Market— you can’t beat it. You would never have that number of people on the streets on a �ursday night.”• , ,

Stay tuned for our official announcement of this season’s Night

Market dates and locations! Visit

nightmarketphilly.org for updates, or contact

us for more details.

Social Media Reach

m Food Trust email subscribers. . . . . . . . . . . . . . . . . . . . 29,000+

t Food Trust Twitter followers . . . . . . . . . . . . . . . . . . . . 37,000+

Food Trust Instagram followers. . . . . . . . . . . . . . . . . . 20,000+

l Food Trust Facebook likes . . . . . . . . . . . . . . . . . . . . . . 14,000+

E Monthly page views at thefoodtrust.org . . . . . . . . . . 22,500+

We’re also on YouTube and Snapchat!

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prices areper event

Series & Multi-Event Sponsorships:Interested in sponsoring multiple Night Market events or other Food Trust events, like farmers markets? Discounts available for series and multi-event sponsorships!

Customized Opportunities: Are you looking for a sponsorship that doesn’t fall neatly into one of these categories? Please contact us to build a unique package that aligns with your needs.

Creative Sponsorships:Special sponsorship opportunities available at different price points—possibilities include branded seating, stage sponsorship and more! Work with us to make your business stand out in a creative way.

Contact Us: Elizabeth Weihmann, Development Coordinator • The Food Trust • 215-575-0444, ext. 8242 • eweihmann@thefoodtrust.org

*For inclusion in print materials, sponsorship must be secured in advance of print deadline.**The Food Trust will work with you to determine the best social media platforms and messaging for your marketing needs.

Join us! 2018 Night Market Sponsorship Opportunities & Benefits

Presenting: $20,000 Feast: $10,000 Meal: $5,000 Taste: $1,000

BRAND VISIBIL ITY

Industry exclusivity – – –

Logo on main event banner and Opportunity to hang two Opportunity to hang one –opportunity to hang three promotional promotional banners along the promotional banner along the banners along the perimeter of the event perimeter of the event perimeter of the event (provided by sponsor) (provided by sponsor) (provided by sponsor)

Two tents and tables at Night Market Tent and table at Night Market Tent and table at Night Market Table at Night Market

Spotlight in event programs and premier Prominent logo placement on Logo placement on event Name in eventlogo placement on all promotional materials all promotional materials (posters, programs* programs*(posters, postcards, event programs)* postcards, event programs)*

Premier logo placement and link on Prominent logo placement and Recognition on Recognition on nightmarketphilly.org and recognition on link on nightmarketphilly.org and nightmarketphilly.org and nightmarketphilly.orgthe corporate giving page of The Food recognition on the corporate giving the corporate giving page of Trust’s website page of The Food Trust’s website The Food Trust‘s website

Opportunity to provide co-branded Opportunity to provide branded Opportunity to provide branded –giveaway item for the event giveaway item for the event giveaway item for the event

SOCIAL AND WEB MARKETING

Premier logo placement in email marketing Prominent logo placement in email – –to the Night Market email list marketing to the Night Market (18,000+ subscribers) email list (18,000+ subscribers)

Social media marketing via The Food Social media marketing via – –Trust‘s Twitter, Facebook and Instagram The Food Trust‘s Twitter, Facebook (71,000+ followers total)** and Instagram (71,000+ followers total)**

EMPLOYEE ENGAGEMENT

Customized employee volunteer Customized employee volunteer Customized employee volunteer –opportunities at the event opportunities at the event opportunities at the event

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2018 Sponsorship Commitment Form

YES, COUNT US IN AS A NIGHT MARKET PHILADELPHIA SPONSOR!

Select your sponsorship level: Presenting Sponsor: $20,000 Feast Sponsor: $10,000Meal Sponsor: $5,000 Taste Sponsor: $1,000Customized Partnership

Select your location(s):

Company name:

Contact: Title:

Email: Phone:

Website:

Facebook page:

Twitter handle: Instagram handle:

An invoice from The Food Trust will follow. Checks payable to The Food Trust upon receipt.

Authorized Representative (print name):

authorized signature of sponsor date

About The Food TrustThe Food Trust, a nonprofit founded in 1992, works to ensure that everyone has access to affordable, nutritious food and information to make healthy decisions. Working with neighborhoods, schools, grocers, farmers and policymakers, we’ve developed a comprehensive approach that combines nutrition education and greater availability of affordable, healthy food. Today, The Food Trust manages 22 Philadelphia farmers markets and provides nutrition education to more than 70,000 children and adults in school and community centers. We’ve also developed the nation’s largest network of healthy corner stores, including more than 350 stores providing nutritious options in Philadelphia’s underserved neighborhoods. A number of The Food Trust’s programs have become national models that are expanding to serve other regions in need of healthy food access and nutrition education. To learn more about The Food Trust, visit thefoodtrust.org.

Photos by Dave Tavani and Mikey Ilagan for The Food Trust. The Food Trust is a registered trademark.

(Field may be left blank if locations are not yet finalized.)

Please return this form to:Elizabeth WeihmannThe Food Trust1617 JFK Blvd., Suite 900Philadelphia, PA 19103eweihmann@thefoodtrust.org

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