philadelphia october 6, 2016 adam grant · anuja singh, systems engineering manager, nyc & li,...

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PENNSYLVANIA CONVENTION CENTER PHILADELPHIA

PRESENTING SPONSOR

MINDYKALING

ABBY WAMBACH

JONAH BERGER

ANNIECLARK

ADAM GRANT

OCTOBER 6, 2016

ANITAHILL

LESLEY JANESEYMOUR

4 PACONFERENCEFORWOMEN.ORG

TABLE OF CONTENTS

Join Fine Wine & Good Spirits for a Networking wine and spirits tasting in the exhibit hall (Booth 408) from 4:00 – 5:00 pm. Be sure to stop at the Fine Wine & Good Spirits booth for your complimentary wristband before the event.

Please be respectful of speakers and other attendees and silence your cell phones while in all keynote & breakout sessions.

Keynote Seating. At the luncheon keynote, please find the ta-ble number that corresponds to the one listed on your badge.

Consult the inside back cover to find the location of your table. There is no assigned seating at the morning keynote.

A nursing mother’s room can be found in Meeting Room 302 and (2) Nursing Mother’s Pods are located on the 200 level between Halls A & B.

Lost and found for the day will be located at Registration.

Concessions are available in front of Hall C, Hall A, in the 200 level concourse, in front of Meeting Room 108 and the back of Hall C.

An ATM can be found at 12th & Arch by restrooms (1st Flr.) and by the Gift Shop/Fed Ex (2nd Flr.)

For the convenience of our attendees, many of the men’s restrooms have been converted to women’s restrooms.

Men’s restrooms can be found in the General Session in Halls A&B and in the Exhibit Hall located in Hall C.

GENERAL INFORMATIONPlease review this list of notes and information designed to help make your day more enjoyable.

Conference Board Welcome Letter ............................................................................................... 3

General Information .............................................................................................................................4

Conference Schedule At-A-Glance ................................................................................................6

Convention Center Maps ..............................................................................................................8-10

Opening Keynote Session ........................................................................................................ 12-13

Luncheon Keynote Session .......................................................................................................14-15

Sponsors ............................................................................................................................................ 16-17

Session I Breakout Sessions: 10–11am ....................................................................................18-19

Session II Breakout Sessions: 11:30–12:30pm .....................................................................20-21

Session III Breakout Sessions: 3–4pm..................................................................................22-23

Speaker Biographies ...................................................................................................................24-38

Young Womens Program ............................................................................................................... 39

Drexel LeBow Career Pavilion ................................................................................................40-41

Health & Wellness Pavilion ............................................................................................................. 42

AmerisourceBergen Community Connection Pavilion ..................................................... 43

Beneficial Knowledge Bank Pavilion ..........................................................................................44

Author Signings .................................................................................................................................. 45

Women-Owned Business Marketplace ..................................................................................... 46

QVC And zullily Product Search .................................................................................................. 46

Small Business Roundtables ................................................................................................... 46-47

Social Media Roundtables ......................................................................................................48-49

Tierney Social Hub ............................................................................................................................. 50

Exhibitor Map ........................................................................................................................................52

Exhibitors .........................................................................................................................................53-57

Pennsylvania Conference For Women Board Members ..............................................58-59

Supporting Organizations ..............................................................................................................60

Street Team .............................................................................................................................................61

Keynote Luncheon Seating .....................................................................................................82-83


7:30 – 8:30 a.m. Registration ....................................................................................................Registration Bridge (outside Hall A)7:30 – 8:20 am Maximize Your Conference Day Session ..................................................................... Hall C, Tierney Social Hub8:30 – 9:45 a.m. Opening Keynote Session .................................................................................................................. Halls A & B Tamala Edwards, news anchor, 6abc @tamedwards6abc Adam Grant, Wharton’s top rated professor, recognized as one of HR’s most influential international thinker and

best-selling author @adammgrant Annie Clark, groundbreaking political organizer, inspiration for The Hunting Ground Chris Boerner, president and head, U.S. commercial, Bristol-Myers Squibb @bmsnews Anita Hill, pioneer for civil and women’s rights, professor, Brandeis University and author, Speaking Truth to Power

9:45 a.m. Author Signings ....................................................................Hall C, Beneficial Knowledge Bank Pavilion (page 45)

10:00 – 11:00 a.m. Session I Breakouts .................................................................................................see page 18-19 for session listing

11:00 – 11:30 a.m. Author Signings ....................................................................Hall C, Beneficial Knowledge Bank Pavilion (page 45)

11:30 – 12:30 p.m. Session II Breakouts ................................................................................................see page 20-21 for session listing

12:30 – 1:00 p.m. Author Signings ....................................................................Hall C, Beneficial Knowledge Bank Pavilion (page 45)

1:00 – 2:45 p.m. Luncheon Keynote Session ................................................................................................................ Halls A & B Monica Malpass, news anchor, 6abc @monicamalpass

Leslie Stiles, board president, PA Conference for Women @pennwomen Tracy Brown, director, global service provider marketing, Cisco Systems @cisco

Abby Wambach, 2015 World Cup Champion & ranked Time’s “100 Most Influential People 2015” @abbywambach Joanne Ryder, executive vice president & chief administration officer, Beneficial Bank @beneficialbank A Conversation on “Feminism 2.0” featuring: Mindy Kaling, actor, producer, director and best-selling author, Why Not Me? @mindykaling

moderated by Lesley Jane Seymour, media entrepreneur & respected editorial leader @lesleyjseymour

2:45 p.m. Author Signings ....................................................................Hall C, Beneficial Knowledge Bank Pavilion (page 45)

3:00 – 4:00 p.m. Session III Breakouts: Expert Exchanges & Encore Workshops ......................................... see page 22-23 for listing

3:00 – 4:40 p.m. Small Business Roundtables & Social Media Roundtables ................ Hall C (see pages 46-47 & 48-49 for listings)

4:00 – 4:30 p.m. Author Signings ....................................................................Hall C, Beneficial Knowledge Bank Pavilion (page 45)

4:00 – 5:00 p.m. Wine Tasting Networking Reception ..................................... Hall C (brought to you by Fine Wine & Good Spirits)

5:00 p.m. Conference Closes

CONFERENCE SCHEDULE AT-A-GLANCE

Morning Keynote has open seating for all attendees. At the Luncheon Keynote Session there is assigned seating. Your table number can be found on your badge. A map of the assigned luncheon tables can be found on the inside back cover.

OPEN ALL DAY IN HALL CExhibit HallAmerisourceBergen Community Connection Pavilion ................................................................. see page 43Beneficial Knowledge Bank Pavilion ............................................................................................... see page 44 Learning Bursts, Book Store & Author Signings Drexel LeBow Career Pavilion ..................................................................................................see pages 40-41 Resume Reviews, Coaches Corner & Career WorkshopsHealth & Wellness Pavilion & Classroom......................................................................................... see page 42Technology Pavilion: Social Media Roundtables .....................................................................see pages 48-49Tierney Social Hub ............................................................................................................................ see page 50Women-Owned Business Marketplace ........................................................................................... see page 46 QVC and zullily Product Search

7 8 9 10 11 NOON 1 2 3 4 5

8:30 - 9:45 Opening Keynote

10:00 - 11:00 Session I

Breakouts

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1:00 - 2:45 Keynote Lunch

7:30-8:30 Registration

& Networking

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3:00 - 4:00Session III Breakouts

ExpertExchanges

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3:00 - 4:40Small Business &

Social Media Roundtables


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EXHIBIT HALLHall C

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STAIRS & ESCALATORS

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REGISTRATION

CONVENTION CENTER MAP

Highlighted circled rooms.See room detail on page 10.


Broad Street

13th Street

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Race Street

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Filbert Street

Market Street

Broad Street Atrium

EXHIBIT HALLHall C

Hall E

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107108

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REGISTRATION

LEVEL 1

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GRAND HALLOVERLOOK


CONVENTION CENTER MAPBREAKOUT ROOM DETAIL

LEVEL 2LEVEL 1

Exit this way forExhibit Hall C,

Hall D & Level 1 Breakouts

Exit this way forBreakouts in

Ballroom A&B

Exit this way forKeynote Halls A&B, Exhibit Hall C,

Meeting Rooms 204 & 201, Hall D & Ballroom A&B Breakouts

Exit this way forKeynote Halls A&B & Registration

NOTE: Circled room num-bers denote the breakout rooms used on each floor


LEADERSHIP ......................................................................................................................................................................... Hall DRedefining Leadership: The Core Behaviors of Successful Leaders (POE)The most effective leaders are not necessarily born that way, but share a number of traits that inspire others to follow their lead. Led by leader-ship expert Courtney Lynch, this panel of women has made it to the top of their organizations and will share the four traits of leadership that helped them become the influential leaders they are today. Learn how credibility, authenticity, emotional resolve and confidence will help you find your voice, improve your leadership skills and impact others.

Thought Leader: Courtney Lynch, author, Spark and Leading from the Front @leadstarPanelists: Linda Dillman, chief information officer, QVC, Inc. @qvc Aria Finger, CEO, dosomething.org @ariairene @dosomething Anuja Singh, systems engineering manager, NYC & LI, government and education, Cisco Systems @cisco Nina Tassler, recently retired chairman, CBS Entertainment & author, What I Told My DaughterModerator: Celeste Warren, VP, HR and global diversity & inclusion center of excellence, Merck @merck

EMERGING PROFESSIONALS ............................................................................................................... Meeting Room 201The Art of Branding: Positioning Yourself for YOUR Future (POE)Whether you are trying to ace a job interview, sign a new client or promote your business, it is critical to sell yourself. Oftentimes, professionals fall into the trap of regurgitating bullets about their past jobs instead of sharing the value they can offer as a result of their experiences. Bringing together a diverse group of powerhouse women, this interactive session will share best practices and lessons learned from experts around brand-ing and selling yourself professionally. From portraying a physical presence to speaking the language, attendees will walk away armed with the ability to position your value, not just your résumé.

Thought Leader: Shama Hyder, CEO, The Marketing Zen Group & author, Momentum @shamaPanelists: Luvvie Ajayi, award-winning writer, digital strategist, and author, I’m Judging You: The Do Better Manual @luvvie Michele Ruiz, entrepreneur & marketing expert @micheleruiz01 Molly Watson, COO, Tierney @hellotierneyModerator: Marilyn Russell, host, Ben FM Mornings and Woman of the Week @marilynrussell

TRANSITIONS ................................................................................................................................................ Meeting Room 113Career Transitions: Pivoting into Career 2.0 (POE)This session is for anyone facing the daunting question of what comes next - whether your perfect-on-paper job has hit a plateau, you are considering taking on a new role, are moving into a new company or industry, or even starting or folding your own business. By taking your priorities into account and leveraging what is already working, you can cut through confusion and move more quickly in a new direction with greater growth, meaning and purpose. This session will feature women from the front lines who can share real-life stories of success and help you avoid the common mistakes so you can position yourself for a successful transition into Career 2.0.

Thought Leader: Jody Greenstone Miller, founder & CEO, Business Talent Group and one of Fortune Magazine’s Ten Most Promising Women Entrepreneurs @jodygmillerPanelists: Raquel Arredondo, assistant director, MBA/MS career services, LeBow College of Business, Drexel University @rm_arredondo Jenny Blake, author, Pivot: The Only Move that Matters is Your Next One @jenny_blake Caroline De Marco, VP, regional accounts, GlaxoSmithKline @gsk

HEALTH & WELLNESS ............................................................................................................................. Meeting Room 103Why Your Fluctuating Moods are a Strength, Not a Weakness (W)Women are leaders, breadwinners and caregivers. We’re leaning in so much we’re about to fall over. To take the edge off, many women pop a pill, eat something sugary, have a drink, or spend mindless time online. These activities quickly become patterns that take an enormous toll on women’s bodies and natural hormonal balance. According to Dr. Julie Holland, women are made to be moody which is a strength, not a weak-ness, even though our culture tells us otherwise. This enlightening session will explore:

• The pros and cons of the drugs you’re being offered, as well as some surprising and highly effective, individual, natural therapies that can help you press the reset button in your own bodies and minds;

• How medicating away our natural moods can have devastating consequences for women in many areas of your lives including sex, rela-tionships, sleep, eating, focus, balance, and aging; and

• The natural moods and fluctuations of a woman’s body and how when used properly, moodiness is a power that can be used to create a better and more balanced life at every stage.

Speaker: Dr. Julie Holland, psychopharmacologist & author, Moody Bitches: The Truth About the Drugs You’re Taking, The Sleep You’re Missing, The Sex You’re Not Having, and What’s Really Making You Crazy @bellevuedocModerator: Kathy Lentini, director, energy & marketing services, PECO @pecoconnect

SESSION I BREAKOUT SESSIONS: 10–11AMPlease See Breakout Session Key at the bottom of page 19


CAREER ADVANCEMENT ...................................................................................................................................... Ballroom AWomen, Work and Life: How to Give and Take (W) Women do the lion’s share of helping, mentoring, and office housework. Adam Grant, Wharton’s top-rated professor and coauthor with Sheryl Sandberg of the New York Times series on women and work, will explore how to contribute to others without sacrificing yourself. Using surprising studies and actionable cases, Adam will cover how to be generous without burning out and getting burned, so that no good deed goes punished.

Speaker: Adam Grant, Wharton’s top-rated professor, recognized as one of HR’s most influential international thinkers & best-selling author @adammgrantModerator: Laura Biernacki, VP, cash management, PA sales officer, Beneficial Bank @beneficialbank

PERSONAL DEVELOPMENT ................................................................................................................. Meeting Room 204Your Own Sweet Time: Building a Life That Works for You (W)“Having it all” has become the subject of countless books, articles, debates, and social media commentary, with passions running high in all directions. Many now believe this to be gospel truth: Any woman who wants to advance in a challenging career has to make sacrifices. And with such a wide spectrum of priorities, workloads and resources for women, it is impossible to define “life balance” for all. But what if there were a recipe for giving you more time in your day? Time management expert Laura Vanderkam will share seven time management strategies that may make a difference between just hanging on and possibly feeling like you are “having it all.”

Speaker: Laura Vanderkam, author, I Know How She Does It @lvanderkamModerator: Ashley Primis, executive editor, Philadelphia Magazine @phillymag

PERSONAL DEVELOPMENT ................................................................................................................................. Ballroom BLiving with Intent: Your Guide for Moving From Action to Outcome (W)Mallika Chopra, the daughter of spirituality guru Deepak Chopra, has been steeped in questions of purpose, fulfillment and enlightenment for her entire life. As she looked to answer these questions, she struggled with the challenges of guilt and finding balance and serenity as her to-do list multiplied by the second. Her tipping point led her to authoring Living with Intent, a chronicle of her search to find more meaning, joy and balance in life. In this session, Mallika Chopra will share her personal journey – successes and failures – and provide a practical road map for how we can all move from thought to action to overcome. Attendees will leave both inspired and armed with solid tools to make positive changes for living a life of intent.

Speaker: Mallika Chopra, founder & CEO, Intent.com, and author, Living with Intent @mallikachopraModerator: Nydia Han, reporter & anchor, WPVI-TV 6abc @nydia_han

YOUNG WOMEN’S PROGRAM .............................................................................................................. Meeting Room 108I AM THAT GIRL: Empowering Your Everyday Life (W)Every day, we are bombarded with messages that lead us to question who we are. Meet Amanda Slavin, CEO & founder, CatalystCreativ and advisory board member, I AM THAT GIRL, which advises young women to be the best version of each of us. In this inspirational and interactive session, attendees will learn how to collaborate instead of compete and contribute as much as they consume, so they can better navigate the world.

Speaker: Amanda Slavin, CEO & founder, CatalystCreativ and advisory board member, I AM THAT GIRL @ajslavinModerator: Sofiya Ballin, features reporter, The Philadelphia Inquirer/Philly.com @sofiyaballin

SESSION I BREAKOUT SESSIONS: 10–11AMPlease See Breakout Session Key at the bottom of page 19

BREAKOUT SESSION KEYW = Workshop: Interactive sessions that include exercises, role plays and other activities which offer practical advice POE = Panel of Experts: Led by a thought leader in the space, these sessions will offer a brief “state of the climate” followed by a sharing of best practices and

lessons learned from experts in the trenchesLP = Life Perspective: These sessions offer a mix of advice and inspiration by sharing real life stories to offer a perspective on managing life experiences

LEADERSHIP: Designed for a seasoned or aspiring leader looking to climb the ladder and shatter the glass ceilingCAREER ADVANCEMENT: Designed for the mid/senior-level professional with significant experience looking for advice around professional skills and job advancementEMERGING PROFESSIONALS: Designed for Millennials and newer professionals entering or re-entering the workforceTRANSITIONS: Offering expertise for maneuvering career and life transitionsPERSONAL DEVELOPMENT: Offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplace


LEADERSHIP ............................................................................................................................................................... Ballroom BInvisible Influence: The Hidden Forces that Shape our Behavior (W)You believe strongly in your opinion and your choices reflect those individual, personal tastes. Right? Wrong. Other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have a startling impact on our judgments and decisions. But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. Wharton pro-fessor and top-rated 2014 conference speaker Jonah Berger is back to share his business and social science research that will help us to learn the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

Speaker: Jonah Berger, professor, Wharton School, University of Pennsylvania & author, Invisible Influence @j1bergerModerator: Nancy Hesse, interim president & CEO, Cancer Treatment Centers of America, Eastern Regional Medical Center @cancercenter @hessenancy

CAREER ADVANCEMENT ....................................................................................................................... Meeting Room 201Unconscious Bias: Strategies for Bridging the Gap (POE)The stats are staggering and while we have taken steps in the right direction, progress remains slow. Impacting real change will require a top down and bottom up approach. The most effective leaders navigate highly diverse teams, being aware of any unconscious bias - all with an eye toward innovation and profitability. Using real-world examples from workplaces that are making strides, this interactive discussion will explore what leaders at all levels can do to contribute to the overall movement including:

• How to deal with unconscious bias in yourself and team members; • How to measure, motivate and reward the best teams; • What types of metrics optimize innovation; and • What actionable steps you can take to immediately impact positive change for your team and organization.

Thought Leader: Robin Hauser Reynolds, documentary filmmaker, CODE: Debugging the Gender Gap @rubie226 Panelists: Rachel Jacobs, SVP, head of key accounts, wirehouse channel, Delaware Investments Monica McKee, VP, HR, global manufacturing & supply, Bristol-Myers Squibb @bmsnews Elena Richards, minority initiatives & talent management leader, office of diversity, PricewaterhouseCoopers LLP @pwc_llc Rachael Sklar, co-founder, Change The Ratio & TheLi.st, & author, The 10 Habits of Highly Successful Women @rachelsklarModerator: Patrick Hardy, executive creative director & EVP, Tierney @hellotierney

EMERGING PROFESSIONALS ................................................................................................................. Meeting Room 113Innovative Women Pushing the Boundaries: Sharing Strategies for Risk-Taking and Success (POE)Making a decision to push the boundaries can be overwhelming, whether starting your own company or joining a start-up. If you have dreamed of being an entrepreneur but aren’t sure you are ready for the gamble, this panel of experts can help you navigate your fears and assess the risks involved. Learn the best practices of these seasoned entrepreneurs so you are prepared for the challenges and armed to achieve success.

Thought Leader: Meridith Dennes, co-founder, Project Eve @projecteve1Panelists: Yasmeen Hassan, global executive director, Equality Now @yasmeenhassan7 @equalitynow Leila Janah, CEO, Sama & LXMI, award-winning social entrepreneur and co-author, America’s Moment @leila_c @samaimpact @lxmiofficial Amanda Slavin, CEO & founder, CatalystCreativ and advisory board member, I AM THAT GIRL @ajslavinModerator: Karen Koenig, VP, cash management, NJ senior sales officer, Beneficial Bank @beneficialbank

TRANSITIONS .............................................................................................................................................. Meeting Room 103How We Decide: Strategies to Improve Our Decision Making Skills (POE)Every day, in every part of our lives, we face an increasing number of choices. Our futures depend not just on the results, but on how well we handle making these hard choices and the serious scrutiny that comes with them. But is a woman’s experience when issuing a tough call any different from a man’s? Men and women approach decisions differently, though not necessarily in the ways we have been led to believe. And despite popular misconceptions, women are just as decisive as men — though they may pay a price for it. Cognitive psychologist Therese Huston will break open the myths about how we decide and then lead a discussion with a panel of decision makers about how to improve decision-making skills, create options, make optimal choices and ensure that others take your decisions seriously.

Thought Leader: Dr. Therese Huston, author, How Women Decide: What’s True, What’s Not, and What Strategies Spark the Best Choices @theresehustonPanelists: Jill Calabrese Bain, managing director and small business executive, Bank of America @bankofamerica Trudy Bourgeois, CEO, The Center for Workforce Excellence and author, Her Corner Office and The Hybrid Leader @trudybourgeois Colleen Pietrobono, principal, EPM advisory, Ernst & Young @eynewsModerator: Fereshtah Thornberg, SVP, global relationship management, State Street Corporation @statestreet

SESSION II BREAKOUT SESSIONS: 11:30–12:30PMPlease See Breakout Session Key at the bottom of page 19


HEALTH & WELLNESS ............................................................................................................................................ Ballroom AManaging Stress & Burnout (POE)Women are maxed out, addicted to being busy and feeling overwhelmed. Keeping busy at all costs is the cultural status quo, but the drive to do more is impacting our families, our work and our health. Women process burnout differently than men and the result of our busyness is not only lack of time, but also exhaustion, stress, anxiety, guilt, fear, social comparison, inauthenticity and physical illness. This panel of experts will provide you with tips to avoid burnout and specific strategies to live with intention, help you manage the stress, find more time in your day and ease the pressure when you can’t avoid being busy.

Thought Leader: Paula Davis-Laack, stress and resiliency expert @pauladavislaackPanelists: Mallika Chopra, founder and CEO, Intent.com and author, Living with Intent @mallikachopra Sandy Immerman, head, IT project and vendor management offices, Shire Pharmaceuticals @shireplc Laura Vanderkam, author, I Know How She Does It: How Successful Women Make the Most of Their Time @lvanderkamModerator: Claire Biermaas, VP, divisional marketing and customer experience, AmerisourceBergen @healthcare_abc

PERSONAL DEVELOPMENT ................................................................................................................. Meeting Room 204Retirement Planning: Tips and Tricks for Making Your Money Last (W) Planning for Your financial future is not easy. Do you invest safely knowing that the money will be there, but might not be quite enough? Or do you invest more aggressively in the hopes that you have more money to spend later in life? America’s most trusted financial advisor, Jane Bry-ant Quinn, will share how to turn your retirement savings into a steady paycheck that will last for life. By showing you strategies for squeezing higher payments from your assets—your monthly income, Social Security account, home equity, savings and retirement accounts—she will show you how the right moves will not only increase the amount you have to spend, they’ll stretch out your money over many more years.

Speaker: Jane Bryant Quinn, best-selling author, How to Make Your Money Last @janebryantquinnModerator: Amy Buckman, public relations and special events, Philadelphia Media Network @amywbuckman

PERSONAL DEVELOPMENT ........................................................................................................................................... Hall DTransform Your Norm…Success Lies Outside Your Comfort Zone (LP) Lisa Nichols is no stranger to transformation. Her own story is extraordinary - she transformed her life from a single mom on public assistance to a millionaire entrepreneur. Her own struggles have been the inspiration behind her bold mission to teach others that it is possible to do the same. Using her signature systems, Lisa will guide you through this interactive workshop, teaching you how to accomplish unfathomable goals and tap into your own potential. Get ready to have your norm disrupted and move out of your comfort zone to find success and prosperity in your both personal and professional life.

Speaker: Lisa Nichols, New York Times best-selling author, personal transformation guru, and life coach @2motivateModerator: Sharrie Williams, anchor, WPVI-TV 6abc @williamssharrie

YOUNG WOMEN’S PROGRAM .............................................................................................................. Meeting Room 108Think Differently: Feeling Confident about Taking the Lesser Known Path (POE)“Follow your gut” is advice easy to give, but harder to follow. How do you know when following your intuition will lead you to happiness and success? In the session, superstars in their industries will share with you the reasons why fostering your passions, seeking purpose in your chosen interest and taking the road less traveled is often the most rewarding, despite (and because of ) the hiccups and failures you may encounter on the way.

Thought Leader: Aria Finger, CEO, dosomething.org @ariairene @dosomethingPanelists: Luvvie Ajayi, award-winning writer, digital strategist, and author, I’m Judging You: The Do Better Manual @luvvie Madhavi Bhasin, global partnerships director, Technovation @technovation Darlene Cavalier, founder, SciStarter @scicheer @scistarter

SESSION II BREAKOUT SESSIONS: 11:30–12:30PMPlease See Breakout Session Key at the bottom of page 19


PERSONAL DEVELOPMENT .................................................................................................................. Meeting Room 103ENCORE: Transform Your Norm…Success Lies Outside Your Comfort Zone (LP) Lisa Nichols is no stranger to transformation. Her own story is extraordinary - she transformed her life from a single mom on public assistance to a millionaire entrepreneur. Her own struggles have been the inspiration behind her bold mission to teach others that it is possible to do the same. Using her signature systems, Lisa will guide you through this interactive workshop, teaching you how to accomplish unfathomable goals and tap into your own potential. Get ready to have your norm disrupted and move out of your comfort zone to find success and prosperity in your both personal and professional life.

Speaker: Lisa Nichols, New York Times best-selling author, personal transformation guru, and life coach @2motivateModerator: Suzanne Quigley, board member, PA Conference for Women @pennwomen

EMERGING PROFESSIONALS ........................................................................................................................................ Hall DPivot: The Only Move that Matters Is Your Next One (W)No matter your age, life stage, bank account balance or career level, you can learn how to pivot strategically into your next opportunity. Career change doesn’t have to be a crisis, and plateaus don’t have to be a problem. In fact, if change is the only constant, now more than ever as it relates to our economy, it behooves us all to get better at it. Your best chance of success lies right under your feet. By doubling down on what is already working, you can cut through confusion and move more quickly in a new direction. Pivoting is a mindset and a skill set, and it is one we can all get better at. This workshop will resonate with anyone facing the question of what comes next by providing a methodical plan to move forward, one that you can cycle through as many times as necessary. This interactive workshop focuses on Jenny’s Pivot Method, a 4-stage process that will teach you how to:

• Identify your existing strengths, interests and experiences, and define your version of success.• Scan the horizon for new opportunities, skills and people, without falling prey to analysis-paralysis or compare-and-despair.• Reduce risk by running small experiments that can provide feedback and help determine next steps in your career trajectory.• Launch with confidence, bolstered by the skills and methodology to adjust seamlessly and continuously as you move in your new direction.

Speaker: Jenny Blake, author, Pivot: The Only Move that Matters is Your Next One @jenny_blakeModerator: Loraine Ballard Morrill, director, news & community affairs, Philadelphia, iHeartMedia @loraineballard

CAREER ADVANCEMENT ...................................................................................................................................... Ballroom BHow to Lead…When You’re Not in Charge (W)Are leaders born or made? Leadership has nothing to do with positional authority and everything to do with how well you influence outcomes and inspire others. This session shares action-oriented practices that allow you to lead and impact change even if you are not in charge. Dive deeper with leadership expert Courtney Lynch, who will draw on her personal experience and share the core behaviors of influential leadership: credibility, authenticity, emotional resolve and confidence. You will walk out of the room knowing how to use your voice and project power, even when you are not the designated leader!

Speaker: Courtney Lynch, author, Spark and Leading from the Front @leadstarModerator: Alison Young, board member, PA Conference for Women @pennwomen

LEADERSHIP .................................................................................................................................................. Meeting Room 113Gender Partnership: Engaging Men as Advocates to Pioneer Gender EquityBy engaging men in advocating for more equal workplaces, we’re creating better leaders, stronger businesses, more fulfilling lives for both women and men as well as establishing a business imperative required at all levels from all managers. The stats are staggering, in terms of where women stand in the workplace even after all this time, and will need an all hands on deck approach to make the changes necessary for equality. Yet, while progress is slow, it is critical to understand that advancements are being made and this forward movement is not being solely spear-headed by women. This session will bring together top female and male executives from the greater Philadelphia area to share their firsthand experiences and contributions for achieving gender equity within their organizations. Together we will:

• Identify methods in which women can form closer ties and partner with male counterparts to work together more effectively;• Illustrate tangible strategies in the workplace for the handling of personnel management, hiring and promotions so all employees are on

an equal playing field; and• Demonstrate practical steps in which you can build a business case internally to engage men as advocates to impact positive change and

equity within your organization.Join us for a glass of wine and an honest discussion about gender partnership. (Includes Wine Networking Reception)

Thought Leader: Robin Hauser Reynolds, documentary filmmaker, CODE: Debugging the Gender Gap @rubie226 @codefilmSpeakers: Ilya Bonic, senior partner & president, talent business segment, Mercer @mercer Gerry Cuddy, president & CEO, Beneficial Bank @beneficialbank Carol Eggert, VP, military and veteran affairs, Comcast Corporation @comcast @carol_eggert Dawn Zier, president and CEO, Nutrisystem @dawnzierntri

SESSION III BREAKOUT SESSIONS: 3–4PMPlease See Breakout Session Key at the bottom of page 19


EXPERT EXCHANGE SESSIONSExpert Exchange sessions provide attendees with the opportunity to gather with peers in an interactive way and hear from experts about best practices and lessons learned around career or personal development topics. Expert exchange sessions are designed to be intimate; therefore capacity will be limited. Seating is first come, first served, and doors will close once we reach capacity.

Your Career Path: Defining it Differently ........................................................................................................... Meeting Room 201Whether you are content on a corporate path, wanting something more entrepreneurial or feeling the urge to make a change every few years, your career goals are your own and can’t be defined by someone else’s idea of success. How do you structure a career that takes into account your own priorities? And how do you brand yourself to either advance internally or be on the radar as someone others should want to hire? Career expert Sarah Brown will lead this discussion with two executives who have had very different career paths and can share with you what their priorities were and how their career has both met those goals and failed to meet an expectation. They will share their stories so that you can learn from their experiences.

Thought Leader: Sarah Brown, creator, the Book of You™ & author, Let Your Personality Be Your Career Guide @knowguidesSpeakers: Gina Clark, EVP and CMO, AmerisourceBergen @healthcare_abc Courtney Goodrich, managing director, global technology, JPMorgan Chase & Co. @jpmorgan

Diversifying Your Network ..................................................................................................................................Meeting Room 107Reaching your career goals is tough enough, but ascending in an industry in which there are not many women in executive level positions can seem unattainable. In non-traditional work environments for women, how do you network to find a mentor and build an internal alliance? This session will help you diversify your networking mindset and introduce you to networking opportunities that may not have been previously on your radar. The panelists will share their tips for building allies within an organization and their strategies for networking internally so you are noticed by your employer when a promotion is on the line.

Thought Leader: Kelly Meerbott, leadership coach and speaker @kellyameerbottSpeakers: Sabrina Brooks, senior marketing manager, PECO @pecoconnect Kim Fraites-Dow, CEO, Girl Scouts of Eastern Pennsylvania @kimfraitesdow Charisse Lillie, fellow & VP, community investment, Comcast Corporation and EVP, Comcast Foundation @comcast

How The Choices We Make Help Us Stand Out, Step Up and Get Noticed ........................................................ Meeting Room 204In today’s competitive environment, it is important to stand out, step up and get noticed – not only to climb the ladder, but to take control of your own career. So how can you ensure that the choices you make each day result in the career growth you deserve while preventing the nega-tive perceptions you DON’T deserve? This panel of honest and accomplished women will offer specific insights from their current experiences in the workplace, will share their tactics for survival and growth and identify the pitfalls to avoid so that you can succeed. Thought Leader: Dr. Therese Huston, author, How Women Decide: What’s True, What’s Not, and What Strategies Spark the Best Choices @theresehustonPanelists: Caroline Loew, vice president, R&D, planning & strategy, Bristol-Myers Squibb @bmsnews Marisa Co, VP, R&D business insights & analytics, Bristol Myers-Squibb @bmsnews

SESSION III BREAKOUT SESSIONS: 3–4PMPlease See Breakout Session Key at the bottom of page 19


In partnership with our sponsors, the Pennsylvania Conference for Women is proud to, once again, bring the Young Women’s Program to the 2016 conference. This program provides high school junior and senior girls with the opportunity to attend the Conference and partic-ipate in a seminar track designed especially for them. This unique opportunity exposes our next generation of leaders to dynamic speakers, and encourages them to exchange ideas. Please take a moment to acknowledge the young women in attendance as you travel the halls of the convention center today. You may be sharing your experience with future teachers, doctors, authors, CEOs or even a president!

10:00 a.m. – 11:00 a.m. I AM THAT GIRL: Empowering Your Everyday Life (W)Every day, we are bombarded with messages that lead us to question who we are. Meet Amanda Slavin, CEO & founder, CatalystCreativ and advisory board member, I AM THAT GIRL, which advises young women to be the best version of each of us. In this inspirational and interactive session, attendees will learn how to collaborate instead of compete and contribute as much as they consume, so they can better navigate the world.

Speaker: Amanda Slavin, CEO & founder, CatalystCreativ and advisory board member, I AM THAT GIRL @ajslavinHost: Sofiya Ballin, features reporter, The Philadelphia Inquirer/Philly.com @phillyinquirer

11:00 a.m. – 11:15 a.m. FIERCEFemale athletes have a different set of needs and risks than male athletes. Fall sports are in full swing and that means, many athletes are competing regularly. But with competition comes injuries and these can seriously sideline you. Learn the basics of injury prevention, safely compete and keep yourself off the sidelines.

Speaker: Courtney Mullen, physical therapist, Shriner’s Hospital for Children

11:30 a.m. – 12:30 p.m. Think Differently: Feeling Confident about Taking the Lesser Known Path (POE)“Follow your gut” is advice easy to give, but harder to follow. How do you know when following your intuition will lead you to hap-piness and success? In the session, super stars in their industries will share with you the reasons why fostering your passions, seeking purpose in your chosen interest and taking the road less traveled is often the most rewarding, despite (and because of ) the hiccups and failures you may encounter on the way.

Thought Leader: Aria Finger, CEO, dosomething.org @ariairenePanelists: Luvvie Ajayi, award-winning writer, digital strategist, and author, I’m Judging You: The Do Better Manual @luvvie Madhavi Bhasin, global partnerships director, Technovation @madi_bhasin Darlene Cavalier, founder, SciStarter @scicheer @scistarter

PARTICIPATING SCHOOLS AND ORGANIZATIONS:

YOUNG WOMENS PROGRAM ALL SESSIONS TAKE PLACE IN MEETING ROOM 108

Agatston Urban Nutrition Initiative, The Netter Center for Community Partnerships, University of Pennsylvania

Cecil County Public SchoolsChildren’s International Summer Villages

Cumberland AG ExpoDeveloping In Excellence

Downingtown High School West GIRLS STARFranklin Towne Charter High School

Future Minds INCGirl Scout troop 7102Girl Scout Troop 7240Girl Scout Troop 9445

Girl Scouts of Eastern PennsylvaniaGirls Leadership Council, Harriton High School

Girls Leadership Council, Lower Merion High School GLEAM Girls Lead Empower and Motivate

Haverford High SchoolI Am That Girl Local Chapter- Downingtown West High School

John W. Hallahan Catholic Girls’ High SchoolMount St. Joseph Academy

Mt. Airy Church of God in Christ Young Women of ExcellencePath to GreatnessSayre High School

School District of PhiladelphiaSpringside Chestnut Hill AcademyStrawberry Mansion High School

The Baldwin SchoolThe Clinic- Girls In Medicine

Villa Maria Academy High SchoolWest Catholic Preparatory High School

William Penn Charter SchoolWomen’s Student Union, Cheltenham High School

SLAVIN BALLIN MULLEN FINGER AJAYI BHASIN CAVALIER

GET THE 2016PENNSYLVANIA CONFERENCE

FOR WOMEN APPMAKE YOUR CONFERENCE DAY A BREEZE!

ALL PLATFORMS AVAILABLE


DREXEL LeBOW CAREER PAVILION LOCATED IN HALL C, OPEN ALL DAY

The Pennsylvania Conference for Women is thrilled to offer the 2016 Career Pavilion, presented by Drexel University’s LeBow College of Business. It features Drexel LeBow, local and national career experts, coaches and professionals to address your most pressing questions and challenges. The Career Pavilion provides you with intimate and unique opportunities to best position yourself on the job, enhance your career skills and network with peers. Don’t miss out on these offerings:

CAREER PAVILION MINI WORKSHOPS

8:00 a.m. – 8:20 a.m.Effective Job Search Strategies

Speaker: Raquel Arredondo, assistant director, MBA/MS career services, Drexel LeBow College of BusinessWithout a plan, networking savvy, and the right tools, searching for a job can be an overwhelming process. Learn ways to focus your efforts and launch the right career for you.

11:00 a.m. – 11:20 a.m. and ENCORE 3:30 p.m. – 4:00 p.m.Manage Your Digital Brand: Email Communications and Social Media Best Practices

Speakers: Lisa Litzinger-Drayton, director, communications, Drexel LeBow College of BusinessJonathan Hartley, assistant director, communications, Drexel LeBow College of BusinessTechnology continues to impact office dynamics and how we communicate in the workplace. Join this interactive discussion to ensure that you are communicating effectively and presenting a polished brand.

3:00 p.m. – 3:20 p.m.Wake-Up Productive: How to Get More Done with a Daily Success Routine Speaker: Jamila Payne, founder, Daily Success RoutineIn this session you will learn strategies for crafting your ideal day. Learn proven principles for avoiding distractions, overcoming procrastination and creating more personal and creative time. Practice creating actionable steps for staying consistently motivated and achieving your goals.

RESUME REVIEW

7:30 a.m. – 5:00 p.m.*To sign up join our standby line in the Career Pavilion.

HR and career service experts from local colleges and universities, including Drexel University’s Steinbright Career Development Center and LeBow College of Business will be providing free resumé critiques. Don’t miss this opportunity to have a seasoned pro give your resumé a checkup and help you market yourself better in the ever-changing job market!

*Reviewers will not be available during the opening and lunch keynote sessions.

Daneisha Allen, Widener UniversityLaura Bickert Ciarlello, Philadelphia UniversityGabrielle Bill, Drexel UniversityKimberly Bryant, University of the SciencesRachel Callahan, Drexel UniversityNicole Dalberto, Drexel University Diane D’Arcangelo, West Chester UniversityKelly Deily, Widener UniversityMarissa Deitch, Arcadia UniversityDebbi Harris, Debbi Harris AssociatesStephanie Johnson, LeBow College of Business , Drexel UniversityMelanie Kraus, Drexel University, Steinbright Career Development CenterJanuaryMoppert, Widener UniversityMaura O’Connor, Drexel UniversityHelena Reid, Drexel University, Steinbright Career Development CenterCatherine Ronney, Drexel University, Steinbright Career Development CenterBrittany Root, Drexel UniversityElizabeth Schwartz, Drexel UniversityMegan Strouss-Rooney, Drexel University, Steinbright Career Development CenterKim Turner, Omega Security ConsultantsJacqueline Tusman, Career On The Move


DREXEL LeBOW CAREER PAVILION LOCATED IN HALL C, OPEN ALL DAY

COACHES CORNER

7:30 a.m. – 5:00 p.m.*The Coaches Corner program is designed to give Con-ference attendees an opportunity for one-on-one “speed coaching” sessions. You will be paired with a Drexel LeBow coaching professional or with a coach from the International Coach Federation (ICF) Philadelphia chapter. This is a great private opportunity to take what you learned at the Conference and turn it into action!

*Coaches will not be available during the opening and lunch keynote sessions.

Sherry Bakhtian, Bakhtian Creative SolutionsScott Blessing, Inspired Leadership NowLiz Brown, Be Well Life CoachingPeg Calvario, Peg Calvario, LLCBarringer CarlSandra Clifton, Clifton Corner, An Academic Coaching CenterDolores Davis, Davis AssociatesConsulting Group, LLCSusan DinnocenteGlickman Elena, Life QuestBankins ElvaGeorganne Ford, By George Coaching, LLCBetz G. MeredithSharlene Goldfischer, Quintessence CoachingSandra Gonzalez-TorresLaurie Gripshover-Taylor, Resourceful CoachElizabeth Hechtman, Elizabeth C. Hechtman CoachingMarla Hexter, MJH Coaching & ConsultingJulie IsaacsonKate Johnson, Inner Progress CoachingMarjorie JohnsonCarol Keith, Puzzle2Purpose, LLCRichard KoonceLora Lebo, MHRM, Big Bold Ideas Coaching & Consulting, LLCBrenda March, March Forward ConsultingLisa MargerumSusan Morris, Morris Consulting Group, LLCCarrie Knerr O’Brien, New Leadership DistinctionsTerri O’Donnell, Yellow Brick Road Coaching, LLCRobin Otto, Robin Otto CoachingNancy Paist-Riches, The She FactorSuzanne Perry, CCI ConsultingNancy Pollard, PCCRay Rife, MSW, Ray Rife Coaching & Consulting, LLCTeresa Rothermel, TNR Consulting and CoachingHelen Samson MullenJulie Schelling, Coaching For ResonanceBecky Scott, The Navigator’s WayPhyllis Sisenwine, Powerful SolutionsCarrie Spaulding, The Thirtysomething CoachRosalind Spigel, Spigel ConsultingDonna SpinaBeverly Williams, Continuum Executive CoachingSusan WilsonLori Schulman Yadin, Creating Safe Space, LLC

NOTE: COACHES & REVIEWERS LISTED ARE THOSE CONFIRMED AS OF PRINT DATE AND ARE SUBJECT TO CHANGE.


LOCATED IN HALL C, OPEN ALL DAY

DON’T MISS THESE EXCITING HEALTH TOPICS AND SPEAKERS FEATURED IN THE HEALTH & WELLNESS CLASSROOM

8:00 a.m. – 8:15 a.m.Sit Happens, So what Are You Going To Do About It? Find Out How One Woman Took ActionOur bodies weren’t made to sit all day, however the sitting state is almost inevitable - in the car, at the desk, on the couch or in meetings. Sitting is what we do the majority of our days and doing it all day takes a toll on our bodies and can increase your risk for heart disease. But how do we avoid the urge to sit? Learn from Samantha Hand who took control of how much she was sitting and developed a plan to counteract its negative effects. By incorporating more movement into her workday, she upped her daily activity and lessened the amount of time she was sitting. She will share her strategies for making this change so you too can get your “sit” together.

Speaker: Samantha Hand, government contracting & pricing compliance officer, Johnson & Johnson @jnjnews 8:15 a.m. Q&A with Samantha Hand

12:35 p.m. – 12:50 p.m.How to Eat Healthy AND Happy: Cooking DemonstrationBeing smart about what you eat and when you eat can make a big difference in your overall health. Join Bill Am-brose as he presents a cooking demonstration for a honey-glazed granola with dried cranberries recipe you can make at home. He’ll share tips on healthy eating, will help bust the myths and misinformation about food and provide you with sound building blocks for your personal approach to nutrition, while preparing this delicious granola that’s great for starting the day with a boost or just as a healthy snack!

Speaker: William Ambrose, sous chef, Cancer Treatment Centers of America® @cancercenter 12:50 p.m. Q&A with William Ambrose

2:45 p.m. – 3:10 p.m.Power Up: A Practical Approach to Managing Your Energy at Work and HomeEver increasing demands. 24 hours in a day. Succeeding at work and home requires that you have focus and manage your energy expenditures. This must be balanced with adequate recovery. This session will explore the concepts of human energy management and provide tips, rituals and skills that you can use at home or work. Come learn how to maximize your energy so you can you flourish whenever you need it.Speaker: Ron Joines, VP and global medical director, environment health, & safety team, GSK @gsk

3:10 p.m. Q&A with Ron Joines

3:30 p.m. – 3:45 p.m.Trust Your Gut While Minding Your Manners – Learning to Maintain Healthy DigestionThe key to ensuring overall health and well-being can lie in your gut. This session will focus on the possible health benefits of popular probiotic supplements for digestion, the immune system and in helping to prevent bowel con-ditions that can really upset your system. Learn how simple dietary intervention, behavioral management strategies and tips on how fast you eat a meal and how much you eat can all have an impact on healthy digestion.Speakers: Karen Sudders, clinical oncology dietitian, Cancer Treatment Centers of America® @cancercenter Sarah Fulcher, speech and language pathologist, Cancer Treatment Centers of America® @cancercenter 3:45 p.m. Q&A with Karen Sudders

Stop by the ACME booth 537 for FREE blood pressure & blood glucose screeningsCome visit the Bristol-Myers Squibb booth 733 for FREE melanoma screenings and treats —ALL DAY!


AMERISOURCEBERGEN COMMUNITY CONNECTION PAVILION

LOCATED IN HALL C, OPEN ALL DAYPLEASE BE

SURE TO VISIT ALL THE NON-PROFIT BOOTHS IN THIS AREA!

CREATE A CARE PACKAGE

Got 2 minutes? Spend it creating a care package for local women and children in need.

20,000 personal care items, 2,000 care packages, 2 minutes.

Join AmerisourceBergen employees and conference attendees and help assemble 2,000 personal care bags that will be donated to the Salvation Army Eliza Shirley House. Founded more than 150 years ago, the Eliza Shirley House provides emergency housing for women and children fighting homelessness throughout Philadelphia.

AmerisourceBergen and the AmerisourceBergen Foundation have collected 20,000 personal care and toiletry items through donations from their manufacturer partners in the healthcare industry.

Now it’s time to assemble these items into care packages for the women and children living in emergency housing at the Salvation Army Eliza Shirley House. Take two minutes out of your day and make a difference in someone’s life.

Learn more about how AmerisourceBergen is shaping healthcare delivery, and how the AmerisourceBergen Foundation is making an impact in communities at:

amerisourcebergen.comamerisourcebergenfoundation.com

Visit the AARP booth to learn about volunteer opportunities in your community and find out how to get a free headshot today.


BENEFICIAL KNOWLEDGE BANK PAVILIONLOCATED IN HALL C, OPEN ALL DAY

BOOK STORE & AUTHOR

SIGNINGS CAN BE FOUND

HERE!

Committed to your ongoing learning and development, the Beneficial Knowledge Bank Pavilion will be open all day and features exciting elements including:

• Conference bookstore

• Author Signings and Speaker Meet & Greets

• The Knowledge Bank Classroom Learning Bursts – Hear from the experts about balancing your person-al and professional lives, yoga and meditation tech-niques, and fun ways to relieve life’s daily stressors.

• Visit the Beneficial Bank interactive exhibit to dive deep into your “Philosophy of Money.”

THE KNOWLEDGE BANK CLASSROOM LEARNING BURSTSGet schooled on a variety of topics from balancing your personal and professional lives to stress relief techniques.

11:00 a.m. - 11:30 a.m. and ENCORE 2:45 p.m. - 3:15 p.m. Yoga & Meditation Local expert Michelle Higgins is a non-profit community engagement manager by day and New Jersey yoga instructor by night. She’ll share tips and tricks for integrating yoga and meditation practice into your daily life. Come as you are! Mats and chairs will be provided. Athletic attire is not required.Expert: Michelle Higgins, instructor, Yogawood

12:40 p.m. - 1:00 p.m. and ENCORE 3:30 p.m. - 4:00 p.m.I Know How She Does It: How Successful Women Make the Most of Their TimeLaura Vanderkam is the author of I Know How She Does It: How Successful Women Make the Most of Their Time. Based on a time diary study of 1,001 days in the lives of professional women and their families, she takes a practical approach to the question of how people combine work and family while enjoying their own sweet time too.Speaker: Laura Vanderkam, author, I Know How She Does It @lvanderkam

Stay for an exclusive book signing!


BENEFICIAL KNOWLEDGE BANK PAVILION AUTHOR SIGNINGS

9:45 A.M. Annie Clark Anita Hill

11:00 A.M. – 11:30 A.M.Jenny BlakeAdam GrantJulie HollandShama Hyder

Courtney LynchMichele RuizNina Tassler

12:30 P.M. – 1:00 P.M.Luvvie AjayiJonah Berger

Trudy BourgeoisMallika ChopraTherese Huston

Lisa NicholsJane Bryant Quinn

Rachel Sklar

2:45 P.M. Abby Wambach

4:00 P.M. – 4:30 P.M.Jenny BlakeSarah Brown

Courtney Lynch Lisa Nichols

Laura Vanderkam

4:40 P.M. – 5:00 P.M.Monica CostKristen Chase

Jennefer WitterPaige Wolf

BOOKSTORE BROUGHT TO YOU BY:

LOCATED IN EXHIBIT HALL C, INSIDE THE BENEFICIAL KNOWLEDGE BANK PAVILION


WOMEN-OWNED BUSINESS MARKETPLACELOCATED IN HALL C, OPEN ALL DAY

COME SHOP & SUPPORT

LOCAL, WOMEN- OWNED

BUSINESSES!

QVC & zulily PRODUCT SEARCH7:30 a.m. – 5:00 p.m

Come join us for this unique opportunity to present your product idea to the panel of experts from QVC and zulily, listed above.

Please stop by the QVC Booth #257 early to reserve any remaining slots. First come, first served. Products should be in finished sample form. If you’ve already signed up, please show up at your allotted time.

Presenters will receive instant feedback from the panel of experts, plus the chance to get their product noticed by the world’s leading video and e-commerce retailer! Even if you don’t have a product to pitch, come and watch the action!

SMALL BUSINESS ROUNDTABLES3:00 p.m. – 3:30 p.m. 3:35 p.m. – 4:05 p.m. 4:10 p.m. – 4:40 p.m.

Led by an expert facilitator, each roundtable offers an informal and intimate setting to share best practices around a very focused and specific topic within the small business and entrepreneurial spaces. Roundtables are discus-sion-based and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant to their needs. Roundtables are limited to 10 people per topic and are first-come, first-served. We encourage you to come early to guarantee your spot. However, we will offer each round-table a total of three times so attendees can participate in multiple discussions on different topics, and to ensure that participants have other opportunities to join should their first-choice table fill up fast.

DOWNLOAD the Women Business Owner Spotlight Survey Findings on the APP!

ROUNDTABLE 1: Building YOUR BrandSpeaker: Jennefer Witter, CEO and founder, The Boreland Group @jennefertbgJoin this roundtable and discover the best way to build a personal brand that highlights your professional uniqueness and gets you your “unfair share” of business building attention. You will leave the session with nuts-and-bolts knowledge that you can immediately implement. Learn about key steps to creating a personal brand, using social media to promote your brand and understanding how unconscious bias can impact your brand. Bonus: one randomly selected participant, from each session, will receive The Little Book of BIG PR: 100+ Quick Tips to Get Your Small Business Noticed, as autographed by the author, Jennefer Witter.

ROUNDTABLE 2: Passion Forward: Designing a Business You Love Speaker: Khanh Nguyen, CEO & designer, Nhã Khanh LLC & winner, FGI Emerging Designer in Texas @nhakhanhKhanh had a change of heart, while dutifully following her immigrant parents’ dream to become a doctor. She had almost completed four years as a biology major, when she made a gut decision to switch to fashion design and has never looked back. What do you need to make your own dream a reality and create a successful business? Find out what it takes in terms of time, focus and how to incorporate your personal philosophy into your product and your business management. Join this conversation and merge your personal and professional passions.

RACHELBOESING

LORITWOMEY

CHRISTINE DUNN

HEATHER McNICHOLL

ARIANASWEET


ROUNDTABLE 3: Hustle Hard: Promoting Yourself and Your Business Speaker: Jessica Lawlor, communications consultant and founder, Get Gutsy Blog @jesslawIt’s all about the hustle! When you run a small business, you wear many hats. You’re in charge of making sure the world knows who you are and what you do. You’re also responsible for figuring out exactly how to do that in a way that serves and protects you, your time, work and energy. In this interactive roundtable discussion, we’ll discuss prioritization, how to use energy man-agement to maximize your productivity and why you need a reverse to-do list. We’ll also touch on personal branding, storytelling and determining where you should be spending your time, (online and off), to grow your business and brand. DOWNLOAD the personal branding checklist on the APP! (PennWomen)

ROUNDTABLE 4: Lesser Known Funding Sources for GrowthSpeaker: Tiffanie Stanard, serial entrepreneur, media personality & technology influencer @tiffaniestanardDid you know there are over $50 billion in grants and sponsorships available for business growth, education, technology training and more...every year. In 2015, from the federal government alone, over $2.9 billion was unused. This is your opportunity to find out whether your business matches to funding and keys to a successful proposal. Tiffanie Stanard is at the cusp of launching a search engine and marketplace that simplifies the discovery process for funding, resources and partnerships. Get the inside scoop on the best approach, focused on the Philadelphia market. Walk away from this roundtable with specific next steps and tap into a lesser known funding source.

ROUNDTABLE 5: Affordable Marketing StrategiesSpeaker: Maria Novak, president and owner, Marketing Solutions & Business Development Every business is looking for affordable marketing but how do you know what is most effective for you and your business? This interactive roundtable will help you analyze your business needs, recognize your identity and your target audience(s), and then identify which marketing strategies can work for you without breaking your budget. The group will address the spider web of connections on the internet to increase SEO, determine the value of your business and yourself, and determine regional dif-ferences in marketing. Discussions will also include: website designs and content, online business listings, social media, email marketing, networking, press releases and article writing/white papers.

ROUNDTABLE 6: Tell Your Story and Engage Others Speaker: Hillary Rea, founder, Tell Me a Story @crushcomedyEveryone has a story to tell and that story is the secret to engagement, whether it’s selling others on your idea, your business or yourself. Discover the key elements of a story and how to make them work into the pressure of time limit. Join this discussion and explore ways to make intellectual and emotional ties and even drum up laughter. “Professional” doesn’t have to mean “droll.” Achieve an instant audience connection.

ROUNDTABLE 7: The Body/Business Connection: Strategies to Boost Your Energy and ConfidenceSpeaker: Attiyah Blair, CEO, speaker and health & wellness expert @attiyahblairHealthy women make more money and have a higher rate of success in business. Our most valuable asset is our health and to go to the next level in business we must protect it. This interactive roundtable discussion is for you if you lack the energy needed for your daily tasks, feel less confident because of your weight, are overwhelmed by stress, or can’t seem to find the time to squeeze healthy habits into your schedule. Together we will discover strategies you can begin to implement immediately to give your body and business a boost.

ROUNDTABLE 8: Cultivating Customer Stories for Business GrowthSpeaker: Dresden Shumaker, writer at CreatingMotherhood and project manager for Mingl Marketing and Roberts Resource @dresdenplaid One of the most valuable tools we have is a customer story. It works face-to- face and will work, given the right approach, online as well. You can draw from existing for profit interactions, and even from nonprofit work. Together, we’ll uncover the best ways for you to cultivate, curate and craft stories. Leverage your online presence to reinforce your current audience and bring in more customers.

ROUNDTABLE 9: Maximize Profitability with Your Most Valuable Assets – Your EmployeesSpeaker: Denise Viola-Monahan, senior vice president, corporate banking group, PNC Bank @pncbankYour employees are some of the most valuable assets of your business. Understanding people and setting them up for success is as critical as understanding a balance sheet or the market you serve. For many of us, it can be complex and time intensive. Join this interactive discussion, with teacher, coach and business leader, Denise Viola-Monahan as she shares proven tactics to help you identify, develop, and motivate the essential behaviors that drive results for employees, from back office to front line sales staff. Maximize your business potential by nurturing skillsets and behaviors that create and achieve shared goals. Walk away with a clear set of next steps for your employees and your business.

ROUNDTABLE 10: You’re Not Alone: A Discussion of Women Business Owners’ Unique ChallengesSpeaker: Jill Calabrese Bain, managing director and small business executive, Bank of America @bankofamericaYou have so many goals for your business and for yourself as a business owner. With those aspirations come challenges, many unique to women entrepreneurs. Join Jill Calabrese Bain, Bank of America Merchant Services head of Small Business, for a discussion of women business owners’ common hopes and fears, and their need for economic empowerment and professional advocacy at home and around the world. Bring your questions and prepare to share your experiences, because, truth is, you’re not alone. Jill will moderate the conversation, sharing insights from her personal experience and those of the female small business owners she works with daily, as well as findings from the Bank of America Women Business Owner Spotlight — a recent survey that revealed female entrepreneurs are feeling more optimistic about annual revenue and have greater growth expectations than their male counterparts.


TECHNOLOGY PAVILION LOCATED IN HALL C, OPEN ALL DAY

SOCIAL MEDIA ROUNDTABLES3:00 p.m. – 3:30 p.m.3:35 p.m. – 4:05 p.m.4:10 p.m. – 4:40 p.m.

Understanding that conference attendees come to the table with a very diverse set of social media skills, needs and interests, we are thrilled to offer social media roundtables. Led by an expert facilitator, each roundtable offers an informal and intimate setting to share best practices around a very focused and spe-cific topic within the social media world. Roundtables are discussion-based and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant to their needs.

Roundtables are limited to 10 people per topic and are first-come, first-served. We encourage you to come early to guarantee your spot. However, we will offer each roundtable a total of three times so attendees can participate in multiple discussions on different topics and have other opportunities to join should their first-choice table fill up fast.

ROUNDTABLE 1: Using Twitter as Your SpringboardSpeaker: Crissle West, writer and cohost of hit comedy podcast, The Read @crisslesJoin recent Emmy-award nominated Crissle West, as she shares her journey from being a novice tweeter, to using this medium to create a successful entertainment career. Learn key tips for building a following, getting the most out of your posts and moving beyond the Twitter platform. Whether you are a new user or Twitter veteran, Crissle will help you deter-mine the best way to leverage Twitter, showing spontaneity and authenticity, while being mindful of your impact.

ROUNDTABLE 2: Maximize Engagement on Your Website and BeyondSpeaker: Kristen Chase, blogger, author and co-publisher/CEO, CoolMomPicks.com @coolmompicksYou’ve got a website, you’ve started your social media accounts, but, now what? Kristen Chase can help you maximize that engagement. This interactive roundtable will explore common issues that small, growing brands encounter, and provide fixes and workarounds to help you reach your audience. We’ll examine websites, blogs, and social media accounts to provide do’s and don’ts that can be applied to your own brand.

ROUNDTABLE 3: Blogging with AuthenticitySpeaker: Paige Wolf, author, Spit That Out! & owner, Paige Wolfe Media and Public Relations @paigewolfBlogging gives you a platform to present your voice to the world — attend this roundtable and learn how to find your voice and your authentic point of view! And once you do, figure out how to maintain that authenticity as you attract more readers and even sponsors. Together we will explore ways to maximize reach, while staying true to yourself.

ROUNDTABLE 4: Leveraging LinkedIn & Social Selling for Power Networking Speaker: Bobbie Foedisch, founding partner & chief social selling officer, All About Leverage LLC @linkedinbobbieWith 450+ million members globally, and two new users every second, LinkedIn has become the most powerful pro-fessional network available to us today. This interactive roundtable discussion will explore the ways in which leveraging LinkedIn and social selling techniques can build power networks, open more doors, and maximize acquisition. Bobbie’s unique “old-school” meets new “new-cool” approach will bridge the gap between on-line social networking and face-to- face social networking, building tangible relationships, converting more prospects, and increasing retention.


ROUNDTABLE 5: Optimizing Instagram Speaker: Kristin Kane Ford, director, social media, Kane Partners @kpsocialmediaInstagram has become the app of choice for many looking to promote their business, blog or passion. Learn the best way to leverage this image-based social network, incorporating it into your social media strategy and optimiz-ing the way you engage personally and professionally. Please bring your phone with you and you’ll be able to optimize in an instant!

ROUNDTABLE 6: Google Analytics: Tracking Your Social Media SuccessSpeaker: Liz Lockard, SEO small business coach and founder, Liz Lockard Media @lizlockardIf you’re using social media to build your personal and professional brand, this session is your key to knowing what is or what isn’t working. Join Liz as we walks you through Google analytics, so that you can see which of your platforms are working and what can be improved, from your website to your twitter account. Join this conversation and make a habit of checking your progress, tracking your leads and improving your connectivity.

ROUNDTABLE 7: Take Action: Social Media Strategy That Gets ResultsSpeaker: Molly Washam, senior social media strategist, Blue State Digital @mollswashSocial media is intended to elicit action. Do you want someone to follow you, sponsor you, take political action or raise the flag for a particular cause? Join this roundtable and hear not one, but two perspectives on how to weave together a combination of social media elements, like a blog, Facebook page, tweets, posts and even broadcast that generate a response and develop an advocacy mindset. Together we will outline what to think about when creating a social media plan customized to your objective.

ROUNDTABLE 8: Beyond the Blog: Go LIVESpeaker: Joey Fortman, media personality, founder & president, Real Mom Media @joeyfortman Everyone knows that content is king but we’re here to tell you personality makes the queen! Media is forever chang-ing. Are you up on the latest gadgets for going LIVE? From the top apps to the best products, branding expert Joey Fortman will help you find the easiest way to bring your brand to the LIVE video market. Increase traffic, reach & make more money with your blog.

ROUNDTABLE 9: How to Maintain Balance in a Social Media World of 24/7Speaker: Monica Cost, chief pathfinder & brand strategist, MCE LLC and author, The Things I Used to do to Sneeze @monicacostHow many social media channels are you on? How often do you post? When should you automate and when should you address comments individually? If these questions are keeping you up or creating unrealistic expectations in your life then join this roundtable. Noted Pathfinder, Monica Cost will provide the tools to help you understand your own personal model, assumptions and thought process so that you can use social media to build a brand that maintains your balance, while optimizing your personal and professional goals.

TECHNOLOGY PAVILION LOCATED IN HALL C, OPEN ALL DAY

DON’T FORGET TO TAG US!

#PENNWOMEN


TIERNEY SOCIAL HUBLOCATED IN HALL C, OPEN ALL DAY

TIERNEY COMMUNICATIONS & THE PENNSYLVANIA CONFERENCE FOR WOMEN HAVE PARTNERED TO

BRING YOU THE NEW “SOCIAL HUB”, WHICH IS THE PERFECT SPOT TO CONNECT AND RECHARGE.

Chat one-on-one with social media and digital experts about how to up your game on LinkedIn, Facebook, Instagram, Twitter, Snapchat and more. Bring your bestie, co-worker, boss, mentor or

business partner to the #MoreThanMySelfie booth for the perfect pic that gets all the likes. Power up at a charging station before you leave and stay connected with @PennWomen.

Prepare to get #engaged. Socially that is.

7:30 AM – 5:00 PM1:1 WITH A SOCIAL STRATEGY EXPERT

7:40 – 8:00 AM & 8:00 - 8:20 AMMAXIMIZE YOUR CONFERENCE DAY

WENDI AARONS has been the social media director for the Conferences for Women since 2015. She manages all social content for the Texas, Pennsylvania, Massachusetts and Silicon Valley Conferences. Wendi is also an award-win-ning humor writer, and her work has been seen in McSweeneys, LifetimeTV, The Wall Street Journal, Nickelodeon and US Weekly Fashion Police. She is one of the creators of the much-lauded political parody Twitter feed @PaulRyanGos-ling, the three time director of “Listen to Your Mother Austin” and her blog, wendiaarons.com, was named “Editors Choice Funniest Mom Blog” by Parents Magazine in 2013.

KATE O’NEIL is a vice president and social media strategist at Tierney with more than nine years of strategic communi cations and marketing experience. Working with integrated teams, she specializes in social media strategy development and execution, content creation and oversight, analytics, and consumer brand management. She has experience in crisis communications, media relations, and event planning. Her clients have included marquee brands such as TD Bank, McDonald’s, The Salvation Army, Independence Blue Cross, and more.


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EXHIBITOR MAPLOCATED IN HALL C, OPEN ALL DAY

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EXHIBITOR BY AREA

CAREER PAVILIONBMW Dealer Careers................................................................ 227Community Integrated Services ........................................ 436Drexel LeBow College of Business ................................... 432Ellevate Philadelphia Chapter ............................................. 326Johnson & Johnson ................................................................ 426JPMorgan Chase & Co. ........................................................... 327Merck ............................................................................................ 328UBS Financial Services ........................................................... 337Wawa ............................................................................................ 333

COMMUNITY CONNECTION PAVILIONAARP ..............................................................................................513AAUW Pennsylvania ................................................................. 811AmerisourceBergen ................................................................. 601Amtrak ......................................................................................... 509CeaseFirePA ................................................................................ 713Choose To Be Nice.................................................................. 606Girl Up............................................................................................ 817Girls on the Run Philadelphia ............................................. 803Hotties 4 Humanity ................................................................ 805iHeartRadio Philadelphia ........................................................ 615Living Beyond Breast Cancer ............................................... 715PA BPW Foundation & BPW/PA ......................................... 716PA Coalition Against DV ........................................................ 714Pearls With Purpose ................................................................ 613Pennsylvania MENTOR ............................................................ 815PNC ............................................................................................... 507Project Have Hope .................................................................... 717Susan G Komen Philadelphia ................................................ 812Tanzania School Foundation, Inc. .................................... 809The Junior League of Philadelphia, Inc. ........................ 807The Philadelphia Foundation .............................................. 608

HEALTH & WELLNESS PAVILIONAccolade .......................................................................................730ACME Markets ............................................................................537Adoptions From The Heart ...................................................632Alzheimer’s Association ..........................................................621American Lung Association in Pennsylvania ..................626Beauty Sageist ...........................................................................822Bristol-Myers Squibb ...............................................................733Cancer Treatment Centers of America .............................. 721Female Pelvic Health Center ................................................734FitKit- Total Fitness in a Kit .................................................. 630GSK ..................................................................................................531Hosts for Hospitals - Sponsored by Beneficial ..............627KIND Bars .....................................................................................636Lupus Foundation of America .............................................634Massaging Insoles .....................................................................724Moms Clean Air Force ............................................................. 722Opustree .......................................................................................624Passanante’s Home Food Service ...................................... 620Philadelphia Magazine ............................................................525Philadelphia Media Network .................................................736RMA of Phila and Jeff OB/GYN ...........................................635Sandy Rollman Ovarian Cancer Foundation .................. 732SHE-Sisters Helping .................................................................726Shire Pharmaceutical .............................................................. 637Shriners Hospitals for Children .............................................521St. Andrew Development, Inc. ..............................................625Tre’SkinRX Aloe Skincare .......................................................633

KNOWLEDGE BANK PAVILIONArcadia University ....................................................................203Beneficial Bank ...........................................................................315Biblical Seminary ...................................................................... 308Bookminders ............................................................................... 310Burlington Stores ..................................................................... 402Eastern University .......................................................................211Farmers Insurance ................................................................... 209Fine Wine & Good Spirits ...................................................... 408First Financial Group .................................................................311Georgetown University .......................................................... 305Luzerne County-Northeast PA ..............................................313PA Center for Women & Politics ..........................................312Pennsylvania NOW Education Fun ....................................302Road Scholar.............................................................................. 309The Inn At Pocono Manor ..................................................... 304

TECHOLOGY PAVILIONInsperity ....................................................................................... 344PECO ............................................................................................. 340State Farm Insurance ................................................................341WPVI ..............................................................................................345

WOMEN-OWNED BUSINESS MARKETPLACEAprès ............................................................................................... 751Arbonne International .............................................................558Closets by Design .....................................................................353Design of Mine ...........................................................................556Erica Booth Tax & Accounting ............................................. 753Events19 ........................................................................................658Fancy That Wholesale Jewelry ............................................756Flutter Eyewear ..........................................................................656glee gifts boutique on wheels .............................................. 757HauteMoms LLC .......................................................................563India Hicks Ambassador ........................................................ 350 Kaiya Naturals ..............................................................................351Kathy Kamei Designs .............................................................. 450Mary Kay Cosmetics.................................................................452MinkeeBlue, LLC ........................................................................457The Mirabal Co. ......................................................................... 560 New York Life Valley Forge ....................................................851 Poo~Pourri ...................................................................................743Pure Haven Essentials .............................................................749QVC, Inc. ....................................................................................... 257re.design - creator of loopit ..................................................457Riker Opportunity Institute ...................................................659Scarves Unlimited .....................................................................349Shift-Up, LLC Accl Ambitions .............................................. 848ShoeCandy by Kara Mac ........................................................657SKM Jewelers .............................................................................. 557Tori Soudan Collection ............................................................352VIELA Jewelry .............................................................................461VOYA Financial Advisors ........................................................348Watch Me .....................................................................................662zulily, llc ......................................................................................... 257


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TO EXHIBITION HALL

KEYNOTE LUNCHEON SEATINGHALL A&B

This map shows the assigned seating for the luncheon tables at the Keynote Lunch.

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KEYNOTE LUNCHEON SEATINGHALL A&B

philadelphia october 6, 2016 adam grant · anuja singh, systems engineering manager, nyc & li,...

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