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The International Congress of Esthetics and SpaPhiladelphia, 2016

T he International Congress of Esthetics and Spa made a colorful springtime de-

but in Philadelphia on April 10-11. Growing forward was the theme of the congress, which resonated throughout the Main Stage, confer-ences and bustling exhibitor floor. Attendees loved the high-energy of the spring congress and raved about it being exclusively dedicated to the professional skin care and spa industry with two days of innovative education.

The congress kicked off each day with an inspiring opening ceremony by host Deanna Beaver, licensed esthetician and registered nurse. Beaver vibrantly presented the daily educational lineup created to further attendees’ growth and give them fresh perspective to breathe new life into their business. Perfectly complementing the unique educational opportuni-ties, attendees and vendors reveled in quality one-on-one time and a feeling of true community.

“It was so fabulous to see fa-miliar faces and get to spend time with passionate industry leaders in Philadelphia,” said Melissa Black, owner of Candy Coat Beauty and Bombshell Salons.

“The theme of the show was an inspiration, reminding me why I chose this as my profession. Can’t wait for Philadelphia 2017!”

For both spa professionals and vendors, the warm energy inside the convention center made for memo-rable connections. This was especially true for Victoria Tabak, president of Nature Pure Labs. “The Philadelphia show was filled with truly amazing and positive energy this year,” she shared.

“Professionals from all over the East Coast displayed great inter-est and passion in expanding their knowledge in industry breakthroughs and developments. The excitement generated at the show will absolutely continue to fuel the path for spa own-ers and professionals alike to grow their businesses to the next level of success.”

Hali MacFarlane, marketing man-ager for Nufree, also emphasized the connection felt with professionals in attendance. “The show was great, we enjoyed speaking to and educat-ing new customers, and of course loved seeing our current customers!”

Having developed lasting rela-tionships, she added, “See you all next year!”

Attendees eager to further their

growth benefited from receiving edu-cation and information directly from product developers and formulators.

As Christine Heathman, founder and CEO of GlyMed Plus Skin Care stated, “Professionals who attended this year’s Philadelphia congress got to incorporate priority cutting-edge education presented by the best of the best skin care experts, sharing their successful caveats to boost their treatments and build their prac-tice for both professional and finan-cial success!”

Bella Schneider, skin care pio-neer and founder of Bella Schneider Beauty, affirmed how much she en-joyed working and mingling with estheticians. “This year’s springtime congress was a true success for me and my team,” she shared. “The beau-tiful springtime energy was matched by a loyal repeat Philadelphia-based clientele. It was especially nice to work with estheticians who recog-nized me from my presentation the previous year. The attendants were of high quality and understood great products. We built up our existing fol-lowing and made new, excited clients as well. I highly look forward to next year’s spring show!”

Attendees raved about the unique opportunities to interact with a wide variety of companies and new vendors loved meeting the welcom-ing Philadelphia professionals. Kristin Sartore, director of sales, market-ing and business development for Spa Revolutions, said exhibiting at their first International Congress of Esthetics and Spa was an incredible experience. “Having spent the last few years marketing our self-heat-ing paraffin and massage products on the West Coast, the Philadelphia show provided us a great oppor-tunity to brand ourselves in a new region,” she shared. “We'll be back next year!”

Hosted during springtime for the first time, professionals and vendors enjoyed a refreshing change of pace at the Philadelphia congress with great success.

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Showin’ Some LoveWe strive to make the Philly Congress unforgettable for each and every spa and skin care professional. But don’t take our word for it! Here’s what at-tendees loved most:

“The pleasant atmosphere and friendli-ness of everyone coupled with a great educational lineup starts your day off perfect.”

- Kathleen Carver, owner at Still Point

Therapy in Hatboro, Penn.

“The Philly show is so informative year after year! I love gaining a new per-spective and learning from such a great variety of vendors and educators. A big plus, everyone is so helpful and friendly!”

- Liza Campos, solo esthetician,

Washington, D.C.

“This is my second time at the Philly congress and it always offers me a new perspective. For someone who works in the business in Europe, it’s always very refreshing to speak with other manag-ers and communicate with people in the industry.”

- Matilda Krasowska, manager at SPA

Arłamów, Poland.

“This show is unique in showcasing new innovations in skin care. It really helps us be more creative in what we offer our clients.”

- Srinivas Saranu, co-owner, Anitya

Scientific Skin Care, Ashburn, Va.

“I love to learn about the new technolo-gies and get acquainted with the new procedures. The educational lineup is so informative and I received excel-lent deals and quality time with the vendors.”

- Ana Pesce, owner and practitioner

Ana Pesce Skin Care, Philadelphia, Penn.

“It’s my second time at the show and I'm just loving it. I come to find out about the newest products and see the demos to learn how they are used. The opportunity to speak directly to the vendors about their products guaran-tees the best information you can get.”

- Stacey Roh, Philadelphia, Penn.

“I’ve been coming to the show for a long time, it really helps me get more information for my field since I’m spe-cifically trained in oncology esthetics. I love seeing all the pure, organic prod-ucts that can be used with cancer pa-tients. The Wellness Conference with César Tejedor was excellent and I loved all the Main Stage lectures and demos. I feel renewed and inspired.”

- Elizabeth Pirola Delehanty, trained oncol-

ogy esthetician, Centreville, Va.

“The show is really, really amazing this year. With so many new vendors, you’re getting a fresh taste of all the different lines and all the ways people are creat-ing new avenues for skin care.”

- Rachel Saccarelli, owner and practitio-

ner, Nurturing Hands: Body & Skin, West

Chester, Penn.

“I love this show, its fantastic. It’s very empowering to see so many different women from our field encouraging and educating one another.”

- Nicole Nunns, solo esthetician and

educator, New York.

“I’ve been an esthetician for nine years and I love coming to the show. It’s just amazing! I love that it it’s now in spring for the debut of the spa season in the Northeast.”

- Anne Marie Smith, esthetician,

Syracuse, N.Y.

“I like that there are so many profes-sional products specifically dedicated to spas so I can focus on what I’m re-ally here for. The show is much more community-minded so we can get that great one-on-one time.”

- Mary Ellen Reh, solo esthetician, New

Jersey.

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“The outcome of the 2016 Philadelphia congress, considering its first year with date changes, was executed professionally,” said Tina Abnoosi, founder and president of TAMA Research. “The attendees were committed to purchase and had a great outlook.” Daniel Schwartz, head of sales support for ProCell Therapies, also shared enthusiasm for the congress’ outcome.

“The International Congress of Esthetics and Spa in Philadelphia is one of our favorite shows of the year. The event was well organized, the at-tendees were well qualified, and the show was a resounding success!”