philippine foodservice macro-environment 2012
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Tourism & Food service
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Economic drivers
Supply side: Real estate, BPO most promising sector (20% ave.)
Demand side: Remittances provide momentum for consumption
Intense focus on improving tax collections
Deficit manageable
Sound banking system and fortified reserves Low non performing loan ratios
Healthy buffer of international reserves
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Some risks and challenges togrowth
o a econom c pressures rom reece
Long term unemployment in Europe andUS
Deceleration of growth in China
Natural calamities
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Issues of massive
corru tion
Philippines ranks 134th134th out of 178
countries in TransparencyInternationals CorruptionPerceptions Index for 2010
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Benefits of progress have not been broadlyshared
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Progress lags behind neighbors
% change in per capita income (1981 2009)
Philippines 20%
Malaysia 400% (4x)
Thailand 500% (5x)
China 1100% (11x)
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Progress lags behind neighbors
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Progress lags behind neighbors
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Jan Sep 2011: mn visitor arrivals ( 12 % YOY)
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Anti-corruption (Integritymechanisms)
e orm opera ons o s a e-owne en erpr sesand curb the abuses particularly on excessivebonuses and allowances (GOCC Governance act
of 2011) Streamline of bureaucratic procedures and
foster transparency
Replacing crucial positions of integrity
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Public-private partnership
projects Private sector to handle financing,
construction, operation, maintenance,
rehabilitation in high priority areas Attract much needed foreign
investment
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Tourism public-private
artnershi s
Infrastructure development
Capacity expansion andmodernization in the accommodationand recreation sectors
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Availability of support infrastructure (air,land and water)
Healthy business environment
Transparent and proactive rules andregulations
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Philippine tourism development
plan (2011 2016) Accreditation of tourism enterprises
(LGUs, private sector)
Formulation of a national standards andcertification program for tourism facilitiesand services (international comparability)
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Philippine tourism development plan (2011 2016)
private higher education institutions (local tourismplanning, tour guide services, standards-setting andquality assurance for the hospitality sector, site and
institutional development, and the showcasing ofcultural heritage).
Support of Overseas Filipinos in marketing/ asentrepreneurs
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Purchase of Burger King franchise in the Phil.
Further expansion in China
Termination of its small eatery chain
Purchase of fast-food chain in China
Sale of Delifrance
Deal to buy Yellow Cab
Culinary school in Makati
105 new stores in 2010
81 stores Jan-Sep 2011 (632 in total)
Bringing Jamba Juice to the Philippines
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Invasive
Species in
Caribbean
Waters
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Emotion-based branding
Focus on how the brand canproduce positive emotions
among consumers in order tobuild the brand image
Thematic advertising and localstore-community programs
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