philippine’s top employer branding · employer branding plays in human resources, recruitment...

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Page 1: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order
Page 2: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order

Philippine’s Top Employer Branding

Attributes 2017

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Page 3: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order

Philippine’s Top Employer Branding

Attributes 2017

The war for talent has risen over the years, prompting organizations to continually

experiment to keep up with the rapidly changing landscape. The spotlight is now on

recruitment and its capability to attract the right audience. With the crucial role that

employer branding plays in human resources, recruitment teams are now evolving

from traditional roles to emerge as strategic marketers in order to deliver results in

talent attraction.

High-performing recruiters understand the need to know what they can offer and the unique expectations of their talent market in order to build effective

communication strategies. While the formula of above-industry salary, company reputation and promotion has been tried and tested, there has been a shift in what

captures the attention of potential talent and ultimately wins them over.

This year’s report sheds light on the typical aspirations of the Filipino workforce. Results were gathered from more than a thousand respondents from

a cross-section of industries across the Philippines. This report also covers best practices in the local market and the results achieved to support your case

for change.

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Page 4: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order

Philippine’s Top Employer Branding

Attributes 20174

25%

10%

1%6%

2%10%

2%

11%

20%

13%

4%

17%

23%

35%

20%

Page 5: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order
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Philippine’s Top Employer Branding

Attributes 2017

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Page 7: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order
Page 8: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order

Philippine’s Top Employer Branding

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Page 9: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order

Philippine’s Top Employer Branding

Attributes 2017

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Empowered to Make

a Difference

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Philippine’s Top Employer Branding

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Page 11: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order

Philippine’s Top Employer Branding

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Leading the way to make life better for you

Page 12: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order

Philippine’s Top Employer Branding

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Page 13: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order

Philippine’s Top Employer Branding

Attributes 2017

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Grow your career towards limitless possibilities

Page 14: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order
Page 15: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order

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Philippine’s Top Employer Branding

Attributes 2017

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Page 17: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order

Philippine’s Top Employer Branding

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Page 18: Philippine’s Top Employer Branding · employer branding plays in human resources, recruitment teams are now evolving from traditional roles to emerge as strategic marketers in order

Philippine’s Top Employer Branding

Attributes 2017

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Philippine’s Top Employer Branding

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