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The promise Discover how DirectLife can strengthen your company DirectLife Every movement counts

We all know it’s true: exercise is good for us. For our physical as well as our

mental health. It’s beneficial in our private lives and at work. After all, healthy

employees contribute to a better organization. At least, that’s the theory.

But how does it really work? Most people spend their working hours firmly

planted in chairs behind their desks. With busy jobs and hectic schedules,

they don’t have time left over for a healthy workout. Or do they? Now is the

time for a solution that effectively breaks through this routine.

Philips introduces: DirectLife

The solution is here, right now. It’s called DirectLife from Philips. It’s a unique concept that is

based on psychological insight and scientific proof. We invite you to learn more.

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Discover how DirectLife canstrengthen your company

Every movement counts

Given your busy schedule, you already may be moving around enough to stay healthy.

That’s the essence of DirectLife. This innovative program helps employees monitor every

move they make throughout the day. It also provides a basis for adding more activity to

their normal routine. Because every movement does count, even small changes can add up

to quick results. This can help your company become healthier and more efficient overall.

In short, DirectLife can support a new kind of culture at the workplace - one in which there

is less sitting around and more healthy activity. All of which is good for employees, as well as

for the bottom line.

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‘One company, BC Hydro with about 10k employees, said they could save up to $1.2 million every year simplyby reducing the avoidable sick leave taken by their staff.’

Warburton et al CMAJ, 2006

DirectLife promises

• Substantial reduction in company health care costs

• Less absenteeism

• Increased productivity

• Fitter employees

• Proven results

• Quantifiable efficiencies

• Connection to an existing health monitoring system

• Continuous support from a live personal coach

• Increased awareness of the importance of activity

• A program designed with a scientific basis

If possible, ride your bike to work. Or park the car further away and walk.

Take the stairs. Get up for the coffee. Make time at lunch for a walk. Instead

of texting, mailing or calling, go visit your co-workers down the hall. There are

so many simple ways to add more activity to a daily routine. But what’s the

best way to make sure people actually do this? And keep doing it? After all,

for a new routine to really work there must be recognition of existing

patterns of behavior, as well as an ongoing support system for change.

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DirectLife activates

‘I used to do everything as efficiently as possible. Now I take every opportunity to be active.’

DirectLife Participant, 2009

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Previous SaturdWearing position for this day Pocket

Year Month Week

Total activity:

0 2 4 6 8 10

Getting fitter, step by step

1. Tracking

Each employee wears the compact activity monitor all day, every day. This intelligent device

records every body movement in three dimensions. Advanced algorithms translate each

and every motion into a specific amount of calories burned. Of course, the individual’s age,

gender, height and weight are also considered. In this way, each person has a continuous

profile of his or her unique activity level.

2. Monitoring

The most recent activity data can be uploaded to a personalized web page. This clearly

shows each individual his or her activity pattern and progress. Everyone, whether they are

slightly active or very athletic, receives a personalized, achievable goal, based on the tracked

activity level. It’s all geared to the individual’s physical condition.

3. Motivating

Studies show that long-term, sustained motivation is a critical factor to success. DirectLife is

based on this principle. It motivates each individual in as many ways as possible. For example,

it sets realistic goals, yet keeps pushing the bar higher, one step at a time. And it shows results

online, and compares them with other participants. But mostly, this essential, sustained

motivation is provided by a personal coach. Someone who gives feedback and who will be

there throughout the program to provide encouragement and support. So there’s even

more reason to keep moving more and to never give up.

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Next ay Aug 09, 2008

Day Hour Last

1946 Kcal 208 min. moderate intensity 0 min. high intensity

12 14 16 18 20 22

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Structured motivation

What’s the best way to keep people motivated to increase their activity level? To address

this issue, we’ve invested many years in scientific research. Of course there are individual

differences. But, in general, we identified a number of common factors that motivate people

on a structured basis. These are:

• A clearly defined path, with a distinct start and finish

• Specific, achievable goals

• Continuous tracking of activities (every movement counts)

• Personal feedback on the results

• Ongoing support from a live, personal coach

DirectLife is the first activity program that combines all of these critical factors. It’s a total

concept that really works, based on smart technology and proven psychology. It’s sustainable

and well conceived… exactly what you’d expect from a company as innovative as Philips.

Effective behavior modification

DirectLife supports the process of changing behavior. It does so simply, gradually and

effectively… by shedding light on each person’s unique activity pattern, and then setting

achievable goals. This is the way people keep active and achieve their goals.

Lower thresholds

With DirectLife, there’s no need to become a fitness freak. It simply helps the individual

gradually build more activity into the daily routine. That makes it easier to begin – and to stay

with – the program.

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DirectLife really works

Long-lasting results

DirectLife can help turn healthy activity into an important, beneficial aspect of your company’s

culture. In this way your people have every opportunity to become more energetic and

more productive. This adds up to a long-term benefit for your organization.

‘As little as 30 minutes of moderate to intense activityper day, five days a week has proven to be effective in reducing the risk of many diseases in adults.’

Source: World Health Organization, 2009-09-10

The brochure ‘The Proof’ provides the scientific basis of DirectLife.

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DirectLife trains

With DirectLife, it’s the personal coaching program that really

makes the difference. Each participant can count on regular,

personalized guidance to achieve his or her goal. The coach

tracks all progress, is always available to answer questions and,

when necessary, can even give an extra motivational push by

email. Each coach is part of an international

team of experts in the fields of psychology,

communications, health and wellness.

All of the Philips DirectLife coaches

have, at minimum, a bachelor’s degree.

Healthy employees are absent less. They are more energized, productive and

better motivated. This can lead to a more comfortable working environment

that benefits the whole organization. DirectLife clearly can help contribute to

a better atmosphere. One that will keep and attract valuable people.

More continuity

In the short term, DirectLife can boost your company’s innovative firepower and keep it one

step ahead of the competition. And by actively supporting a more healthy company culture,

you become a more attractive employer for just the right people. In the long run, you can

expect DirectLife to pay substantial dividends. You are investing in a long-term working

relationship. Your employees will stay fit, healthy and productive for a longer period of time.

This can ensure long-term productivity, even with a declining, aging workforce.

A structured policy

One thing is certain: The health of your company is much too important to be relegated

to just a project. DirectLife delivers a sustainable, fundamental health policy that yields big

results without too much effort or cost.

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DirectLife pays dividends

‘On average, companies with health and productivity programs experience superior performance across three key business metrics: They achieve 20% more revenue per employee, have 16.1% higher market valueand deliver 57% higher shareholder returns.’

Source: Building an effective health and productivity program, Wyatt 2008

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DirectLife adds a competitive edge

• Increased innovation and productivity

• Proven results

• Substantially boosts personnel vitality

• Provides structured motivation for employees

• Improves your appeal as an employer

• Creates the right climate for long-term working

relationships

• Has a scientific basis

DirectLife facilitates

Easy to roll out

Another very important advantage of DirectLife is how easy it is to implement into your

company.

• All processes are online for 100% efficiency

• Direct access to all relevant data

• Choice of languages: English, Spanish or Dutch

• Coaches in many disciplines for help and motivation

• Answers to questions within one working day

Want to see how fast we can react? Send your question to: directlife@philips.com.

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‘At Philips we highly value health and fitness. That’s whywe offer people many different ways to develop their talents and to improve their lives, both personally andprofessionally. As a company we undoubtedly want togrow further. With products that enrich people’s lives.And by offering a healthy, stimulating and challenging working environment… one that enables our people torealize their ambitions. That belief is behind our policies.’

Gerard Kleisterlee, President and CEO Royal Philips Electronics

DirectLife promises

• Substantial reduction in company health care costs

• Less absenteeism

• Increased productivity

• Fitter employees

• Proven results

• Improved efficiencies

• Connection to an existing health monitoring system

• Continuous support from a live personal coach

• Awareness of the importance of activity

• A program designed with a scientific basis

DirectLife anticipates

DirectLife in the future

A more active, energetic life. Staying fit and healthy as you age, with your weight under

control. These are the most important incentives for taking part in DirectLife. The current

program focuses on creating a more active lifestyle. But this universal concept can be useful

for years to come. In the future, DirectLife can also be employed to achieve other specific

objectives.

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You now have an idea of the many ways DirectLife can help promote the

health, motivation and loyalty of your employees. And by doing so, it can

improve your organization and its competitive position. What can DirectLife

do for your company or organization? Visit www.philips.com/directlife for a

demonstration and more information.

A tailor-made plan

How can DirectLife help you reach your specific goals? Let’s brainstorm together. Want to

share ideas and set up a personalized plan? Simply contact your account manager. You’ll soon

discover how easy it is for DirectLife to strengthen your organization.

Privacy guaranteed

Philips DirectLife guarantees the privacy of all participants. Personal employee information

is not shared with employers. They do have an overview of the total increase of activity of

all the participants collectively.

14 ‘A North American study showed that physically activeemployees take 27% fewer sick days than those who arephysically inactive.’

Source: Warburton et al CMAJ, 2006

DirectLife inspires

Discover DirectLife:

Prepare to be inspired and disciver how Directlife can

benefit your organization.

Simply contact your account manager at:

directlifeusaccountmng@philips.com

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DirectLife Every movement counts

www.philips.com/directlife

directlife@philips.com

Setting the standard in health care

With sales of € 27 billion in 2007, Philips is a market leader in cardiac care, acute care

and home health care, energy efficient lighting solutions and lifestyle products for personal

well-being. Headquartered in the Netherlands. Philips employs approximately 128,000

employees in more than 60 countries worldwide.

Improving quality of life

Philips integrates technology and design in ‘human solutions’. We strive to improve the

quality of life for people by focusing on the importance of health and well-being. For us

‘health’ goes beyond the medical aspect. Remaining fit, eating well, and enjoying an active,

healthy lifestyle are also important.

Sense and simplicity

To improve life in today’s world, where every aspect of daily life has become more complex,

Philips leads the way with ‘sense and simplicity’. These are innovative products that are highly

advanced yet easy to use. DirectLife is a perfect example of this principle.