philips internal working draft / thought-piece from devices to “ambient intelligence”: the...

PHILIPS INTERNAL WORKING DRAFT / THOUGHT-PIECEPHILIPS INTERNAL WORKING DRAFT / THOUGHT-PIECE

From Devices to “Ambient Intelligence”: From Devices to “Ambient Intelligence”: The Transformation of Consumer ElectronicsThe Transformation of Consumer Electronics

ROEL PIEPER

EXECUTIVE VICE PRESIDENT

ROYAL PHILIPS ELECTRONICS


What’s Different About the Living Room?What’s Different About the Living Room?

OfficeOffice

Lean-forward mode

We are concentrating

Where we’re productive

Laid-back mode

Our guard is down

functionality attention required

Where we relax, socialize, and live

Value =Value = functionality

OfficeOfficeLivingLivingRoomRoom

Whatever we think, our kids will prove us wrong


Imagining the Destination, and Steps TodayImagining the Destination, and Steps Today

Where we’re going: Road signs, not a crystal ball

Experiments and prototypes

Focus on all ages, especially the younger ones


Envisioning the Destination: Envisioning the Destination: The The UnmediatedUnmediated Fulfillment of Needs Fulfillment of Needs

Degree of Conscious MediationWalk from place to placeWalk from place to place

Needs should be consciously mediated only to the extent that they are out-of-the-ordinary, or unpredictable

Our ordinary needs should be satisfied with minimal effort

High

Low

Write aWrite aletterletter

Walk from Walk from place to place to placeplace

Circulate Circulate blood to limbsblood to limbs


Envisioning the Destination: Moving to an Implicit, Anticipatory Model

InstructionalExplicit

AnticipatoryImplicit

Examples:

Learning to ride a bicycle

Unconsciously riding a bicycleThe

Learning Process

Assembly and machine code

Personalized, anticipatory need-fulfillment

The Development of Computers GUI

Oliver Sacks: “To See and Not See”

High-level languages

VUI


Envisioning the Destination:Envisioning the Destination:Ambient IntelligenceAmbient Intelligence

Embedded:Embedded: Many invisible dedicated devicesMany invisible dedicated devicesthroughout the environment.throughout the environment.

Personalized:Personalized: The devices know who you are.The devices know who you are.

Adaptive:Adaptive: Change in response to you and Change in response to you and to theto the environment.environment.

Anticipatory:Anticipatory: Anticipate your desires as far Anticipate your desires as far as possible without conscious as possible without conscious mediation: mediation: PRE-sponsive, PRE-sponsive, not responsive.not responsive.

Desktop Desktop

metaphorsmetaphors

Life Life

metaphorsmetaphors


Examples Today, and for the FutureExamples Today, and for the Future

ExperimentsExperiments we’ve done at Philips and elsewhere: we’ve done at Philips and elsewhere:

Great successes and striking failuresGreat successes and striking failures

Cassette Tape, CD Player, Laser & Video DiscCassette Tape, CD Player, Laser & Video Disc

CD-I, System 2000CD-I, System 2000

Human needs are complexHuman needs are complex, hard to predict:, hard to predict:

Requires substantial experimentation Requires substantial experimentation and investmentand investment

But making huge strides in learning about But making huge strides in learning about people, and filling individual needs, with people, and filling individual needs, with ambient intelligence ambient intelligence


Experiments in Natural Interfaces:Experiments in Natural Interfaces:Reducing the Difficulty of Mediating / InstructingReducing the Difficulty of Mediating / Instructing

Multimodal InterfacesMultimodal Interfaces

Input: Speech, gesture, tactileInput: Speech, gesture, tactile

Feedback: Tactile, auditory, visualFeedback: Tactile, auditory, visual

...Redundancy, naturalness of use...Redundancy, naturalness of use

Human-like Interaction (HUI & VUI)Human-like Interaction (HUI & VUI)

The importance of voice:The importance of voice:speech recognition (FreeSpeech98)speech recognition (FreeSpeech98)

Unexpected outcomes: Unexpected outcomes: a voice-activated remote controla voice-activated remote control


Experiments in Situational Awareness:Experiments in Situational Awareness:Anticipating Needs in a Changing EnvironmentAnticipating Needs in a Changing Environment

GPS IntelligenceGPS Intelligence

Self-positioning, Contextual adaptationSelf-positioning, Contextual adaptation

Environment changes constantlyEnvironment changes constantly

Devices must track and adaptDevices must track and adapt

Seamless, plug-free networksSeamless, plug-free networks

Self-configuringSelf-configuringShort-distance wireless, IRShort-distance wireless, IR

Mobility, Control WandsMobility, Control Wands

Sensor technologySensor technology

Penny tags and smart materialsPenny tags and smart materials

Philips control wandsPhilips control wands

Communicating DevicesCommunicating Devices


Experiments in Personalization:Experiments in Personalization:The Environment Understands The Environment Understands YouYou

Adaptation to user involves understanding

Who the user is

User’s particular needs, desires, and habits

Biometrics: crucial to identify the user

Voice, fingerprint, face, position

Personalization: learning your explicit and implicit needs

“Double Agent”

Security: both individual and family

Absolutely critical for marketAbsolutely critical for market acceptanceacceptance

Double AgentDouble Agent


Experiments in Ambient Intelligence:Experiments in Ambient Intelligence:Making Everyday Objects SmarterMaking Everyday Objects Smarter

The most radical, futuristic vision involves the most prosaic, mundane objects

Technologies need to adapt to economic constraints

Plastic semiconductors

TriMedia Chip Architecture (Audio, Video, Data)

for Digital TV

Light-emitting Polymers

The economics of Ambient Intelligence


Scale: Consumer Devices, Rather Than PCsScale: Consumer Devices, Rather Than PCs

The entire market for consumer PCs, 1998:The entire market for consumer PCs, 1998:

20 Million PCs sold to consumers20 Million PCs sold to consumers

Philips alone in 1997 shipped:Philips alone in 1997 shipped:

1111 M M Shavers Shavers

30 M 30 M Displays (monitors, plasma, tubes)Displays (monitors, plasma, tubes)

2.4 Billion 2.4 Billion LightsLights

18 Billion 18 Billion SemiconductorsSemiconductors

Philips covers a broad CE market with 40B in sales and 280,000 people with a huge retail and Philips covers a broad CE market with 40B in sales and 280,000 people with a huge retail and direct sales networkdirect sales network

Hundreds of intelligent Hundreds of intelligent points-of-presencepoints-of-presence throughout home throughout home


C O N C L U S I O NC O N C L U S I O N

Only when there’s a seamless integration of Only when there’s a seamless integration of technology with life, when it’s no longer a curiosity technology with life, when it’s no longer a curiosity but an ordinary and unsurprising way of satisfying but an ordinary and unsurprising way of satisfying our everyday needs and desires — only then will we our everyday needs and desires — only then will we have seen the beginnings of a true technological have seen the beginnings of a true technological revolution.revolution.

The digital living room succeeds only insofar as it The digital living room succeeds only insofar as it actively recognizes, builds on, and embraces our actively recognizes, builds on, and embraces our humanity. Our homes and tools will adapt to us and humanity. Our homes and tools will adapt to us and to our dynamic environments; anticipating and to our dynamic environments; anticipating and fulfilling our needs.fulfilling our needs.

The Consumer Electronics industry is well The Consumer Electronics industry is well positioned to use high-volume economics and ICT positioned to use high-volume economics and ICT in their productsin their products

philips internal working draft / thought-piece from devices to “ambient intelligence”: the...

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