philips @ retail detail shopper experience marketing
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Retail Solutions measurable magic
Light and Multi sensorial Retail Solutions
Presented by Raluca Constantinescu
25th April 2013
Retail Solutions measurable magic
The new Retail has arrived
Applying technology through Shopper Journey design
Answers to the current key retail challenges
Our Impact on retail
Conclusion and Questions
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Agenda
Retail Solutions measurable magic
“Over a recent five-year period during which the S&P 500 was flat, a stock portfolio of shopper experience leaders grew 22%.”
3Source: Outside In, Harley Manning and Kerry Bodine, 2012
Retail Solutions measurable magic
The new retail has arrived: mobile and online are changing the role of traditional retail. An outstanding shopper experience is the answer.
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Retail Solutions measurable magic
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Shopper experience is more than a nicely designed store…
Retail Solutions measurable magic
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Shopper experience is quite simply how shoppers perceive every interaction with a store…
Retail Solutions measurable magic
Retail Solutions measurable magic
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Retail Solutions measurable magic
Retail Solutions measurable magic
Imagine what the right technology can do for your retail!
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Retail Solutions measurable magic
Technology is complex and can go wrong,
Retail Solutions measurable magic
Retail Solutions measurable magic
.Merely placing a screen with
unrelated content will not heighten the shopper experience!
Retail Solutions measurable magic
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Technology enabled shopper experience does not ‘just’ happen, it must be carefully scripted and directed…
Retail Solutions measurable magic
Philips retail solutions’
process and shopper journey design, help you successfully implement technology in your retail
Retail Solutions measurable magic
Retail solutions’ process
IMMERSE EXPLORE DESIGN DELIVER SUPPORT
Deep dive for shopper insights
Identify opportunities and develop digital strategy
Interaction design and system definition
Hardware & software implementation
Manage, measure and service
SUPPORTEXECUTIONSTRATEGY
Current Customer Journey New Customer Journey Solution description Implemented solution Experience manager
Retail Solutions measurable magic
Shopper journey design,
Retail Solutions measurable magic
Philips offers measurable, multi sensorial, in-store experiences
through interaction design, lighting solutions and smart use of offline and online technologies.
Retail Solutions measurable magic
The key retail challenges and the Philips’ solutions that answer them
3.1. Stay ahead of
competition2. Surprise and trigger
curiosity3. Get more people in the
store4. Make shoppers stay
longer5. Increase conversion
Retail Solutions measurable magic
Manageability of retail solutions, help you differentiate by scheduling fresh content and new experiences at the push of a button.
1. Stay ahead of competition
Retail Solutions measurable magic
Create stopping power with
dynamic lighting at Schiphol Airport Retail
1. Stay ahead of competition
Retail Solutions measurable magic
Create stopping power with dynamic lighting at SAR
1. Stay ahead of competition
Retail Solutions measurable magic
Best Deals of Europe
Diageo British Summer
Spring is in the Air
Varied scheduled campaigncontent for the store cove:
1. Stay ahead of competition
Retail Solutions measurable magic
Results: 12% increased traffic and 10% increase in store sales.
Store cove campaign pay back period is 4 weeks
1. Stay ahead of competition
Retail Solutions measurable magic
Interactive and Multi sensorial solutions will make your shoppers feel that the store responds to them.
2. Surprise & trigger curiosity
Retail Solutions measurable magic
2. Surprise & trigger curiosityDutch heritage themed design powered by solutions responding to the presence of shoppers through a combination of sensors, dynamic lighting, imagery and soundscapes.
Retail Solutions measurable magic
Retail Solutions measurable magic
Using your store as medium, will increase attraction
3. Get more people in the store
Retail Solutions measurable magic
3. Get more people in the store Philips AmbiScenesolution bathes the Prada Dalian, China store exterior in colorful, dynamic light and illuminates products and pathways effectively
Retail Solutions measurable magic
By compelling shopper journey design, any time spend will feel like a shopping adventure
4. Make shoppers stay longer
Retail Solutions measurable magic
4. Make shoppers stay longerThis humidor attracts shoppers with a story of how tobacco is grown and produced and then invites them to go inside to see and smell the cigars. Dwell time increased 200% with the Cuba soundscapeswitched on.
Retail Solutions measurable magic
Retail Solutions measurable magic
Interactivity design can target multiple retail objectives including shopper activation
5.Increase conversion
Retail Solutions measurable magic
5.Increase conversion With input of their personal style, guidance to the product shelf allows the shopper to selectthe right product. Increasing turnover of male grooming category by 45%.
Retail Solutions measurable magic
Integrated Measurements prove our impact on Retail,
your ROI and provide insights for possible further improvement
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Retail Solutions measurable magic
Product Popularity quadrant
Product A Product B Product C Product D Product DProduct DProduct D Product D Product DProduct D Product D
Retail Solutions measurable magic
Store density mapsDensity maps can generate valuable insights on general shopper flow and store hotspots. Such insights can trigger experience updates or even layout changes.
Retail Solutions measurable magic
Retail Solutions measurable magic
Compelling retail design
Manageable technology
Measureable resultsto help you build the new Retail
We deliver:
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