phillips consulting servicestid.ies21.edu.ar/116/me/213_116_mm.pdf4 jorie butler kent, vice chairman...

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Anexo de prácticas - SP2

Texto 1: Phillips Consulting Services

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Texto 2: Abercrombie and Kent Travel Agency

History

Geoffrey Kent and his parents, Valerie and Colonel John Kent, founded Abercrombie &

Kent in 1962. The company’s beginnings were modest.

In 1967, Geoffrey Kent (by now Managing Director, following his parents’ retirement)

decided to expand A&K’s luxury style of travel. In 1969, he began opening additional

companies in Africa; in 1971, he met Jorie Ford Butler of Oak Brook, Illinois. She became a partner in the

business and together they expanded A&K into a worldwide group of companies, with offices in London,

Downers Grove, Illinois and Melbourne, Australia.

Today, A&K runs 52 full-time offices worldwide, staffed by more than 2,500 people; it also operates its own

safari camps and Nile cruise ships, and maintains a fleet of customized safari vehicles. Its reputation allows

A&K travellers private, sometimes exclusive access to museums, archaeological sites and cultural

attractions around the world.

Geoffrey Kent Founder, Chairman and Chief Executive Officer

Geoffrey Kent was born while his parents were on safari and grew up on the family

farm in Kenya. Since founding Abercrombie & Kent with his parents, Geoffrey’s focus

has been to enable travellers to discover the world in a uniquely stylish manner.

Geoffrey has served as President of The Prince of Wales Foundation in the U.S. and

chairman of the World Travel & Tourism Council, and in April 2012 was named to the

British Travel and Hospitality Industry Hall of Fame for his outstanding contributions to the luxury travel

industry.

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Jorie Butler Kent, Vice Chairman

Jorie Butler Kent is a businesswoman, conservationist and professional photographer. She is

the daughter of Paul and Marjorie Stresenreuter Butler, who founded Oak Brook, Illinois. She

and Geoffrey Kent are co-owners of the Abercrombie & Kent Group of Companies. Today,

Jorie leads A&K's conservation efforts as president of Abercrombie & Kent Philanthropy (AKP).

Between her travels, Jorie is involved in numerous organizations, including the World Travel

and Tourism Ecological Research Center, The Royal Geographical Society in London and The

Explorer's Club in New York.

Consignas:

1- Vista Previa: ¿Cuál es el tema del texto?

2- Hipótesis de lectura: ¿Cómo está organizado? (párrafos, diagrama, secciones). De acuerdo a esto

¿qué subtemas del tema principal desarrolla el texto?

3- Usted trabaja para esta empresa. Se le ha pedido que elabore una presentación de la misma para la

Feria Internacional de Turismo, en la cual participarán. Elabore dicha presentación incluyendo toda

la información relevante.

4- Extraiga para su glosario, todos los términos relevantes al negocios, empresas y a su carrera.

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Texto 3: Action Centered Leadership

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Texto 4: Branding. The basics

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Texto 5: Robert Smith Business School

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Texto 6: Graphics of the Americas Conference

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Texto 7: Graphic Design tools

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Texto 8: J.P. Morgan

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Consignas:




3- Explique en un resumen el contenido del texto. Puede mantener las secciones, y dentro de ellas,

desarrollar las ideas principales.

4- Extraiga para su glosario, todos los términos relevantes a negocios, empresas y a su carrera.

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Texto 9: News Agency

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Texto 10: Public Relations

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Texto 11: Royal Caribbean package

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Consignas:




3- Un cliente de la agencia para la que trabaja está interesado en este paquete turístico. Le ha

solicitado información. Ud. debe responder el mail de su cliente utilizando la información del texto.

Escriba el mail de respuesta, brindándole toda la información posible. Recuerde abrir y cerrar el mail

de una manera apropiada y profesional.


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Texto 12: Oxford University

The University of Oxford (informally Oxford University or simply Oxford) is a collegiate research university located in

Oxford, England. While having no known date of foundation, there is evidence of teaching as far back as 1096,[1]

making it the oldest university in the English-speaking world, and the world's second-oldest surviving university.[1][7]

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The University is made up of a variety of institutions, including 38 constituent colleges and a full range of academic

departments which are organised into four Divisions.[9]

All the colleges are self-governing institutions as part of the

University, each controlling its own membership and with its own internal structure and activities.[10]

Being a city

university, it does not have a main campus; instead, all the buildings and facilities are scattered throughout the

metropolitan centre.

Oxford's international profile

Today, Oxford is a modern, research-driven university. Our prowess in the sciences is particularly

noteworthy: we have been ranked number one in the world for medicine for two years running by the

Times Higher Education Supplement. Oxford is also ranked in the top ten globally in life sciences, physical

sciences, social sciences and the arts and humanities. These pages share some of the highlights of that

story.

Globalisation is nothing new at Oxford: we welcomed our first international student - Emo of Friesland - in

1190. The pace of globalisation has accelerated in recent decades, and Oxford now has a strong

international character and a presence around the world unlike that of any other university.

• Today more than a third of our students and more than forty percent of our academic staff hail from

countries outside the United Kingdom.

• Our Tropical Medicine laboratories are probably the most substantial overseas research presence of

any university, employing some 1,500 staff in Asia and Africa to increase our understanding of how

to treat tropical infectious diseases.

• Oxford has defined the English language for many people around the world through the dictionaries

and other books of Oxford University Press (OUP). OUP is the world’s largest university press, with a

presence in 50 countries.

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• Our international alumni are 60,000 strong and spread across almost every country on earth.

• Today’s Oxford students, whether British or international, also enjoy access to a range of

international experiences while studying here.

Oxford aims to deliver an exceptional education, to carry out world-leading research, and to make

significant contributions to society - locally, nationally, and internationally. Our extensive and ever-

expanding global links have been developed to serve these principles.

Consignas:




3- La consultora donde trabaja facilita la capacitación internacional de sus empleados. Ud. Ha visto

que en la Universidad de Oxford ofrecen cursos cortos y de excelente nivel en su área y desea

solicitarle a su jefe la financiación del viaje. Escriba un mail a su jefe solicitándole lo mencionado y

explicando las razones de haber elegido esta universidad. Desarrolle toda la información relevante

del texto. Recuerde abrir y cerrar el mail adecuadamente.


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Texto 13: Responsible Travel

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Consignas:


2- Hipótesis de lectura: ¿Cómo está organizado? (párrafos, diagrama, secciones). De acuerdo a esto ¿qué

subtemas del tema principal desarrolla el texto?

3- Explique en un resumen el contenido del texto. Puede mantener las secciones, y dentro de ellas, desarrollar

las ideas principales.


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Texto 14: IGAF

Realice una lectura comprensiva del texto y resuelva:

1. Realice una vista previa: ¿sobre qué tema trata el texto? Recuerde que una o dos líneas serán

suficientes para exponer el tema central.

2. ¿De dónde fue extraída esta información? ¿Cómo está organizado el texto?

3. Extraiga 10 palabras transparentes y 5 palabras que –aun estando en inglés- le resulten familiares.

4. Elabore una hipótesis de lectura: ¿qué subtemas de este texto se desarrollarán? Recuerde que 3 o 4

líneas serán suficientes para exponer los subtemas.

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5. Confirmation: Responda las siguientes preguntas:

a. ¿Qué es IGAF?

b. ¿Cuál es su propósito?

c. ¿Qué tipo de firmas son miembros de IGAF? ¿Qué servicios prestan?

d. ¿Cómo funciona IGAF?

e. ¿Cómo se seleccionan sus miembros?

f. ¿Qué vínculos se pueden consultar desde esta página?

6. Ahora realice el ejercicio final o Internalization. Elabore un resumen en castellano del contenido del

texto, que contenga toda la información relevante del mismo.

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Texto 15: Management Styles and outcomes

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ConsignaS:

a- Realice una vista previa: ¿cuál es el tema central del texto?

b- Redacte una hipótesis de lectura: ¿qué formato tiene? ¿qué aspectos del tema central va a

desarrollar?

c- ¿Qué características muestra el liderazgo de desarrollo?

d- ¿En qué consiste la característica de “inspirar”?

e- ¿Qué enfatiza el liderazgo por castigos y recompensas?

f- ¿En qué consiste el liderazgo de no intervención? ¿Cuál es su error más común?

g- ¿Qué muestra el cuadro final en cuanto a los resultados de cada estilo de liderazgo?

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