phone: (still) the king of omnichannel sales
DESCRIPTION
Startling statistics revealing the latest trends in the changing omnichannel, multi-device customer purchase journey, the crucial role of phone as a customer interaction channel and top mistakes your business should not make if you don't want to lose to competitors. Vital answers to questions such as: - How many customers actually shop across channels? - What's the global market value of inbound sales calls? - How do phone calls convert into sales? - How can you maximize its sales potential and also differentiate yourself?TRANSCRIPT
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The customer purchase journeyhas radically changed….
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It’s OMNI-CHANNEL
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It’s MULTI-DEVICE
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It’s INTERCONNECTED
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So, in this omnichannel world…
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…do you think that customersprefer digital communication
WHENEVER possible…
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…and won’t resort totraditional methods?
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You’d be wrong!
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Actually, phone is still the kingof inbound channels your
business must not ignore…
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It’s PREFERRED
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It’s ESSENTIAL
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It’s NEEDED
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It’s EFFICIENT
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Crucial advice #1 | Don’t underestimate the importance of phone
Providing target customers with the opportunity to proactively contact you
over the phone is:
A sign that you care about their interests
Crucial to your operations
A valuable source for inbound leads
Companies who fail to cater to customers’ phone preferences may do harm to their own business and lose valuable sales opportunities.
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Crucial advice #2 | Don’t treat phone as an isolated channel
Treat it as an integral part of an omnichannel, multi-device purchase journey.
E.g. many customers start looking for products on the internet, using a
desktop computer or a mobile device e.g. tablet, then switch to talking to
a live company rep over the phone.
See recent developments, e.g. Google enabling tracking services tied to
phone numbers in AdWords ads for better ROI control.
If you can’t benefit from the interdependencies or provide a smooth omnichannel experience, you run the risk of losing to competitors.
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How did we approach this challenge?
Our approach: we don’t get around the phone as a channel on its own.
Instead, Whisbi expands its possibilities…
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…helping companies increase sales on the phone byshowing their products online
Whisbi’s patented SaaS innovation synchronizes any inbound or
outbound phone call with an interactive online experience: video
streaming with Google Glass, co-browsing, chat and tracking.
All at once, all in real time.
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All this for…
A real omnichannel WOW experience with a competitive edge
& more sales closed over the phonein real time
Sources of statistics: BIA Kelsey, ContactBabel, Google, Zendesk
Whisbi Technologies S.L. - whisbi.com - [email protected]
Thanks for your time!
See this vision in action
http://www.whisbi.com/book-demo/
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