phone verified leads breathe life into cold calling
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Phone verified leads give a cold calling campaign the best chance of successTRANSCRIPT
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Phone Verified Leads Breathe
Life Into Cold Calling
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Cold Calling: Not Dead Yet
Maybe you've heard someone say that cold calling is dead, or
explain that inbound marketing is sweeping traditional marketing
under the rug, but I beg to differ. Inbound may be less expensive
than outbound marketing, but outbound marketing is a proactive
approach to finding new prospects and landing new sales. Rather
than waiting around for prospects to find them, we've seen a
resurgence in interest in cold calling.
The Huffpost Business section recently featured an article by
Kevin Ducoff about the state of cold calling in the marketing
world. In the article, Ducoff offers to readers a couple of tips for
crafting and executing a successful cold calling campaign.
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1. Do your research
Do your research before you put pen
to paper, make sure you do your
research. Who are you targeting,
what do they value, what do they
need? The more you know about your
prospect, the better the pitch you can
create. Create the most in-depth and
detailed contact list that you possibly
can
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2. Preparation
Preparation Are you planning an email
campaign? Make sure your email is
well written and conforms to email
marketing standards (like avoiding all
caps in the subject line). Cold calling?
Write a script that is easy to read and
engaging, but also make sure your
reps are knowledgeable so they can
hold a conversation with your
prospect. The rep that is making the
call is the first point of contact a
prospect has with your company, make
it count.
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3. Create a Contacts List
Whether you are drawing from your
newsletter subscribers, databases, or
buying a list you need to make sure
your contacts list is up to date and
accurate. One of the best ways to
assure accuracy when purchasing a
list is to insist on tele-verified contact
data.
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Don’t Forget: Use Phone Verified Leads
What is tele-verifications? Tele-
verified data means that someone has
physically picked up a phone and
made the initial phone call to the
contact. Highly trained, efficient staff
verify that the data is accurate so
that when your sales people make
their cold call they know they are
working with complete and accurate
data.
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If you are planning a cold calling campaign we've love for you to schedule a
30 minute consultation with our data specialist today to discuss your
situation and how we can provide you with phone verified leads.
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