Phone Verified Leads Breathe

Life Into Cold Calling

Cold Calling: Not Dead Yet

Maybe you've heard someone say that cold calling is dead, or

explain that inbound marketing is sweeping traditional marketing

under the rug, but I beg to differ. Inbound may be less expensive

than outbound marketing, but outbound marketing is a proactive

approach to finding new prospects and landing new sales. Rather

than waiting around for prospects to find them, we've seen a

resurgence in interest in cold calling.

The Huffpost Business section recently featured an article by

Kevin Ducoff about the state of cold calling in the marketing

world. In the article, Ducoff offers to readers a couple of tips for

crafting and executing a successful cold calling campaign.

1. Do your research

Do your research before you put pen

to paper, make sure you do your

research. Who are you targeting,

what do they value, what do they

need? The more you know about your

prospect, the better the pitch you can

create. Create the most in-depth and

detailed contact list that you possibly

can

2. Preparation

Preparation Are you planning an email

campaign? Make sure your email is

well written and conforms to email

marketing standards (like avoiding all

caps in the subject line). Cold calling?

Write a script that is easy to read and

engaging, but also make sure your

reps are knowledgeable so they can

hold a conversation with your

prospect. The rep that is making the

call is the first point of contact a

prospect has with your company, make

it count.

3. Create a Contacts List

Whether you are drawing from your

newsletter subscribers, databases, or

buying a list you need to make sure

your contacts list is up to date and

accurate. One of the best ways to

assure accuracy when purchasing a

list is to insist on tele-verified contact

data.

Don’t Forget: Use Phone Verified Leads

What is tele-verifications? Tele-

verified data means that someone has

physically picked up a phone and

made the initial phone call to the

contact. Highly trained, efficient staff

verify that the data is accurate so

that when your sales people make

their cold call they know they are

working with complete and accurate

data.

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If you are planning a cold calling campaign we've love for you to schedule a

30 minute consultation with our data specialist today to discuss your

situation and how we can provide you with phone verified leads.

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