Phone Verified Leads Breathe Life Into Cold

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Cold Calling: Not Dead Yet

Maybe you've heard someone say that cold calling is dead, or explain that inbound marketing is sweeping traditional marketing under the rug, but I beg to differ. Inbound may be less expensive than outbound marketing, but outbound marketing is a proactive approach to finding new prospects and landing new sales. Rather than waiting around for prospects to find them, we've seen a resurgence in interest in cold calling.

The Huffpost Business section recently featured an article by Kevin Ducoff about the state of cold calling in the marketing world.  In the article, Ducoff offers to readers  a couple of tips for crafting and executing a successful cold calling campaign.

1. Do your research

Do your research before you put pen to paper, make sure you do your research. Who are you targeting, what do they value, what do they need? The more you know about your prospect, the better the pitch you can create. Create the most in-depth and detailed contact list that you possibly can

2. Preparation

Preparation Are you planning an email campaign? Make sure your email is well written and conforms to email marketing standards (like avoiding all caps in the subject line). Cold calling? Write a script that is easy to read and engaging, but also make sure your reps are knowledgeable so they can hold a conversation with your prospect. The rep that is making the call is the first point of contact a prospect has with your company, make it count.

3. Create a Contacts List

Whether you are drawing from your newsletter subscribers, databases, or buying a list you need to make sure your contacts list is up to date and accurate. One of the best ways to assure accuracy when purchasing a list is to insist on tele-verified contact data.

Don’t Forget: Use Phone Verified Leads

What is tele-verifications? Tele-verified data means that someone has physically picked up a phone and made the initial phone call to the contact. Highly trained, efficient staff verify that the data is accurate so that when your sales people make their cold call they know they are working with complete and accurate data.

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If you are planning a cold calling campaign we've love for you to  schedule a 30 minute consultation with our data specialist today to discuss your situation and how we can provide you with phone verified leads.

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