phone wars – the hardware
TRANSCRIPT
Page 2Copyright © COMNEON. All rights reserved.
Phone Wars – The Hardware
September 2009
Page 3Copyright © COMNEON. All rights reserved.September 2009
Comneon is a 100% subsidiary of Infineon Technologies dedicated to mobile software
Comneon was founded in 1991Acquired by Infineon in 2000Software for mobile phones
3GPP Protocol StacksIMS Device Framework
Comneon has been serving numeroussemiconductor customers for 18 years
Comneon was founded in 1991Acquired by Infineon in 2000Software for mobile phones
3GPP Protocol StacksIMS Device Framework
Comneon has been serving numeroussemiconductor customers for 18 years
Protocol Stacks ported to a variety of different chipsets and architectures400 engineers for software projectsWide customer baseWorldwide customer support facilitiesCMMI standard of quality assurance
Protocol Stacks ported to a variety of different chipsets and architectures400 engineers for software projectsWide customer baseWorldwide customer support facilitiesCMMI standard of quality assurance
Page 4Copyright © COMNEON. All rights reserved.September 2009
The Four P’s of Wireless Semiconductors
Power consumption:Need to offer long run- and standby time without a size penalty
The Four P’s of Wireless Semiconductors
PCB board space:Reduce PCB cost and offer design flexibility to OEMs
-15
-14
-13
-12
-11
-10
-9
-8
-7
-6
-5
-4
-3
-2
-1
SNR
[dB
]
Tx/Rx = 0/-104.7 dBmTx/Rx = +23.5/-104.7 dBmSNR for 0.1% BER
4-5dB margin !
Performance:need to fuel today's application requirements
Price:Low bill of material (eBOM) and total cost of ownership
Page 5Copyright © COMNEON. All rights reserved.September 2009
Ongoing integration of wireless semiconductors enables more features at a lower price
Source: Infineon Technologies
PMB2400GSM
Receiver
PMB2400GSM
Receiver
PMB2300GSM PLL
Synthesizer
PMB2300GSM PLL
Synthesizer
PMB2200GSM
Transmitter
PMB2200GSM
Transmitter
PMB2900GSM Analog
Circuit
PMB2900GSM Analog
Circuit
PMB2500GSM
Equalizer
PMB2500GSM
Equalizer
PMB2600Channel Codec
PMB2600Channel Codec
PMB2700ControllerInterface
PMB2700ControllerInterface
DSPDSP
Discrete Power Supply
Discrete Power Supply
>1000Modem Components
SMARTi™GSM
Transceiver
SMARTi™GSM
Transceiver
PMB2906GSM Analog
Circuit
PMB2906GSM Analog
Circuit
Hi-GOLDGSM One Chip Logic Device
Hi-GOLDGSM One Chip Logic Device
Power SupplyASIC
Power SupplyASIC
E-GOLD™+(GSM BB+ABB)
E-GOLD™+(GSM BB+ABB)
E-POWERPower MgmtE-POWER
Power Mgmt
SMARTi ™ SDGSM
Transceiver
SMARTi ™ SDGSM
Transceiver E-GOLD™radioBB / ABB / RF
E-GOLD™radioBB / ABB / RF
E-POWERPower MgmtE-POWER
Power Mgmt
E-GOLD™voice
BB / ABB / RF
E-GOLD™voice
BB / ABB / RF
X-GOLD™113 / 116 / 213
65nmBB + PMU + RF + FM Radio + mixed
signal + SRAM, ARM11, USB,
Memory Card IF,Video, Stereo Audio
X-GOLD™113 / 116 / 213
65nmBB + PMU + RF + FM Radio + mixed
signal + SRAM, ARM11, USB,
Memory Card IF,Video, Stereo Audio
>320Modem
components
>160Modem
components
100Modem
components
50Modem
components
1992 2000 2005 2006 20081995
IFX GSM Platforms P2002, ULC1, ULC2
A-GOLD RadioIFX GSM Chipsets
MCUMCU50
Modem components
Page 6Copyright © COMNEON. All rights reserved.September 2009
Technology shrinks lower the cost per transistor –at the expense of exponential growth in fab costs
nm
50nm
100nm
150nm
200nm
250nm
300nm
350nm
400nm
1995 1997 1999 2001 2004 2007 2010 2013 2016
ITRS Technology node[nm]Cost per mm² Silicon(relative)
Source: Infineon Technologies
Courtesy of IBM
Cost of Technology Shrinks
Page 7Copyright © COMNEON. All rights reserved.September 2009
Despite ultra-high integration of the chips –different phone concepts lead to different PCBs
Source: Infineon Technologies Source: Phonewreck.com
Smart Phone ExampleUltra-Low Cost Phone (ULC) Example
SIM slot
Integrated GSM BaseBand, RF, PMIC
PowerAmpMemory
Page 8Copyright © COMNEON. All rights reserved.September 2009
Mobile Market – Growth continues Driven by ULC, Low Cost 3G, Smartphones and LTE
Smartphones stimulate mobile market and provide killer application for 3GLTE emerges in Japan, Northern America& China from 2011 WCDMA roll-out in China from 2H 2009Continuous growth of 2G Ultra-Low-Cost (ULC) segment Semiconductor landscape consolidation continues
General market situation and trends
High demand for 3G in Europe and Northern America,driven by Smartphones
Convergence of cell phone and Netbooks/Ultra Mobile Computers fuels demand for higher data rates, Multiband, HSPA+, LTE
Operators push for 3G low cost devices for emerging markets
Mobile convergence and low cost 3G
ULC
3G3G3G
ULC
ULC
3G
LTE
Page 9Copyright © COMNEON. All rights reserved.September 2009
Demand for ULC and Smartphones results in a “squeeze in the middle” of the mobile phone market
Mobile internet / Smartphones
Strong growth in low-cost phones
Source: Strategy Analytics
“Squ
eeze
in th
e m
iddl
e” Slim Modem
Single Chip
Strong growth of smartphones driven by operators subsidies due to higher ARPU, attractive user interfaces, etc.
Strong growth of ULC phones driven by demand in emerging regions
0%
25%
50%
75%
100%
2008 2009 2010 2011 2012 2013
Ultra-Low Entry Mid High Premium
21%12%
2008 2013
Share of Ultra low-cost phones
2008 2013
Other
LTE
HSxPA
UMTS
EDGE
GSM/GPRS
Smart phone shipments[units m]
~180
~380
Page 10Copyright © COMNEON. All rights reserved.
Phone Wars – The Hardware
September 2009
Moderator:Hartmut Schittko, Director Mobile Software Marketing, Comneon
Panelists:Tarek Fahmi, Seminconductor IP and Patent Counsel, Sonnenschein Nath & Rosenthal LLP
Shyam Krishnamurthy, Head of Cellular Applications and Communications Processor Business, Marvell
Clay Melugin, Director Wireless Marketing,Infineon Technologies
Thomas Richter, Senior Director Marketing - Cellular Front End Products, Skyworks Solutions