Digital Video #4 Principles of Design

Go to http://web.me.com/tgoettel/CCHSART/Art_Elements_%26_Principles.html

Standards or rules to be observed by artists in creating works of art or to create a good composition.

1. Jot down the principle and explain each of the seven PRINCIPLES of design in your own words. Unity (Harmony), Variety, Emphasis (Focal Point), Balance, Movement, Rhythm, Proportion

2. 1. Unity (Harmony) – visually pleasing agreement among the elements in a design; It is the feeling that everything in the work of art works together and looks like it fits.

2. Variety –occurs when an artist creates something that looks different from the rest of the artwork. An artist may use variety to make you look at a certain part or make the artwork more interesting; helps to create interest and avoid monotony.

3. Emphasis (Focal Point) – Artists use emphasis to make certain parts of their artwork stand out and grab your attention. The center of interest or focal point is the place the artist draws your eye to first; meant to stand out to draw attention to the area.

4. Balance – distribution of visual weight and interest. Symmetrical (formal): balance refers to using the exact same characteristics in the same position on either side of the composition; like a mirror image. Asymmetrical (informal): by using different by equally attracting features on either side of the composition.

Digital Video #3 Elements of Art Go to

http://web.me.com/tgoettel/CCHSART/Art_Elements_%26_Principles.html

The basic elements that are used by artists in creating works of art; they are what you use to create a good composition. If we want to make art, we need to understand these seven elements of art

1. Jot down each element and explain the seven elements ofart. Line, color, shape, value, texture, shape/form & space.

1. Line – the mark made by a moving point. People use lines to write words and artists draw lines with pencils or other tools.

2. Shape – is a flat, enclosed line or area that has two dimensions – length and width.

3. Color – how eyes perceive reflected light off an object. There are three properties of color – hue (the

name of the color), Value ( the light or dark of the color, also known as shades and tints), and intensity ( refers to the brightness of the color).

4. Value – degrees of lightness or darkness.

Chapter 15 (Design) Television Production handbook

What is the reason design is important in TV productions?

It permeates everything a television company shows on the air and off.

What can a logo convey to its observers?

The CNN logo suggests up-to-date no-nonsense news.

15.1 Designing and Using Television Graphics

3. There are 8 design requirements and specifications. List them and give two sentences for

each.

-Aspect ratio: relationship between screen width and screen height. Or the shape of the television

frame.

-Scanning and essential areas: Controlling the way the screen looks on the home screen.

-out-of-aspect ratio graphics: When information on the screen becomes so small it is no longer

readable.

-Matching STV and HDTV aspect ratios: Making sure the different rations match.

-Information density and readability: The more information you squeeze on, the smaller the text

becomes.

-color: Color attributes, and Grayscale are important parts, because they are included in te aesthetics

of color.

-style: Animate and non static.

-synthetic images: pictures created entirely with a computer.

15.2 Scenery and Props

4. Managing studio space is a key thing for TV shows. There are four types of scenery. List

them and give two sentences for each.

- Softwall flats -Hardwall flats -Set modules -Hanging units

5. Properties and set dressings must be better quality for TV because of close-ups. Please list

the types of props and give two sentences about each.

- common furniture,

6. What is the property manager and give at least 5 items (s)he may be in charge of?

7. What do we use the elements of scene design for in a Tv show?

8. What are the three elements of scene design and give two sentences about each?

9. Backgrounds and platforms are used for what reason?

Principles of Design – Digital Photo #2

Go to www.johnlovett.com/test.htm (not the only set you will find on the net)

1. Jot down the principle and explain each of the seven PRINCIPLES of design in your own words. You are not restricted to just the above web site. If you do use another – please copy and paste it here.

LINE When two shapes meet, and a mark created by pen or brush.

SHAPE A positive and negative self-contained defined area or form.

DIRECTION The way a line goes.

SIZE how the object compares to another.

TEXTURE Surface quality of a shape.

COLOUR Also known as hue.

VALUE How light or dark a color is.

2. Find on the Internet (once you have completed question #1 above) to demonstrate

understanding of each PRINCIPLE, two pictures from the above mentioned web site or use a search engine to find an example from other web sites. This means 14 different pictures. Place them with the explanation. Line:

Shape: Direction: Size:

DigitalPhoto#4 – Mode selector (Learning about your camera)

Note: Remember each camera model and manufacturers have different markings on the mode selector.

Your job is to pick one of the cameras from the list in the first assignment for photography

1. Give the letter, full names of each of the selector functions, and describe in detail the use of that mode. Eg. P – programmable, etc. …

2. Fill in the names of the parts of the camera above on the right (show with Insert/shapes/arrow for 10 main features and label them below.

Eg. Of the selector found below (Canon Rebel T2i)

Digital Photo #9 Finding information about Tripods

Answer the following from each web site and place the answers below each URL! Please DO NOT CHANGE THE NUMBERING of questions! Also, do not copy and paste your answers.

1. http://www.photographyblog.com/articles/7_reasons_why_you_should_use_a_tripod/ why use a tripod – List the seven reasons with one sentence a piece.

2. http://www.cambridgeincolour.com/tutorials/camera-tripods.htm when to use a tripod – List the 6 or 7 reasons to consider when buying a tripod

3. http://www.outdooreyes.com/whenusetripod.php3 - good general photography info – More details from top photographers on why you should use a tripod; please give the “rule of thumb” part way down the page - Alternatives to tripod – At the bottom of the page find and list the alternatives to

not using a tripod or when a tripod is not warranted. 4. List 5 major brands of tripods available on the market. Note: (Use web sites like

B&Hphoto.com, Glazerscamera.com, etc. which are camera specialty web sites, not Target or Walmart. Plus using google.com may not give you top brand items.)

5. http://www.digital-photography-school.com/how-to-use-your-tripod-its-not-as-simple-as-you-think how to use – Please list the proper use of tripods in order.

6. Find a picture of the tripod, which has all the parts, labeled.

One.)

1. When taking night time shots and sunsets o The camera will be operating on a slower shutter speed, therefore any

movement will ruin the picture When you need to be flexible

o They help you with video cameras and lighting as well. 3. When you are taking close up shots

o It helps you get more focus 4. When you are taking action shots and doing sport photography

o Makes movement easier to capture 5. When you are doing nature photography

o Helps when waiting on nature 6. When you are using a telephoto lens

o They are very hard to hold steady so a tripod would greatly increase the quality of your picture.

7. When you need to be creative o Helps you slow down and think about your picture.

Digital Photo #10 Photography accessories copy and paste

Choose professional camera web sites to answer the following. By just using google.com you don’t necessarily see the actual camera officianado sites to make you well versed in photography. Short cuts are for the non-professionals.

If you do use a search engine the first search should be for good photography and camera shops, businesses on the web.

Hint: Adorama.com, b&hphoto.com, bandh.com, glazerscamera.com, porters.com, abesofmaine.com, frys.com, etc.

Find the following items and for each one answer this list of queries:

a) Find a picture b) State the manufacturer (maker of product) c) State the best price (compare 3 only) d) Give the web site URL where you found this price

1. USB stick with 8GB of storage

http://www.frys.com/product/6481102;jsessionid=T3ZhvkLKYEoqK9UOvg42dQ__.node3?site=sr:SEARCH:MAIN_RSLT_PG

Maxell, 14.99$

2. A camera bag big enough for a Canon Rebel camera

http://www.frys.com/product/3975048?site=sr:SEARCH:MAIN_RSLT_PG

16.99, Lowepro

Digital Videography - Assignment #1

Purpose: To understand the look and feel of the camcorders to be used in the DMA program Cameras: 1. Find a picture on the Internet of each of the different cameras below. Canon VIXIA HF M300 http://reviews.cnet.com/digital-camcorders/canon-vixia-hf-m300/4505-6500_7-33949015.html

Canon VIXIA M40

http://reviews.cnet.com/digital-camcorders/canon-vixia-hf-m40/4505-6500_7-34468163.html 2. Find 2 useful technical informational web sites for EACH camera listed

below. 3. List two important features of each camera. Canon VIXIA HF M300 … 2.7″ Touch Panel LCD Screen, Records On: 32GB SD Memory Card Canon VIXIA M40 … Fast focusing 10x optical zoom, Dual SDXC card slots

4. Bonus – find the year of manufacture for each camera. Canon VIXIA HF M300 -2010 Canon VIXIA M40 - 2011

Digital Video #2 Elements of Art

Go to http://web.me.com/tgoettel/CCHSART/Art_Elements_%26_Principles.html

1. Jot down each element and explain the seven elements of art in your own words. You are allowed to use the above web site. If you do use another web site – please copy and paste it here for a location of where you gathered information.

2. Find on the Internet (once you have completed question #1 above) to demonstrate understanding of each element, two pictures from by using a search engine to find an example from other web sites. This means 14 different pictures. Place them with the explanation.

1. Line – the mark made by a moving point. People use lines to write words and artists draw lines with pencils or other tools. 2. Shape – is a flat, enclosed line or area that has two dimensions – length and width. 3. Color – how eyes perceive reflected light off an object. There are three properties of color – hue (the name of the color), Value ( the light or dark of the color, also known as shades and tints), and intensity ( refers to the brightness of the color). 4. Value – degrees of lightness or darkness. 5. Texture – the surface quality of an object; can be real or implied. 6. Shape/Form – an object in space determined by its external boundary, geometric or organic in form with length, width, and height. Can be two-dimensional (flat) or three-dimensional in space, volume and mass. Objects that are 3-D have can be viewed from many sides. 7. Space - Positive space is space taken up by objects. Negative space is the distance between objects.

Danika Olson

Online Work (March 16th)

Green Screen Article: A green screen is technically called a chromakey, but green screen is the commonly used term. You can use any primary color including red and blue, but aren’t as common because you wear those colors often, green is not as commonly worn and not usually prominent in anyone’s skin. You can also use Luminance; anything under certain brightness will be removed. To use a green screen, you must not be wearing any green, or have any green light shining, you cannot cross the edges of a green screen. Only primary colors are used because they do not contain other elements of color, “if you tried to key on purple for example, anything blue and green would be subject to removal.” “10 Tips for Great Interviews” Article: Some important tips to remember when and before having an interview:

1. Plan Your Interview Approach. Such as how many cameras are you going to be using, who you’re interviewing, what style you’re going to be interviewing with, recording responses and questions, etc..

2. Time Isn’t Always On Your Side. Make sure to always leave yourself with as much time as possible. As with almost everything, it’s impossible to avoid delays, technical problems etc. You also need to time to prep all of your equipment before even starting the interview. To make sure you have all of your mic and batteries etc.

3. Prepping Your Interviewee. Prepare them so they know what to expect for the interview. Plan for off topic wandering and long drawn out responses as well.

4. Put Them At Ease. Don’t come across aggressive before the interview. It can cause them to be defensive. Plan out your general questions to ask them in the pre interview session.

5. Using a Stand-In during Setup. Have crew act as stand-ins while setting up lights and audio.

6. When They Look Great, Or Not. Advise your subjects to dress properly and nicely accordingly to the interview. But always keep spare clothing and jackets of different sizes just in case someone doesn’t dress properly.

7. How Did I Do? May I See It? The answer has to be no. Try to tell them this during the pre-interview session.

8. When You Wear All the Hats. When you’re a producer doing everything, “wearing all the hats,” again, make sure to allow plenty of time.

9. A Little Help’s a Big Deal. It’s good to have a volunteer crew, if you’re able to afford or acquire one. Any additional help is always great to have. Time is money.

Review one movie this quarter from the theater

Step I: First, check out what this web site gives as steps to follow for a movie review http://www.ehow.com/how_4443532_write-film-review.html

Step II: Include in your summary (choose 8 of bullets below);

Name of the Film Star Wars in 3D

Prominent Actors Anakin Skywalker, Darth Maul, r2d2, Obi Wan Kanobi,

Genre of Film (comedy, adventure, drama,

horror, etc.)

Sci-Fi Setting. Where the movie takes place, the year,

and any other information of that sort. A galaxy far far away,

An Overview of the Plot. The jedi’s find Anakin on Tatoone and Anakin won a pod race to fix the hyper-drive generator. Then they found the force was strong with him, and Darth Maul was cut in half.

If you've seen other movies by this same director, consider similarities/differences. I haven’t seen the other ones.

Direction. Consider the director and how they choose to portray/explain the events in the story. Think about the way they presented the movie to the audience. If the movie was slow, or didn't include things you thought were necessary, credit this to the director. I think he did a pretty snazzy job on all of this, I mean it’s like the most famous movie.

Editing. Was the movie choppy? Also, consider

Interview Countdown#5

Interview Observation of your mock interview Video

DO NOT USE ‘yes’ or ‘no’ answers. Answer below the question in a different color text.

1. Did you dress up professionally for your interview? (Did you dress better than usual?)

No I did not because It is a spirit day at my school and I wore a santa hat.

2. Did you greet the interviewer properly? Yes I shook his hand and said hello.

3. Did you use your hands to speak with? Were you fidgeting? Yes because I do not like being on camera and it makes me extremely uncomfortable.

4. Did you say; ‘Ahh’, ‘Err’, ‘Uhm’, ‘And’, ‘Like’, ‘Stuff’, ‘Kinda’, ‘You know’, etc., quite a bit? Yes because I could not think of the correct answer.

5. Were you sitting straight? as straight as I could without being uncomfortable in the chair

6. Were you keeping good eye contact throughout the interview? No because I do not like eye contact.

7. Were your answers clear and loud enough? (Not mumbling) Yes they were loud and clear.

8. Did you look confident? (Not how you felt)

No I did not

9. Did you thank the interviewer? I forgot to. But I am sure that if this was a real interview I would.

10. Were you positive, smiling, responsive, or did you look like a statue? (Change facial expression) I looked like a legit statue; I should try out for a play and be a statue. HA. 11. Were the questions you asked the interviewer relevant and appropriate?

Yes they were I told him about my photography experience.

12. Did you bring your completed application and Portfolio folder with you? Yes I brought it with me.

13. Would you hire yourself from this interview? Why or why not?

No because I looked stupid, 14. What did you do well? (According to the Job Search packets studied)

I had answers to everything and brought what was needed.

15. What would you improve? (If you could do the interview again) I wouldn’t do it on video because that ruined the whole thing for me.

Apple Store

1) Why do analysts say Apple has an advantage over its competitors in computer and electronics retailing? It sells a single brand, stocks far fewer products and has only a few hundred stores, compared with Best Buy's more than 4,000.

2) How have Apple's competitors tried to copy the Apple retail store experience? They try and copy Apple’s store by having the same layout as the Apple store.

3) Why did former Apple CEO Steve Jobs think it was important for Apple to have brick-and-mortar stores? He wanted Apple to be around for a long time, so he wanted a good foundation.

ACTIVITY IDEAS

• How important are retail stores to Apple's success? Do you think Apple would be as successful if it didn't have a retail store chain? Why or why not? I think that it is really important that Apple has retail stores. This allows more people to see them, and more people to notice. If they didn’t have a retail store chain, they might not be as seen as other stores.

• Some of Apple's retail stores are considered high-profile venues. According to Apple, these stores and their "unique design elements, locations and size" help "promote brand awareness and serve as vehicles for corporate sales and marketing activities." Apple says 16 of its stores are classified as high-profile stores. Use the Internet to find out where these stores are located and discuss why you think Apple wanted a high-profile store in each location. Have you ever visited one of these stores? If so, how does it differ from a regular Apple store? I have never been in an Apple store, but it’s probably because the higher the profile, the more visible they are to bigger companies.

• Chose a retailer that you frequently visit. Make a list of things that make this store recognizable (store layout, colors, employee dress, etc.) and assess why you think the retailer decided on this options. After making your list, partner with another student and compare your stores. Are there common features? If so, how do those features enhance the customer experience? I picked Aeropostale. This store sells clothing. They