photography newsletter april 2014

of 12/12
ProfessionalPhotographer’sGuild of the Palm Beaches, Inc. www.ProPhotoGuild.com Networking for Excellence in the Palm Beaches PHOTOGRAPHY NEWSLETTER Monthly Meetings When Open to Members and Visitors 3rd Tuesday of each month Dinner Time: 5:30-7:00 pm Meeting Time: 7:00 pm - 9:00 pm Location Hilton - 3505 Kyoto Gardens Drive, Palm Beach Gardens, Fl 33410Tel: 1-561-6945833 Fax: 1-561-6945829 Cost: Members: $10 Non-Members: $25 First Time Guests: Free PAY ONLINE: ppgpb.com/pay Dinner Arrangements: Order from the menu at the restaurant cost. The menu has a great selection of choices. For More Information Contact: Rhea Lewis 561-758-5848 April 15th Program- Amy Zellmer-“Easy Promotions that Work!” Want to know how to bring new clients into your studio? Want to make more money? Then “Easy Promotions that Work!” is the program that you should attend. In this program Amy will cover several easy promotions that she has implemented over the years in her studio. She will walk you through step by step how to run them successfully to bring in new clients and make some extra money during slower times in your business. She will cover pre- planning to launch to post promotion, and she will share with you all the information you need to have a great marketing campaign for these promos, as well as how to track your numbers. Amy’s Bio Amy Zellmer Cr. Photog, is the owner of Custom Creations Photography in St. Paul, MN. In business since 1997, she has learned a few marketing and promotion tricks and tips along the way. She is a Past- President of the TCPPA and active member of PPA. In 2008 and 2011 Amy was named 2nd and 3rd place Wedding Photographer of the year by TCPPA; and has also won numerous awards for her photography and album designs. In 2010 she founded My Photo Biz Coach to help inspire and educate photographers to become the Rockstar Photographer that they intend to be. Be sure to join us on Tuesday, April 15th at the Hilton Garden Inn for Amy Zellmer’s fact filled program that is sponsored by American Color Imaging. www.customcreationsphotography.com www.myphotobizcoach.com www.facebook.com/myphotobizcoach www.facebook.com/amyzellmer April 15th Amy Zellmer May 20th Bill Barabosa “Photography is a Business” June 17th Paul Polisena July 17th Guild Competition Monthly Meetings Open to Members and Visitors 3rd Tuesday of each month Unless otherwise posted Pay Online: ppgpb.com/pay April 2014

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  • Professional Photographers Guildof the Palm Beaches, Inc.www.ProPhotoGuild.com

    Networking for Excellence in the Palm BeachesPHOTOGRAPHYN E W S L E T T E R

    Monthly Meetings

    When Open to Members and Visitors 3rd Tuesday of each month Dinner Time: 5:30-7:00 pm Meeting Time: 7:00 pm - 9:00 pm Location Hilton - 3505 Kyoto Gardens Drive, Palm Beach Gardens, Fl 33410Tel: 1-561-6945833 Fax: 1-561-6945829

    Cost: Members: $10 Non-Members: $25 First Time Guests: Free Pay Online: ppgpb.com/payDinner Arrangements: Order from the menu at the restaurant cost. The menu has a great selection of choices.

    For More Information Contact:

    Rhea Lewis 561-758-5848

    April 15th Program- Amy Zellmer-Easy Promotions that Work!Want to know how to bring new clients into your studio? Want to make more money? Then Easy Promotions that Work! is the program that you should attend. In this program Amy will cover several easy promotions that she has implemented over the years in her studio. She will walk you through step by step how to run them successfully to bring in new clients and make some extra money during slower times in your business. She will cover pre-planning to launch to post promotion, and she will share with you all the information you need to have a great

    marketing campaign for these promos, as well as how to track your numbers.

    Amys Bio

    Amy Zellmer Cr. Photog, is the owner of Custom Creations Photography in St. Paul, MN. In business since 1997, she has learned a few marketing and promotion tricks and tips along the way. She is a Past- President of the TCPPA and active member of PPA. In 2008 and 2011 Amy was named 2nd and 3rd place Wedding Photographer of the year by TCPPA; and has also won numerous awards for her photography and album designs. In 2010 she founded My Photo Biz Coach to help inspire and educate photographers to become the Rockstar Photographer that they intend to be.

    Be sure to join us on Tuesday, April 15th at the Hilton Garden Inn for Amy Zellmers fact filled program that is sponsored by American Color Imaging.

    www.customcreationsphotography.com

    www.myphotobizcoach.com

    www.facebook.com/myphotobizcoach

    www.facebook.com/amyzellmer

    April 15th Amy Zellmer

    May 20th Bill Barabosa

    Photography is a Business

    June 17th

    Paul Polisena

    July 17th

    Guild Competition

    Monthly Meetings

    Open to Members and

    Visitors 3rd Tuesday of each

    month Unless otherwise

    posted

    Pay Online: ppgpb.com/pay

    April 2014

  • Professional PhotograPhers guild of the Palm Beaches, inc.

    2

    Presidents Message

    all 2013 guild corresPondenceshould go to this address:Pro Photo guildc/o Bill BarBosa725 north a1a ste e:102 JuPiter, florida 33477

    Newsletter InformationThe PPG Newsletter is the official publication of the Professional Photographers Guild of the Palm Beaches, Inc. It is published as a service to its members as well as interested colleagues and suppliers. Article submissions should be provided as computer generated text document files. Photographs and other graphic files must be provided as a high res file, preferably in TIFF, High Quality JPG, or RAW format. The right to edit for content, length, or style is reserved. Information in the PPG Newsletter is taken on good faith to be accurate. Opinions and advertisements are not endorsements of the PPGPB.This organization is dedicated to the support of the professional photographic industry in Palm Beach and Martin County. Membership is open to all persons regardless of race, creed, gender or color. The PPGPB is an affiliate of the PPA and FPP. However, membership in these organizations does not constitute membership in the PPGPB. PPGPB.INC is an IRS-registered non-profit organization. Financial information is available upon request. www.ppgpb.com

    President Bill Barbosa

    Vice-President Newsletter

    James Jim Stafford

    Program Director Helen Haruben

    Secretary Melissa Fuller

    Treasurer open

    Past President Rhea LewisMarketing Director

    Vasi Seidman

    FPP Rep

    Marty Grivjack

    Director Rudy Clement

    Director Stacy Toeniskoetter

    Adervertising Director Ray Haruben

    Membership Director Peter Gorman

    Director Nellie Quiros

    March 18, 2014 was one of the best educational moments we have had in a while. Print competition was absolutely great. Yes we had a few hiccups one of the judges could not find his way to the hotel on time, so we started a little late. But once the competition started it was great.

    We had 70 total images submitted and 29 of those received merits. Ohh wait whats a merit? Well Im glad you asked, a merit is a print that receives an 80 or above from 3 judges. The Judges are looking for 12 primary elements:

    1. Impact

    2. Technical excellence

    3. Creativity

    4. Style

    5. Composition

    6. Presentation

    7. Color Balance

    8. Center of interest

    9. Lighting

    10. Subject Matter

    11. Technique

    12. Story Telling

    You might be asking your self, Why should I compete well in my opinion I compete for 2 reasons

    1. To receive recognition from your peers that you are advancing in your craft as an artist.

    2. Each time I compete It teachers me, my weaknesses as an artist and if I have a weakness, I cant properly charge a premium or even be able to compete against other photographers as our clients are looking for the best artist and not typically the cheapest artist.

    As you compete and start earning your merits at the local level and then take them to the State level, (FPP) Florida Professional Photographers and then to the District or National level, you will be able to advertise your self as an AWARD WINNING PHOTOGRAPHER and in time you will have earned your Photographic Degrees.

  • Professional PhotograPhers guild of the Palm Beaches, inc.

    3

    Here are the Photographic Degrees you can earn:

    At FPP we are able to earn:

    The FSA (Florida Service Award) is green

    The FED (Florida Education Degree) is red

    The FDPE (Florida Degree of Photographic Excellence) is light blue

    The FDAE (Florida Degree of Artistic Excellence) is gold

    At the National Level (PPA) you will be able to earn:

    Photographic Craftsman (Cr.Photog.)

    Master of Photography (M.Photog.)

    Master Artist (M.Artist)

    Also as a PPA Member you could become a Certified Professional Photographer (CPP) I have recently taken my test and passed It, and Im looking forward to submitting my images to be able to advance my self to the next level.

    In next months message, I will write about what is required to receive your FPP degrees.

    Im looking forward to seeing everyone in April for our next fabulous program.

    Bill Barbosa, FED

    www.BillBarbosaphotography.com

    561-704-4200

    [email protected]

  • Professional PhotograPhers guild of the Palm Beaches, inc.

    Focus On YouAlicia Fernandez

    As Photographers, our goal is usually to portray, through our images, the way we see the world around us.

    Focusing, perhaps, on the things few people notice in day to day life. Often it is other people who are the

    subject of our images. We try to capture their natural smiles, the emotion in their eyes, the love between

    them. Hopeful, we are, that they will see in our final images, a side of themselves that they may not have

    noticed before. Producing an images that is hard to look away from due to the interesting details and the

    story that is being told.

    Most photographers rarely aim the lens at themselves. I often have to sift through 500 images to find one in

    which I am included. More often than not, I am only in that image because I asked a random passer-by (one

    who I thought was unlikely to steal my camera) to take a photo of our whole family. 30% of those images

    are out of focus and badly composed.

    So I got to thinking: If I am shaping the way others view themselves through my lens, why not shape the

    way I see myself? Why not try to capture the view of me from anothers perspective? Perhaps I will be able

    to produce an image that shows a side of myself which I have never seen before. How would I feel about

    myself when I see me through my lens?

    This months challenge: Capture a self-portrait that shows a side of you which you yourself did not expect

    to see. How can you change the way you define yourself through your images?

    My name is Alicia Fernandez and I am the owner

    of PhotoSCOOP Stay in the Loop, Photography

    Workshops that Educate, Empower, and Inspire You

    do the Rest! Visit www.PhotoSCOOPStyaintheLoop.

    com or call 813-922-1271 to learn more about the

    workshops that we offer and the awesome team of

    instructors that are here to make it easy for you to

    advance to the next level.

    4

  • Professional PhotograPhers guild of the Palm Beaches, inc.

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    Photography as an AntidepressantMelissa Fuller, Secretary

    Its that time of year once again. Spring cleaning is in full effect. For some of us, it means cleaning out the closets and around the house. Maybe some of you are selling your old camera equipment and making room for the newest model. How about that New Years Resolution you promised yourself? 38% of Americans make the promise of losing weight while 47% have self- improvement hopes of some fashion.

    Wouldnt it be nice to spring clean ourselves? Eating clean and helping our bodies get back on track of proper nutrition. There are many diet fads out there as well as cleansing and exercise programs. Some are success stories and some are designed for failing. There is a saying Ive seen numerous times: It is easier to stay in shape then it is to get in shape. Same applies to eating healthy. You have to give up, or go cold-turkey, all the junk food and bad eating habits in order to feel the positive benefits.

    Here is the breakdown of Fad Diets, Cleansing list & Exercise Programs:

    Fad Diets:

    The Alkaline Diet

    Baby-food Diet

    Blood-type diet

    The Clean Program

    The French-Woman Diet

    The Paleo Diet

    The Karl Largerfeld Diet

    The Pil-Sook Diet

    Please take some time to do your homework on all these resources provided. I am not a doctor or nutritionist, consult your physician if you plan on attempting any of these sources to improve your health. And I must admit, the names of some of the cleanses sound strange.

    Cleansing programs have been listed in order of beginner all the way thru to expert level. Here is the information provided by www.healthyliving.com

    For Beginners:

    Dry Skin Brushing

    The 24 Hour Cleanse

    The Water Fast

    For Intermediate Level:

    The Spring Equinox Fast

    The Pineapple Lung Cleanse

    The Kidney Cleanse

    The Anti-Candida Cleanse

    The No-Sugar Self Cleanse

  • Professional PhotograPhers guild of the Palm Beaches, inc.

    9

    Your

    Ad

    Here

    Expert Level:

    Ayurvedic Cleanse

    The Raw-Food Self Cleanse

    While eating right and body cleansing might work for your schedule and body type, exercise needs to be a part of the total spring cleaning and New Years Resolution promise to yourself. Here are the top exercise programs that ranked the 2014 list. Ive also thrown in the Top Flops exercise programs to steer clear of. Remember to get doctors approval before starting a program for yourself.

    Top 10 Workout Trends: Top 10 Fitness Flops:

    High Intensity Interval Training The Shake Weight

    Body Weight Training The Free Flexor

    Strength Training Vibrating Platforms

    Exercise + Diet Programs Sauna Suits

    Functional Fitness 8 Minute Abs

    Yoga Toning Shoes

    Core Training Power Balance

    Outdoor Activities Ab Rocket

    Circuit Training Thigh Master

    Boot Camp Ab Circle

    *Eating a well balanced diet is always a great start. Incorporate fresh fruits and vegetables in your daily diet. Cut back on refined sugars, fried, foods high in fat content and those high in preservatives. Take care of yourself for the love of your job/hobby, PHOTOGRAPHY !!!

  • Professional PhotograPhers guild of the Palm Beaches, inc.

    Recharging Your Flash BatteriesMarty Grivjack, Cr.Photog.; FSA

    At a recent meeting, I was discussing speedlights (camera flashes) and that inevitable topic, flash batteries. Every time this subject comes up, people roll their eyes, as its their biggest nemesis when shooting on location, from batteries being low to not having enough available or what to do with the old ones, and the resultant effect of any of those issues missing the shot.

    I know photographers who routinely go to the drug, department or even food store and buy a 16-pack of alkalines (~$18, or a little under $1 each) and then go do a shoot. If you do that once a month, youll purchase almost $200 in batteries in a year. And then theres the disposal of them what to do with them once youve partially drained them for a session? Do you push your luck and keep them in the flash for the next session, being economical and getting the most use of them? But that means, and by federal law, theyll dog-out on you just as the baby finally smiles and mom says oh did you get that one??? The pit in your stomach tells the story.

    Thats my case for using rechargables. Since my first days using speedlights, I was frustrated with the relentless need and subsequent cost of batteries, knowing Id go through a set or two per wedding or session. Then they sit around on the shelf afterwards, lonely, alone and without a purpose, and Id glance over at them thinking there still was some life left in the little cylinders, but theyre not good enough to risk using on another session. So I tried rechargables. I found a value pack of four batteries that included a quick charger (1 1.5 hours for a full charge of four) and I was hooked.

    Now this raises the next question how long do they last? Ive found the answer surprising welcome a long time. Long enough to get my moneys worth out of them, several times over.

    There are a couple of types of rechargables commonly available the older style NiCd, or Nickel Cadmium, and NiMh, or Nickel Metal Hydride, an improved design with a better life cycle and usage pattern than NiCds. NiMh are my preferred choice of rechargeable. Rechargables will be about double the cost of alkalines, and youll find them in 4-packs for under $10. Ive shopped and found them for less than $7 and Im always on the lookout for deals. Now

  • Professional PhotograPhers guild of the Palm Beaches, inc.

    11

    the trick is, of course, you need at least two sets per speedlight, charged, for a typical session. That gives you a safety net and enough power to shoot all day. You can get upwards of 200 pops from a set of fully charged batteries. If you buy one pack of four before each of the next four sessions, youll have a fleet of 16 batteries and will be well prepared. All you need is a charger or two. Shop for a 1-2 hour charger. Theyll cost between $15 and $29, but theyre a great investment. Do not buy the 15 minute rapid charger, as my experience with this type is, although you do get a quick charge, the rapid charger greatly diminishes the lifespan of rechargables. On the other side, overnight chargers that need 5-8 hours to charge just wont cut it for the photographer on the go. Youll always remember about your batteries the day of the shoot, and needing 8 hours to charge means you needed to remember the day before to charge them, and that just wont happen.

    My particular setup works quite well. I have three quick chargers who reside very nicely on a shelf right next to my two camera battery chargers. Utilizing a 2-hour charger means the flash batteries and my camera battery can all be charged in the same timeframe. Also, theyre all on a power strip that I can turn off after charging is complete. I do this because the power packs that the chargers use are power vampires that suck electricity 24 hrs a day even if youre not charging, not to mention that they also stay warm and generate some heat. Ive learned to dislike the smell of burning electronics. Its never a good smell.

    I also have a VERY inexpensive battery checker, the best Ive found for the task, that puts a load on the battery, an important part of the test. Believe it or not, I found a little Sunbeam tester at a dollar store, and, you guessed it, it waswait for it $1. I can never fool you guys. Anyway, I have one in each camera bag and on the charging shelf. If youre queasy about visiting the dollar store, dont be its my best source of those little button batteries too you can get three cards (8 each) of them for the price of a pair of batteries at the drug store.

    Finally, I have a routine, and that is to charge all batteries the morning of a session so that all are fresh. I place them in a zipper pouch and use as needed during my work. Afterwards, I get back from the session and charge all batteries again. This is for a reason. Recharchables have a life span. Typically, Im able to get 8-12 months use from a set of batteries. I know this because I write the date of service on the battery. Ok, you can snicker. Finally, the trick is to figure out which battery has reached its lifespan, and is starting to become weak and needing to be pulled from the system. After a weekend session, I recharge them all and place them in the zipper pouch. After 2-3 days, I check all the batteries with that little Sunbeam checker. To remain part of the fleet, each cell must be with the same power capacity as its brothers. If theres any battery thats drained off in that 2-3 day period, its tossed for recycling at Anything Batteries in Jupiter (or Home Depot). And thats the process. On average, Im finding I toss one cell every couple of weeks. This annual cost of replenishment is maybe $60. Far less than $200 a year in batteries.

    This little charge-and-check routine is very important, as it keeps that ONE weak battery from prematurely making a flash quit. All it takes is one of the four cells to drag your speedlight to darkness and miss the shot. Did you

  • Professional PhotograPhers guild of the Palm Beaches, inc.

    Professional Photographers

    Guild

    Of The Palm Beaches, Inc.

    c/o carolyn lightcaP

    4277 e. main st.

    JuPiter, fl 33458

    Newsletter printed by REEDY PHOTO 12125 28th St. North, St. Petersburg, FL 33716 1-800-226-8033 www.reedyphoto.com

    Get your PPG Gear at [email protected]