phyto hellas social media strategy & management

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Digital Marketing Report 2013 Friday, 27 Sep to Dec 2013 SOCIAL RE

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Social Media actions designed and developed from Sep to Dec 2013.

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Page 1: Phyto Hellas Social Media Strategy & Management

Digital Marketing Report 2013

Friday, 27 Sep to Dec 2013

SOCIALRE

Page 2: Phyto Hellas Social Media Strategy & Management

SOCIALhello, we are RESOCIAL

reputation management& digital comms agencyRE

www.resocial.gr

Page 3: Phyto Hellas Social Media Strategy & Management

SOCIAL MEDIA MANAGEMENT

Page 4: Phyto Hellas Social Media Strategy & Management

Digital Assets Audit & Creation

Which social media accounts we activated

SOCIAL MEDIA MANAGEMENT

active

activated

activated

activated

activated

activated

activatedactivated

activated

Page 5: Phyto Hellas Social Media Strategy & Management

Digital Assets Audit & Creation

Facebook - http://www.facebook.com/PhytoHellas

SOCIAL MEDIA MANAGEMENT

1) Facebook account maintenance.2) Facebook competition action in associate with bloggers.

About blog: Tickityflippinboo Magazine deals with fashion and the arts both in UK and internationally, combining a dynamic visual content with exciting discussion in the social media networks, pushing the limits while exploring the best in contemporary fashion urban culture.

Contest target: Increase Facebook LikesContest type: Phyto products lottery( 5 Phytovolume shampoos & 5 Phytobaume Volume conditioners)

Date: 04/11/2013 - 10/11/2013

Results : More than 700 Likes

Link: https://www.facebook.com/photo.php?fbid=430380183730569&set=a.122967677805156.16195.121713784597212&type=1&relevant_count=1

10/11/2013

Page 6: Phyto Hellas Social Media Strategy & Management

Digital Assets Audit & Creation

Facebook

SOCIAL MEDIA MANAGEMENT

Some of the contests sites that reblogged the competition

http://www.diagonismoidwra.gr/2013/11/08/diagonismos-tickityflippinboo-doro-5-set-proionta-phyto-paris/

http://www.e-win.gr/diagonismos-tickityflippinboo-magazine-me-dora-sampouan-phytovolume-ke-malaktikes-kremes-mallion-phytobaum-volume-tis-phyto-paris/

http://diagonismos.gr/tag/%CE%B4%CE%B9%CE%B1%CE%B3%CF%89%CE%BD%CE%B9%CF%83%CE%BC%CF%8C%CF%82-tickityflippinboo/

http://kerdise-to.gr/diagonismoi/Oct2013/%CE%B4%CE%B9%CE%B1%CE%B3%CF%89%CE%BD%CE%B9%CF%83%CE%BC%CF%8C%CF%82-tickityflippinboocom-%CE%BC%CE%B5-%CE%B4%CF%8E%CF%81%CE%B1-5-%CF%83%CE%B1%CE%BC%CF%80%CE%BF%CF%85%CE%AC%CE%BD-phytovolume-%CE%BA%CE%B1%CE%B9-5-%CE%BC%CE%B1%CE%BB%CE%B1%CE%BA%CF%84%CE%B9%CE%BA%CE%AD%CF%82

http://ediagonismoi.gr/2013/11/05/diagonismos-me-doro-proionta-peripiisis-phytovolume/

http://www.saveandwin.gr/diagonismoi/diagonismos-tickityflippinboo-magazine-me-doro-se-5-tyxerous-proionta-peripoiisis-phytovolume/

http://www.globalikeme.com/%CF%85%CE%B3%CE%B5%CE%AF%CE%B1-%CE%BA%CE%B1%CE%B9-%CE%BF%CE%BC%CE%BF%CF%81%CF%86%CE%B9%CE%AC/%CE%B4%CE%B9%CE%B1%CE%B3%CF%89%CE%BD%CE%B9%CF%83%CE%BC%CF%8C%CF%82-%CE%B1%CF%80%CF%8C-%CF%84%CE%BF-tickityflippinboo-magazine/

Page 7: Phyto Hellas Social Media Strategy & Management

Digital Assets Audit & Creation

Instagram - http://instagram.com/phytohellas

SOCIAL MEDIA MANAGEMENT

Instagram account daily updates & maintenance.Instagram Photo Updates includes Phyto products, Collaborated pharmaciesevents capture, Haircuts & hairstyling suggestions, Photoshootings with Phyto Products.

Page 8: Phyto Hellas Social Media Strategy & Management

Digital Assets Audit & Creation

Twitter - http://twitter.com/phytogr

SOCIAL MEDIA MANAGEMENT

Twitter account daily updates and maintenance. Updates includes Phyto products, Collaborated pharmacies events capture, Haircuts & hairstyling suggestions, Photoshootings with Phyto Products.

Page 9: Phyto Hellas Social Media Strategy & Management

Digital Assets Audit & Creation

Pinterest - http://www.pinterest.com/phytohellas/

SOCIAL MEDIA MANAGEMENT

Phyto Actions like products, contests and events separated by subject on Pinterest’s Photo Boards. Frequent udpates on a weekly basis.

Page 10: Phyto Hellas Social Media Strategy & Management

Digital Assets Audit & Creation

Foursquare - http://foursquare.com/phytogr

SOCIAL MEDIA MANAGEMENT

We started a network of collaborated pharmacies on Foursquare using the branded umbrella “Phyto Hair Beauty Places”

Page 11: Phyto Hellas Social Media Strategy & Management

Digital Assets Audit & Creation

Youtube

SOCIAL MEDIA MANAGEMENT

Youtube Proffesional channel development started using Phyto official videos.

We generated custom titles, descriptions and tags

in Greek language at the existing Phyto official videos.

Page 12: Phyto Hellas Social Media Strategy & Management

Digital Assets Audit & Creation

Google Plus - https://plus.google.com/+PhytoHellas/

SOCIAL MEDIA MANAGEMENT

Google Plus account daily updates and maintenance. Updates includes Phyto products, Collaborated pharmacies events capture, Haircuts & hairstyling suggestions, Photoshootings with Phyto Products.

Page 13: Phyto Hellas Social Media Strategy & Management

Digital Assets Audit & Creation

Tumblr - http://phytohellas.tumblr.com/

SOCIAL MEDIA MANAGEMENT

Tumblr posts in a daily basis mainly for Phyto products & Hair treatments.

POST STRUCTURE

targeted tags

link to the official website of PHYTO

Fresh & uniquecontent

Page 14: Phyto Hellas Social Media Strategy & Management

Digital Marketing Report 2013

SOCIALwww.resocial.gr

RE