Printing Industries of America (PIA) recently launched Print Powers America, a major industry-wide initiative committed to collectively voicing the tremendous economic influence, consumer impact and environmental stewardship of print and packaging companies across the country. Spearheaded by PIA, this multi-faceted advocacy initiative combines lobbying, grassroots action and public affairs to promote and protect the print and graphic communications industry.

We believe it is time to raise the volume of our collective voices to match the economic might of our industry.

Bryan Hall - Chairman of the Board of Directors of PIA

He went on to say, “Printing Industries of America has long had a presence in Washington and has notched significant legislative and regulatory wins on behalf of companies throughout the industry.”

The centerpiece of Print Powers America is PrintPowersAmerica.com, a new website. The new site provides valuable information on the dramatic economic, environmental and consumer impact of print and packaging.

“Now more than ever, the industry as a whole needs to rally behind a powerful advocacy initiative which will shine a spotlight on print’s importance and relevance in today’s economy,” said Michael Makin, President & CEO of Printing Industries of America. “Print Powers America is open to ALL print and packaging companies, regardless of membership status in PIA. Contribution levels are tiered by number of employees so that the smallest print shop to the largest corporation can be equal partners in support of this cause.”

IN THIS ISSUE• Print Powers America

• Utah Clean Air

• Welcome Our Newest Member

• PrintROCKS! 2018 Competition

• Ways To Lower Your Rate When Processing Credit Cards

• Ask The Tech Experts

• Member Spotlight: Color Art Printing

• PPI Bowling Event Wrap-Up

• Explore VizComm Update

• Utah SkillsUSA Winners

• Downside Risks: Assessing Print Market Threats

• Upcoming Events

PIA Launches Print Powers America

Get involved and show your support at PrintPowersAmerica.com

ink and beyond Membership Newsletter Issue 3 / May 2018

DISCOVER A NEW APPROACHTO PRODUCTION INKJET PRINTINGCanon Solutions America introduces a new breed of fast, high-productivity continuous feed production inkjet presses with the Océ ProStream™ series.

DISCOVER THEM AT: PPS.CSA.CANON.COM/PROSTREAM

877-623-4969 CSA.CANON.COM

© 2018 Canon Solutions America, Inc. All rights reserved.

OUTSTANDINGQUALITY

CONNECT WITH US! PPI - The NW Visual Communications Industries Association

The Pacific Northwest’s regional leader in secure identification, contactless smart card and identity-based application technologies. Our unique expertise in integrating and supporting secure ID solutions for businesses allows us to partner with the industry’s best-in-class technology providers. We provide customized solutions that will fit any budget, as well as provide complete on-site sales and service support.

WELCOME TO OUR NEW MEMBERMembership is paramount to the success and continuation of PPI and all we do on behalf of the printing industry of Alaska, Hawaii, Idaho, Montana, Oregon, Utah and Washington. We’re excited to welcome our newest member!

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Jules VanSantExecutive DirectorJules@PPIAssociation.org

Hannah KennedyMembership & Programs Administrator Hannah@PPIAssociation.org

Farrah FatemiEducational Program CoordinatorFarrah@PPIAssociation.org

Bill StauffacherLobbyist - Washington StateGoCougs@BillStauffacher.com

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Workshop for the Utah Print & Graphics IndustryUtah state officials have imposed another round of regulations designed to clean up the air in Salt Lake City. This workshop will educate Utah companies of the printing, publishing and packaging community about the revised air pollution control regulations, air permitting requirements and best management practices designed to reduce air pollution emissions.

The regulations include new and more stringent requirements for printing operations that impact just about every printer in the following counties: Box Elder, Cache, Davis, Salt Lake, Utah, Tooele and Weber. RSVP for our free May 23 training.

The new rules take effect SEPTEMBER 1, 2018, so you need to take steps now to be in compliance and we are here to help.

This program is a cooperative effort with Printing Industries of Utah, a subgroup under PPI Association, along with Utah Clean Air Partnership(UCAIR), Printing Industries of America (PIA), Specialty Graphic and Imaging Association (SGIA) and Flexographic Technical Association (FTA). All are contributing to the presentation, conversation and providing tools you can use moving forward.

There will be vendors participating during breaks to discuss the solutions, products and support they offer print production facilities in adhering to the new regulations.

WHAT WILL YOU LEARN?

• Air Quality Issues in Utah & Introduction to Regulations • Air Pollution Permit & Control Requirements

• Best Practices & Pollution Prevention Opportunities • Department of Environmental Quality Resources

• AND MORE!WHO SHOULD ATTEND?Owners, managers, plant supervisors, safety leads, those charged with environmental responsibilities and continuous improvement in the print and graphics industry are invited to attend our free half-day program to learn about the new requirements.

Because getting lucky was never really about planning for the future.

You need a team who is not only good with the details, but with broad insights to help you accomplish your goals. From dealing with day-to-day issues to assisting you in implementing complicated long-range planning, it’s our passion to help you succeed through our custom-tailored program — Financial Success by Design.

425.883.3111 | falcosult.com

For more details & event registration go to PPIAssociation.org > Events

Register for this must attend FREE SeminarWednesday, May 23 | 8 AM - 12 PM | Salt Lake Community CollegeLearn about new clean air regulations, their impact on your operation & how to comply.

Utah Air Pollution Control WorkshopUtah Air Pollution Control Workshop

presented in partnership with

MARK YOUR CALENDARS! 7.1 – PrintROCKS! entry closes | 9.21 – PrintROCKS! Award Party in Portland, OR

It’s Time to Let Your Print R-O-A-R!

1 Position yourself amongst the fiercest PrintROCKS! winners in the marketplace.

2 Get the industry recognition you deserve.

3 Our PrintROCKS! Awards Party is wild!

4 Your company is full of Print ROCKSTARS!

5 A great morale booster! Recognize team members from press operators to the front desk and beyond.

6 All winners are automatically entered in the 2019 International Premier Print Awards for FREE!

7 PPI will equip you with a PR kit, market your awards online and include your company in industry publications.

8 Winning will arm your sales force with bragging rights.

9 Acknowledge your customers’ fabulous work.

10 You’ll have tons of adoring fans. (lions, tigers, clients & prospects, OH MY!)

Gather your best work for the 2018 PrintROCKS! Awards Competition. It’s time to get recognition for the amazing work you produce. The benefits of participation include showcasing your skills to customers and to the visual communications community as you revel in the recognition your dedication to design and quality print production deserves.

Top 10 Reasons to Enter

What are you waiting for? Submit your entries at PrintROCKS.org

What is the Best Rate?While there are many things that separate one credit card processor from another, pricing is a huge factor that has an immedi-ate impact on you, the merchant. However, with over 1200 separate interchange rates, the age-old question of, “What rate do you offer?”, requires a much more detailed response. Several factors affect the actual cost of accepting payment with a credit card – industry, customer card type, processing method, settlement time, etc. Many variables impact what your customer’s card actually costs you. So, how do you lower your rate when processing credit cards?

Just because there are over 1000 different rates, and numerous factors that impact the cost of accepting any given credit card, doesn’t mean you are helpless in reducing your costs. There are definitely best practices that can help you reduce costs and improve your bottom line. Here are 4 ways to lower your rate when processing credit cards.

1 Swipe or Dip If you have a customer in front of you, swiping or dipping the card will get you a lower rate than manually keying in the same card. Interchange rates are closely related to risk – the more risk a transaction holds, typically the more expensive it is. By keying in a card manually, the card-brands (Visa, MasterCard, Discover, American Express) see that as card-not-present. Any time a card is considered to be away from the point of sale, higher risk is implied, thus a higher cost for that transaction. Long story short: if you can see the whites of their eyes, swipe or dip the card. Do everything you can to avoid manually keying in a transaction.

2 Data, Data, Data If you operate in a card-not-present world (e-commerce or mail / telephone orders), the more customer information you can provide, the lower your rate will be. With every transaction, providing the AVS information, which is the customers’ street address and zip code, will help qualify your transactions at the lowest possible rate. Even greater savings can be achieved with Level III interchange. This is unique to business and purchasing cards. Lowering the rate to this level requires a substantial amount of data to be submitted, usually from a specialized gateway like the one offered by BASYS Processing.

3 Settlement Times Setting your terminal up for auto-settlement is a quick update to any piece of equipment and can help improve your situation immediately. Many merchants have not been taught that leaving transactions unsettled in a terminal for more than 24 hours actually makes those transactions cost more! Except for very unusual circumstances, your processor should set your equipment to auto settle at the same time every day.

4 Right Tool for the Job While the credit card terminal is still the standard means to accept a card payment, there are numerous other solutions, frequently unique to an industry. There are systems designed to accept credit cards specifically for e-commerce businesses, and systems that are designed just for restaurants. Other systems are designed to operate in a business-to-business (B2B) environment, or for companies whose primary sales are recurring monthly payments. Just because the terminal you’ve been using for the last 5 years technically works, that doesn’t mean it’s the best fit for you right now. We recommend continually working with your credit card processor to learn what options are available to you, and ensure you’re using the solution that can offer you the lowest rate qualifications and other helpful functionalities.

Stay EngagedWhile these are some general ways you can lower your rate and control your costs, the most important thing is to stay engaged. Just because you’ve always paid certain fees, doesn’t mean those are fees you should still be paying. BASYS Processing would be happy to provide you with a FREE SAVINGS ANALYSIS to show you how we can drive down your rates, ensure you are using a processing system that is the best fit for your business and improve your overall credit card processing experience.

If you have any questions about the credit card industry – lowering your rate, EMV chip card acceptance, charge-backs, PCI Compliance, mobile processing – please reach out to us. Call 800.386.0711, ask for Danny Turner or write an email to savings@BASYSpro.com.

4 Ways to Lower Your Rate when Processing Credit Cards

Issue 3 / May 2018

Visit PPIAssociation.org > Benefits & Buying Program to start saving today!

The SkillsUSA Championships are competitive events showcasing the best career and technical education students in the nation. Contests begin locally and continue through the state and national levels. In Utah, three high school students and one college student participated in the state competition for Graphic Communications.

Participating Utah students included Anna Marie Coronado (Salt Lake Community College), Taylor Hansen (East High School), Angela Crooks (Dixie High School), Travis Matsamas (Hunter High School). Angela Crooks won first place and the winners were offered a scholarship to apply to their participation in the SkillsUSA Championship.

PPI - The NW Visual Communications Industries Association

Thanks for supporting Art with Heart!

SkillsUSA is a partnership of students, teachers & industry working together to ensure a skilled workforce.

Thank you to everyone who came out and showed their support for the PPI Bowling Fundraiser. In Seattle, we partnered with Art with Heart for the 10th year in a row to benefit their work providing art therapy to children. Thanks to your support, we raised over $8,000 for Art with Heart. Congratulations to Team Litho Craft who took home the winning trophy!

Seattle Bowling Wrap-Up

Congratulations to Utah SkillsUSA Winners

Thanks for supporting PPI Educational Trust!

The Portland event benefited the PPI Educational Trust. Thanks to the support of our attendees, we raised over $7,500. All proceeds from the fundraiser helps support workforce development and educational outreach in the print and graphics industry. Congratulations to Alliance Packaging for taking home the coveted bowling trophy for the second year in a row!

Portland Bowling Wrap-Up

Check out ExploreVizComm.org for updates and follow @ExploreVizComm on social media.

Explore Vizcomm Updates

Angela Crooks, Dixie High SchoolTaylor Hansen, East High SchoolTravis Matsamas, Hunter High School

Thank you to our donors for your continued support as we develop tomorrow’s workforce in the print and graphics industry.Want to get involved or donate? Contact Farrah@PPIAssociation.org

Issue 3 / May 2018

4 Costs and price pressures – Both are inherent in the growing economy and as a result of possible missteps by the Federal Reserve as it unwinds the bond-buying push of the last few years.

5 Interest rates up from inflation and increases in deficit crowd out private investment.

6 Wild card issues – the most likely candidates for disruptions, there are many others including global geopolitical events as well as domestic disturbances. While not a short-run threat, the rising federal budget deficits and long-term viability of Social Security, Medicare and Medicaid programs pose serious risks to the long-term health of the economy.

Some of these scenarios overlap in the sense that they are both causes and possible effects of others. Any of the above scenarios will, of course, disrupt print markets since print moves consistently with the macro-economy.

On a microeconomic or print-specific level, risks include:

1 Labor issues specific to print

2 Postal issues

3 Paper prices and supply issues including possible trade restrictions

Anything You Can Do?The short answer is that individual printers cannot do anything themselves to stop or change the above scenarios from taking place. It is true that through collective action

from Printing Industries of America printers can address the international trade and postal rate issues and our Government Affairs Department is working on these issues.

Printers can take individual actions to address the above threats if indeed they materialize. These include:

• SUPPORT PIA’S GOVERNMENT AFFAIRS DEPARTMENT in their efforts to work on the issues of postal pricing and reform, and international trade restrictions.

• PREPARE TO PLAY DEFENSE IF THESE SCENARIOS DO MATERIALIZE While you have to keep your day-to-day managerial oversight, you should assess the degree to which your business is at risk from any of the above threats. This would involve a focused marketing and risk assessment to quantify how these threats might impact on your customers, your specific print products and services, and other factors.

• FOCUS ON YOUR OWN OPERATIONS There are key business practices that work in good times and bad. These include benchmarking; cost controls; waste and spoilage minimization; and retaining, recruiting, and rewarding your employees.

• PLAY OFFENSE In this case you not only play defense but also think about how some of these threats may actually create opportunities for your firm.

Downside Risks: What Can Go Wrong – Assessing Macroeconomic & Print Market ThreatsDr. Ronnie H. Davis, Senior Vice President and Chief Economist Tai McNaughton, Senior Economist from Center for Print Economics and Management – Printing Industries of America

For the most part, the news on the “real” economy is good – inflation-adjusted GDP is growing at a healthy pace accelerated by deregulation and the cut in corporate and individual tax rates. Labor force participation rates, hiring and employment are up. In general, optimism abounds. So what can go wrong?

We’ll answer this question by taking a contrarian view and a look at the “dark side” of the macro-economy and print markets – what can go wrong? We aren’t saying all will go wrong but printers and suppliers must always be prepared for the worst even in the best of times.

Before turning to the dark side let’s admit that right now the economy and print markets still look good. Fourth quarter 2017 GDP grew at an annual rate of 2.5 percent, making it three quarters of growth above 2 percent. Wages are increasing and business investment has improved. So, the outlook is for continued strong economic growth.

Print markets also continue to show strength. Printing and related support activities soared in February according to the latest ISM (Institute for Supply Management) survey of manufacturing covering 18 U.S. manufacturing sectors:

1 of 15 Industries with Growing Sales

3 of 15 Sectors with Growth in New Order

1 of 14 Sectors in Growth of Production Activity

1 of 11 Sectors with Growing Employment

So What Can Go Wrong?Even with all the good news there is still a witches brew of potential severe scenarios that could let the steam out of the recovery. On the macroeconomic side these include:

1 Trade restrictions/barriers might slow down the U.S. and global economy.

2 Labor shortages restrict growth coupled with immigration restrictions (total number, quantity and quality, age). Immigrants – substitute or complement to U.S. labor supply?

3 Bottlenecks – particularly transportationRead the complete Downside Risks article at PPIAssociation.org > Printlandia the Blog

Celebrating 60 Years in the Last Frontier Alaska was a territory when the presses began rolling at Color Art Printing in 1958. How the times have changed! We have thoroughly embraced the advancements in our state, printing technology and in the needs of our customers.

Color Art Printing’s Early History Steve Hafling and three friends left Durango, Colorado in January 1940 to seek adventure in Alaska. Jane Sprague left Denver, Colorado in the summer of 1941 to visit three aunts living in Anchorage and Seward. All of the adventurers were between 19 and 21 and none of them had intentions of staying. When Steve arrived, it was well below zero. In spite of the severe weather, he and his friends fell under the spell of the Last Frontier and all of them stayed for decades. Jane found herself enchanted with Alaska and found employment at CAA (now FAA) as a bookkeeper.

Steve found employment as a carpenter building the Air Force Base near town. He also joined the city’s volunteer fire department. He quickly decided that working out in the cold weather for both jobs was not the best choice for him. He relied on his skills learned as a printing apprentice back in Durango. He was hired as a pressman at the Anchorage Times. For the next 17 years, he held various positions at the Times, eventually working his way up to being the business manager.

In the fall of 1941, Jane joined a group of friends on a ski train trip to Curry, Alaska. On that train, she met Steve. Shortly after this trip, World War II broke out. Steve enlisted in the Army and was stationed in Alaska. At this time, all “non-essential personnel” were sent out of Alaska. Jane’s job

with the federal agency allowed her to stay. The friendship turned to romance and Jane and Steve married in 1942.

At the end of the war, Jane and Steve had 3 children, a small house and thoughts of the future. Steve was restless with his manager’s position. He missed running equipment. The Haflings began to think about returning to Colorado to run a weekly newspaper. They took a trip in 1957 and scouted out small town newspapers for sale there. None of these were the right fit so they returned to Anchorage to rethink their plans.

In 1958, a casual meeting at a cafe changed everything. Steve ran into one of his friends who was a banker. This friend knew of a small print shop for sale and he thought it would be perfect for Steve.

The shop was in a basement. The original owner had a linotype and a Miele Vertical in his living room. He had ordered a Miele Flatbed and this wouldn’t fit in the house. His solution was to build a basement on the back of his lot. He left the roof off the basement and then took the roof off the house and used a crane to move the equipment into the basement. Two new roofs later and he was back in business.

Steve looked at the shop and saw possibilities. Jane saw the shop and wondered what on earth Steve was thinking. After much family discussion and a leap of financial faith, the Haflings bought the shop renaming it Color Art Printing. Steve was once again a working printer. Jane managed the office and did artwork for their customers. They had one employee who was the “inherited” linotype operator.

Their customers are as unique as the great state of Alaska. In the early 1960s the grandfather of the entertainer Jewel lived about 200 miles away enjoying a rustic lifestyle in beautiful Homer, Alaska. One year he didn’t have cash to pay his printing bill so he paid Steve by driving up to Color Art’s

loading dock with a load of fresh meat from one of his newly butchered cows.

A representative from Rite in the Rain paper made a sales junket to Alaska and was awed when he found out that Color Art used his paper to print yearly Whale Observation Journals for the crews up in Barrow, Alaska (now Utqiagvik). The cover of the journal was printed in 4 color process which they found out was never intended for color work. Rite in the Rain was quite impressed with the sample journals he took back to them.

The “across the alley” neighbor of the shop for all 60 years has been Janssen Funeral Home. One of the owners is Scott Janssen, better know to many as the “Mushin’ Mortician” in the Iditarod, the 1,049 mile Last Great Race to Nome. Color Art has been very proud to print trading cards for the canine members of Scott’s dog team.

Over the years they have had the privilege of printing product brochures and advertising pieces for Oomingmak - Musk Ox Producers Co-Operative. This group is made up of approximately 250 Native Alaskan women from remote coastal Alaska villages. They hand knit items from qiviut which is hair from the arctic musk ox. These products are sold to people throughout the world.

Starting with the first state of Alaska governor, William Egan, Color Art has been involved with many interesting and intense political campaigns. We enjoy meeting the candidates and their staffs as they continue the most important traditions of Benjamin Franklin and free elections.

The Next Generation Steps Up All three of the Hafling children worked at the shop for various lengths of time. Their daughter Connie started working part time while in junior high and ended up buying the shop from her parents when they retired in 1996. Her husband,

Bill, joined the company in the 1980s when he took over the accounting and business management. Steve was very happy to once again have the opportunity to run equipment and oversee production in the press room.

Current Ownership & Print Legacy Deanna and Richard Teders purchased the shop on New Year’s Eve 2014. Over 20 years before this, Deanna had been a customer who eagerly accepted a front office job when the spot opened. Richard started as a delivery person and worked his way up through the press room to become owner and company president. They met at Color Art and married while continuing to work at the shop. It was a seamless transition when they assumed ownership of the company.

Color Art Printing was once a letterpress shop complete with a linotype and with one employee. It is now a very modern forward thinking commercial sheet-fed offset and digital shop. The letterpress department is still a part of the shop and is used for many special projects. Color Art has the enthusiasm for the high quality work it is doing today while looking forward to the changes and challenges that the future will bring.

Deanna & Richard Teders Owners of Color Art Printing

Got news to share? Contact Hannah@PPIAssociation.org to submit it for our next issue.

Member Spotlight: Color Art Printing Anchorage Alaska

Adding color to Alaska since 1958.

Color Art Original Building

Connie, Jane, Steve & Bill

PPI Members have access to many Printing Industries of America provided technical support resources.

Ask The Technical ExpertsOne of the benefits of membership is the technical expertise provided by Printing Industries of America. Our technical experts from The Center for Technology and Research discuss common production problems and issues. The Center for Technology and Research helps members with environmental, health and safety concerns; consulting and on-site technical assistance; Technical Association of the Graphic Arts; technology training and simulators.

Q The regulations regarding storing and disposing of hazardous waste are very confusing. What can I do to make hazardous management less of a headache?

A Hazardous waste is one of the most complex regulations to understand, as well as the scariest. There are a few organizational steps that can be used to meet your compliance goals. First make sure you have an EPA ID number; this gives you permission to generate hazardous waste. Second create waste profiles for each stream of waste generated in your facility. Third keep all waste manifests from your hauler in a central location. There should be three copies for each shipment: a generator manifest, a return copy manifest from the hauler, and a land disposal restrictions form, otherwise known as a land ban form. Finally, make sure that your accumulation areas are up to snuff. Drums must be properly labeled, stored to prevent damage and leakage and closed unless being filled or drained. If you maintain these steps hazardous waste should no longer be a frustrating task.

Q A customer is insisting we use a scan of a poor quality bar code for their job. We have told the customer that the scan of the bar code would not be of sufficient quality to ensure readability. Do you have any information on quality for printing barcodes?

A Bar codes should be created with software that generates vector files. A vector file is a mathematical formula, which is interpreted by the RIP and creates a high-quality image at the RIP’s resolution. Scanning an existing bar to a bitmap file is not going to provide the same quality as a vector generated bar code. If a bar code is scanned, it should be scanned as if it were line art, at least 1200 dpi and saved as a bitmap. Saving the file as a grayscale will result in an image with pixilated soft (not sharp) edges on the bar code bars.

Q How real is the notion of “lights out” production?

A It is fantasy to think that print manufactures will soon be operating plants in the dark with few workers. But it is true that workflows and equipment are becoming more automated. With enough time, technology, expertise, and perseverance, it is possible to develop workflows in which files are received through websites and are evaluated, queued up, and printed on digital presses with relatively little human involvement. While there are still plenty of jobs that cannot be automated, progressive companies are working to automate the ones that can be. Our Automation Ready! virtual conference on May 10 will provide insight into the steps needed to increase your print automation. More information at Printing.org/AutomationReady

Printing Industries Member Resources: offering unbiased and confidential results, Printing Industries of America provides a range of testing and laboratory services to help solve printing-related problems.

Paper for this issue supplied by Mohawk Superfine Smooth Ultrawhite 80# Text

MAY 1 PrintROCKS! Competition – open for entry

2 Quarterly HR Webinar – recording available

3 Hazardous Waste Rule Webinar – recording available

10 Automation Ready! Virtual Conference & Resource Exchange – online

16 Virtual Sales Manager Webinar: How to Capitalize on Your Strong Online Presence in Real Life – online

23 Utah Clean Air Workshop – Salt Lake City, Utah

24 Walking & Working Surfaces – online

JUNE 1 Wage & Benefit Study Opens – online

14 Walking & Working Surfaces: Ladders – online

19-20 Print & Packaging Legislative Summit – Washington DC

21 Walking & Working Surfaces: Fall Protection – online

JULY 1 PrintROCKS! Entry Deadline

PrintROCKS.org – online

SEPTEMBER

21 PrintROCKS! Party & Awards – Portland, OR

UPCOMING EVENTS

For details & registration go to PPIAssociation.org > Events

By working together, Cintas and G&K can meet the needs of your business like never before.

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