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Introduction

Public Relation

Public relation

“Public Relations is a strategic communication process that builds mutually beneficial

relationships between organizations and their publics.”

Functions of public relation

Public relations functions are categorized by the publics with which relationships are

established and to whom appeals are made to understand and/or accept certain policies,

procedures, individuals, causes, products or services. Practitioners who perform specialized

functions may play a management role, operate as a communications technician, or function in a

dual role.

Community Relations

A public relations function consisting of an organization’s planned, active and

continuing participation with and within a community to maintain and enhance its

environment to the benefit of both the organization and the community. This can involve

partnerships, volunteer activities, philanthropic contributions and public participation.

Employee Relations

Employee Relations Dealing and communicating with the employees of an

organization. This can include team building and employee empowerment.

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Government Relations

Dealing and communicating with legislatures and government agencies on behalf

of an organization.

Financial Relations

Dealing and communicating with firms and interest groups within the

organization’s industry.

Media Relations

Dealing and communicating with the news media when seeking publicity or

responding to reporters’ questions. It also involves setting up and maintaining a

professional and mutually beneficial working relationship with news gatherers and

gatekeepers, in part by becoming known as a credible source and as a provider of factual,

expert information whether or not that information results in media coverage.

Public Affairs

Dealing and communicating with government and groups with regard to societal

(public) policies, action and legislation. Unlike government relations, where the

practitioner works

Strictly on behalf of an organization, public affairs also are concerned with the effect of

public policies, actions and legislation on its publics.

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Rational of selecting organization

Internee has selected Pakistan international Airlines for the purpose of internship. The

main purpose of internship in any organization is to become familiar with the functioning of any

organization, to know the rules and regulations of office and employment and how to perform

assigned duties.

Purpose of Internship

1. To observe, analyze and interpret the relevant data competently and in a useful manner.

2. To know how to practically work in an organization.

3. To develop interpersonal communication

The internee did her internship in Pakistan International Airlines from 1 st June 2015 to

30th June 2015.

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Organization for Internship

Name Pakistan International Airlines

URL www.piac.com .pk

Logo

Slogan come fly with us

Ba-kamal log lajawab service

Color Green

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Introduction of PIA

Pakistan International Airlines

Introduction

Pakistan International Airlines Corporation, commonly known as PIA is the flag

carrier airline of Pakistan. The airline with its head office in the grounds of Jinnah International

airport in Karachi is one of the largest airlines in Asia operating schedule services to 24 domestic

destinations and 39 international destinations in 25 countries across Asia, Europe and North

America. Its main bases are Karachi, Lahore, Islamabad and Rawalpindi.

The airline’s secondary bases are Peshawar, Faisalabad, Quetta, Sialkot and Multan from

which it connects the metropolitan cities with main bases the Middle East and the Far East. The

airline is owned by the Government of Pakistan 87% and other shareholders 13%.

History

Air transport has never been so important to the development of a new nation than in the

case of Pakistan. In June 1946, when the Pakistan was still in the offing Mr. Mohammad Ali

Jinnah the founder of the upcoming nation, instructed Mr. M.A Ispahani a leading industrialist to

stup a national airline on priority basis. At that time, a new airline named as “Orient Airways”

was registered in Calcutta on 23 October 1946. After the independence, Orient Airways started

its operations by offering flight services between East and West Pakistan, with the services from

Karachi to Dhaka on June 7, 1954. Today, it’s the Pakistan’s largest airline with a fleet of more

than 25 airplanes and at least 10 more on order.

An orient Airways was privately owned company with limited capital and resources. It

could not be expected to grow and expand independently. It was then the government of Pakistan

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decided to form a state owned airline and invited Orient Airways to merge with it. The outcome

of the merger was the birth of a new airline named Pakistan international Airline (PIA) on 11,

March 1955. It is primarily owned by the government of Pakistan and is regulated by the

ministry of defense as an autonomous body, once regarded as Asia’s best airlines.

Mission

Employee teams will contribute towards making PIA a global airline of choice

Offering quality customer services and innovative products

Participating in Global Alliances

Using state of the art technologies

Ensuring cost effective measures in procurement and operations

Vision

PIA’s Vision is to be a world class airline exceeding customer’s expectations through

dedicated employees, committed to excellence.

Values

Customer anticipation

Planning, managing and competitive duty

Services

Personalized and cordial

Cohesiveness

Respect for individuals, teamwork and effective communication

Integrity

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Business ethics, Accountability and Transparency

Reliability

Loyalty and Consistency

Safety

Passengers, Employees, Environment and Health

Current Airlines of Pakistan

Pakitan International Airlines

Aero Asia

Air blue

Shaheen Air International

Achievements and Recognition

PIA is the first airline from an Asian country to fly with a super configuration. It has been

recognized due to the other following reasons.

First Asian airline to operate a jet aircraft.

First Asian Airline to be granted maintenance approval by the US federal Aviation

Administration (FAA) and the air registration Board, predecessor of the British Civil

Aviation authority.

First non communist airline to fly the People’s Republic of China and operate a service

b/w Asia and Europe via Moscow.

First airline in Asia to induct the new technology Boeing 777-300 aircraft.

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First airline in the world to take delivery of the Boeing 777-200LR world liner (Longer

Range Variant).

First airline in Pakistan to operate a flight with an all female crew at command in the

cabin.

DEPARTMENTS OF PIAC

Human Resource/personnel

Network and route planning

Finance

Marketing

Engineering

Flight Operations

Airport Services

Cargo Sales & Services

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Information technology

Precision engineering complex

Coordination

Organizational structure of PIA

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Director Engineering

Director Finance

Director MarketingDirector Cargo Sale & Service

Director AdministrationDirector Airport Services Director

Flight Operation’s

Director Network & Route

PlanningDirector Flight Services

Chief Operating Officer Director Coordination/ SA to MD

Director Precision Engineering

Managing Director

Secretary PIACSA to Chairman

CHAIRMAN

PIAC

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Personal Experience

Cargo Sales

Manager

Manager Tours Promotion

Public Relation

Manager

Finance Manager

Passenger Sales

Manager

DISTRICT

MANAGER

Admin

Officer

Ticket Officer

Manager

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During one month of internship internee worked under the supervision of Ather Hussain

Awan. Internee made press clipping, write press release. There is as such no practical work in

this organization other than making press clipping. During one month of internship internee

made press clipping on daily bases. Despite of the fact that there is nothing to do practically

internee learned how to deal with public. Though it’s a very short time to learn anything.

Recommendation

This internship gave the internee a sense of confidence and her lots of skills are polished

in before related to public relations.

Internship help student in developing professional work habits and provide an

opportunity to analyze the difference in work style. Doing internship successfully is often an

excellent way of gaining actual employment in the same occupational field. Internship provides a

bridge between academic to professional world. As, it’s a bridge towards professional field thus

it should be after the completion of semester because it’s a half time job and students have to

give proper time to it. Moreover it becomes difficult for student to do internship along with

thesis and projects.

Suggestions

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I would like to give certain suggestions for PIA betterment and profitability.

1. PIA should adopt transparent policy that employees should be promoted on merit basis. And

Chairman of PIA should be appointed from within the organization. Union should support it, it

will motivate the employees and PIA will grow in profit.

2. Airline should focus on the customer’s satisfaction, refund process should be quick so that

customer remains loyal to brand.

3. PIA should not induct new employees till the time they are needed on the basis of my personal

observation at Rawalpindi station I have seen that a task which can be performed by person PIA

had 3 employees for that.

4. PIA should give bonus to the industrious and competent employees.

5. There should be control on the increase of fares, as mediocre are in majority in Pakistan, and it

is highly difficult for to even think about the air traveling. Management should think over it and

at least they can start a new packaged flight twice a week having 50% fares.

6. Unnecessary facilities provided to the Government Department should not be discouraged but

with drawn as it causes financial losses. .

7. Management should hire the services of specialized IT personnel for their system development

and up gradation on time.

8. There should be clear and even distribution of work and only qualified person should be

appointed on jobs.

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9. There should be improved service standards and that should focus on quality.

10.PIA should offer its services of reservation and seat confirmation with by SMS and flight

confirmation message should also be sent via SMS to the passenger.

Conclusion

By participating in an internship, one can gain experience and enhance their knowledge.

Internship is very helpful for students to explore their hidden abilities and learned a lot of new

things which they cannot experience while studying in university.