Pick up a copy of this EVERYDAY!

Visit the Guardian Online EVERYDAY – The exam board recommends this so you can keep a log/diary of changes to the technological landscape within the Media.

FURTHER READING AND STAYING CONTEMPORARY!

Media in the Online Age: Independent Case Study Revision

– L26

Unit G325: Section B – Critical Perspectives in Media

Thursday 25th April 2013

Why?

Aims & Objectives

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

• Re-cap prior learning.

• We will look at a 2012 Mark Scheme for Section B to establish what is needed to be successful for this component of the exam.

• You are going to complete a Table that establishes HOW the theory we have covered so far applies to your own Individual Case Study that YOU SHOULD use in the exam.

• This task will require you to complete some research and will be something you need to complete in the lesson as much as possible and in your own time for Revision.

• Review the learning.

Theorist?

Noah Chomsky

WHAT DO YOU ALREADY KNOW?

• Leadbetter (200_) argues that the way we think and make sense of ‘knowledge’ is “fundamentally

shi _ _ _ _ g in the online age”.

• Plunkett (200_ ) – Traditional UK Gate_________ are “ditching” their traditional, old methods and are going “straight to their audience via the w__”.

Jenkins – (200_) defined convergence as…

the “co-operation between multiple m____ industries” in providing media c_________s with the “kinds of entertainment experiences they want”.

Examples?

6

edia

onsumer

WHAT DO YOU ALREADY KNOW?

Jenkins (2006) “The kind of entertainment

experiences they want”

YOU MUST choose ONE of these products and based on your prior learning write a PEA paragraph explaining HOW this theory applies to the Case Study example:

P – Make your point by introducing the the case study and provide some facts/figures about the service – Key term(s) to address: VOD, Catch Up Television or Video Sharing.

E – Give an example of a verbal code/critical opinion about this media product.

A – Explain HOW this is appealing to consumers and HOW it conforms to Jenkins (2006) views.

FEEDBACK

Mark Scheme

This is available on the Blog Page and YOU MUST familiarize yourself with what the exam board expect from you QUICKLY!

Past Papers and Guidance - Unit G325

We will go through this and whilst we do YOU SHOULD make notes on some of the key expectations you need to ensure you address.

MAIN TASK

YOU MUST use the table that has been emailed to you to complete some research and provide an overview of HOW your product applies to some key theories that we have covered so far.

YOU SHOULD give clear explanations and where relevant provide facts/statistics' to demonstrate your understanding.

YOU COULD, for revision, use the document to learn the case study examples that you have learnt so far – for example social media, video sharing, VOD/Catch up TV, iPhone, News Corporation, Disney etc.

FEEDBACK

WHAT HAVE YOU LEARNT TODAY?

Homework:

1) Type up an answer to the question based on what we have learnt today/so far and post it onto the BLOG.

In your answer YOU MUST conclude by saying where YOU think the internet is going to develop from here onwards.

2) Revision – After school on Friday!

3) Complete a Section A practice Question of your choice (1 a or b)

Due: Friday 26th April