pick your poison: practical tips to choose which social media is right for your firm
DESCRIPTION
Peter Winzig from Weltman Weinberg & Reis asks how do you choose which social media is right for your firm? How do you find the right lawyers to champion the process?TRANSCRIPT
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Pick Your Poison
Practical Tips to Select Which Social Media Is Right for Your Firm
Peter WinzigDirector of Marketing & Corporate Development
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
10 Minutes
• My Firm & Social Media
• Research to Find Our Niche’
• Something You Can Use Back Home
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Peter Winzig
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Early Dial Up User
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Weltman, Weinberg & Reis Co., LPA
• Nation’s Leading Creditors’ Rights Law Firm
America’s Leading Creditors’ Rights Law Firm
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Legal Evolution
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Legal EvolutionLegal
Collector
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Understanding Debt Collection
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Understanding Debt Collection
Debtor
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Understanding Debt Collection
Collateral
Debtor
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Understanding Debt Collection
Collateral
Debtor
US
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Our Clients
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Search WWR
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Social Media Dilemma
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Guiding Data – Finding Your Place
• Facebook 1 Billion + users
• Twitter 120K tweets/second
• YouTube 800 million active users
• Instagram 500 million uploads daily
• Pintrest 90 minutes/month
• Google +1 5 billion times per day
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Pick Your Poison
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Strategic Tip #1 for LMA Marketing Directors
Conduct Firm Assessment
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Social Media Leadership Skills
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Ask Yourself - #1 Question
“How can I use social media to help my attorneys drive more revenue into
the firm?”
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
BUSINESS
SOCIAL
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
How Can I
ControlIt?
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
FREE TIP #1
When it comes to using Social Media
Don’t Be Stupid!
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Business Facing vs. Consumer Facing
Business
Personal
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
E Publishing & SEO
B+
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Webinars & E Learning
Replevin 101An Introduction to the Replevin Practice
WW&R Back to School Webinar Series
Presented by:Amy Clum HolbrookJames WarmbrodtPamela J . Rearick
Date: September 8, 2011Time: 2:00 pm EST
B-
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Video & Webcasting
C+
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Blogging (recent meeting)
“Who’s gonna write this month’s blog post???”
D-
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Social Media Maturity Model
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Reality Check
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Strategic Tip #2 for LMA Marketing Directors
Conduct Attorney Assessment
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Marketing, Sales & Social Media
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Attorney Assessment Tool
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
My Guys
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Are You Active On Social Media???
“I don’t know what special media is, I don’t have a cell phone & I
don’t drink bottled water”
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
And the Other Extreme ……
“I love social media – in fact, after I finish tonight’s national podcast from my
basement computer studio, I’m making firm logo’d drink coasters
on my new 3D printer …
– want some?”
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Now We’re Cookin’
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
My Favorite
“Just get me on
My Face!”
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Meet With Management
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
“Don’t ask me, just give me my social
media plan?”
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
“I am a Super Lawyerand you have
failed me”
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
“You need to listen more to what I need”
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
“I knew you were coming”
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Attorneys
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
MARKETING RESEARCH
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
“I Love Me” Marketing
I’m awesome!!!
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Social Media & ME
Twitter Hey, look at me, I go to court sometimes
Facebook Please like me – I’m a litigation attorney
FourSquare This is where I win & beat other lawyers
Instagram This is my attorney headshot – and I’m smiling
YouTube Here’s me getting my diploma in law school
LinkedIn I’m very smart, highly skilled and a Super Lawyer
Pinterest Here’s my soup recipe – I’m best at this too!
Klout I’m an important, influential lawyer – call me!
Google Search my name and read my great articles
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Reality Usage Theory
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Business Analyst Support
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
FREE TIP #2 - Hairline Usage Study
fx = ex x dg/ hairline = usage indicator
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Note
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
User Research
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Assessment & Research Findings
• Exploding social media environment• Social media efforts need to improve to be competitive• Inconsistent attorney adoption• Willingness by attorneys to learn• Business connections are better fit to reach our clients• Age is indicator to acceptance, but not perfect indicator• SEO results show strength in publishing efforts• Need for structured program within firm
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Strategic Tip #3 for LMA Marketing Directors
Accelerate Success with a Training Partner
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Teach It Yourself???
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
LMA 2012 - Mr. David Adams
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Situation Analysis
CHALLENGES:
- Improve communications mix
- Fragmented user experience
- Multiple office locations (11)
- Busy, active attorneys – tough to schedule
- Need presence across more social channels
- Need “Basics” to “Full User” training
- Limited funding restricts full scale approach
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
LMA ‘13 Example
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Revenue Wise Approach
• Written Just for Lawyers (Debt Collection spin)• Based on RWI Business Development Competencies• Uses Latest LinkedIn Best Practices • “Only What You Need” Learning Approach• Proven to Work & Beneficial to All Lawyers • Lawyers Complete Real Work in Class • Stealth Method of Building a Personal Brand
Brand - Meet - Nurture - Convert
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Step One – Survey Monkey Attorney Survey
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Step Two – Attorney User Sort
Strong, Active Users ------------- Weak, Afraid Non-Users
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Linked In Goals
• More powerful Profiles to improve SEO• Improve reach with deeper connections • Easily find target companies through connections • Generate introductions to new targeted clients• Nurture relationships until a need arises• Convert introductions to new clients• Raise visibility & brand awareness • Supply valuable content to personal network
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Remember - #1 Question
“How can I use social media to help my attorneys drive more revenue into
the firm?”
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Webinar Training Sessions
Session One Profile Development & Basic Navigation
Session Two Posting Profile & Adding Connections
Session Three Advanced Search & Client Development
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Search
“Collection Litigation Attorney”
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
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LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
Thank You
& Enjoy LMA