How Does Pick.Click.Give. Work?

Heather BeatyPick.Click.Give. Program Manager

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PFD Charitable Contributions Program

• Created by the Alaska State Legislature in 2008, went into

effect in 2009.

• Allows Alaskans filing for their PFD online to donate to the

campuses of the University of Alaska, community foundations,

and eligible charitable and educational organizations.

• Goal is to increase individual charitable giving along with the

number of donors to nonprofit organizations.

The Process• Alaskans file for their PFDs January 1 through

March 31. • Alaskans can choose to donate from their PFD (in

$25 increments) to one or more of 500+ organizations.

• The State of Alaska will publish in early April how much was pledged to each organization (this amount is likely to change before payout).

• Alaskans can log back into their PFD application through August 31 to add, change, or withdraw donations.

• Checks and donor lists will be mailed to each organization in mid-October.

Partners:• Rasmuson Foundation • The Foraker Group• United Way of Anchorage• The Alaska Community Foundation• State of Alaska – Department of Revenue,

Permanent Fund Dividend Division

Sponsors:• Alaska Children’s Trust• Alaska Mental Health

Trust Authority• Atwood Foundation• BP Alaska• ConocoPhillips Alaska• ExxonMobil• Mat-Su Health

Foundation

• Northrim Bank• Providence Health

and Services Alaska• Rasmuson Foundation• Wells Fargo• Flint Hills Resources• Doyon, Ltd.• Arctic Slope Regional

Corporation

Money Raised

Dividend Year 2009 2010 2011 2012 2013

Total Pledges

$545,000 $927,075 $1,570,900 $2,200,000 $2,445,450

Rate of growth   70% 69% 40% 11%

Participation

PFD Year 2009 2010 2011 2012 2013

Donors 5,173 9,543 18,726 23,169 26,093

Percentage of PFD Filers Who PCG 1.0%  1.6% 3.4% 4.2% 4.7%

Get ready!November

• Schedule newsletter/email/social media content for December-March.• Team up with like-minded nonprofits (collaborate on ads, local speaking

opportunities, radio appearances, etc.).• Ask a local business or service group to match your PCG gifts.

December• Statewide marketing campaign begins in early December.• Include PCG logo and link in e-signatures for staff and board.• Ask your board, staff and volunteers to speak to their friends and family

about donating to your organization through PCG.• Put PCG logo on your website, in newsletters, emails, etc.• Share stories and photos on social media.• Send email to donors and volunteers asking them to PCG to your

organization when they file for their PFD.• Place your ads to run in late December/early January.

Check out PickClickGive.org -- Info for Nonprofits: Toolkit

Upcoming webinars• Tuesday, November 5 – 2:00 pm

– Sharing your PCG story through video – Learn how to expertly craft a video with impact and vision.

• Thursday, November 21 – 11:00 am– Launching the 2014 campaign – Get a sneak peak into the statewide

marketing campaign.• Wednesday, December 4 – 1:30 pm

– Public Relations and your PCG Strategies – Learn about low cost, high reward tools strategies.

• Monday, December 9 – 11:00 am– Social Media – Pick up some tips to make sure you are ready to tell your

PCG story on social media.• Monday, January 13 – 12:00 pm

– Bringing your board, staff, and volunteers into PCG – Learn how to empower the people who care about your mission.