picture perfect marketing for real estate

learn.marketleader.com

Picture Perfect MarketingPinterest and Instagram for Real Estate

Host: Shannon ShimabukuroSr. Market Leader Trainer


Meet Our Featured Expert

Karlton UtterBetter Homes and Gardens Real EstateDirector, Learning Technologies and Solutions

Twitter: @karltonutterInstagram: @karltonutter


Society is Changing


What is your job as a real estate professional?


What sells more…A crummy product that everyone knows about

vs.A great product that no one knows about?

It’s all about the Marketing


REALTOR® MARKETING EXISTS FOR ONE PURPOSE:

TO GET THE REAL ESTATE CONSUMER

TO COME TO YOU


Here is the Problem


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Tips to Help You:

• Creatively and effectively use Pinterest and Instagram to build a business presence

• Drive traffic to your website, increase SEO value, and improve your social media marketing

• Some cool apps

What You Will Learn


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Instagram and Pinterest Usage

Source: Buffer / Pew Research


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Like other social networks, you can:

• Follow other users• Share their content • Make comments,

like pins or photos and tag users

Image Sharing Social Sites


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Think of it as:

• A content curation platform• A bookmarking site, dream

catcher, gift finder and social collaboration platform all rolled into one

Pinterest: A Virtual Pinboard


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Think of it as:

• Mobile and online photo and video sharing social site

• Capture and share any moment on-the-go

• Share images in a visually dynamic way that quickly grabs the attention of your audience

Instagram: Photo Sharing


Why I love Pinterest


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• Your latest blog post • Video • E-book

• Listings• Answers to

Buyer and Seller FAQ

1. Share Your Content


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News and Content


2. Create Unique Boards

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Create boards that are not only specific to your niche, but also fun, engaging and unique to your business.

Design a board that:• Shares your favorite restaurants

and vendors• Free area attractions• Home décor and design ideas• Fun quotes made from your

pictures• Images including quotes from

your latest blog post


Get Inspired

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Look at other industry professionals to see how they’re using Pinterest.

Use Pinterest Search:


Find Relevant Pinners

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Research Boards

Better Homes and Gardens® Real Estate Executive Partners

Hyper-local boards!


3. Use the Pin-It Button

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Use the Pinterest pin-it button to:

Pin your latest blog, video or listings

Don’t forget to click “edit” once you’ve pinned the item and add

to your description the direct link to your article, video or photo.

http://pinterest.com/pin/159526011771378235/


4. Add the Button to Your Website

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Pinterest offers two tools that make it easy for readers to share your content and connect with you on Pinterest.

The ” Pin It ” and “Follow Me on Pinterest” button

http://rebekahradice.com/wp-content/uploads/2012/08/pinterest_pin_it_button_website.png


5. Give a Sneak Peek

Give a behind-the-scenes look into your business that includes:

- Event or conference photos- A timeline that shows

important dates within your business

- Photos of the people that support your business

- Blogs, photos, & other items that are favorites of your staff


6. Promote Listings

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Share links to your property video, pictures and single property website sharing details about the property.


Make Your Listing Appealing

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• Use images that encourage sharing

• Be descriptive• Share important details• Insert direct link


What are the copyright issues?

What is Safe to Pin?• Your own content• Content with correct attribution – pins that display lead back

to original author• company branded content? – videos on YouTube, content

from website, blog content

Know the Legalities


1. Share Your Content 2. Create Unique Boards3. Use the Pin-It Button4. Add the “Pin it”/ “Follow me” Buttons to Your

Website5. Give a Sneak Peek into your business6. Promote listings in a way that will promote

sharing

Pinterest Recap


Instagram


Showcase Your Listing

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• Eye-catching image• Multiple images in a

collage• Descriptions• Filters


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• Enable the 'Photo Map' feature which will showcase where you've taken your photos and alert users in your area to your presence in that neighborhood

Use Geo-Location


• Just like Twitter hashtags, adding tags to your Instagram photos is a great way to find new followers and share your photos with more people

• Keep them relevant and specific

• Research best hashtags to use

Use Hashtags


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• Share a local event or Open House

• Use an image from the listing or

• A portion of your marketing material with the details

Promote an Event


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• Ask users to caption your photos

• or determine the exact location shown in your photo – this could be a local restaurant or park.

Create Conversation


Market UpdateMultiple ShotsQuick ToursTestimonialsCongratulationsThank YouQuick Message

15 Second Video


• Showcase your listing in an eye-catching way• Enable the “Photo Map” to show where

you’ve been• Find new followers using hashtags • Promote an Event• Create Conversation

– “What should this caption be?”– “Where is this?”

• 15 Second Video

Instagram Recap


Pinterest and Instagram Tools


Pinterest ToolsPinPuff - http://pinpuff.comDetermines “Pinfluence” – a measure of your popularity

Reachli - http://www.reachli.comEasily post your content across multiple social networks

Repinly - http://www.repinly.com/Find the most popular pins, boards, and pinners on Pinterest.

http://pinpuff.com/

http://www.reachli.com/

http://www.repinly.com/


Tagstagram – http://www.tagstagram.com/

Quickly and easily find relevant and trending hashtags that you can copy and paste into your status.

• Repost Whiz • Repost for Instagram• Overgram• Instaquote• Flipagram

Instagram Tools

http://www.tagstagram.com/


• PicStitch - app• Over - app• InstaCollage - app• My Sketch - app• Facebook Camera – app• ElementFX - app• PicMonkey.com - website

Photo Editing Apps/Sites


Instacollage


Karlton UtterPinterest: @bhgrealestate Instagram @bhgrealestate

“Try Not. Do or Do Not. There is no Try.”

- Jedi Master Yoda


How to creatively and effectively use Pinterest and Instagram to build a business presence

Drive traffic to your website, increase SEO value, and improve your social media marketing

Some cool apps

Today we learned:


1. Create Pinterest and Instagram accounts2. Showcase your listings and create conversation-generating

questions3. Have a wonderful 4th of July!

1. (Consider wishing your contacts a happy 4th too!)

Homework:


No Power Hour Next Week

Have a great 4th of July holiday!

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=WQ59uFyYGtxj8M&tbnid=QqtoRIaM0s1_rM:&ved=0CAUQjRw&url=http://www.dohenystatebeach.org/event-items/4th-of-july-fireworks-extravaganza/&ei=Ro6YU5ivH8TtoATTqoD4BQ&bvm=bv.68693194,d.cGU&psig=AFQjCNHk1XdPTthZFphF83YpVyneefL6cg&ust=1402593220180533


Connect with Karl on Twitter and Instagram: @karltonutter • Fill out post-class survey: To be emailed today’s notes • Visit Learn.MarketLeader.com to find recordings, notes, & more!• Customer Support: 1-877-450-0088


Thank you for attending:Picture Perfect Marketing

Host: Shannon ShimabukuroTrulia + Market Leader

Senior Trainer

Featuring: Karlton UtterBetter Homes and Gardens Real Estate

Director, Learning Technologies and Solutions