picture the future the world audiences summit 2012 · in the alps italian german french. insert...
TRANSCRIPT
PICTURE THE FUTURE THE WORLD AUDIENCES SUMMIT 2012
Manuel DaehlerYour Job Title
SWITZERLAND: AT THE CROSSROADS OF LANGUAGES, CULTURES
AND MEDIA
CEO
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WHAT ARE WE TALKING ABOUT?
A small country in the center of Europe.
The Swiss represent0,11% of the World’sPopulation.
SWITZERLAND
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SOMEWHERE IN CENTRAL EUROPE …
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SOMEWHERE IN CENTRAL EUROPE, WE FIND …
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… THE CROSSROADS OF GERMAN, FRENCH AND ITALIAN
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THE LINGUSITC TRIANGLE LIES … IN THE ALPS
Italian
GermanFrench
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SWITZERLAND …NORTH- AND SOUTHFACE OF THE ALPS
AND BETWEEN – AT LEAST –THREE LANGUAGES
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THE MATTER OF (SWISS) LIFE: ALL FOR ONE – ONE FOR ALL.
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LOOKING OUTSIDE: SHARE OF INSPILLING TV PROGRAMS
30%70%
37%
63%
37%
63%
Swiss abroad
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TV USE AROUND AND WITHIN SWITZERLAND
A: 158‘D: 225‘
F: 227‘
I: 253‘
137‘
154‘
172‘
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MEDIA USE IN MINUTES PER DAY
137
113
129
172
106
122
154
98
165
TV Radio others (Time Use Study)
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TV USE OVER THE WORKDAYS
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RADIO USE OVER THE WORKDAYS
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OTHER “MEDIA USE” IN SWITZERLAND
radio live
radio archive
radio drama
audio archive
audio playlist
tv live
tv on demand
tv recorded
TIME USE STUDY: CATEGORIES OF MEDIA USE
video/dvd
video on demand
games
newspaper
book
e-newspaper
e-book
teletext
archives
internet
telephone
messaging
social web
chat
blogging
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OVERALL “MEDIA USE” IN SWITZERLAND
0 50 100 150 200
Radio /Audio
TV / Video
Text /www
Comm.
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CONCLUSIONS
A joint will must not lead to a shared culture.
Common cultural ground seems to be stronger than political borders.
To picture the cultural differences becomes possible by a shared research.
So it is important to build up media research with people attuned to these nuances.
NOT REALLY NEW, BUT IMPORTANT:
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A SAUSAGE IS NOT A SAUSAGE IS NOT A SAUSAGE …
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… BUT WE TRY TO UNDERSTAND EACH OTHER, ….
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AND WE ARE IN AGREEMENT ABOUT THE MATTERHORN !
