picture worth 1000 words

Picture is worth 1000 words(and $)

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @[email protected]

November 2009 Now

Wine consumer with a vision Three businesses

Unknown in wine blogging community

Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country

0 page views per month Close to 20,000 page views per month

0 Facebook fans 5000 Facebook fans

0 Twitter followers 12000 Twitter followers

0 Linkedin Connections 3500 Linkedin Connections

0 YouTube Videos 160 Videos (15,000 views)

0 Blog posts 600 posts

The Storyfrom click to mortar

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]


•5 Wineries 40 Wines 1 Location•Co-op business model•Event facility (3000 sq ft)•Future expansion •Voted “Best new biz in 2011”•Featured in Alaska Airlines Magazine and on MSNBC.com



•Author•Seminar Leader•Consultant•Build affordable template based web sites•Manage businesses online content


What is PinterestUsing Pinterest for BusinessPinterest Best PracticesWhat is InstagramInstagram Best PracticesInstagram ToolsInstagram Contests / IdeasGrowing Your Following

Today’s Agenda



PinterestWhat’s it all about

•PICTURES•100 million users•Visual favorites boards•Extremely viral•80% female•26-54 age range•Aggregator of stuff•Driver of web traffic


PinterestWhy you need to be there

•PICTURES•Third largest referrer of web traffic•Business to consumer•If you’re selling an experience or visually attractive product•If you have a strong web presence (eComm)


PinterestWhen, what, how?

•PICTURES•Evenings•Organize your boards•Pin content FROM your website to your boards•Showcase your brand personality•Comment, like and repin•Brand your boards & pins


PinterestWhen you shouldn’t be there

•PICTURES•If you are purely business to business•If your product is non-visual•If your web presence is poorly done•If you have no conversion strategy

What is Pinterest?

Pin Timeline


What is Pinterest?

Boards


What is Pinterest?Pin

Uploaded by userOr…Pinned from a web pageAdded to a board (organize)Description Social

Comment Like Repin Tweet/Facebook/Email or Embed

on a web site


What does this mean for business?

Driving traffic to web sites!


Boards

Organizing

Pinning

Repinning

Pinners

Finding People

Be Social

Sharing

Commenting

How to Use Pinterest


Create boards to organize your pins

Hobbies, Crafts, Books I like, Amazing Awesomeness

How to Use Pinterest: Boards


Start pinning

Click “+” button

Click “Pin it”

Add the “Pin It” button for your browser

Surf and Pin

Pictures and Videos

How to Use Pinterest: Pins

*Flash based web sites and small images will not allow pinning

* You cannot pin from Facebook (but you can from Google+)


You can also ADD a pin manually

Add a Pin (same as Pin It bookmark)

Upload a Pin (from your computer)

How to Use Pinterest: Pins


How to Use Pinterest: Repin

Hover: Three actions 1. Repin 2. Like 3. Comment

Click the image to see it larger and click “Repin” like or comment

Select the board you want to pin to

Add your own description (helpful)


Click your profile

Select Find Friends

Finding People

Connection to Facebook (very cool)

Invite Friends through email

Follow individual boards or entire profiles

Look at “Everything” and “Popular” for people to followNectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]

Share your pins

Facebook

Twitter

Embed on a web page

Email

Comment

Similar to Twitter and Facebook you can mention a pinner by starting with the @ symbol

Be Social


8 Best Practices for Business Use

Use Pinterest Widget Tools1



Track Your Pin Popularity2pinterest.com/source/username



ORGANIZE / BRAND YOUR BOARDS and IMAGES

Showcase a personality

3•Use the cover photo to brand your boards. •Use a water mark of your brand to brand your images•Add a map to your boards•Showcase your brand personality


Example: Northern Quest



HOLD A CONTEST4


8 Best Practices for Business UsePin It To Win It

Create a hashtag that you can search. Encourage participants to create boards and pins with that hashtag.

Create a “Pin it to Win It Board” with a giveaway to one of the random repins



Conversion Strategy5Develop a conversion strategy. What are you going to do with that traffic once it is on your site. Do you make it easy for users to buy your product, download your recipe, opt in to your mailing list? If done right, you can convert the eyeballs to dollars.


Conversion Strategy

Think about it

Gather emails “opt in”

Buy now

Discounts for “pinners”

What is the ACTION item




6 Add Metrics To Your Site



7 Watermark / Text Images



8 Add a Facebook Tab


InstagramWhat’s it all about

•PHOTO SHARING•150 million active users•Share pictures and video with filters•40 million posts per day•18-34 age range


InstagramWhen, what, how?

•PHOTO SHARING•Complete your profile•Follow people, like pictures, comment (think Twitter)•Post videos and pictures•Use hashtags to get broader audience•Develop contests


InstagramWhen you shouldn’t be there

•PHOTO SHARING•If you have nothing to share•If the demographic isn’t yours•If you don’t have a visual product



Attention is the currency of social media


InstagramWhy you need to be there


Tools for Measurement

Sumall.comiconosquare

Instagram


1. Take lots of pics2. Use hashtags3. Geo-Tag photos4. Add Facebook Tab5. Connect to Facebook (page)

and Twitter6. Use the “send to” feature7. Add text to pictures8. Instagram Contests

Instagram Best Practices


Tools for Contests

Snapwidget.com

Instagram


#NectarKiss ContestInstagram


#NectarEvents Web ShowcaseInstagram


VineWhat’s it all about

•Video Sharing•30 million active users•Share 6 second video •2 million posts per day•18-34 age range


VineWhat’s it all about


Growing a Following


Growing a Following

1. Find and follow relevant accounts (use #hashtag search, look at followers of friends)

2. Share good content3. Engage with comments, likes,

repins, etc4. Cross promote your accounts

on your other networks and email lists

Q&ANectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]

[email protected]

http://nectartastingroom.comhttp://spokanewinemagazine.comhttp://nectarmedia.co

@nectarmedia

Facebook.com/NectarMedia

YouTube.com/NectarMediaSlideshare.net/NectarMedia

Contact Info

picture worth 1000 words

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