pie for sale: timeless lessons in api advocacy (adam duvander)
TRANSCRIPT
Pie for SaleLessons in API Advocacy
Adam DuVander -- @adamdDeveloper Marketing Manager
Pie for SaleLessons in API Advocacy
PIE
Internal
PartnersExternal
Pie RulesYou Must Be TastyKnow Your CompetitionShow Your FaceHelp Them Dig InShare the Complete VisionBe Available for Questions
You Must Be Tasty
Sounds Delicious!
FlourWaterButterSugarSalt
Dreaded Announcement Post
Share Features“SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah”
Share Knowledge“How to divide by zero”
Mingo Hagen
Know Your Competition
Your API C1 C2 C3
C0
PIE: Internal Competition?
Direct database accessMultiple versions of the same business logicScraping!?Lack of knowledge
Show Your Face
Whose Face?
Where?On the dev portalEmails when you sign upTwitterStackOverflowGitHubConferencesAt team standups (internal only)
Help Them Dig In
SDKsLibraries Wrappers
EveryDeveloperDX Index• Libraries available in
popular languages• Prominent, in-depth
getting started guides• A self serve solution (no
“demo” or “call us” required)
• Clear pricing available so developers know what it will cost
Nine other criteria:everydeveloper.com/nordicapis
PIE: Internal Developer Experience?!
Share the Complete Vision
I <3 TTFHW
Beyond TTFHWIntegration into frameworksExample real world use casesComplete sample applicationsTutorial walkthroughs of applicationsGitHub repositories with ready-to-deploy codeInstructions for low friction code deploy
Be Available for Questions
Where?On the dev portal forumVia EmailTwitter mentionsStackOverflow questionsGitHub issuesConference hallway tracksAt team standups (internal only)
You Must Be TastyKnow Your CompetitionShow Your FaceHelp Them Dig InShare the Complete VisionBe Available for Questions
Thank you!Adam DuVander -- @adamdDeveloper Marketing Manager