piedmont realty & construction -- magazine brochure

12
P.O. Box 220 Crozet, VA 22932 434 975 7445 thinkpiedmont.com TM SPRING/SUMMER 2012 INSIDE: The Piedmont Difference Where We Build A Homeowner’s Perspective 434-981-6655 [email protected] www.gregslateragent.com “When I founded Nest Realty, one of my goals was to create a firm that serves as a true partner to top-notch, experienced agents. At Nest, we want to help our agents grow their business and provide an exceptional experience for their clients. For these reasons and many more, we’re excited to have Greg Slater on the Nest team. Greg is not only extremely knowledgeable on the local real estate market, but he’s intently focused on educating his clients to help them make the right real estate decisions.“ - Jonathan Kauffmann, Principal Broker Nest Realty Our success has really been based on Partnerships from the beginning. -Bill Gates Greg Slater 2010 CAAR Sales Associate of the Year Custom Homes for Every Discerning Buyer, In Charlottesville’s Most Desired Neighborhoods

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Based in Charlottesville, Virginia, Piedmont is a custom homebuilder focused on cost-saving energy efficiency, and advanced technical features in their homes. This magazine style collateral piece serves all the functions of a standard brochure, while more fully introducing buyers to this relatively new homebuilder. An initial launch of the piece on Issuu.com resulted in over 1.000 new Piedmont website visitors within two weeks and nearly 300 qualified sales leads.

TRANSCRIPT

Page 1: Piedmont Realty & Construction -- Magazine Brochure

P.O. Box 220 Crozet, VA 22932 434 975 7445

thinkpiedmont.com

TM

SPRING/SUMMER 2012

INSIDE:The Piedmont DifferenceWhere We BuildA Homeowner’s Perspective434-981-6655

[email protected]

“When I founded Nest Realty, one of my goals was to create a firm that serves as a true partner to top-notch, experienced agents. At Nest, we want to help our agents grow their business and provide an exceptional experience for their clients. For these reasons and many more, we’re excited to have Greg Slater on the Nest team. Greg is not only extremely knowledgeable on the local real estate market, but he’s intently focused on educating his clients to help them make the right real estate decisions.“

- Jonathan Kauffmann, Principal Broker Nest Realty

“Our success has really been based on

Partnershipsfrom the beginning.” -Bill Gates

Greg Slater2010 CAAR Sales Associate of the Year

Custom Homes for Every Discerning Buyer, In Charlottesville’s Most Desired Neighborhoods

Page 2: Piedmont Realty & Construction -- Magazine Brochure

hen I founded Piedmont Realty & Construction, I wanted it to

be a company of people who see homebuilding as a passion, not just

a job. We are a locally-owned and operated, full-service custom homebuilder

that employs Central Virginia contractors completely committed to the craft

of building the highest quality, Earth friendly homes.

Piedmont’s team of highly-skilled professionals gained lifetimes of experience

managing the sales and construction of more than 5,500 homes with

leading national homebuilders, and they have joined together to make a real

difference in our customers’ homebuilding experiences.

Our collective expertise and nimble size allow us to stay ahead of the latest

home design and construction innovations, and to be uniquely responsive to

what the buying public really wants. You ask, we listen. The result—Piedmont

homes are designed around how people really want to live.

Every home that Piedmont builds is an Earth Friendly Home with HYBRID

TechnologyTM, designed to save buyers money for the life of the home, improve

indoor air quality, and create value that traditionally has not been found in

the Central Virginia market.

Our building philosophy hinges on the relationships that we build with

our customers, Realtors®, developers, leading national suppliers and local

craftsmen. We welcome you to come see Piedmont for yourself, and see

the difference that so many homebuyers already have. We look forward to

working beside you make your next new home exactly the home you’ve

always wanted.

Drew Holzwarth

Principal

A Few Words from Our Founder 2

Front row—left to right: Greg Slater, Bryan Murphy,

Brandon Flasco, Drew Holzwarth, Scott McGibney, Kathryn Caswell,

and Jodi Mills

Back row—left to right: Wade Shaffer, Scott Carlson, Jeff Robertson, Paul Cohen, Jim Chapman, Chuck Mills,

and David Garono

“People, process, product and price. Those are

the reasons why we chose to build with Piedmont…”

-TommyBrannock Realtor, Better Homes & Gardens/Real Estate III & Piedmont Homeowner

W

Page 3: Piedmont Realty & Construction -- Magazine Brochure

2 A Few Words from Our Founder

5 Just What Is the Piedmont Difference?

7 Our Neighborhoods and the Piedmont Lifestyle

7 Townhome Living

9 Luxury Single Family Living

11 Location Map and Directions

14 Villa Living

15 Estate Living

17 Redefining Earth Friendly Homes—and Their Cost Savings

21 Profile in Pride—A Piedmont Homeowner’s Perspective

©2012. Piedmont Realty & Construction. This publication may not be reproduced in

any form without obtaining the permission of Piedmont Realty & Construction. All rights reserved.

050112

AT A GLANCE

15

721

TM

17

“[Piedmont] never took the easy way out…

they went above and beyond.”

-TheRodgersFamily Piedmont Homeowners

Page 4: Piedmont Realty & Construction -- Magazine Brochure

“It FElt lIKE OUR HOME WaS tHE

ONly ONE tHEy WERE BUIlDING”

Our buyers have praised us for so carefully

guiding them through building a new home, and

involving them so closely, when other builders

keep customers at arm’s length. It’s simple: No

question unanswered, no suggestion dismissed,

and no hesitation to provide sincere, personal

customer service every day.

Piedmont listens, and then we put your words into

our actions. Our architecture and life-focused

floor plans truly match what today’s homebuyers

have been saying about how they want to live.

Customers note that our selections—and sug-

gestions—about interior design details gave

them ideas they may never have considered.

We partner with leading area Realtors® like

Nest Realty to help make the buying process as

easy as possible. And our partnerships with the

area’s top tradespeople and craftsmen are built

on our commitment to give customers the finest

possible finished home.

alWayS GROUNDBREaKING

The most important way we partner with our

buyers is by saving them money for the life of

the home, with incomparable advancements

in efficiency. Our Earth Friendly Homes with

HYBRID TechnologyTM are setting new standards for

lowering energy costs while improving comfort.

We are recognized in our industry as innovators,

and have earned EarthCraft Gold Certification.

But there’s more to our technology—there’s your

health. From paints and carpets to hardwood

floors, cabinets and more, we only use materials

with low volatile organic compound (VOC)

content, for healthier indoor air quality.

HaRD tO DEFINE,

BUt EaSy tO SEE aND FEEl

It’s clear to see the craftsmanship and quality

when you step into a Piedmont home. The granite

kitchen countertops, stainless steel appliances

and hardwood flooring—standard. The furniture

grade cabinetry—standard. The quality of the

materials. Everywhere you look, the difference

stands out.

But more importantly, Piedmont homes feel

different, and our buyers have said so, with

comments like, “It was just so solid and quiet

inside,” or “You just feel how comfortable it is,”

or, “We knew it would cost us less to own over

time, but we didn’t expect to see how soon!”

We pride ourselves that the Piedmont Difference

is more than something you can see and touch.

It’s also an intangible something people just feel.

Quality, Innovation Partnership— The Foundations of the Piedmont Difference

THE PIEDMONT DIFFERENCE

When you’re building a new home—one of life’s most important purchases—shouldn’t the builder truly be your partner in

the process? It’s amazing how many homebuilders forget that building a new home is not something people take lightly.

These builders expect homebuyers to conform to their way of doing things, their level of quality and value, and their idea

of customer care. Too many buyers simply go along with this, but thinking buyers know better. They come to Piedmont.

Just What Is the Piedmont Difference? 5

Piedmont Realty & Construction was founded on a philosophy of partnership in

everything we do, and it sets us apart from any other homebuilders in Central Virginia

today. The partnerships we’ve formed with some of America’s top manufacturers and suppliers

mean that the materials and components that come standard in every Piedmont home are anything

but standard. Trane® heating and air conditioning with AirCycler® ventilation system that are setting

new benchmarks in efficiency, air quality and comfort. Total KOHLER® homes. By constantly pursuing

excellence in everything that goes into our homes, Piedmont has set a higher bar on what are

perceived as standard features in Central Virginia new homes. It’s why every Piedmont buyer, no

matter their price range, enjoys the custom home experience.

6

“I felt like I had control of the

process…I had answers to my

questions, usually within hours.”

-AnneGardner Piedmont Homeowner

Page 5: Piedmont Realty & Construction -- Magazine Brochure

Piedmont Lifestyle—Townhome Living 7

TOWNHOME LIVING

At Piedmont’s Avinity neighborhood,

our luxury, one car garage townhomes

offer sophisticated living from the mid

$200s. Avinity is only one mile from

Downtown Charlottesville, so you can

leave the car at home and walk or bike

instead. Avinity is “city,” yet relaxed,

with a street design that keeps vehicle

traffic safely out on the perimeter of

the neighborhood. With Cale Elementary

next door, kids can walk to school. Avinity’s

design plan includes a community center

and a swimming pool.

In Piedmont’s Chatham model townhome,

architecture and craftsmanship speak

to Charlottesville’s history, while our

money saving Earth Friendly HYBRID

TechnologyTM addresses the future. The

Chatham also offers buyers the flexibility

of 3 bedrooms or dual master suites.

Heritage character with 21st century

technology and lifestyle. These are the

kinds of townhomes that buyers have

told us they want, and Piedmont listened.

Avinity is Piedmont’s Townhome Sales

Center. Call Jim Chapman at (703)

930-0696 or visit thinkpiedmont.com

for more information.

Piedmont’s Luxury Townhome Communities—Modern City Living,Historic Charlottesville Style

america’s original townhomes were in cities like Charlottesville, which makes

this the ideal setting for Piedmont’s original new townhomes. all of our town-

home neighborhoods are just minutes from UVa and Downtown—some within

walking distance—for maximum lifestyle with minimum home maintenance.

Quality service the f rst time, every time—that is the McCrea way.

McCrea Equipment Company is a family owned company that has been providing heating, air conditioning and indoor air quality solutions to homeowners for over 75 years. As Piedmont Realty & Construction’s

exclusive trade partner, McCrea provides HVAC engineering, duct design, onsite installation, start up, and

service for all Piedmont homes. McCrea is recognized as a Trane® Comfort Specialist dealer, awarded to elite

Trane® dealers throughout the country that put their personnel thru extensive training and maintain a superior

rating with customer satisfaction.

Over the past 75 years, McCrea has survived & flourished by providing great customer service

and building enduring relationships. Together with Piedmont Realty & Construction

and McCrea, you can drastically reduce energy costs and help reduce the carbon

footprint, ensuring your new home will be part of the solution for years to come.

McCreaEquipmentCompany,Inc.5083 lee Highway Warrenton, Va 20187

(540) 341-8812 mccreaway.com

BelvedereStationFrom the upper $200s

PoplarSquareFrom the low $300s

Immediate Deliveries Available!

The Chatham

MH

The Ashford

Piedmont Townhome Neighborhoods

AvinityFrom the mid $200s

Immediate Deliveries Available!

WillowGlenFrom the upper $200s

Page 6: Piedmont Realty & Construction -- Magazine Brochure

Piedmont Lifestyle—Luxury Single Family Living 10

LUXURY SINGLE FAMILY LIVING

ore than just architecture and innovation define Piedmont’s

single family homes; they’re also defined by their locations

and lifestyles. Whether you’d like to live in a golf course neighbor-

hood, be a stroll away from swimming pools, shops and restaurants,

or close to Downtown Charlottesville, your choices are wide open.

One of our most popular—and wide open—locations is Old Trail,

12 miles from Downtown Charlottesville in Crozet. Framed by Blue

Ridge Mountain views, the community adjoins Old Trail Golf Club,

with an 18-hole course, driving range and clubhouse. For quick

errands, a workout or your next salon visit, there’s Old Trail Village

town center. Need some exercise? Head over to the sports fields or

take a run on the trail network.

Then, come home to a Piedmont single family home like The

Rivanna. This American Farmhouse design features a front porch,

3 bedrooms, 2 ½ baths, and a main level master suite. And of course,

The Rivanna is built to reduce energy costs for its lifetime.

Piedmont’s Luxury Single Family Homes —How You Want to Live, Wherever You Want to Live

Piedmont Single Family Neighborhoods

OldTrail

Village Commons

From the low $300s

Carriage Park

From the low $400s

The Rivanna

Visit Piedmont at Old Trail in Crozet today,

and see how our homes are like no other variety.

Call Jeff Robertson at (434) 249-2540 or visit

thinkpiedmont.com for more information.

Craftsman. Colonial. traditional. american Farmhouse.

In every architectural style, Piedmont’s luxury single family

homes are all built with our Earth Friendly HYBRID TechnologyTM.

after all, saving money is the style everyone agrees on.

M

MH

SpringCreekFrom the low $300s

WillowGlenFrom the mid $300s

New Model Coming Soon!

Page 7: Piedmont Realty & Construction -- Magazine Brochure

Martha Jefferson Hospital

8

12

11 13

1410

9

Decorated Model

MH

PiedmontNeighborhoods

Our Neighborhoods—Location Map and Directions 11

MH MH

MH

MH Model Home

OUR NEIGHBORHOODS

Model Homes open Tuesday thru Sunday, 11am-5pm

David Garono 434 566 1007 Jim Chapman 703 930 0696 Greg Slater 434 981 6655Jodi Mills 434 466 7220 Jeff Robertson 434 249 2540

1. AvinityFrom the mid $200sCustom 3-4 bedroom garage townhomes 2,231 finished sq. ft.—only 1 mile from downtown Charlottesville and within walk- ing distance of albemarle County schools

Immediate Deliveries Available!

From Charlottesville, follow Avon St. south 2 miles to left onto Avinity Dr., just past Cale Elementary School.

2. SpringCreekVillasFrom the upper $200sSpacious custom one-floor-living villas in a gated, amenity-filled neighborhood!

Follow directions for Spring Creek

Immediate Deliveries Available!

3. WillowGlenFrom the upper $200sCustom 3-4 bedroom townhomes, main level master and multi level single family homes off 29N within walking distance of Hollymead town Center shops & restaurants

- Main level master townhome model from low $300s

- Main level master single family home model from mid $300s

New Model Coming Soon!

4. BelvedereStationFrom the upper $200s

Walkable neighborhood with trails

Coming Soon! 4Q 2012 Deliveries

Now selling from our Avinity model (Piedmont’s Townhome Sales Center)— follow directions for Avinity

5. OldTrailFrom the low $300sEnjoy golf, shops and miles of trails

From Charlottesville, take I-64 W to Exit 107 towards Crozet. Drive 3/4 mile and turn left onto Old Trail Dr. Bear right at 2nd round-a-bout onto West End Dr.

6. PoplarSquareFrom the low $300sCustom 3-4 bedroom garage townhomesin premier downtown/UVa location near UVa Kluge Children’s Hospital

Immediate Deliveries Available!

Hurry! Only 4 Homes Left!

Now selling from our Avinity model (Piedmont’s Townhome Sales Center)— follow directions for Avinity

7. SpringCreekFrom the low $300sGated golf course neighborhood

From Charlottesville, take I-64 E to Exit 136 (Gordonsville/Palmyra). Follow 15 N 1 mile to 2nd left into Spring Creek. Bear right at 1st round-a-bout. Model is 1st home on right.

8. StonewaterFrom the upper $300sCustom townhomes and single family homes off Rio Road

Coming Soon! 4Q 2012 Deliveries

9. DunloraGatesFrom the low $400sExclusive enclave of only 18 custom3-4 bedroom main level master villas in desirable Dunlora location off Rio Rd. and Meadow Creek Pkwy.

- two (2) car garage & basement

New Model Coming Soon!

10. PendowerHeightsatGlenmoreFrom the low $500s

Gated golf course neighborhood

New Section Now Open!

From Charlottesville, take Route 250 E5 miles to a right onto Glenmore Way at stoplight. Follow Glenmore Way to right onto Piper Way. Check in at the gate as Guests of Piedmont Realty & Construction.

11. FoxChaseFrom the upper $500sStately 3/4 to 1 1/2 acre homesites in Western albemarle with breathtaking mountain views

Now selling from our Old Trail model — follow directions for Old Trail

12. WhittingtonFrom the upper $500s1 acre wooded lots only 2.5 miles from the city with Carter Mountain views

Now selling from our Pendower Heights at Glenmore model — follow directions for Glenmore

13. IvyFarmsFrom the low $600sBeautiful wooded 2 to 21 acre estate home sites in Ivy neighborhood!Western albemarle County schools

14. RaggedMountainFarmFrom the mid $700s

Estate homes in coveted Ivy location on 3 - 20 acre parcels offering Blue Ridge Mountain and pastoral views

Page 8: Piedmont Realty & Construction -- Magazine Brochure

VILLA LIVING

Piedmont Lifestyle—Villa Living 14

The low-maintenance Prestwick is a Piedmont favorite at Spring Creek Villas. It is inspired by early 20th century Craftsman

bungalows outside, but inspired purely by the 21st century inside. Like all Piedmont villas, it has the size and character of

a single family home, with up to 4 bedrooms up to 3 baths, an open Great Room design and a 2 car garage. It’s all simply in

an easier-maintenance, attached design. Piedmont’s fine finishes come standard, of course, and because The Prestwick is built

with our energy cost cutting, Earth Friendly HYBRID TechnologyTM, you’ll live well and save well.

Piedmont villa buyers can also live well and save well in Dunlora Gates, an

enclave of only 18 villas with 2 car garages, just 2 miles from the epicenter of

Downtown Charlottesville. The location just off Rio Road creates a lifestyle

where the best of the city is right at hand.

Piedmont’s Single-Level Villa Communities— Do What You Want to Do Every Day

Piedmont’s luxury, single-level villa neighborhoods are set in communities like Spring Creek, 15 minutes from Downtown

Charlottesville and 35 minutes from the Short Pump town Center in Richmond. this gated, 24-hour secured community

offers an award-winning golf course, plus a pool, fitness center and tennis facilities at the Spring Creek Sports Club, and

shopping across the street. No wonder Spring Creek is Central Virginia’s best-selling community.

The Prestwick

Visit Piedmont’s luxury, single-level Spring Creek Villas today

and take everyday living to a new level. Call David Garono at

(434) 566-1007 or visit thinkpiedmont.com for more information.

MH

Piedmont Single-Level Villa Neighborhoods

SpringCreekVillasFrom the upper $200s

Immediate Deliveries Available!

DunloraGatesFrom the low $400s

New Model Coming Soon!

Page 9: Piedmont Realty & Construction -- Magazine Brochure

ESTATE LIVING

Piedmont Lifestyle—Estate Living 15

t is a great source of pride for Piedmont to build in Glenmore.

Encompassing the Glenmore Golf & Country Club, a professional

Equestrian Center, and custom estate homes on mountain view homesites,

Glenmore brings back the classic country club lifestyle. Activities include

swimming, tennis, golf and riding, with Monticello Mountain as the backdrop.

In Piedmont’s Pendower Heights at Glenmore neighborhood, our Ashford estate

home marries modern with timeless. Our Earth Friendly HYBRID TechnologyTM

and the most advanced materials go into this Colonial classic. The Ashford’s

formal living and dining rooms both open to the

porch through French doors, and the open

family room, kitchen and breakfast area form a

Great Room at the rear of the home. Up the split

staircase, you’ll find 5 bedrooms and 3 baths,

with a master suite that occupies over 1/3 of the

second story.

Visit Piedmont at Glenmore today, or contact us to discuss your custom estate

home dreams. Call Jodi Mills at (434) 466-7220 or visit thinkpiedmont.com for

more information.

Estate Living by Piedmont—Smart and Accomplished

The Ashford

Piedmont’s innovations, quality and architectural detail have made us honored

builders in Charlottesville’s finest master-planned estate communities, and

we’ve been honored by many custom estate homebuyers who had their

own homesite and commissioned us to create their dream home. you’ll find

signature Piedmont custom homes on country club estates, mountaintop

retreats, and in quiet, gated enclaves in the finest areas of Charlottesville.

I

Piedmont Estate Neighborhoods

PendowerHeightsatGlenmoreFrom the low $500s

New Section Now Open!

FoxChaseFrom the upper $500s

WhittingtonFrom the upper $500s

TheReserveatCreeksideinOldTrailFrom the upper $500s

IvyFarmsFrom the low $600s

RuggedMountainFarmFrom the mid $700s

MH

All of Piedmont’s single family and estate porches are built to Southern Living magazine’s standards—8 feet deep, perfect for sitting

Page 10: Piedmont Realty & Construction -- Magazine Brochure

R-15 Closed Cell Foam Exterior Wall Insulation1/2” sprayed foam creates an R-2 thermal barrier for the exterior walls before Greenguard Certified Low Emissive R-13 insulation is installed

House Wrap MembraneBlanketing the exterior of thehome to reduce the risk of water penetration and reduce outside air infiltration

Tankless Hot Water Heater94% efficiency rating

Mastic Sealed DuctworkReduces energy loss by up to 30%, reducing cold drafts in the winter and reducing hot air infiltration in the summer, making your home more comfortable while saving you money

HYBRID TechnologyTM Trane® Dual Fuel Source Electric Heat Pump & 95% Efficient Gas FurnaceUpgraded 95% AFUE (Annual Fuel Utilization Efficiency) gas furnace and 13 SEER (Seasonal Energy Efficiency Rating) units—the best in the HVAC business

Energy Star Low-E (Low Emissivity) Glass WindowsConstructed of double pane glass with Argon gas between the panes to reduce the transfer of outdoor temperatures to the inside

Low VOC (Volatile Organic Compound) Adhesives, Paints, Kitchen Cabinets, Carpet, Carpet Padding & Hardwood FloorReduces the occurrence of off-gassing, protecting your health and the environment

R-38 Blown Attic InsulationProvides a barrier for the home, helping to protect it from the outdoor temperatures

Maytag® Energy Star AppliancesReduce energy and water usage

Insulated Garage DoorAdds to the comfort of the home

Piedmont HERS® Index Rating

More Energy

Less Energy

150

131

140

120

100

110

90

70

80

60

40

50

20

30

10

0

Homes Built to CurrentNational Building Codes

Average ResaleHome on Market

Zero EnergyHome

56PIEDMONTHOME RATING

Estimated AnnualEnergy Cost Savings

$2,503.10

TM

Enjoy up to 30% Energy Savings— and a more comfortable home!

Redefining Earth Friendly Homes—and Their Cost Savings 17

tHE HOME ENERGy RatING SyStEM (HERS) What’s your new home’s HERS Index?

The HERS® Index is the standardized

rating system to determine a home’s

energy efficiency, used today by the

U.S. homebuilding industry.

The LOWER the index number, the

BETTER a home’s energy efficiency

and lifetime cost savings.

Standard Features ThatAre Anything But Standard

REDEFINING EARTH FRIENDLY HOMES—AND THEIR COST SAVINGS

When we partner with buyers to create their dream homes,

our singular focus is to deliver a new home with the

most lifelong energy cost savings, the highest level of crafts-

manship and the greatest comfort. Our homes can save up

to 2 mortgage payments in energy costs each year, and far

outperform homes built as recently as 2007, let alone homes

that are decades old.

Piedmont uses the Home Energy Rating System (HERS), a rating

system used by homebuilders nationwide, to measure our homes’

overall efficiency levels. We also put more energy and cost saving

components into our homes than other builders put into theirs, so

Piedmont’s new homes easily outperform homes from our competi-

tors when it comes to saving money every month on energy usage.

Our homes are also uniquely authentic in their architecture, of a

clearly higher level in overall quality and materials, and are built with

particular attention to detailing and comfort. When a home is built to

last this long, its style should be long-lasting, too.

Annual savings based on heating, cooling, water heating, lights and appliances, photovoltaics, and service charge

Piedmont’s 2,435 finished sq. ft. Addison model in the Belvedere community

earned a HERS Index score of 56

• AirCycler® Ventilation System

• ENERGY STAR® Rated Tankless Hot Water Heater

• Energy Efficient Vinyl Clad Windows featuring Low-Energy (Low-E) Glass with Argon Gas Between the Panes

• Mastic Sealed Ductwork

Every new home by Piedmont includes these advancements, for significant energy cost savings—and even a healthier indoor environment—for the life of the home.

Dual Fuel Source Electric Heat Pump and 95% Efficient Gas Furnace

Piedmont’s Earth FriendlyHome with HYBRID TechnologyTM

AirCycler® Ventilation SystemProgrammable air exchange system circulates your home’s air for added comfort, improved indoor air quality and better health for your family

• ENERGY STAR® Rated Maytag® Stainless Steel Appliances, including - Gas Range - Pot Scrubbing Dishwasher - Microwave - French Door Refrigerator

• Low Volatile Organic Compound (VOC) Paints, Carpets, Flooring, Cabinet Components, Adhesives and Building Materials

• R-15 Closed Cell Foam Exterior Wall Insulation

• House Wrap Membrane

• R-38 Blown Attic Insulation

• Insulated Garage Door

Page 11: Piedmont Realty & Construction -- Magazine Brochure

Allergy sufferers should consider an optional Trane® CleanEffectsTM

Redefining Earth Friendly Homes—and Their Cost Savings 20

Craftsmanship Comfort in Every Home We BuildFrom our townhomes and villas to our neo-traditional single family homes and estates, every home Piedmont builds includes these high-quality materials and details:

• Upgraded 42” Furniture Grade Kitchen Cabinetry, featuring Solid Wood Dovetailed Drawers, Undermount Full-extension Guides, Soft-Action Closing System and Crown Moulding

• Granite Kitchen Countertops

• TOTAL Home

• Upgraded Trim Package including Adams Casing around All Windows and Cased Openings, 5 ¼” Beaded Colonial Base, and 2-Piece Crown Moulding in Foyer, Family Room, Kitchen and Master Bedroom

Redefining Earth Friendly Homes—and Their Cost Savings 19

• 2 ¼” Hardwood Flooring in Foyer & Kitchen

• Oak Staircases & Railings

• Recessed Lights in Kitchen & Hallways

• Ceramic Tile Flooring in Master Bath

• 6” x 6” Ceramic Tile in All Bath Tub & Shower Surround

• Frameless Glass Shower Door in Master Bath

• 9’ Ceilings on Main Level

• Oil Rubbed Bronze Lever Hardware on All Doors

• Brick, Stone & James Hardie® Siding Exteriors with ColorPlus® Technology

• Passive Radon Mitigation System

• Landscaping Package including Sodded Yard

• Solid Wood Front Door

• Honeywell® Programmable Digital Thermostat

• Welled Exit included on All Basement Homesites

STANDARD FEATURES

• Trane® ComfortLink™ —the world’s most

effective whole-house air filtration system

• Removes up to 99.98% of the airbourne particle

and allergens from your home’s filtered air

• Up to 100 times more effective than 1” disposable filters,

and eight times more effective than HEPA filtration

• Ideal for allergy and asthma sufferers

Trane® CleanEffectsTM

The homes we build are better insulated than ever. While

they may keep out drafts and weather, they also trap

millions of pollutants and allergens inside. In fact, most

homes generate about 40 lbs. of dust per year for every

1,500 sq. ft. Trane® CleanEffects™ is the most effective way

to filter these particles from the air in your home.

Minimum efficiency established by the Department of Energy. Potential energy savings may vary depending on your personal lifestyle, system settings and usage, equipment maintenance, local climate, actual construction, and installation of equipment and duct system.

0

5,000

10,000

15,000

20,000

25,000

$ 30,000

SILVER GOLD

1 5 10 15 20 1 5 10 15 20

NUMBER OF YEARS

Having a home with a state-of-the-art heating and cooling

system not only saves you money from day one, the system

will eventually pay for itself, and will serve as added defense

against future energy costs. Over time, energy costs go up —

cooling and heating your home can be, on average, up to 46%

of your monthly energy costs.*

Choosing an efficient system for your new home is important in more ways than one.

*Based on average savings in five geographic locations in the USA and 6% inflation rates

®

Typical In-roomAppliance

Standard 1-inch Filter

Typical Room HEPA Appliance

Whole-House5-inch Media

Filter

Whole-House Electronic Air

Cleaner

TRANE® CleanEffectsTM

Clean Air Delivery Rate:

10 Clean Air

Delivery Rate:

12 Clean Air

Delivery Rate:

150

Clean Air Delivery Rate:

240 Clean Air

Delivery Rate:

660 Clean Air

Delivery Rate:

1,200

Indoor Air Quality—Comfort & Efficiency

Page 12: Piedmont Realty & Construction -- Magazine Brochure

Plush Lawn. Landscaped Gardens. Great Outdoor Spaces.There aren’t many places with more energy than Charlottesville in the Spring. It’s the

time when we all come out from winter hibernation to soak up what makes us love

this town so much. Seersucker suits at Foxfield. Lacrosse at Klockner. Picnics on

The Lawn. The list goes on. At Nest, we share your passion for Charlottesville and for

the outdoor pastimes that make this such a special place to live. So, if you’re looking

to carve out a little piece of Charlottesville as your own, give a Nest Associate a call.

We’re here to help.

126 Garrett Street, Suite E, Charlottesville, VA 22902

www.NestRealty.com

800-325-NEST (6378)

LIVE WHERE YOU LOVE

Profile in Pride—A Piedmont Homeowner’s Perspective 21

To see Margot and Jesse talk about their great Piedmont experience firsthand,

scan the QR code or visit thinkpiedmont.com

Q: Was Piedmont flexible with your customization ideas?A: Margot Lebow: “Oh, yes! The Piedmont

team enjoyed the process of creating

our new home just as much as we did!

They gave us so much flexibility.”

“Absolutely,” Jesse adds. “We were

able to make it highly personalized.

We bought the [single family] Addison

model, but in the end, Piedmont built a

Lebow-Bonfeld home.”

Q: So, it’s safe to say that Piedmont put you at ease through the building process?A: Jesse Bonfeld: “Definitely. And you

have to remember, we were building this

new home from 100 miles away, so it’s

not like we could just stop by any time.

But we still never felt out of touch.”

“That’s so true,” Margot adds. “If we had

a question, it was answered the same

day, usually within hours.”

Chatting with Margot and Jesse, you

get a clear sense that these two global

thinkers are very, very happy with their

decision to live in Charlottesville, and

to purchase a Piedmont home here. As

Jesse put it, “Piedmont has all the power

of a national builder, but with the per-

sonalization that you can only find with

a local builder who has a custom touch.”

No matter where life takes Margot and

Jesse around the world, they’re assured

of one thing. Piedmont always brings

them home.

argot and Jesse are both New yorkers by birth, and they’ve been just about everywhere else since. She is the retired Vice President of a

worldwide travel agency in the DC area;

he is the Vice President of Business

Development for a British technology

company. As cosmopolitan, international

people, it’s no surprise they chose a

cosmopolitan small city like Charlottes-

ville —and a homebuilder like Piedmont.

Margot Lebow was no stranger to Char-

lottesville before moving here. Her son,

a UVA grad, his wife and Margot’s new

grandson call Charlottesville home, just

under two hours from her home in the DC

suburbs. Her husband Jesse Bonfeld lived

for years in Arizona before relocating

east to be with Margot. Jesse can work

from anywhere in his international

career, so all he needed was easy

airport access…and a place to live that

had heart, soul, and brains, too. That

all explains why Charlottesville and

Piedmont made their perfect new address.

Q: What was the best part of working with Piedmont to build your new home?A: Jesse Bonfeld: “The level of confi-

dence and trust. You just saw that the

Piedmont folks know what they are

doing. Buying from other builders, even

national builders as I have, you have

to expend more energy. But Piedmont

really delivered.”

HOMEOWNER PROFILE

Margot Lebow Jesse Bonfeld

In the ideal small city to fit their life, they created the ideal new Piedmont home in Belvedere to fit their lifestyle