piits scit strategy case analysis

8/8/2019 PIITS SCIT Strategy Case Analysis

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SCIT Case Analysis

MBA Systems (2009 11)

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Abhirup Banerjee (9030241401)

Amitesh Rai (9030241402)

Amit Sengar (9030241403)

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CASE ANALYSIS - 1 Page 1

Abstract

The paper strives to come up with an effective study and research of Symbiosis

Center for Information Technology (SCIT), Premier IT Business School. The paper will try

to come up with answers to the strategy deployed by SCIT and how appropriate and

successful they are. The document will derive the strategic analyses based on the

existing structure, strategic positioning of SCIT, SWOT analysis and justification for the

strategies in place for the next five years. The sources have been basically derived

from the SCIT website and my personal knowledge of my own college.

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SCIT Case Analysis

SCIT is a premier IT Business School nurturing genuine IT talent. Prospective

students are nurtured to take up key positions in technology or business related to ITindustry. The institute supports their metamorphosis with innovative teaching-learning

methodology, state-of-the-art computer labs and resources and overall professional

development plans to become industry-ready IT professionals.3

Present Industry Structure for SCIT

SCIT also, as per the Industry framework, offers the two year full time MBA for

freshers and work-experience candidates. Recently it has also started with the

Executive program catering to the working professionals. There has been a shift in the

way SCIT offers its courses. Previously it had been offering courses on five different

streams IT Business Management, Systems, Networks and IT Infrastructure,

Information Systems & Security and Software Solutions and Management. The current

program offers MBA in IT Business Management with several key electives for the

students to choose from.

Figure 1 - SCIT courses

Again its physical location is also an added advantage to SCIT, due to the fact

that it is situated in the Hinjewad,i IT Park, home to hundreds of IT companies. The

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MBA -

ITBM

Architects

delivering SW

solutions with

Manage, design and

implement reliable

and secure network

solutions

Understand risk

and designs

security

solutions for

The interface

between Business

Process Users and

Software Solution


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location would let SCIT stay in the middle of the action and would also let them pull up

working professionals interested in pursuing MBA. Pune as a whole is considered to be

the Oxford of India and as such the abundant Bachelor degree colleges offering IT /

Computer Science also give SCIT a boost.1

Present Strategic Positioning of SCIT

As SCIT proudly proclaims, it is a premier IT business school. It is the only

business school in India which specifically caters to the IT industry. Strategic

positioning means performing different activities from rivals or performing similar

activities in different ways. SCIT has steered clear from the other business schools by

harnessing the IT capabilities along with business.2

Apart from the traditional Systems course, it also offers courses in the niche

areas like IT Infrastructure Management, Information Security Management, Software

Solutions Management. Surprisingly this strategic positioning of SCIT has been yet left

un-challenged by the other institutes in Indian education sector. At its inception, it had

been a smart way of entering new water by Symbiosis as there had been an increasing

number of institutes coming up with the Finance, Marketing, HR offerings. SCIT has

built up on the strategic advantage and has continuously strived to add value to its

offerings to move up the value chain.

Now where in India, can any organization find a better offering when it thinks

about Business and IT offered under a single umbrella. Students are provided with

adequate domain specialties with each semester offering particular domain like BFSI,Manufacturing, Retail, etc. Also Enterprise Management skill sets are offered in

combination with Quality (ISO, CMMI, Six Sigma, TQM, Kaizen) Project Management

(FPA, COCOMO, PMBOK). These enable the students to gain a holistic view of the IT

industry and empower them to easily align themselves.

Strengths and Weaknesses of Present Strategic Positioning of SCIT

Strengths WeaknessUnique Specialization (NITI, ISS, SSM) Focus may shift to Technology rather

than businessNo Competition from other businessschools

Difficult to manage Business andTechnology at the same time

Booming global IT industry providesmore avenues for SCIT

Lack of industry awareness may lead toprofile mismatch

Strong focus on IT and its advantages tobusiness

Smaller target group of students who arekeen on pursuing a career in IT

Understand the value that can be

derived from IT

Limited career opportunities for students

Strategic implementation and alignment

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of IT to businessFlexible structure enables students toadapt to the ever changing technologyand their needsInteractions with industry experts to gainbetter understanding of the changing ITlandscape

Proposed Strategic Positioning for SCIT

The following strategies can be considered by SCIT for better strategic positioning:

1) Industry tie-ups to launch new courses or training programs designed specifically to meet new

demands

2) Student exchange programs with foreign universities

3) Tie-up with foreign universities to promote collaboration and exchange of ideas

4) Promote entrepreneurship and other key programs

5) Tap into alumni network for better positioning of SCIT in the market

6) Increase channels to communicate with future students

7) Expansion and Extension programs

Justification for the proposed positioning and the possibility of

continuity of proposed strategy for next 5 years

The foremost advantage of SCIT is the absence of any business school which can

call itself as an IT Business school. The absence of rivalry makes the job easier for SCIT

to retain its pull amongst the students and companies. However, one can not eliminate

the threat of new market entries or change in the offerings of other business schools.1

Now the key driving factor for SCIT is its students. Industry tie-up programs,

foreign university collaboration and student exchange programs goes a long way in

boosting the confidence of the students interested in joining SCIT. For this SCIT needs

to look into new innovative ways to communicating with the prospective students.

Facebook, PagalGuy, Business magazines, websites, events gives the students

opportunities to gain an insight into the college. Coffee with ISB and SP Jain programs

were a great hit amongst the prospective students which again SCIT can look forward

to.

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The alumni are the brand ambassadors of any college. SCIT should tap into the

vast network of alumni and strive to create a long lasting relationship with the alumni

and garner their support to improve the college and promote it as well.

Last but not the least, efforts should be undertaken to continuously improve the

course structure as per the rapidly changing needs and demands of the IT industry. Oldcourses should be removed and made way for the upcoming ones like Cloud

Computing, Virtualization, Web 2.0. Executive programs should also be boosted to tap

into the rapidly increasing demand for MBA by the working professionals.

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Reference

1. Porter, M. E. (2008). The Five competitve forces that shape strategy. Harvard

Business Review , 79-93.

2. Porter, M. E. (1996). What is Strategy. Harvard Business Review , 61-78.

3. SCIT. (n.d.).About SCIT, Courses Offered. Retrieved November 29, 2010, from

SCIT: http://www.scit.edu

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