Indian Institute Of Management, Kozhikode

Business Research Methods

Case Analysis – Pilgrim Bank (B)

To,

Prof. Anandakuttan Unnithan

SUBMITTED BY

Name Roll NumberNeelesh Kamath EPGP -04C-060Amit Pratap Raheja EPGP -04C-008

Pilgrim Bank (B): Customer Retention

The effect of Online customers New (off-On)that were added in year 2000 were coded along with Old (On-On)1999 customers from the datasheet .The Profitability of the bank has an established relationship with the Online customers which when increased by creating a dummy variable due to the Nominal type of data that could not be used directly as Independent variable in Multiple Regression techniques.

The gross effect was found between the Profitability in 2000 and Customer Retention which covered

Variables Entered/Removed

Model

Variables

Entered

Variables

Removed Method

1 on_on,

age_missing,

on_off,

dummy_1100,

off_on,

@9tenure,

dummy_1200,

inc_missing

. Enter

a. All requested variables entered.

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 .142a .020 .020 386.089

a. Predictors: (Constant), on_on, age_missing, on_off, dummy_1100,

off_on, @9tenure, dummy_1200, inc_missing

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 81204441.831 8 10150555.229 68.095 .000a

Residual 3.933E9 26387 149064.556

Total 4.015E9 26395

a. Predictors: (Constant), on_on, age_missing, on_off, dummy_1100, off_on, @9tenure,

dummy_1200, inc_missing

b. Dependent Variable: @0profit

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Pilgrim Bank (B): Customer Retention

Coefficientsa

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig.B Std. Error Beta

1 (Constant) 31.946 8.856 3.607 .000

age_missing 3.171 12.933 .003 .245 .806

inc_missing 25.943 12.953 .026 2.003 .045

dummy_1100 -19.850 10.091 -.015 -1.967 .049

dummy_1200 27.291 7.144 .029 3.820 .000

@9tenure 5.926 .280 .130 21.135 .000

off_on 24.423 8.551 .018 2.856 .004

on_off 12.716 21.625 .004 .588 .557

on_on 36.278 7.619 .029 4.762 .000

a. Dependent Variable: @0profit

Profitability= 31.946+ 3.171 age (miss) + 25.943 Income (miss) – 19.850 dummy _1100 + 27.291 dummy 1200 + 6.926 tenure + 24.423 Off_On + 12.716 On_Off + 36.278 On_On

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