P I LOTC I TYA W A R E N E S S C A M P A I G N

O V E R V I E WOur city, San Leandro, is currently in a state of transforming

itself in a more inclusive culture and creative direction.

Through industry and educational partners– including

government officials! PilotCity has successfully built the

foundation to make a real impact on our city's brand and

culture.

P I L O T C I T Y . C O M | T I M @ P I L O T C I T Y . C O M

W i t h a l l o f t h i s i n p l a c e , P i l o t C i t y i s r e a d y t o i n v i t e t h o s ew h o a r e i n t e r e s t e d i n m a k i n g a n i m p a c t i n o u r c u l t u r e w i t h u s .

WHAT IS NECESSARY TO CHANGE A CITYIS TO CHANGE THE AWARENESS OF A CITY

Understanding the Project:

CITY

INDUSTRY EDUCATION

PEOPLE

San Leandro is now realizing thevision to become the leaderof innovation from within. NowPilotCity is here to make thathappen by partnering withcommunity members with thosewho wish to create the change theysee by first having an awarenesscampaign.

P I L O T C I T Y . C O M | T I M @ P I L O T C I T Y . C O M

The mission of this campaign is to bethe spark that enables thecommunity to join the growth of SanLeandro, the city of innovation. Tolead this change we're starting withthe future of our city, San LeandroHigh School, in search to find thosewho wish to enable themselves andothers– to be a part of the changesthat are coming to our city and leavetheir legacy.

I N T R O D U C T I O N :A W A R E N E S S C A M P A I G N

I M P A C T

IMPLEMENTATIONC U L T U R E ' S P H A S E S

P I L O T C I T Y . C O M | T I M @ P I L O T C I T Y . C O M

A W A R E N E S S E N G A G E M E N T A C T I O N

B R E A K D O W NT H E P R O C E S S

M I S S I O N | M I L E S T O N E | G O A L | D E T A I L S

M I S S I O N M I L E S T O N E G O A L

the purpose andv is ion of the

campaign i tse l f

an ach ievement thatimpacts the growth

towards the miss ion

def ines thepr ior i t ies of each

mi lestone

B R E A K D O W NE X A M P L E

M I S S I O N | M I L E S T O N E | G O A L | D E T A I L S

M I S S I O N M I L E S T O N E G O A L

to have P i lotC i tylogo be recognizedby the community .

beg in wi th SanLeandro High schoolrecogniz ing the logo

bui ld a core team atSLHS to beg in the

cul ture at the HighSchool .

THE PROBLEMwhy it's hard to change culture

FAILED PROJECTS REACTING TIME

some of thestrategies we develop

might not work

to failure as anopportunity to taketwo steps back and

regroup to brainstorm

the pressure of a timecommitment presents

itself for.

THE SOLUTIONhow it's possible to change culture

FAILED PROJECTS REACTING TIME

some of the strategieswe develop might not

work, but how weapproach failure

determines the future

to failure as anopportunity to taketwo steps back and

regroup to brainstorm

the pressure of a timecommitment presents

itself, no doubt about it,but by staying patientand celebrating smallwins are a part of that

time as well.

BRANDRECOGNITION IN

SLHS

PHASE 2:ENGAGEMENT

PHASE 3:ACTION

PROPOSED MILESTONES & SCHEDULE

FEB 1s t - 17 th

FEB 18 th - MAR 1s t

MAR-APR

Phase 1 : Awareness Goal 1 : AcademiesGoal 2 : C lassroomsGoal 3 : School

Mi lestone: TBD Goal 1 :Goal 2 :Goal 3 :

Mi lestone: TBD Goal 1 :Goal 2 :Goal 3 :

1 STEP FORWARD 2 STEPS BACKThis type of campaign is not the type to be a linear, "step1-2-3" process, and to address this we've come up with areactive process that plans for different possibleoutcomes for each milestone. Think about it, if theclassrooms don't achieve the level of brand awareness weset out to have, then we must regroup and approach thesituation in a different was

Don't watch the clock do

what it does. Let's Talk

S c h e d u l e a o n e - o n - o n e m e e t i n g w i t h m e t o d i s c u s s y o u r i n v o l v e m e n t a n d a n yc o n c e r n s y o u m i g h t h a v e b e f o r e j o i n i n g u s . C l i c k t h e l o g o a b o v e .

If you have inquiries or are in needof clarification on any aspect of thecampaign, please contact:

tim@pilotcity.comaaronbrown73@gmail.com