pimp my profile - linkedin profile-builder tips
DESCRIPTION
Linkedin is a super-powerful tool for professional networking. Yet many of us have crappy profiles. Here are some tips to de-crapify your profile and stand out from the crowd as the awesome person you know you are.TRANSCRIPT
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Pimp My ProfileNobody’s gonna do it for you.
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Jeff Ebbing www.linkedin.com/in/jeffebbing/
In the Age of Referral…
It’s not _____ you know;it’s _____ you know.
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Who is this guy, anyway?
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Google Yourself
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Name it to claim it
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Be somebody!
Industry expertBusiness ownersKeynotes, workshops, break outsAssociations, corporations, groups
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Your Personal Brand SEO
Choose keywords to define your personal brand– Who you are– What you do– Why you’re special
SEO = Skills & Expertise OptimizationFuel Linkedin’s search function
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Marketing Brand You On LinkedIn
Headline = Banner AdHeadshot = Trust IndicatorSummary = Press ReleaseExperience = Proof PointsSkills and Expertise = Third Party ValidationStatus Updates = Billboards
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Headline = Banner Ad
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Headshot = Trust Indicator
“When looking forcandidates, I'm initiallydrawn to a picture…”- Every staffing director in the modern world
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Summary = Press Release
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Experience = Proof Points
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Skills & Expertise
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Build Your Street Cred
Add your strengths or what you want buildRemove old ones, things you don’t want to doWho endorses you? For what? Use to boost skills you want to see higherEndorse others, most will reciprocate
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Let’s fix that.
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Link to Your Work!
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Cross-pollenate!
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Link it. Link it good.
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Organize Your Profile
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Shuffle step.
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Status Updates = Billboards
Jeff Ebbing www.linkedin.com/in/jeffebbing/
On-Brand Status Updates
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Digital Deposits = Stay Top Of Mind
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Digital Deposits
ProactiveShare an articlePass along a leadRecommend a resourceExtend an invitation
ReactiveCongratulateTake notice of an activityOffer advice/solutionsFollow up online
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Don’t be this guy
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Personalize It
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Be mine.
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Connect with current contacts
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Thar’s gold in them thar searches!
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Time to mine.
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Groups
There’s something for everybodyDon’t go crazy Engage!
advice, status, smarts, content, traffic, clients, opportunities
Viewers can see your groups
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Messages
Use to connect, share, compliment, seek adviceGotta be connected first*
1. Have a good subject line/title2. Introduce yourself3. Get to the point quickly4. Wrap it up, say thanks
* Paid Linkedin members can message anyone
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Recommendations
Specific aspect, skill, project, experienceProof and suggest tweaks Job switch/project completionSpread the loveReciprocate?Recommendations you write will show up on your profile too
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Jeff Ebbing www.linkedin.com/in/jeffebbing/
All-Star Profile
• 200x200 px photo• Current job title• 50 connections• 3 past & current jobs• Education• Skills & expertise
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Pimp it in Five Minutes
1. Log on2. Do at least one of the following:
• Add or accept new connections• Tweak your profile• Update your status• Acknowledge your network’s activity• Check who’s viewed your profile
3. Log off4. More time?
Research prospects, read articles, search groups, target employers… whatever!
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Take the Pimp It Pledge
1. Make a 21-day commitment and block the time
2. Update your Headline, Summary, and Skills
3. Flesh out your current and prior Experience
4. Post an on-brand status every week
5. Add 15 or more connections
6. Make at least one digital deposit every week
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Great Resources & Help
LinkedinMashableYoutubeSearch toolCreep profiles
HT to Sima Dahl for inspiring ME to pimp MY profile. Google her. She’s awesome.
Jeff Ebbing www.linkedin.com/in/jeffebbing/
Fin.