pin down more sales with pinterest
DESCRIPTION
Smart Retailer editor Susan Wagner explains how to create a business Pinterest account and tells what items are best to pin and how to build your brand, reach more customers and get more traffic out of this dynamic social networking site.TRANSCRIPT
Pin Down More Sales
With Pinterest
Smart Retailer Magazine
Susan Wagner, Editor
Social Media is HUGE!
Pinterest Power!Third most popular social networking site in the U.S. in terms of traffic
Retaining and engaging users 2-3 times more efficiently than Twitter was at this time
Over 80% of pins are repinned
Accounted for 3.6% of referral traffic (Jan 2012)
Shoppers referred by Pinterest are 10% more likely to make a purchase than those from other social sites
21% of users have bought an item they found on the site
Average user demographic is women, aged 20-35
Pinterest is the New Fave
Pinterest is the New Fave
Why Aren’t You Pinning?
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
What to Pin
PICTURES!
New products, staff favorites, decorating ideas, seasonal gifts, gift-giving suggestions, promotions, DIY projects, videos
Jeannine’s Boutique
Jeannine’s Boutique
Jeannine’s Boutique
Zeb’s General Store
Zeb’s General Store
Vermont Country Store
The Village Shoppes
The Village Shoppes
The Village Shoppes
Hi-Ho Home Market
Tuvalu Home
West Elm
.
.
What and When to Pin
Image Pinning Tips
Making It Work
Top Pins
Take It to the Next Level
Use keywords in your descriptions
Always add your website
Create Pin-to-Win contests
Use hashtags
Use the $ function
Create infographics
Take It to the Next Level
Invite contributors
Schedule your pins
Arrange your boards to most effective layout
Upload a picture to your website or blog and then repin it
See what’s getting pinned the most
Connect with other social media
Selling Elements
Add Price
Gift Page
Add Contributors
Add Contributors
Add Pin This Button
Create Most-Pinned Page
Connect with Facebook
Connect with Facebook
Connect with Facebook
Connect with Facebook
Connect with Facebook
Schedule Pins
Schedule Pins
Schedule Pins
Schedule Pins
Review Analytics
Review Analytics
Follow Vendors
Follow Vendors
Do It!
Resources
SocialMediaExaminer.com
Mashable.com
MarketingOnPinterest.com
Wchingya.com
Business.pinterest.com
Pinterest.com/smartretailer