pindaro demertzoglou lally school of m&t b2c and b2b
TRANSCRIPT
Pindaro DemertzoglouLally School of M&T
B2C and B2B
Topics
HTML – XHTML markup languages.CSS – Cascading Style Sheets.Scripting Languages.Java Applets – ActiveX controls.XML Extensible Markup Language.Active Server Pages.B2C – Business to Consumer e-commerce.B2B – Business to Business e-commerce.
HTML - XHTMLUsed to present text and images on web
pages.Uses tags to present information.Processed by the browser on the client.Provides static content.List of HTML tags:
http://werbach.com/barebones/barebones.html
XHTML is the follow-up version to HTML 4W3C called it XHTML instead of HTML 5Includes all of HTML 4 tags, but it can be
extended by the addition of customized tags
How the server client communication works
CSSCSS provides uniform formatting for the
entirety of the web site or applicationIt allows for easy updates of color schemes,
font sizes, background colors, element sizes with just one change.
Internal – placed near the beginning of html document (<style> tag within <head> section)
External style sheet – contains formatting specifications for a group of Web pages; a separate file contains the styles
Scripting LanguagesVBScript from Microsoft, JavaScript from
NetscapeNot to be confused with Java from Sun
MicrosystemsAllow us to work with variables and data on web
pages.We can validate form input, communicate to the
user.Processed on the client by the browser, no need
for a web server.Extend the functionality of HTML.They are interpreted languages.
Scripting Languages
Language Resource
JavaScript Netscape
VBScript Microsoft
Perl http://www.perl.org/about.html
Python http://www.python.org/
Java Applets – ActiveX ControlsCompiled software packagesEnhance browser’s functionalityActiveX download to local machine
permanentlyJava applets run from the server
The source code for java files has the .java extension
When compiled the extension becomes .classThey are referenced in the HTML page using the
<applet> or <object> tags Java classes run using the Java Virtual Machine
(JVM)
XML XML is a markup language like HTML. That is, it uses
tags (eg. <P>) and we can assign attributes or properties to tags
In XML we can define our own tags unlike it is the case in HTML where the tags are predefined for us.
Using XML we can have presentation of data, description of data, and containment of data in the same page. That is we might want to define the tag <price>123</price> in which case we know that 123 is the price because it is describes as such.
It is important to know that XML is not a replacement for HTML. Actually, XML is used for description and containment of data while HTML to present the data and the whole document.
Server-Side Processing TechnologiesActive Server Pages (ASP) – Java Server Pages
(JSP)Processing occurs on the serverCode remains on the server. Only html goes
back to the client browser.Dynamic Content.Customized content.Can use objects/components.Browser independent.Server Side Languages: asp, asp.net, php, jsp.
B2C Key ConceptsWhat is it? Selling to end customers over
the InternetRelatively simple online transactionsRelatively large number of transactions –
High Sales volumeLow Negotiation - Low IntegrationChannel cannibalization to pay attention to.
B2C ModelsRetailing web sitesAdvertising supported web sitesSubscription supported web sitesAffiliate Marketing
Web HostingWhat is web hostingHow do I find a web hosting solutionDomain Names:
http://sbs.smallbusiness.yahoo.com/domains/
Hosting:http://www.webhost4life.com
ExamplesNo need for web hosting!!
Adam Morgan used to sell pool tables out of a Los Angeles retail store. As a test, he decided to auction one off on eBay. When it sold, he posted a second table, and the pattern continued. Today, his retail store is closed and he sells exclusively on eBay. Adam expects his eBay sales to hit $500,000.
Tiffany Tanaka, 24. Operating under the eBay seller name weselthings4u and the website wesellthings4u.com, Tiffany owns an eBay drop off store that sells things on consignment. Her primary customers are those who understand the power of eBay to sell products, but don't have the resources or desire to sell the things themselves. Tiffany's business makes her and her customers money. With sales of over 2.7 million dollars, Ms. Tanaka is poised to be one of eBay’s greatest success stories.
ExamplesMarat was a Rutgers University student who got
into eBay through his own desire to purchase cheap electronics. By discovering a cheap resource in overseas refurbished disk drives, Marat started making a profit by adding value to the disk drives with new covers. Today, he makes between 50 and 80 sales per day and averages over $4,000 in sales. By further negotiating volume shipping discounts, he has further increased his profits and is able to offer free shipping. He sells under the eBay power seller name, narro.
B2B Key pointsB2B occurs in two ways
Inter-companyOnline Marketplaces
High NegotiationHigh IntegrationThere is no ready-made software unless
you participate in a collaborative effort.There is no timing involved since there is
flexibility on what goes B2B and when.There is hesitation since it involves
exchange of confidential data
Two standards: EDI, XML
EDI vs. XML Messages
EDI Sample Purchase Order
EDI vs. XML Messages
EDI Message
Sample XML Purchase Order
Online MarketplacesAccess to Industry NewsAccess to Industry DirectoriesAccess to Industry CatalogsAccess to AuctionsAccess to Reverse AuctionsAccess to Aggregate Auctions
Idea: An online marketplace for used auto parts
The Capterra Storyhttp://www.ecommercetimes.com/story/60242.html?welcome=1203628535