Digitreats

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Who you are todayA quality product, bringing an established following unique joy and sensations while impressing new, unfamiliar consumers.

It’s time to share your legacy with a more progressive generation.

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Who’s in the space

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The Challenge

Develop a program that gets Digitreats into the conversation with young transitionals.

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The Challenge

Develop a program that gets Digitreats into the conversation with young transitionals.

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The Challenge

Evolve from a heritage brand to a brand that connects with a younger generation.

The Audience

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The Audience19 - 24

Young transitionals

Establishing themselves

Facing a great deal of internal and external pressure

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Who is Stephanie?Age: 21 years old

Insecurity: Forgetting her mobile phone

Focused on establishing herself

Overwhelmed but doesn’t have the time or means to reward herself

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What motivates her?She’s influenced by her peers

She wants to feel cool, trendy, and in the know

She follows celebs and celebrity news

She has anxiety about missing out on experiences - especially as her responsibility grows and her free time gets more limited

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Where does she live online?Usually on the go, she keeps up with most of her communications on her mobile device

Her most influential platforms are Instagram, Tumblr and Snapchat

Our Approach

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Insight

Stephanie frequently accomplishing “minor” acheivements and often feels like they go

unrecognized and uncelebrated.

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Opportunity

Be the brand that empowers Stephanie to treat herself.

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Our ways inFind recognize the small wins and even help her overcome the minor setbacks We deliver sweet surprises that don’t require her to take time away from her already busy life to “celebrate” We’re going to help her be a part of something exciting, without adding more tasks to her plate

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ConsiderationsWe need to reach her on the go and in ways that cut through her everyday clutter

We need to offer her easy ways in – she’s got little time, and even less patience

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ConsiderationsWe need to reach her on the go and in ways that cut through her everyday clutter

We need to offer her easy ways in – she’s got little time, and even less patience

+ We can’t alienate our core consumer

Digitreats:The Brand that empowers you to Treat Yourself

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Sweet Saves & Daily TreatsSeek out conversations among our target audience that acknowlegde small wins and minor setbacks. Dish out Daily Treats by way of surprising them with DigiTreats sent directly to their door, and offer to “Save the Day” when they mention setbacks.

Keep an ear to the ground for pop culture moments that align with our strategy and engage celebrities and influencers relevant to our core audience.Leverage 3rd party platform to supplement organic content distribution

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Sweet Saves & Daily Treats

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Sweet ReliefSurprise our target with sreet teams deployed to distribute Digitreats in high density locations: College campuses, job fairs, concerts, urban business areas lunch/happy hour

Enable social crowd sourcing by encouraging users to tweet #TreatMe to have our street team come to their location

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Sweet Relief

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First EVER Sponsored Takeover Snapchat Event; take advantage of Snapchat’s user base, already expecting the holiday chat

•Challenge entire Snapchat audience to engage through ‘treat’ prize incentive•Users opt-in by replying with pic or video, automatically becoming Digitreat Snapchat friends• Deliver “trick” and “treat” snap replies:•Funny and scary for trick responses •Treat replies; free candy, concert tickets, and/or spring break trip selected at random

Trick or Treat Yourself

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Where this takes us

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Measuring success

Q1, Q2 KPIsAwareness.Brand Buzz.

Fan Acquisition.Relevancy.

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Measuring success

Q1, Q2 KPIsAwareness.Brand Buzz.

Fan Acquisition.Relevancy.

Q3, Q4 KPIsBrand affinity.

Increased SOV.Leads.

Revenue.

Why chooseWet Hot Millennial Summer?

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Why WHMS?Collectively we represent over 80 years of experience connecting consumers with brands in authentic ways

We are individually and collectively driven to find innovative solutions for brands that make impact and drive sales

Our team members bring knowledge from all spectrums of advertising, including: creative, business management, emerging technology and media

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Thank You