pinterest for property managers
DESCRIPTION
This free webinar was shared via GraceHill and Appfolio. Charity Zierten of Socially Engaged Marketing donated her time and volunteered to present this webinar to multifamily professionals interested in learning more about using Pinterest for their apartment communities.TRANSCRIPT
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Pinterest for Property Managers
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• New kid on the block
• I’ve been around the block but I’m no professional
• I own this block Baby!
What is your level of Pinterest Experience?
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
POLL
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Women Seek Inspiration…
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©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
• Be professional• Be relevant• Focus on great products, fun
communities and inspiring ideas
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Repin Other Users, Comment & Like
Over 8
0% of
pins are
actually
repins!
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Email Integration
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+
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Mobile Integration
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Social Network Integration
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Social Network Integration
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How many pins come from your website?
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• I have no idea! How do I figure that out?• Some of the photos on our website have been
shared on Pinterest• Many of our photos have been shared on Pinterest
and we have a “Pin” button
POLL
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Pinterest.com/source/_________.com
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Google LOVES Pinterest! Optimize Your Pins, Boards, and Profiles!
Using a call-to-action within the pin description increases engagement 80%.
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1. Entertain Your Followers!
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2. Use Text Within the Pin!
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![Page 15: Pinterest for Property Managers](https://reader037.vdocument.in/reader037/viewer/2022110114/546306b9af79599a128b6112/html5/thumbnails/15.jpg)
3. Calls-to-Action increase engagement 80%!
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4. Get 4x’s the Repins with Tall Images
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• Include a link in every pin!• Use keywords and hashtags in descriptions• 200 Characters = winning pin!
5. Optimize Pinterest Descriptions!
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6. Create a Branded Experience
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• Pixlr.com• Gimp.org
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• Collaborate with your team on an upcoming event or promotion
• Save fun content in an easy-to-use safe location
• Collect ideas for future events and promotions
7. Can you keep a secret?
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When to Pin:
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Most Popular Pins on Pinterest
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• Pictures and videos about home• Arts and crafts• Style and fashion• Food• Inspiration and education• Holiday and seasonal• Humor and fun• Products I like and buy• Travel• Kids
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16 Themes For Your Community
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Tutorial pins have
a 42% higher
CTR
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1. Introduce Your Team
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2. Share Company Values
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3. Create Community Bulletin Board
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4. Collaborate with Residents & Prospects
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5. Neighborhood & City Information
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6. Resident & Team Events
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7. Sweepstakes & Promotions
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Pin and Win! Ideas:• Take and pin a photo of
our community and tag it with #________.
• Repin this gift basket photo to enter to win it on Pinterest.
• Pin your Pet Photos taken at our community and tag them with #___.
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8. Beauty & Fashion Tips
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9. Shopping & Savings Ideas
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10. Dining & Dinner Recipes
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11. Local Businesses In the Area
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12. Videos! Testimonials, Tours & How-To’s
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![Page 35: Pinterest for Property Managers](https://reader037.vdocument.in/reader037/viewer/2022110114/546306b9af79599a128b6112/html5/thumbnails/35.jpg)
13. Packing & Moving Tips
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14. Health & Happiness
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15. Going Green
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16. Appeal to Pet-lovers
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Resources for Pinterest
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Resources for Pinterest
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Resources for Pinterest
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Resources for Pinterest
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Resources for Pinterest
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![Page 44: Pinterest for Property Managers](https://reader037.vdocument.in/reader037/viewer/2022110114/546306b9af79599a128b6112/html5/thumbnails/44.jpg)
Resources for Pinterest
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![Page 45: Pinterest for Property Managers](https://reader037.vdocument.in/reader037/viewer/2022110114/546306b9af79599a128b6112/html5/thumbnails/45.jpg)
Resources for Pinterest
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Pinterest for Property Managers
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
www.SociallyEngagedMarketing.com