pinterest infographic
TRANSCRIPT
Sources: TechCrunch – December 2014 Cision – January 2015 ExpandedRamblings – April 2015
AgeMedian user age is 40. Most daily active pinners are under 40.
Ad Products
• Image/text• Youtube/text• Soundcloud files/text• Buy Now buttons
• Cost per click• No minimum budget
PricingModel
• Increase in earned media (repins)• Engagement• Clicks to website
MeasurementOptions
AdOptions
Related Terms
Device
Location
InterestGender
Language
31% high school education or less
29% some college
40% Bachelor’s +
Targeting Capabilities
half of usersIncome level for
50k+
70 MillionActive Users
28 Percentof online adultshave used Pinterest
Channel Demographics
81 PercentFemale
19 PercentMale
83 Percentprefer to follow a brand over a celebrity
Percent of Pinterest Universe
Platform at a Glance